Sat.Aug 13, 2016 - Fri.Aug 19, 2016

#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

In this week’s #SocialPR Spotlight, I’m absolutely stoked and HONORED (and you know I don’t use that word lightly!) to feature the VERY FIRST Social PR Virtuoso EVER – who is a dear friend to boot – Angela Jeffrey. . Angie is no stranger to the PR field.

Word of Mouth Marketing Is Important: This Is Why

Meltwater

Influence, referral, and social media marketing are not synonymous, but they are all key aspects… Read More.

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My Proust Questionnaire

Direct Marketing Observations

In the back of every Vanity Fair edition is the Proust Questionnaire which is devoted to the answers of someone who is fairly well known. The answers never cease to make me think about my own mortality and legacy.

Travel 130

5 Years of Business Firsts

Jon Loomer

My voice trailed off and my body trembled as I finished the call. It was five years ago today, and I had been laid off. Again. It was the second time in two and a half years. The first time you could call a fluke. Something that could happen to anyone. But a second time? The self doubt creeps in.

eBook 122

Happy Belated 9th Birthday to My Blog

Ari Herzog

May 2016 marked the ninth birthday of my blog! It’s seen three URLs and numerous designs. You can visit the archive and read my initial blog posts about apartment life, later posts about digital marketing, and ultimately about minimalism and productivity.

URL 121

How Brands Can Use Snapchat Memories

Ignite Social Media

Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. Who are you trying to reach?

Brands 120

My Proust Questionnaire

Direct Marketing Observations

In the back of every Vanity Fair edition is the Proust Questionnaire which is devoted to the answers of someone who is fairly well known. The answers never cease to make me think about my own mortality and legacy.

Travel 130

More Trending

How To Keep Up With A Million Social Media Changes

agora pulse

Social media marketing never stands still. New platforms, changes to algorithms, new features, new opportunities to integrate social media marketing. You have to stay on top of all these social media changes while also giving great service to your clients.

When Is It Time to Hire a Social Media Agency?

Ignite Social Media

If you’re reading this blog, you’ve likely realized that even though your 13-year-old nephew is a Snapchat wizard, you may want to consider hiring experienced professionals to help manage your organization’s social media presence.

Blockchain – governance, regulation and security

Buzz Marketing for Technology

Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint.

Issues 158

How to Determine Which Social Media Sites to Use

Jenn's Trends

How many times have you heard that *this* social media site is a MUST for your business? Your business won’t succeed unless you’re on said platform. This new platform is where everyone is going and you’re missing the boat by not jumping on board. Right?

Sites 105

How to Strategically Enhance Your Facebook Video Marketing

agora pulse

Did you know 50% of all mobile traffic relates to video content? If you need more evidence the future of content marketing is video , an Invodo study suggests that 74% of all web traffic will be video by 2017.

Video 105

4 Real-Time Monitoring Tools that Save Your Brand Time

Ignite Social Media

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. But don’t worry. The world of technology has come to the rescue.

Tools 111

Use Statistics for a Smart Marketing Plan

Meltwater

In today’s digital workplace, the explosion of data and the introduction of better work tools… Read More.

It’s Not a Sales Funnel; It’s an Engagement Funnel

Convince & Convert

Welcome back to Talk Digital to Me! Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. As a member of Convince & Convert’s team of strategists, Anthony is an expert problem solver.

The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event

Buffer Social

Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top.

Computers vs. Humans: Media Buying in the 21st Century

Ignite Social Media

Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys.

Buy 108

5 Reasons Why Listening to Your PR Team Could Save Your Company’s Image

Meltwater

Your PR team will spend much of its time on social media monitoring your image… Read More.

Team 100

[CASE STUDY] How the United Soccer League Manages Its Nine Social Media Accounts

agora pulse

If you follow soccer in the United States, you’ve most likely heard of the United Soccer League , the largest professional soccer league in the U.S.

