Sat.Apr 16, 2016 - Fri.Apr 22, 2016

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Guest Post by Jordan Feise. [Ed: Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.].

What’s Your What If?

Jason Yormark

Last night I drove a lot of miles away from the hustle and bustle I normally fight through on a daily basis to coach my son at his baseball game, a little town called Granite Falls. It’s about 50 miles north and east of Seattle and off the beaten path.

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A Missed Opportunity to Transcend Hierarchy

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

7 Instagram Marketing Tips For Bars, Restaurants & Breweries

Firebelly

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. I want to share quick answers to seven of the most common questions below. 1) Why should we be using Instagram to connect with customers?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts.

The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives.

More Trending

Facebook Rights Manager: No More Freebooting

Jon Loomer

While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. A person or brand might create an amazing video, only to see it stolen by others looking to benefit from the engagement it brings.

Prep work for your social media business presence

Socialmedia.biz

How will your social media outreach program stand out? 5 questions to answer before you design a program. Post by Megan Totka. ChamberofCommerce.com. T here is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms.

The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives.

The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Turning Your Blog into a Lead Magnet – 5 No-Fail Tactics

Kikolani

Every blog post you write should be adding to your email list. If not, you are probably stewing over why not. Your content is solid; your headlines are great; you try to follow all marketing trends and your analytics are telling you that readers are coming.

Internet Consumption Per 60 Seconds

Mindjumpers

Every day, every hour and every minute, overwhelming amounts of data is being generated as consumers hit the internet to connect with each other, search for information, watch clips, be creative, download entertainment, shop and do much more.

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Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Talkwalker SM

What do you trust more? A branded marketing message or a word of mouth recommendation? Most will agree that the latter is more powerful. This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media.

How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Resources for Small Staff Associations

SocialFish

This post originally appeared on Mizz Information. ————-. This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016.

How to Unlock Competitive Advantage

Social Selling Masters

The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity. Linkedin Tips

How To Find The Right Influencers on Twitter

Unmetric

Influencer marketing isn’t complex. It’s applying the age old concept of having a brand ambassador on a micro level to your digital marketing. However, what's complex is finding the right influencers to target. In the age of content marketing, influencer-driven recommendations encourage purchases.

These Are the Biggest Disruptors to the Future of Email Marketing

Convince & Convert

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Buy the Right Metrics for a Viral Video Marketing Sensation!

Devumi

The value of viral video marketing is plainly obvious to anyone with even the smallest understanding of marketing: It can help spread your brand message far, very quickly, while also helping push long term goals like getting more YouTube subscribers …if you do your job right.

Friday Quiz: Who’s the Best Influencer For Your Brand?

Talkwalker SM

Working with well-chosen social media influencers is an opportunity for brands to enhance customer experience by using social media to provide examples of how a product is adopted by people they can connect to.

Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

No matter what type of business you currently operate, or plan to open, in this day and age it’s important to keep up with the advances in technology that are changing the way companies interact with, and sell to, consumers.

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This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’

Convince & Convert

Do you dream that your workweek mornings were filled with yoga, journalling, and eating farm fresh breakfasts? These things would make for a very relaxing morning, but according to a new video from Organic Valley, the reality for most working women is quite opposite.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Buy the Right Metrics for a Viral Video Marketing Sensation!

Devumi

The value of viral video marketing is plainly obvious to anyone with even the smallest understanding of marketing: It can help spread your brand message far, very quickly, while also helping push long term goals like getting more YouTube subscribers …if you do your job right.

How Often Should I Post on Facebook? #FBO

Laurel Papworth

HOW OFTEN SHOULD I POST ON FACEBOOK? I wish I had a licorice allsort for every time this is asked in a social media workshop or a conference.

Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

In today’s marketing environment, word of mouth is worth its weight in gold. And building influencer relationships is one of the best ways to spread the word about your business or campaign.

How Giving Back to Your Community Inspires More Engagement

Convince & Convert

Are You Helping? Think it’s all about you? Not so. Michael Georgiou is living proof that success comes from serving your market diligently and generously while taking the time to add personal touches.

Crucial Things You Absolutely Should Be Doing in Social Media Marketing

Devumi

Social media marketing is the latest trend in marketing for business. It’s no surprise because it offers the biggest reach with the best targeting in the whole industry. It has potential never before thought possible.

KeliComm Headshots: On-Page Search Engine Optimization

Small Business Mavericks

“I hired Caroline Melberg and Small Business Mavericks to help me ramp up my SEO. I could not be happier with the outcome. Almost immediately I saw my Google ranking improve and within a matter of weeks, I moved up to #3 in search results. And I have yet to implement all of her suggestions. Caroline really knows her stuff, she’s a pleasure to work with and very accommodating. I cannot recommend Caroline and Small Business Mavericks enough!”. - Jen Kelly, Founder, KeliComm Headshots.

5 Big Business Concepts That Startups Need to Steal

Idaconcpts

Most people understand that running a small business is a completely different experience than running a major corporation.

How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Image via Unsplash. Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. But this is not always the case.

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The Ultimate Toolkit for the Professional Content Marketer

Kikolani

Content marketers have to wear many “hats.”

The Future of Sales on LinkedIn

Social Selling Masters

A sneak peek into the LinkedIn vision for Sales. LinkedIn Product leaders share new solutions that amplify the success of sales teams on the platform. Linkedin Tips