Sat.Jun 20, 2015 - Fri.Jun 26, 2015

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing. Let’s start with the Caped Crusader himself and his youthful, if over-the-top ward, and then look at the entire cast: Batman – He represents the writer, the hero and heart of the stories.

8 Favorite Memories From My 8 Years At Firebelly


LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years.

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10 Facebook Hacks to Make Your Small Business Look Colossal


When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on.

How to Get Twitter Followers using Basic Psychology


You all know from reading this blog that I spend quite a bit of time writing about social media, thinking about social media, and arguing with the @Devumi Gorilla about what the Devumi Twitter account should do next. What you may not know is that, a lifetime ago, I studied psychology and sociology in college. […]. The post How to Get Twitter Followers using Basic Psychology appeared first on Devumi.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

In line with our June theme (content! content! content!), the June #measurePR chat followed suit. We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Dan Cohen , and the inimitable Fay Shapiro of With four great guests on hand, we began to chat about measuring content.

Do You Have an Online Sales Funnel?

Small Business Mavericks

Every business has a sales funnel. Even if yours isn’t well-defined, it’s there. It could be more efficient by defining it and graphing it a little more clearly. Nevertheless, your sales funnel shows how you generate and develop leads and turn them into customers. An online sales funnel does the same thing for your online marketing efforts.

More Trending

Apologies and #Socialmedia in Crisis Comms PR

Laurel Papworth

Shares Badly Handled Crisis Comms in Social Media by @ABCAustralia – Don’t Apologise! OR: How to make a rod for your own back and then hand it to enemies and say “beat me” In my 8 ways to deal with negative criticism course, I outline the 8 ways to deal with trolls and bad reviews. You can ignore, educate, lawyer up, fight back, confess, own etc. see chart at bottom of post).

Monday Roundup: Innovative Content

Waxing UnLyrical

Content, content, and more content. It’s been a constant theme on WUL this month, and with good reason. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? I thought these posts could help. Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers.

Web Design Or Development: What’s the Difference?

Small Business Mavericks

Small business owners often confuse website design with website development. While they are similar, they are completely different tasks. Here’s a little discussion on how they are different. What Web Designers Do. Web designers are the beauticians of the Web. Their job is to make websites look beautiful. This requires a certain set of skills in both graphics and coding. Skills a web designer should learn to master include: HTML: Every website designer should learn HTML.


Where to Find Affordable Apple Parts and Accessories


Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing. But you don’t have to be a victim of this daylight robbery.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 Facebook Hacks to Make Your Small Business Look Colossal


When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand The post 10 Facebook Hacks to Make Your Small Business Look Colossal appeared first on Kikolani. Social Media

Advanced Social Media Course – August Sydney 2015

Laurel Papworth

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further! I sometimes get complaints that people don’t know when I’m running this class so here goes. August 3rd-5th 2015. Earlybird ends beginning of July. So don’t be mad if you miss out.

Can Social Media Generate Leads?

Small Business Mavericks

Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. There is some evidence that Google+ increases search exposure for brands that use it. Pinterest has a very loyal demographic in strong female base.

11 Essential Principles Every Successful Social Media Marketer Follows

Rebekah Radice

We’ve all seen them, interacted with them and shared their content. But have you ever wondered what makes them so successful? What is it about the habits, personality and skill of a successful social media marketer that sets them apart? Is it their social media savvy, intellect, drive and passion? Or maybe their willingness to keep pushing forward, even amidst setback? While social media success can feel mysterious and elusive, it is attainable for anyone.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media

Social Media Network Marketing

Tsu is a great Opportunity. When I say 'Opportunity' it means ' a set of circumstances that makes it possible to do something' - Repeating this: ' set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?: First thing first get to know the Social Media Platform: TSU is pronounced as 'sue'.

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Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

Jon Loomer

Facebook has started testing Lead Ads , and they are awesome. It shouldn’t take long for advertisers to realize just how useful, powerful and ultimately profitable these new ad units may be. Let’s take a closer look… Facebook has started testing Lead Ads, and they are going to be AWESOME! Click To Tweet. How It Works: Two Taps. Building an email list is imperative to any business. But the process of building that list through forms can be cumbersome.

