Sat.Mar 25, 2017 - Fri.Mar 31, 2017

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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan , Angela Sinickas , Rebekah Iliff , Dawn Buzynski , and Aly Saxe offered up smart measurement advice for everyone—from those just starting out, to seasoned pros.

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How Businesses Can Use Highly Visual Online Brochures and Magazines to Convert

The Social Media Hat

While some bloggers and businesses are familiar with repurposing their content to places like SlideShare, few are leveraging the dramatic appeal of digital magazines. Here's how!

Blogger 131
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Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying?

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The Difficulty in Being Interesting

Direct Marketing Observations

Why do you click on a piece of content? Probably because you were compelled to. Some trigger caused you to cross over the invisible threshold of no and maybe. Was it an image? Was it the promise of a video or was it because the source was one that you trusted? Chances are, the answer to all three questions is some sort of yes. Beyond that, what prompts us, is the text or words in front of the content.

Blogger 137
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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13 Instagram Tricks and Tips You Probably Don’t Know About

agora pulse

Want to master Instagram? Why wouldn’t you? Instagram is powerful. However, not many people and businesses take full advantage of it. Over the past year, I’ve dedicated myself to learning as much as possible about Instagram to get the best out of it. The result? I applied what I’ve learned and took my account from 0 to over 70,000 Instagram followers today.

Instagram 122
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The Unbearable Cost Of Using Cheap Images

The Social Media Hat

This article will explain to you exactly why using cheap, ill-gotten images are the bane of your online existence. And if you stick around 'til the end, I'll even share what to do instead.

Cost 131

More Trending

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How To Keep Your Business IT Systems More Secure

The Realtime Report

How To Keep Your Business IT Systems More Secure. Is your business as secure as it should be? Today, there are many internal and external threats that have the potential to ruin a modern business. Most organizations rely heavily on a range of different IT systems and online technologies. This is why you should seriously consider each of the points below: Update Your IT Security Skills.

System 118
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Top Takeaways from #SMMW17

Jenn's Trends

And, once again, another Social Media Marketing World conference has come and gone. I look forward to this event all year long and then the event itself seems to fly by in the blink of an eye. The excitement, value, people, fun, learning, talking, lack-of-sleeping, and incessant smiling last for days… and yet, doesn’t last […]. The post Top Takeaways from #SMMW17 appeared first on Jenn's Trends.

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The Missing Link to Measuring Content Marketing Success

The Social Media Hat

Marketers need a way to measure the complete success of their efforts across time and platforms which, until now, hasn't been affordable.

Marketing 131
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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! The first version of this academy has already been launched with our client and partner, Loreal / Redken and is available in a private learning system for 150,000+ Redken Salons and

Training 165
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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4 Important Investments To Improve Your Workforce

The Realtime Report

4 Important Investments To Improve Your Workforce. If your business employs workers, it’s important to look after them in order to achieve a satisfied, motivated, productive and loyal workforce. Whether you’re running a startup or a more established company, it’s never too early or late to begin investing in your staff members. As a business owner, it’s also important to be a good leader; somebody who helps their team to succeed in a positive manner.

Startup 111
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Here’s What to Tweet during a Slow Sales Period

agora pulse

Every Social Media Manager has been there at some point. The sales manager enters the marketing office on the last week of the month because leads are down and the company looks set to miss target. All eyes turn to you. As Social Media Manager it is your duty to save the day … but how? In this article, I’m going to give you my top tips on what to tweet during a slow sales period and how to maximize your Twitter sales funnel. 1.

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Pros and Cons of Outsourcing Social Media Content Creation

Ignite Social Media

One of the biggest challenges social media managers face is having enough content. It can be exhausting developing interesting, dynamic posts day after day to fill a calendar. Even if you do have enough ideas, procuring images and copy that work on social media is another huge challenge. Or, you have tons of images, and not enough time to comb through and develop meaningful social content.

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Funny Tweets from Twitter Marketing Experts Around the World

Devumi

Trying to promote your brand on Twitter is a serious business. Always being serious might not be the smartest way to go about it. This is where funny tweets help. Read on to find out how some of the funniest brands on Twitter endear themselves to their audiences. You can have a laugh, and learn some real […]. The post Funny Tweets from Twitter Marketing Experts Around the World appeared first on Devumi.

Twitter 95
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Have You Developed A Communications Strategy For Your Business Yet?

The Realtime Report

Have You Developed A Communications Strategy For Your Business Yet? As a small business owner , you face many challenges if you want to compete in today’s marketplace. On top of battling through the reams of red tape to ensure compliance with the latest government regulations and standards, you also have to find ways to adapt your practices so you stand out in an always connected and very competitive world.

