Dave Fleet

FEBRUARY 16, 2011

Common Sense Leadership. by Garth Johns, is unlike many of the books I’ve read recently. For one thing, Garth is a local author – working for the Regional Municipality of Durham. For another, the book clocks in at just over 130 pages, making it one of the quicker reads I’ve had recently. What’s more, the practical focus of Common Sense Leadership makes it more useful in terms of quick reminders than many books I’ve read over the last couple of years.

Review 356

Review Energy Compete Activities 356

Waxing UnLyrical

FEBRUARY 18, 2011

Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! We are (insert school/team/whatever of your choosing). The mighty mighty _ (see above). YAY TEAM!!!!! Or words to that effect.

Klout 268

Klout Influencer Flickr Hotels 268

Mindjumpers

FEBRUARY 14, 2011

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. When being present in various social media fora and communicating and creating conversations with your tribe, a clearly defined voice plays a crucial role.

Tips 230

Tips How To Authentication Policies 230

Firebelly

FEBRUARY 18, 2011

Recently a lot of websites and blogs have made the transition from Google’s Blogger service to an independently-hosted WordPress installation. It can be a tricky process, because transferring isn’t easy when you have hundreds of posts published already. So, what’s so great about WordPress? Why bother with the work just to make what may seem like a trivial switch?

WordPress 222

WordPress Blogger Content management systems Template 222

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Dave Fleet

FEBRUARY 17, 2011

Ever find yourself thinking, “I need more email&# ? Ever feel disappointed because you don’t get enough in your inbox? I didn’t think so. Personally, I get between 200-300 emails a day, as many of you likely also do. That’s enough email to completely paralyze you if you can’t deal with the volume effectively. You could spend your entire day working through your inbox, at the expense of the action items you actually have to do.

Tips 352

Tips Repository Review Meeting 352

Waxing UnLyrical

FEBRUARY 16, 2011

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0. I’ve written before about how good customer service is the best kind of PR. And so have many other people.

Case Study 268

Case Study Organization Flickr Study 268

Firebelly

FEBRUARY 17, 2011

I’ve used these 5 tips with my own community management work and have seen outstanding results. Let’s get started. 1. Use relevant content. If your content is relevant to my life, I’ll participate regardless of whether I agree or not. Without relevance, it’s just content for the sake of content. 2. Be inclusive. Look closely at your community demographics.

Conversation 207

Conversation Tips Facebook Guidelines 207

Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints. Trust in 2011. The broad findings of this year’s survey are themselves interesting: Credentials Count More Than Ever.

Social Media 318

Social Media Survey Social Graph News 318

Waxing UnLyrical

FEBRUARY 17, 2011

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. Image: Massimo Barbieri via Flickr, CC 2.0. While a lot has already been written about how to deal with Facebook’s latest changes, here are seven ideas on making your business page just a tad better and easier to us

Facebook 258

Facebook HootSuite Notification Feed 258

Jason Yormark

FEBRUARY 15, 2011

Tweet Like I mentioned in my earlier post, things couldn’t be better in my new gig at S360. So good in fact that it’s only taken a little over a month and a half to already need to hire my first team member and I couldn’t be more excited about it. Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team.

Social Media 204

Social Media Strategy Technorati Marketing 204

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Firebelly

FEBRUARY 16, 2011

Adding a custom tab to your Facebook Page can be an effective way to help your Page stand out from the crowd, promote exclusive “fan-only&# deals, showcase a new product or simply welcome new visitors with a branded splash page. Tabs can be fancy with a lot of bells and whistles, but I recommend focusing more on news feed optimization and keeping your tabs simple.

Tips 197

Tips Facebook Discount Applications 197

Dave Fleet

FEBRUARY 18, 2011

Want to see Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and more speak, all in one day? Then the latest Art of Marketing conference in Toronto is for you. Held on March 7 in Toronto, the event features: Gary Vaynerchuk – New York Times Bestselling Author, Crush It! Guy Kawasaki – Bestselling Author, The Art of Start & Reality Check.

Conference 284

Conference Marketing Travel Analytics 284

Mindjumpers

FEBRUARY 17, 2011

Tweet Blogging is here to stay. It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. According to Technorati , people spend more and more time and resources on maintaining blogs. People today speak of the blogosphere as a collective term of bloggers.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Waxing UnLyrical

FEBRUARY 14, 2011

Looking through WUL, I came across five ways to show Twitter love , that I’d written on Valentine’s Day two years ago. Not bad. As I re-read it, I asked myself if I would say the same things today. After all, that’s one of the great benefits of being a woman, isn’t it, that one need have no compunction whatsoever about changing one’s mind?

Plaxo 192

Plaxo Social Media Flickr YouTube 192

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.