Can Social Media Generate Leads?

Small Business Mavericks

Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. There is some evidence that Google+ increases search exposure for brands that use it. Pinterest has a very loyal demographic in strong female base.

Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

Myrland Marketing

I just attended the LMA, or Legal Marketing Association’s, 3 rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek , Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi , Director of Strategic Planning with Paul Hastings.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular.

Your Brand Is A Learning Space

Twist Image

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation , back in 2009, I wrote about this newly-formed idea that "content is media" (a concept that I was blogging and speaking about long before the first book was even published). Sure, the world had advertorial content back then, but it was nothing like the media landscape of today.

Reading Roundup: What’s New in Blogging Lately


I’ve seen so much good content lately on the subject of blogging – I always love a downloadable schedule that someone else has taken the time to create, and sneaking a peek into how others make money is such an eye-opener! I’ve curated a couple of links you might find helpful as we try to kick ass on the internet this week. 6 Social Media Templates to Save You Hours of Work // Hootsuite.

ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]

Myrland Marketing

Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago. Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Rise and Rise of Online Video

The Proactive Report

By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business?

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Algorhythm. My Next Book

Twist Image

Algorhythm - The Pulse of Creativity, Data And The Future of Brands. There is this ongoing debate: is the future of brands about data or is it about creativity? Building brilliant brands in a disruptive age in not as easy (or obvious) as some might think. We live in a culture of change. Most brands are overwhelmed by the massive shifts that they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything.

10 PBEVENT Speakers Share their Morning Routine


There’s a real buzz in the air now that the ProBlogger Training Event schedule has been released. Everywhere, people are chatting about where they’re going to be when, sessions are being highlighted, and bloggers are stalking the guest list, wondering who they’re going to meet. We have some exceptional speakers this year, presenting on some of the most sought-after and useful topics.

Writing a Great Business Bio For Your Social Media Profiles

Lucy Hall

Creating a great bio for your social media profiles is important for your business. If you want to look professional and establish your authority on social media your profile should be the first thing you look at because it's the first thing people look at when they want to see what you or your businesses is all about. So how do you write a great bio for your social media profiles? what exactly do you need to think about? Here's my 5 top tips! Business or Personal.

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How Small Organizations Can Put the Environment First


We are in the midst of an environmental revolution, and today, organizations are at the forefront, faced with the responsibility of leading by example and conducting business with the environment in mind. Environmentally-friendly business practices are the key to a prosperous future for all. After all, we need to live on this planet, so we must to take care of it. Going green at work extends beyond offering recycling receptacles and announcing a lights-off policy.

Small Spaces. Big Ideas

Twist Image

Always judge a book by its cover. . Not a typo. I do judge a book by its cover. I love books. And, there's nothing I like more than a gorgeous book cover. Small spaces with great design turns my crank. What can I say? One of my favorite designers is Chip Kidd. He's done amazing work on graphic novels, but his main work is book cover design. It's a vast field that offers a mixed bag, but Chip is miles ahead of the lot. A true artist and visionary.

10 PBEVENT Speakers Tell How They Stay Motivated


All secrets are being revealed on ProBlogger this week! We’ve had the morning routines of superstar bloggers and online entrepreneurs, and also their number one life hack (especially for time management). Today, they share how they keep going when the going gets tough. HEATHER ARMSTRONG: Author, speaker, and blogger at Dooce. One, I am the sole provider for my children. Keeping them housed, clothed, fed and happy is the highest priority in my life.

Double Exposure Experiment

Lucy Hall

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5 Image Editor Apps for Visual Content

The Proactive Report

BY MIKE FALKOW. Creating interesting, original visual imagery has become an important skill for PR people. Google is cracking down on duplicate content – and that includes images. There are many ways to make an image uinque – it does not have to be one you took yourself. You can edit stock photos and make them unique.

The Science Of Attention

Twist Image

Episode #467 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Ben Parr leads an interesting life. He's an award-winning journalist, author, entrepreneur, investor and expert on what it takes to get attention. Parr is the author of Captivology - The Science of Capturing People's Attention. Why do we pay attention to certain people, products, and ideas? Is there a science behind how these people and brands capture and retain somebody's attention?

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