Sat.Dec 27, 2014 - Fri.Jan 02, 2015

Content demand: how to cope

Sherrilynne Starkie

Do you struggle to keep up with the demand for quality content? You are not alone. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences. To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.


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Trending Sources

Webinar Software Comparison: 9 Popular Services Reviewed


One of my goals for 2015 is to incorporate webinars into my online marketing to promote some courses I have in the making. So I decided to research the different webinar software, services, and platforms that are available. In this post, I wanted to share my findings for others who are also in the process of choosing a webinar solution for their business. Webinar Software Compared. The following are the webinar software, services, and platforms I chose to research. AnyMeeting. ClickWebinar.

Are Social Media Jobs About to Disappear

Convince & Convert

image from Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers a voice, and business will never be the same.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter is a favourite tool for bullies, stalkers and trolls

Sherrilynne Starkie

There are more than 500 million tweets every single day and not all of them are nice, positive or supportive. Yes, Twitter is a favourite tool for bullying, stalking and trolling. That’s why Twitter has announced that its improving the process to report nasty tweets and tweeters. Reporting is now more mobile-friendly, requires less initial information, and overall it’s easier to flag Tweets and accounts.

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The Most Effective Way To Focus Your Content

Small Business Mavericks

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact. We need to always keep the user in mind when we design or add to a website, and that means content has to be focused on what the user is looking for.

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Announcing a New Podcast for Content Marketers

Convince & Convert

More than any other content format podcasting is poised to explode , because it’s the one type of content you can consume while also doing something else. That’s why we built (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros. What Is the Content Pros Podcast?

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. Regardless, one thing is abundantly clear to those of us “on the other side.” ” Considering how to become a copywriter is a lot more sensible than you may think.

Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content.

3 Words

Ari Herzog

Chris Brogan suggests defining three words to guide your year. He views the words as more purposeful than resolutions, arguing that each word have its own depth and intent, such as his choices this year for Plan, Leverage, and Fabric. He’s blogged about choosing three words for several years and a cursory review of Google hits indicate other bloggers following his lead, such as the following people and their words. Click their names to read why they chose their words.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

You Should Give Your Customers a Slow Lane

Convince & Convert

Get all JayToday episodes at [link]. watch video to see me in a Santa hat, and an actual brisket I made). Everything around us conspires to make us think and act fast, but maybe the best things actually require you to take it slow. Merry Christmas and Happy Holidays to everybody out there who watches and reads Jay Today. Thanks for making the Jay Today show a big success. I love doing this every day, and I hope you enjoy the program.

Email marketing versus social media – once more

Social Email Marketing

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant anymore I can’t help but beg you to please refrain from this […]. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

What Do You See In Marketing For 2015?

Small Business Mavericks

I love this time of the year because it is a natural transition from looking back to looking ahead — and the future always is full of possibilities. In the field of marketing, I think there are exciting things happening: FCC Auction 97 is on hold until January 5 and current bids are totaling well over 44 billion dollars. When that kind of money is being spent on wireless licenses, it means businesses see the potential for making lots of profit on their investment.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published. You are sharing posts with friends and colleagues through social media. You’re emailing and printing them. You’re returning here to read more.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. The shopping center itself is in a very urban area, but provides services and shopping to a family-oriented clientele. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why.

5 Tips for Finding an Accounting Firm


If you’re in the market for a personal or professional accountant, it can be difficult to wade through all of your options and find the right one. Here are just five tips for narrowing your search and securing a worthy candidate. Stay Local. This should go without saying, but always choose an accounting firm in your home state.

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Algorithm Cruelty and Human Misjudgment

Small Business Mavericks

By now, you probably have seen the “Facebook Year in Review” storm over the way that some users were presented with painful memories from the past year in a happy sort of way. Eric Meyer, an expert web designer, became the inadvertent spokesman for the opposition when he took issue with the practice on his blog. His recent post on the whole subject has some very good points for any business that has an internet presence to consider carefully. The Problem With Algorithms.

