The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media
Dave Fleet
JULY 20, 2010
Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. Not a PR agency, or a social media agency. An ad agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space.
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