Sat.Jul 11, 2015 - Fri.Jul 17, 2015

Communicators Must Lead

Waxing UnLyrical

Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Understand Influence.

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Leadership: The Firebelly Retreat

Firebelly

Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first. And I decided to break a few rules along the way. I rented a house on the beach on Lake Michigan. I invited my core team along. Here’s a recap of what I told my team before going: • No obsessing about work.

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Are you missing your best content generators?

Janet Fouts

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Monday Roundup: Internal Communications

Waxing UnLyrical

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

How to Use Niche Publishers to Drive Revenue

Convince & Convert

It’s no secret that affiliate programs are a great way to get your brand out there. What’s not to like about using other people’s networks to attract new clients and users? But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. So how do you know the difference? The Dangers of a Discount Mentality. The most common way to build affiliate networks is to use discount sites.

More Trending

Get More Vine Followers Fast!

Devumi

Getting more Vine followers can be a bit tricky. This new social media marketing platform is a combination of YouTube and Twitter, with a heavy influence from Twitter’s success via limitation. With Vine videos being limited to six seconds, Vine users are finding all new ways to make statements quickly, while also making them often. […]. The post Get More Vine Followers Fast! appeared first on Devumi. Beginners Vine social media marketing twitter marketing video marketing vine marketing

Two Paths to An Online Marketing Plan

Small Business Mavericks

If you talk to enough businesses that are marketing online, you’ll find that there are as many ways to approach online marketing as their are businesses. That’s good. Diversity is a great thing. However, not all online marketing approaches are created equal. There are a variety of approaches, but we endorse two. Which method works for you depends a lot on. the type of business you have. the stage of your business growth. the size of your business. and your business goals.

How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

Image via BigStockPhoto.com. At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. To shed some light on this grey area in blogger outreach, we went straight to the source: We surveyed 4,000 of the most influential bloggers on their marketing partnerships.

5 Simple Ways to Boost Twitter Engagement…Right Now

Rebekah Radice

Are you using Twitter to market your business? Wondering how to improve your results? When used correctly, Twitter can be a valuable addition to your current social media strategy. Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Use Facebook’s Upgraded Website Custom Audience Pixel

Jon Loomer

Facebook is implementing an updated version of the Custom Audience and Conversion pixels, which is great news. However, many marketers are still confused about the implications of this. The official announcement from Facebook is too technical for most users, and there isn’t (yet) a clear step-by-step guide explaining how to implement this new pixel.

Is SEO Really Dead?

Small Business Mavericks

Professional search engine optimizers have been engaged in this conversation for a decade now. Is SEO dead? It depends on who you ask. Typically, the “SEO is dead” people argue that the search engines have changed their algorithms so much that attempting to rank your web pages using traditionally keyword-targeted content is a waste of time. The counterargument is usually some version of “you can overdo it, but it still works.”

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8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog.

Lawyers, Are You A One-Client Pony?

Myrland Marketing

Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.” ” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special client that keeps them busy.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Thing About Podcasting And Making Real Money

Twist Image

Question: "what do you prefer: writing or podcasting?". I hate that question. I get it all of the time. The first thing that I think about, when someone asks that question is the whole, "which one of your children do you like the most?" It's a ridiculous question to ask (unless one of your kids is a real tool). The truth is that I like consuming different media for different reasons. When it comes to creating media, those differences become even more expansive.

Manage interruptions like a fairy on bitchy dust

Absolute PA

Why is it some people JUST DON’T GET IT? Your significant other, mum, dad, neighbour, aunty Mary (everyone has one of those). Love them madly, but they just can’t get their pretty heads round what it is that you do. It sometimes feels like they just don’t believe that you actually work.

How to Showcase Your Brand’s Unexpected Side

Convince & Convert

Love freebies? You’re not alone. In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. What’s unique about this video is the use of real-life footage. It’s not surprising that people steal from retailers, but it is interesting to see a luxury brand show real-life footage of shoplifting in their stores.

