Social Media Today

NOVEMBER 13, 2024

Short answer: No. Longer answer: Maybe.

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216

Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring insights from: Laurie Roberts , Director of Digital Communications at Johnson & Wales University Katie Mills-Erickson , Assistant Director of M

Trends 197

Trends Brands Education Instagram 197

Jon Loomer

NOVEMBER 11, 2024

Complaints about Meta’s algorithmic targeting are mostly misguided. Meta’s ability to find the people who are most willing to perform your desired action is extremely effective. But there is a fatal flaw that impacts optimization for any event that isn’t a purchase event. Before you come at me about the issues with algorithmic targeting, I get it.

Eventful 162

Eventful Issues Conversation Advertising 162

Oktopost

NOVEMBER 14, 2024

The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.

Examples 131

Examples Brands Hubspot Reputation 131

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Social Media Today

NOVEMBER 14, 2024

Facebook's following Instagram's lead in making “Views” its focus metric.

Metrics 208

Metrics Facebook Instagram 208

The Social Media Hat

NOVEMBER 15, 2024

From E-E-A-T to entity optimization, this guide empowers your business to stay competitive in the age of AI-driven search. The post AI and the Future of SEO: How SMBs Can Thrive in 2025 appeared first on The Social Media Hat.

SEO 146

SEO Social Media Tools Marketing 146

Jon Loomer

NOVEMBER 13, 2024

Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use the following settings… 1. Auction Buying Type. 2. Awareness Campaign Objective. 3. Performance Goal: Maximize reach of ads. If you have this update, you will see a new section for Frequency Control with an option for Target Frequency: Target frequency helps you set how often people see your ads each week and can help you reach y

Campaign 131

Campaign Buy Types Engagement 131

Social Media Today

NOVEMBER 14, 2024

Meta's now looking to separate your Threads and IG interest graphs.

Instagram 201

Instagram 201

Buffer Social

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence.

Instagram 118

Instagram Hashtag Small Business Collaboration 118

The Social Media Hat

NOVEMBER 9, 2024

Episode 42 of the AI in Marketing: Unpacked podcast, with Sarah Lloyd Favaro The post Responsible AI Marketing: Where Innovation Meets Integrity appeared first on The Social Media Hat.

Meeting 108

Meeting Marketing Social Media 108

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Audiense

NOVEMBER 12, 2024

If I were to ask you to name the top performing fast food restaurants in the US right now, I bet you could guess based on the food you’ve ordered in the past year. I know I could guess just by reviewing my past orders in the Uber Eats app.

Strategy 100

Strategy Review Marketing 100

Social Media Today

NOVEMBER 13, 2024

The latest social media usage insights from the team at Pew Research.

Research 201

Research Social Media Trends Team 201

Buffer Social

NOVEMBER 12, 2024

Here at Buffer, we think a lot about visual content — images and carousels are one of the  best types of content to post  for engagement, after all. Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for y

Sites 111

Sites Creative Commons Public Domain Flickr 111

Ignite Social Media

NOVEMBER 12, 2024

As brands begin discussions around strategy development and the development of marketing plans for the new year, a natural place to start is often with a social media audit. Since we’ve completed many of these over the years, we wanted to share the most commonly asked questions these audits answer. Before Getting Started – Is an Audit Right For You?

Social Media 78

Social Media FeedBurner MySpace Resources 78

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

NOVEMBER 12, 2024

In this episode, Josh Silverman from Pontoon Solutions shares creative strategies for engaging advocates worldwide—from on-demand training videos to anonymous feedback surveys, all designed to make sharing company content seamless and effective. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary For most employee advocacy program leaders, you likely don’t have the luxury of walking by each colleague’s desk to train them on

Team 80

Team Training Survey Hosting 80

Social Media Today

NOVEMBER 11, 2024

IG chief Adam Mosseri says that this does not happen.

Instagram 195

Instagram Content 195

Buffer Social

NOVEMBER 12, 2024

Half a million followers across platforms is no mean feat — and certainly not bad for someone who started posting on Instagram for fun.  But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually.

