Dave Fleet

AUGUST 30, 2010

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren. As corporate spending on social media-based communication continues to rise, I’m beginning to worry that many brands are inadvertently adopting a ’scorched earth’ approach to their online activities.

Social Media 399

Social Media Patterns Campaign Engagement 399

Atom Thought

AUGUST 29, 2010

I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people.

Social Media 266

Social Media Crowdsourcing Brands Embedding 266

Mindjumpers

AUGUST 30, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Spacebook and Danceroulette Music Video Flowtown – an Interesting Social Marketing Tool » Facebook Places Explained Posted by Anne Herngaard Aug 30th, 2010 Tweet Are you wondering what all the talk with Facebook Places is about? Here’s an explanation by the people at Facebook.

Facebook 251

Facebook Foursquare GPS Smart Phone 251

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Ed Boches wrote a great post yesterday about labels in creative and digital – and that got me thinking it was time to document these thoughts.

Tools 247

Tools Posterous SEO StumbleUpon 247

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Social Media

Dave Fleet

SEPTEMBER 2, 2010

Is the term “social media&# hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and think for a second. Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle.

Social Media 393

Social Media Activities YouTube Conversation 393

Atom Thought

SEPTEMBER 3, 2010

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. I am also asked by many people about whether they should take a GAP exam and that how it could help them in their careers. Hence thought of writing down my experience and understanding here, hope it helps! As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in a

Advertising 221

Advertising Adwords Google Engineering 221

Webbiquity SMM

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach.

Press Release 200

Press Release Tips HootSuite Blogger 200

Dave Fleet

AUGUST 31, 2010

As you may know, I’ve recently begun a new job at a new agency ( Edelman , for the record). In doing so, I moved to an agency that represents competitors of past clients. While I’ve taken this in my stride, several people have now raised questions about confidentiality with me – enough that I think it’s worth addressing at a broader level.

Reputation 360

Reputation Compete Company Questions 360

Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! | Subcribe via RSS Social Media Book Package Giveaway! August 31st, 2010 Posted in Social Media , Software Tweet Share As a thank you to those that visit and contribute to my blog, I’ve wanted to do some sort of giveaway for awhile, but wanted it to be somewhat relevant to what I do and write about.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Mindjumpers

SEPTEMBER 2, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Most Badass YouTube Video Ever? Will iTunes’ Ping Be a Success? » Urban Outfitters Likes Facebook Posted by Anne Herngaard Sep 2nd, 2010 Tweet Urban Outfitters is making the most of their Like buttons as the official US website now invite visitors on the from page of the website to see the most Liked products.

Facebook 220

Facebook Disqus Fashion Policies 220

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Social Media

Socialized

AUGUST 29, 2010

A high school student contacted me asking for career advice. She’s doing PR for her high school football team, and she wants to start now finding and creating career opportunities. If you’re early in your PR career, maybe the advice I gave her will help you: "I was encouraged to hear.

Team 193

Team 193

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17. Firebelly is excited to be presenting at both.

Social Media 190

Social Media Paid Search Reputation SMS 190

Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! | Subcribe via RSS Social Media Book Package Giveaway! August 31st, 2010 Posted in Social Media , Software Tweet Share As a thank you to those that visit and contribute to my blog, I’ve wanted to do some sort of giveaway for awhile, but wanted it to be somewhat relevant to what I do and write about.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Mindjumpers

SEPTEMBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? Posted by Anders Justesen Jensen Sep 1st, 2010 Tweet Sylvester Stallone’s new uber-action packed movie, The Expendables, features the crème de la crème of past and present action stars including Jet Li, Dolph Lundgren, Jason Stratham, Mickey Rourke, Steve Austin, Bruce Willis, Arnold Sc

YouTube 220

YouTube Video Disqus Film 220

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Social Media

Socialized

SEPTEMBER 1, 2010

The futurists are screwed. Today I downloaded the Netflix iPhone app and sat at a table outside a local deli totally in awe that I could stream feature length movies, almost anywhere, on demand, to my phone -- with pretty good quality. Are you kidding? That would have been unimaginable.

iPhone 191

iPhone Features 191

Atom Thought

AUGUST 31, 2010

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. More than that, how do we continue your social media campiagn for ever? Do we mean that Old spice ( Read an earlier related story here) needs to run their viral & real time video responses perpetually?

