Sat.Jul 29, 2017 - Fri.Aug 04, 2017

8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Obviously, it’s the marketing channel no business can ignore.

A Day in the Life of a Social Media Manager: How to Spend Time on Social Media in 2017

Buffer Social

One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? . Up until recently, I hadn’t really thought about it much.

Trending Sources

Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

How Content Makes Loyal Fans: Part One

Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How to Encourage User-Generated Content on Social Media

Simply Measured

2560 1280 It’s no mystery that social media is a powerful tool when it comes to marketing your business. But with an increasing number of businesses spending top dollar on social media every month, it’s easy to feel like your social media marketing efforts are falling flat. Fortunately, one of the most effective methods of social media marketing is relatively inexpensive. It just requires a little heavy lifting on your part. That method is user-generated content (UGC).

9 Ways Tailwind Helps You Crush It On Instagram

The Social Media Hat

Wondering why your competition is finding success on Instagram, but you aren't? Looking for help? This is the tool to help you

Content Marketing: The Skeleton Key of Social Selling

Social Selling Masters

Social selling is complex and involves many different elements. However, one of the most important aspects of social sales is quite simple.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

On the Radar: New Apps PR Pros Should Be Watching

Meltwater

Trending apps PR pros should watch this summer all have a common theme: real-time expression.… … Read More.

How Crowdfunding Works on Social Media: Get Donors for Your Crowdfunding Campaign

Devumi

Be it for product development or a social cause, crowdfunding is an effective way to raise the money needed to complete any project. Social media is the most important tool for getting people to donate. Read on to understand how crowdfunding works, and how you can boost its success with social media.

Tomorrowland: Conquering the EDM world through influencer marketing

Audiense

According to Festival Insights, the music festival industry was valued at more than 2.3 billion euros and is expected to double by 2020 1. There is a growing trend of music tourism whereby festival goers choose to travel abroad to attend such events also contributing to the annual turnover.

What You Need to Know About Visual Content for Social Media

agora pulse

The following guest post was written by Alla Bogdan. We all know that visual content is key to social media engagement — so why are so many marketers slow to incorporate visual content in their social media marketing plans ? Let’s overcome this hump, shall we?

A World Gone Social

Learn how companies must adapt to survive.

How to Develop Content Marketing Metrics & KPIs

Meltwater

No matter how large or small your marketing budget is, if you want to optimize… Read More.

How to Use Instagram Location Stories to Attract Attention

Socially Sorted

If you want your Instagram Stories to get seen by more people then listen up as I tell you about Instagram Location Stories. In this post I show you what they are, and how to leverage their power to attract attention and engage with your audience. Instagram stories. // Read More.

Use Pinterest Search from the Home Screen, New Stats Show Success

Devumi

While Pinterest may be great for finding inspirational ideas, searching for specific pins is a different story. To remedy that, the site has made a small tweak to its mobile app’s user interface. The new Pinterest search feature is easy to use, and very functional.

How to Incorporate SEO into Your Content Marketing Strategy

Katie Lance

Are you wondering how to incorporate SEO into your content marketing strategy? Check out this Facebook Live interview I did with Melanie Rembrandt, CEO of Rembrandt Communications for the inside scoop on what you really need with search engine optimization to help your business succeed. I had the pleasure of working closely with Melanie the last two years with the writing and editing of my book, #GetSocialSmart – and I’m so excited to be able to bring her insight to you!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Some Do’s and Don’ts for Brand Reputation Management

Meltwater

There’s a saying that, “Any publicity is good publicity.” ” It’s wrong. If you have negative… Read More.

The Honeymoon Period for Chatbots

Razor Social

When I got married, I was so happy for the first couple of years. They call this the honeymoon period. … luckily… I’m still very happy! So I didn’t have the typical honeymoon period, it has been lasting for 15 years now! With chatbots, it’s a different story.

Using Offline Marketing to Boost Your Social Media Marketing Efforts

Devumi

Social media is fast becoming the dominant way for businesses to reach out to their customers. That does not mean that marketing in the real world is dead. Learn how you can use offline marketing to boost your social media efforts.

The #GetSocialSmart Show Episode 031: Should You Outsource Your Social Media?

Katie Lance

Today, I am answering the question I get asked all the time, which is, should I outsource my social media? The answer is… Well, it’s a little bit of a long answer. First of all, you can’t outsource you.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Design + Plan a Winning Instagram

Peg Fitzpatrick

Planning a winning Instagram takes time, effort, and skill. Personally, I’m always looking to up my Insta-game. I’m pleased to share an interview with professional photographer and awesome Instagrammer Jasmine Star this week.

The Employee Experience Advantage With Jacob Morgan - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #577 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. There is no future of work if all brands don't truly understand how to win the war for talent and what employees want (and expect). It's no longer just about the job, but their workspaces, the tools they will have access to, and how it will, ultimately, help them advance on their professional route.

Harness the Power of Cards: Using Twitter Cards for Promoting Your Business

Devumi

Twitter Cards are one of the most interesting features the site has launched recently. Despite their simple looks, they have a lot of potential in improving your marketing campaign. Read on to learn about the various types of Twitter Cards and how you can best use them for marketing.

How Our Social Media Managers Get Into The Mindset In The Moment

Ignite Social Media

Here at Ignite Social Media, we pride ourselves on creating people-first content. Over the last ten years, that has evolved many times to reach our newest iteration, Mindset in the Moment™.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Critical Elements You Need to Check Off for Every Blog Post

ProBlogger

This post is by ProBlogger subject matter expert Ali Luke. Over the past few years, I’ve conducted a lot of blog reviews for fellow writers. It’s always great fun to read other people’s posts … especially when they’re on topics that are totally new to me! Along the way, though, I’ve noticed that there are five critical elements that far too many bloggers miss out of their posts. Could your posts be missing any of these too? They are: 1. The Hook. 2. Subheadings. 3. Transitions.

How to Measure the ROI of User-Generated Content

Pixlee

User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, consumers can share their experiences with your company in a matter of seconds.

ROI 4

Using LinkedIn’s Photo Comments Feature to Get Noticed!

Devumi

Engaging your audience using your LinkedIn posts’ comments section is a good way to capture their interest. The site has now launched its new Images in Comments feature that will take your comment responses to a whole new level. A new way to comment Released in June, the new feature lets LinkedIn users add images […]. The post Using LinkedIn’s Photo Comments Feature to Get Noticed! appeared first on Devumi.