System 108

System Brands Instagram LinkedIn 108

The Realtime Report

NOVEMBER 15, 2024

The Role Authentication Services Play in Protecting Consumers In the contemporary world, the luxury goods market has emerged as a lucrative area for counterfeiters. This proliferation of imitation products has diminished the worth of real trademarks, running the risk of hurting customer loyalty. As a result, authentication services have become critical weapons in addressing this issue, simultaneously protecting consumers and the luxury market.

Authentication 91

Authentication Apparel Analysis Samples 91

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Oktopost

NOVEMBER 13, 2024

How to measure social media’s impact on business outcomes: A guide for B2B marketers For many B2B marketers, social media is essential to brand-building and audience engagement. However, one of the biggest challenges is measuring the true impact of social media efforts on business outcomes, such as lead generation, sales pipeline growth, and revenue.

Engagement 69

Engagement B2B How To ROI 69

Social Media Today

NOVEMBER 14, 2024

Facebook's following Instagram's lead in making 'Views' its focus metric.

Metrics 189

Metrics Facebook Instagram 189

Sprout Social

NOVEMBER 15, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job.

Examples 62

Examples Report Brands Telecommunications 62

The Realtime Report

NOVEMBER 12, 2024

The Importance of a Neat Exterior for Business Success Your business exterior can play a huge role in your success. Many don’t know this. The outside of your business often sums up to one thing, that is your brand image. Your business brand image can be impacted by the building exterior. It affects how individuals perceive your business and can also affect how the level of trust they have in your business.

Reputation 91

Reputation Report Conversation Brands 91

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

Oktopost

NOVEMBER 13, 2024

Social media platforms have become one of the most powerful tools for building brand awareness, engaging with customers, and driving business growth. But as your organization grows and more departments—like marketing, customer service, and sales—contribute to social media efforts, the challenge of maintaining consistent messaging across platforms increases.

Social Media 62

Social Media Strategy Brands Social Media Management 62

Social Media Today

NOVEMBER 14, 2024

A new live-stream donation option on YouTube.

YouTube 188

YouTube Process 188

Keyhole.co

NOVEMBER 11, 2024

It takes a lot of productivity to stay on top of a social media strategy. You have plenty of to-do lists, regular communications with your audience, and metrics to track. Therefore, it’s no surprise to see that Slack has established a large presence across multiple channels. Slack has 65 million monthly active users and continues to engage them with regular social media content.

Team 59

Team Social Media Strategy YouTube 59

WebInKnow

NOVEMBER 12, 2024

In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “ Please Do Not Play Without Permission ”.

Real Estate 57

Real Estate Activities Case Study Study 57

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

Oktopost

NOVEMBER 11, 2024

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms. One strategy that has gained significant traction in the last couple of years is employee advocacy. This powerful approach transforms employees into brand ambassadors, leveraging their personal networks to share company content, insights, and values.

B2B 62

B2B Tools Strategy Marketing 62

Social Media Today

NOVEMBER 13, 2024

A new way to add direct product links in-stream.

Affiliate marketing 186

Affiliate marketing Marketing Products 186

Blog2Social

NOVEMBER 12, 2024

Black Friday has become an essential part of retail, especially in e-commerce! In 2023, “Black Friday” reached an awareness level of 94%, with 49% of Germans planning to participate in the event. The potential for businesses and e-commerce shops is tremendous. Use this checklist to unlock the full potential of your Black Friday social media […] Der Beitrag The Checklist for your Black Friday Social Media Marketing erschien zuerst auf Blog2Social Blog – Tips for social media marketing, shar

Social Media 52

Social Media Retail Marketing Eventful 52

Buffer Social

NOVEMBER 11, 2024

Truth: There aren’t any ‘100% success guaranteed’ tactics to go viral on TikTok. There’s no way to determine which TikTok video will achieve viral success. Also truth: There are various strategies to increase your chances of achieving viral success on TikTok. These methods still can’t guarantee virality, but they can tip the scales in your favor.

Examples 115

Examples Tips How To Trends 115

Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process