Strategy 111
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How (and Why) Brands Should Use Paid Social Media Ads to Boost Their Earned Media

Meltwater

Earned media is getting more attention these days, as trust in paid ads continues to… Read More.

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Facebook Gets Stories and Don’t Count Twitter Out Yet | Social You Should Know

Ignite Social Media

Will Facebook Stories Get Users to Create More Original Content? It’s no secret Facebook has been seeing declines in original posts by users on the platform. Taking yet another play from Snapchat, Facebook has been testing Facebook Stories in Ireland. It announced last week it will continue to roll it out globally with Chile, Greece and Vietnam up next.

Twitter 87
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How to Customize Your Facebook News Feed to Maximize Your Productivity

Buffer Social

Facebook is still the leading platform for marketers. From our State of Social Media 2016 report , we found that 93 percent of marketers are actively using Facebook for their business. As social media marketers, we spend a lot of time on Facebook, managing our Pages , engaging our fans , finding good content , and creating ads. In this post, I’d love to go through some of the less-known ways of customizing your Facebook News Feed to help you cut through the clutter, save time, and be more

Feed 87
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. It’s one of our primary forms of communication. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well.

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Instagram Hits 1 Million Advertisers, Fueled By Small Businesses

Meltwater

Instagram's Investment in Free Tools for Businesses Is Paying OffThe popular photo-and-video sharing app has… Read More.

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Fight Twitter Censorship: They are Silencing You

Devumi

Twitter is considered to be one of the most important social media platforms. The site gives small businesses, cause-oriented organizations, and even ordinary users the opportunity to engage with others and express their thoughts and opinions. In recent years, though, Twitter censorship has become a prevailing issue for many of its users. Read on to […].

Twitter 83
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How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. With so many different data-points available to measure — such as Likes, engagement, reach, and demographics — Insights will help you to understand how your content is resonating with your audience, how your Page is growing and provide you with an awesome overview of how your Faceb

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The 5-Step Guide: How to Be Successful on Instagram

Sprout Social

Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results. Learning how to be successful on Instagram isn’t just about follower count. Instead, success comes from engaged audiences and great content. Creating a great Instagram campaign is like any other marketing strategy. It always takes more effort than you think and needs to be well thought out before you start.

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The Future of Twitter

Meltwater

The one thing you can rely on in social media is that there will be… Read More.

Twitter 121
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How to Strike Gold with Visual Content Ideas – 3 Awesome Tools

Socially Sorted

Do you ever get stuck for visual content ideas to post to your social media channels? If you are lost for inspiration then these 3 Tools will have you creating (and curating) so much content you will be scheduled ahead for months. One thing I want to say about all 3 of these tools is that they are SUPER easy to use, and very very quick when it comes to identifying an idea and taking that idea to being scheduled and DONE.

Tools 81
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How to Choose a Microphone for Your Videos

Razor Social

Creating videos as part of your content strategy entails a lot of moving parts. When you first start sharing your ideas, knowledge, and expertise with others using online video , it’s only natural to focus on the quality of content first. You’re going to think about the topics, video formats, publishing frequency, and you may even experiment with different video sharing platforms.

Video 78
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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A Very Special, Unique Education Course

The Realtime Report

A Very Special, Unique Education Course. People commonly think that wine experts, or sommeliers, are just people who are paid to drink wine. They are people who gather to swish wine, smell it, and drink only a few ounces of the stuff. It’s true that that is one part of being a sommelier, but it takes more than being able to drink wine to be a sommelier.

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Social Media Recap: March 2017

Meltwater

In the Social Media Recap this month we have Twitter releasing custom profiles for bots,… Read More.

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WWDYD? How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty

Stay N' Alive

One of my personal best friends and most admired heroes in the marketing world is Dennis Yu. I’m a bit of an introvert, but when he visits he’s one of the few I always always try to find time, have lunch, and share knowledge with. He’s one of the few that actually cares, and tries […]. The post WWDYD? How Dennis Yu Emulates Religious Figures to Build Followers and Loyalty appeared first on Stay N Alive.

Loyalty 60
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"Digital Marketing" Is Not The Same As Marketing

Twist Image

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in kind, it has allowed me to work with some of the most interesting brands in the world. If the term no longer held true, I would opt to ditch it.

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A Very Special, Unique Education Course

The Realtime Report

A Very Special, Unique Education Course. People commonly think that wine experts, or sommeliers, are just people who are paid to drink wine. They are people who gather to swish wine, smell it, and drink only a few ounces of the stuff. It’s true that that is one part of being a sommelier, but it takes more than being able to drink wine to be a sommelier.