How I Grew My Traffic By Almost 50% in Just 30 Days Using Twitter

Buffer Social

One of the great joys of working with my marketing clients has been helping them grow their Twitter followers and implement consistent tweet schedules. Meanwhile, my own account has collected dust with a lame, month-old tweet sitting at the top. Until recently.

How to Staff for Social Success

Ignite Social Media

Unless you’ve been living under a rock for the past decade, I’m sure you have seen the growth of social media for individuals, brands and organizations. Various organizations and companies, big or small, have set their sights on social media to reach their audience.

Team 106

Sponsoring All the Feels: Olympic Sponsors and the Impact They’ve Made

Meltwater

The Olympic Games represent the pinnacle of human achievement, bringing cultures and nations together to… Read More.

100
100

Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

The internet has ushered in a great era for marketing: the analytics era. Pretty much everything you say and do on social media is trackable in real time. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. There are lots of ways to generate leads from social media , this just takes it to a whole new level.

Data 82

Why We’re Taking a Break from Snapchat

Buffer Social

Sometimes it’s easy to do the right thing, and you get all the pride and happiness that comes along with it. Other times, doing the right thing is hard. It can take you away from what everyone else is doing, maybe even cause you to lose friends—or a platform for your voice to be heard.

Team 83

Twitter Moments Opens Up and Facebook Blocks Ad Blockers | Social You Should Know

Ignite Social Media

Twitter Moments opens up to more creators and Facebook has a new strategy to block ad blocking technology on desktop. All that and more in this week’s Social You Should Know. Twitter Moments Opens Up to More Creators.

Sidekick 9/4-9/10

Meltwater

Put away the white denim and break out the cozy sweaters. Labor Day weekend marks… Read More.

94

6 Underrated Benefits of Content Marketing

Kikolani

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. You know the basic concept of the strategy, and you’ve probably started your own campaign , at least in some form, but are you truly getting everything you can out of your efforts? I look at most of the topics about the benefits of content marketing, and they always hit the high points well.

How to Get the Most from the Vine App Using Devumi

Devumi

The rising popularity of Vine, with its ‘tell me a story right now and do it quickly’ features, fits the escalating speed of today’s Internet audience.

114+ Copywriting Formulas to Get Traffic & Leads

Writtent Blog

Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years.

Achieve 1,000% more shares on a blog post – Case Study

Razor Social

You’ve created a blog because everyone says blogging is a great idea but you don’t see the point. You get a little bit of traffic but the blog is a real chore. Not many shares, no comments (or maybe a spammy one!!).

How To Make More Money Blogging

The Social Media Hat

Blogging How To Make More Money Blogging. The lack of money is the root of all evil." - Mark Twain. Money. Revenue. Passive Income. That's a very important goal for professional bloggers like you.

7 Important Instagram Features Your Brand Should Know

Sprout Social

For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. That’s why we’re here to help you.

Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

The internet has ushered in a great era for marketing: the analytics era. Pretty much everything you say and do on social media is trackable in real time. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. There are lots of ways to generate leads from social media , this just takes it to a whole new level.

Data 60

PPC vs SEO

Social Media Marketing

PPC (pay per click) and SEO ( search engine optimization ) are two major channels which made up the search marketing. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach.

SEO 84

The Greatest Glory. The Internet.

Twist Image

The philosophical debate of our lifetime: is the Internet the greatest thing we have ever created or a disaster for humanity? Who better to answer his question than Werner Herzog ?

Film 72

5 Highly Effective Ways to Increase Social Media Shares

Sprout Social

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Engagement like comments and likes are important for gauging interest, but shares drive reach. Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content.

6 Underrated Benefits of Content Marketing

Kikolani

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. You know the basic concept of the strategy, and you’ve probably started your own campaign , at least in some form, but are you truly getting everything you can out of your efforts? I look at most of the topics about the benefits of content marketing, and they always hit the high points well.