Social Media 189

Social Media Marketing ROI Metrics 189

Firebelly

SEPTEMBER 3, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly at Brainstorming & Social Media Optimization Summits | Main | Flickr Friday: The Content Grid » September 03, 2010 5 Helpful Social Search Articles More and more consumers are either bypassing traditional search engines and seeking information from their networks on social sites OR theyre going to the traditional search engines and then consuming content from social sites in the search results.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Mindjumpers

SEPTEMBER 2, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Urban Outfitters Likes Facebook Watch out for Danish start-up – bringing you a social work platform » Will iTunes’ Ping Be a Success? Posted by Anne Herngaard Sep 2nd, 2010 Tweet Yesterday Apple announced a line of updated products along with the social network called Ping.

Apple 213

Apple iPhone MySpace Social Networking 213

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Social Media

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there.

Sites 182

Sites News YouTube Digg 182

Direct Marketing Observations

AUGUST 30, 2010

The first thing that hit me was the smell. I’ll never forget it. It was a mixture of salt water, diesel fuel and damp clothes that never quite dried. I was on the Mississippi gulf coast a week after Hurricane Katrina hit and that first moment of stepping out of the car is one which is forever seared in me memories. Yesterday was the 5 year anniversary of Hurricane Katrina.

Social Media 162

Social Media Mobile Platform Twitter 162

Freelance Social Media

AUGUST 29, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Media Blog Regurgitation by Justin on August 29, 2010 I’ve struggled lately coming up with blog posts. I feel like we’ve read it all before. There are so many social media blogs out there, I think it’s hard to differentiate one from the other.

Foursquare 157

Foursquare RSS WordPress Disqus 157

Mindjumpers

AUGUST 31, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Places Explained The Most Badass YouTube Video Ever? » Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them?

Tools 210

Tools Marketing Nielsen Social CRM 210

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Social Media

Socialized

SEPTEMBER 2, 2010

What is social media influence? Can it be measured? Daniel Romero, a Ph.D candidate at Cornell University, in collaboration with Hewlett-Packard's Social Computing Lab, studied about five week's worth of tweets and drew some conclusions, including: "Having a large number of followers does not imply having influence in news social media. Furthermore, not.

Influencer 154

Influencer Metrics Social Media Collaboration 154

Direct Marketing Observations

SEPTEMBER 1, 2010

When you get a chance go read Jay Baer’s post titled, Is social conversation a myth ? It’s a quick read, well worth it, and got me thinking. You know what’s cool in a weird, sorta, karma like way? Sometimes in the social media bubble, there’s a confluence of thoughts on the same topic at the same time. This is one of those moments.

Conversation 148

Conversation Social Media Course Twitter 148

Social Media Marketing

AUGUST 29, 2010

One of the oft-overlooked elements in the routine of blogging is image selection. Now, not every blogger uses images, charts, graphs, or other visuals as part of their storytelling approach ( Seth Godin , most notably, is almost always a text-only blogger). But for those of us who do, our photos can be just as important and compelling as our written copy.

Remix 165

Remix Flickr Creative Commons Guidelines 165

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Will iTunes’ Ping Be a Success? An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?

Yammer 191

Yammer Nielsen Disqus Policies 191

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Social Media

Socialized

AUGUST 31, 2010

The University of North Carolina seems to be cracking down on social networking abuses in the wake of last week's news that UNC's football team was under investigation for "academic misconduct." According to ESPN's College Nation Basketball Blog, team captain Marvin "Austin, who has been questioned by the NCAA about.

Twitter 154

Twitter Social Networking Team News 154

Idaconcpts

AUGUST 31, 2010

First, let’s discuss style. I think we can all agree that the Android is sort of a geeky man phone and the iPhone belongs in the pockets of the hipsteriest hipsters you know. Round One: …Um… Draw. I guess… Let’s talk about accessibility — by which I mean: how open is it? You know what, I don’t really know which is the winner in that situation either.

iPhone 151

iPhone Technorati StumbleUpon Digg 151

Ari Herzog

AUGUST 31, 2010

Stacy Lukasavitz passionately argued six months ago that Facebook Pages should exist for organizations and celebrities, but not everyday people. I’m tired of regular people thinking they’re special unique snowflakes and deserve their own fan page just to boost their own egos. Non-public figure fan pages cheapens the value of fan pages for those who actually are public figures.

Facebook 145

Facebook Social Networking Organization Brands 145

Sherrilynne Starkie

SEPTEMBER 1, 2010

Paper.li 277

Paper.li 277

Waxing UnLyrical

AUGUST 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Around The World August 29th, 2010 Tweet Tura-lura-Luray By the time you read this, I will be on my way to Virginia’s Luray Caverns. Maybe I’ll even come back with photos like this one. Let me rephrase that.

Travel 125

Travel Postrank Tourism Blogroll 125