LinkedIn 189

LinkedIn Tips B2B Findability 189

SocialFish

FEBRUARY 14, 2011

Came across this fabulous slide deck by Jordan Viator ( @jordanv ), Interactive Communications Manager at Convio. Thanks to James Stewart at the American Society of Military Comptrollers for the hat tip via an ASAE listserv. Analysis, Benchmarks, and Campaign Conclusions – The ABCs of Social Media ROI. View more presentations from YNPN DC.

ROI 187

ROI Social Media Analysis Campaign 187

Firebelly

FEBRUARY 14, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. Everything You Need To Know About Facebook’s Epic Upgrade To Pages. By John Haydon Yesterday Facebook launched a completely new version of Pages, to help you “manage communication, express yourself, and increase engagement”. There are three significant changes to Facebook Pages (in addition to several minor changes). 10 Reasons Your Facebook Page Is Not Taking Off.

Social Media 181

Social Media Hubspot Statistics ROI 181

Waxing UnLyrical

FEBRUARY 15, 2011

Who covers for you when you go on vacation? I’ve asked a few people (inside and outside our organization) that question and they all had similar responses. No one. We’re masochists – myself included. We do one of two things. We either work during our holidays, … except instead of being at the office we do it from home, the beach, the cabin, wherever it is we trick ourselves into believing we are getting away from it all… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0.

Social Media 188

Social Media WordPress Press Release Flickr 188

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Direct Marketing Observations

FEBRUARY 18, 2011

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Popularity does not equal influence… I immediately thought, “Could Justin Bieber and Lady Gaga sell product&# ? Isn’t that influence?I then had to go look up a quick definition of influence. in·flu·ence. ??

Social Media 168

Social Media Influencer Sports Buy 168

SocialFish

FEBRUARY 15, 2011

Enter the YouTube DooGooder Nonprofit Video Awards ! You could win a $2500 (provided by the Case Foundation), have your video on the YouTube Homepage (just think of the traffic…!!) and a free registration to NTEN’s Nonprofit Technology Conference. The Awards are open for submissions from members of the YouTube Nonprofit Program until March 2nd.

Video 185

Video Conference YouTube Organization 185

Socialized

FEBRUARY 15, 2011

Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook.

Social Graph 164

Social Graph Social Networking Communities Social Media 164

Sherrilynne Starkie

FEBRUARY 12, 2011

Twitter 336

Twitter 336

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Direct Marketing Observations

FEBRUARY 17, 2011

. . . . . . . . Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. I do. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. It’s falling into two camps.

Content 162

Content Curation SEO Adwords 162

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose.

Communities 174

Communities Lurker Forums Collaboration 174

Ari Herzog

FEBRUARY 14, 2011

I first wrote about Everett Bogue six months ago when I was displeased he turned off the ability for people to comment on his blog. Gip Plaster, among others, also left Ev’s following. If a blogger wants to turn off comments, so be it. That is any blogger’s right and all the power to him or her. But what annoys me now is why I wrote the subject above.

Meeting 170

Meeting Blogger Avatar Case Study 170

Sherrilynne Starkie

FEBRUARY 15, 2011

Trends 330

Trends Twitter 330

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Josh S Peters

FEBRUARY 16, 2011

How does your online presence and content make you feel? Happy, content and a little giddy or scared, confused, and a little upset? If it’s the first one then give yourself a break and enjoy a little entertainment. If it’s the second one, then read on and lets do something about it. Before starting with a new client I always start with the same 4 concepts: Mission Statement.

Analysis 149

Analysis Guidelines Organization Campaign 149

SocialFish

FEBRUARY 18, 2011

We do so much writing and teaching and learning, that we sometimes forget to share what we actually do on a day-to-day basis. Maddie and I field questions all the time about what we do, who we’re working with, and how we work. So we’re going to start writing about our consulting practice a bit more. You’ll start seeing a quarterly recap of what we’ve been up to, and what we’ve been working on.

Review 160

Review Policies Consultant Training 160

Kikolani

FEBRUARY 14, 2011

This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. It is the newest way to draw customers through your door, but is your business ready for geolocation? If you feel overwhelmed by people battling for mayorships or checking in to earn badges, not to worry – we will walk you through the basics of using geolocation on your website or blog and how to prepare your business for the new service!

WordPress 167

WordPress Bookmarklet GPS Domain Name 167

Sherrilynne Starkie

FEBRUARY 18, 2011

Social Media 321

Social Media 321

Convince & Convert

FEBRUARY 15, 2011

Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. If you’re an active Twitter user, you’ve likely seen a “Thanks for the RT!&# post at some point. You’ve possibly even posted them yourself. So is a “retweet thank you&# polite Twitter etiquette, or is it an over indulgence of bragging that folks like your content?

Conversation 167

Conversation Twitter Guidelines Loyalty 167