Life Spent Living Across the Country

Lucy Hall

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Disruption, Disruption Everywhere

Twist Image

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With over two thousand people registered to attend, it could not be a message about the power of marketing, or how important it will be for these startups to figure out a way to create more meaningful relationships with their consumers. That's critical.

31DBBB Day 16 Challenge: Solve a Reader’s Problem

ProBlogger

Today’s challenge in the 31 Days to Build a Better Blog series is another writing challenge, and one that’s close to my heart. In both my blogs I strive to be useful – every day, my goal is to solve at least one reader problem. There are many reasons why helping to solve a pain point for your reader is good for both your blog and your audience, but it boils down to creating a connection with people that keeps them coming back.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In my previous WUL post, I celebrated the many contributions of women in PR, highlighting three whose own efforts helped shape the profession for all. This go round, I shift my attention to another segment of PR practitioners: publicists of varying race, gender, sexual orientation or ethnicity.

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4 Tips for Small Business LinkedIn Marketing

Lucy Hall

LinkedIn is most definitely the place to go when looking for a job, for recruiters and to connect with past and current colleagues. But this is not the only way to use LinkedIn, in fact linkedIn is a powerful and professional social networking platform for small businesses to connect with new audiences and share industry related information with their piers.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Henry Mintzberg On Management

Twist Image

Episode #470 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. A true legend. You can't use those words lightly when it comes to the business world. Henry Mintzberg is a true legend. He is an internationally renowned academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, where he has been teaching since 1968.

An Unexpected Piece of Advice that Will Help You Grow Your Blog

ProBlogger

Today’s challenge in our 31 days to build a better blog podcast series is a bit different, and hopefully – a lot of fun. It’s to not blog at all! Today I want you to leave your electronics behind and go to your local mall or shopping centre. Because it will put you out in the real world where real experiences will help give you real content. It will also ensure you brush your hair for the day!

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Lawyers, Are You A One-Client Pony?

Myrland Marketing

Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.” ” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special client that keeps them busy.

Manage interruptions like a fairy on bitchy dust

Absolute PA

Why is it some people JUST DON’T GET IT? Your significant other, mum, dad, neighbour, aunty Mary (everyone has one of those). Love them madly, but they just can’t get their pretty heads round what it is that you do. It sometimes feels like they just don’t believe that you actually work.

It's International Startup Festival Week

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

31DBBB Day 12: Develop an Editorial Calendar (and How to Do So!)

ProBlogger

So yesterday your 31DBBB Challenge was to brainstorm 10 posts for your blog (you could come up with more, but 10 was the minimum!) and today we will be building on that – developing an editorial calendar. This is going to serve as the next week of content on your blog. Ultimately these two exercises will get you on the road to setting up a publication schedule you can carry on, specifying what kind of content you’ll publish on what days.

ICYMI – See First, Twitter, Buy-It-Now, Pew Research

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook introduces See First. Twitter rolls out a new dashboard so users can see how their data is being used by third party apps. Google rolls out buy-it-now. Facebook launches new Facebook Commerce offering.

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#66: How to Get Your Business Back on Track

Amy Porterfield

I started out this year with a fully fleshed-out calendar. I knew exactly what I was going to do, when we were going to promote, when we were not going to promote, when I was going to take vacations, etc. Everything was planned. Well, as you probably know, things change as the year gets going. As entrepreneurs, […]. The post #66: How to Get Your Business Back on Track appeared first on Amy Porterfield | Online Marketing Expert.

Six Links Worthy Of Your Attention #264

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Ask Yourself: How Do Readers See Your Blog?

ProBlogger

It’s time for day 17 in our 31 Days to Build a Better Blog challenge. Here’s a frightening reality – within just a few seconds of arriving on the blog that you pour hours and hours of time and energy into, a new reader will make snap judgements about what your blog is about and if it is worth their time to spend time on it. First impressions are so important in real-life interactions but online it’s even more so.