Sat.Jul 11, 2015 - Fri.Jul 17, 2015

Communicators Must Lead

Waxing UnLyrical

Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective.

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Leadership: The Firebelly Retreat

Firebelly

Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first.

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Are you missing your best content generators?

Janet Fouts

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this?

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer.

Monday Roundup: Internal Communications

Waxing UnLyrical

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications?

How to Use Niche Publishers to Drive Revenue

Convince & Convert

It’s no secret that affiliate programs are a great way to get your brand out there. What’s not to like about using other people’s networks to attract new clients and users? But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities.

More Trending

How to Use Facebook’s Upgraded Website Custom Audience Pixel

Jon Loomer

Facebook is implementing an updated version of the Custom Audience and Conversion pixels, which is great news. However, many marketers are still confused about the implications of this.

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How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

Image via BigStockPhoto.com. At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers.

5 Simple Ways to Boost Twitter Engagement…Right Now

Rebekah Radice

Are you using Twitter to market your business? Wondering how to improve your results? When used correctly, Twitter can be a valuable addition to your current social media strategy.

Two Paths to An Online Marketing Plan

Small Business Mavericks

If you talk to enough businesses that are marketing online, you’ll find that there are as many ways to approach online marketing as their are businesses. That’s good. Diversity is a great thing. However, not all online marketing approaches are created equal. There are a variety of approaches, but we endorse two. Which method works for you depends a lot on. the type of business you have. the stage of your business growth. the size of your business. and your business goals.

Manage interruptions like a fairy on bitchy dust

Absolute PA

Why is it some people JUST DON’T GET IT? Your significant other, mum, dad, neighbour, aunty Mary (everyone has one of those). Love them madly, but they just can’t get their pretty heads round what it is that you do. It sometimes feels like they just don’t believe that you actually work.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands.

It's International Startup Festival Week

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

Is SEO Really Dead?

Small Business Mavericks

Professional search engine optimizers have been engaged in this conversation for a decade now. Is SEO dead? It depends on who you ask. Typically, the “SEO is dead” people argue that the search engines have changed their algorithms so much that attempting to rank your web pages using traditionally keyword-targeted content is a waste of time. The counterargument is usually some version of “you can overdo it, but it still works.”

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Lawyers, Are You A One-Client Pony?

Myrland Marketing

Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.”

How to Showcase Your Brand’s Unexpected Side

Convince & Convert

Love freebies? You’re not alone. In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course.

The Thing About Podcasting And Making Real Money

Twist Image

Question: "what do you prefer: writing or podcasting?". I hate that question. I get it all of the time. The first thing that I think about, when someone asks that question is the whole, "which one of your children do you like the most?" It's a ridiculous question to ask (unless one of your kids is a real tool). The truth is that I like consuming different media for different reasons. When it comes to creating media, those differences become even more expansive.

31DBBB Day 16 Challenge: Solve a Reader’s Problem

ProBlogger

Today’s challenge in the 31 Days to Build a Better Blog series is another writing challenge, and one that’s close to my heart. In both my blogs I strive to be useful – every day, my goal is to solve at least one reader problem.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy!

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Manage interruptions like a fairy on bitchy dust

Absolute PA

Why is it some people JUST DON’T GET IT? Your significant other, mum, dad, neighbour, aunty Mary (everyone has one of those). Love them madly, but they just can’t get their pretty heads round what it is that you do. It sometimes feels like they just don’t believe that you actually work.

Disruption, Disruption Everywhere

Twist Image

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With over two thousand people registered to attend, it could not be a message about the power of marketing, or how important it will be for these startups to figure out a way to create more meaningful relationships with their consumers. That's critical.

An Unexpected Piece of Advice that Will Help You Grow Your Blog

ProBlogger

Today’s challenge in our 31 days to build a better blog podcast series is a bit different, and hopefully – a lot of fun. It’s to not blog at all! Today I want you to leave your electronics behind and go to your local mall or shopping centre.

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Life Spent Living Across the Country

Lucy Hall

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Lawyers, Are You A One-Client Pony?

Myrland Marketing

Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.”

Henry Mintzberg On Management

Twist Image

Episode #470 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. A true legend. You can't use those words lightly when it comes to the business world. Henry Mintzberg is a true legend. He is an internationally renowned academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, where he has been teaching since 1968.

31DBBB Day 12: Develop an Editorial Calendar (and How to Do So!)

ProBlogger

So yesterday your 31DBBB Challenge was to brainstorm 10 posts for your blog (you could come up with more, but 10 was the minimum!) and today we will be building on that – developing an editorial calendar. This is going to serve as the next week of content on your blog.

4 Tips for Small Business LinkedIn Marketing

Lucy Hall

LinkedIn is most definitely the place to go when looking for a job, for recruiters and to connect with past and current colleagues. But this is not the only way to use LinkedIn, in fact linkedIn is a powerful and professional social networking platform for small businesses to connect with new audiences and share industry related information with their piers.

ICYMI – See First, Twitter, Buy-It-Now, Pew Research

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook introduces See First. Twitter rolls out a new dashboard so users can see how their data is being used by third party apps. Google rolls out buy-it-now. Facebook launches new Facebook Commerce offering.

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Six Links Worthy Of Your Attention #264

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Ask Yourself: How Do Readers See Your Blog?

ProBlogger

It’s time for day 17 in our 31 Days to Build a Better Blog challenge.

#66: How to Get Your Business Back on Track

Amy Porterfield

I started out this year with a fully fleshed-out calendar. I knew exactly what I was going to do, when we were going to promote, when we were not going to promote, when I was going to take vacations, etc. Everything was planned. Well, as you probably know, things change as the year gets going. As entrepreneurs, […]. The post #66: How to Get Your Business Back on Track appeared first on Amy Porterfield | Online Marketing Expert.

31DBBB Day 18 Challenge: Create a Sneeze Page

ProBlogger

Today is day 18 in 31 Days to Build a Better Blog and you can listen to it here.

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ProBlogger Podcast: Blog Buddies

ProBlogger

Let’s kick off this new week of 31 Days to Build a Better Blog with a podcast about finding your tribe. I’m an introvert, and blogging and podcasting work really well with my personality type. I enjoy interacting with others, but at a bit of a distance.

31DBBB Day 14: Update a Key Page

ProBlogger

Here we are, day 14 – two full weeks of tips to help you create the best blog possible, and plenty more to come!