My Last Night of the Year

Ari Herzog

I am staying home tonight. Alone. And, I’m OK with it. In years past I’ve done the Boston First Night scene, complete with gawking at ice sculptures, applauding the Times Square ball dropping, watching fireworks over the city, drinking champagne, and kissing a girl under mistletoe. At 39 and single, I rarely drink these days and the bar scene isn’t the same for me.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Best YouTube Channels from brands in 2014


The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. They showed us some great examples of how to do video marketing as they entertained us. We can all use that knowledge to better our own video marketing campaigns in 2015. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year!

2015: people-centric wishes, predictions and top lists

Social Email Marketing

The end of a year and – amazing coincidence – the beginning of a new year for many is a time to look back and feel a mix of joy, regrets, pain, gratitude and much more in a highly individual way. It’s also a time to look forward and think about the future, the unknown, […]. Content marketing Customer experience Customer service Digital transformation content marketing customer experience customer journey Doug Kessler Forrester Kate Leggett New Year 2015

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? What role does visual content play?

3 Options for The Perfect Gift


Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. A gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season. Consider these three options for their gifts. Care Packages. Send a care package to a loved one.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Marketing Predictions 2015: YouTube Kills the Video Star


I apologise to anyone under the age of 25. The title was in reference to the famous song by The Buggles. It was the first song to be played on MTV, and signaled the end of radio being where stars were made. One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! See what I did there now? Read on for more of my social media marketing predictions for 2015.

Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation.

How to Embrace Collaborative Content

Convince & Convert

Tweetable Moments We are surrounded by data like never before, but we are starved for insights. jaybaer Tweet This. Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.

New Call To Action Buttons For Your Facebook Pages - Social Media

Social Media Network Marketing

Latest at Facebook is the Introduction of their Call To Action button for your Facebook Pages. As Facebook puts it '' Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.'' Page Admins can select from a group of Call-To-Action Buttons — like ''Shop Now'' or ''Sign Up'' — to add to the top of their Page.

4 Ways to Use Social Media for Content Research

Bill Hartzer

Business owners who have begun the process of content marketing and starting a blog for their company should note that they can use social media to help facilitate this process. One often overlooked methodology that should be considered is using social media for article research that will be published on your website or through offline publications. There are numerous ways that you can use social media to begin and complete the article research process. Here are four: 1. Take A Poll.

My 3 Words For 2015

Twist Image

Happy New Year! Welcome to 2015. What''s your plan? It''s the first day of a new year, and you''re already stressing out. aren''t you? You''ve set up your resolutions. You''ve got your goals in place. Maybe you''ve even created a mood board for your office to visualize, or you blocked off some time every day on your calendar to meditate. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2015. Only three words?

You Should Give Your Customers a Slow Lane

Convince & Convert

Get all JayToday episodes at [link]. watch video to see me in a Santa hat, and an actual brisket I made). Everything around us conspires to make us think and act fast, but maybe the best things actually require you to take it slow. Merry Christmas and Happy Holidays to everybody out there who watches and reads Jay Today. Thanks for making the Jay Today show a big success. I love doing this every day, and I hope you enjoy the program.

Fetching Friday: 25 Posts on Business, Content, Search, and Social


Fetching Friday is back for 2015! Each week, I’ll share with you the top posts on business, content marketing, search marketing, and social media marketing. Without further ado, here are the top posts this week! Business. 13 Value-Packed Marketing Podcasts for Entrepreneurs by Eric Siu. 5 Email Habits Of Highly Productive People by Leslie Barrie. 7 Body Positions and Gestures That Can Improve Your Productivity by Murray Newlands.

Email marketing versus social media – once more

Social Email Marketing

According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant (well) anymore I can’t. Email marketing Integrated marketing Marketing Social media marketing Email Delivered Social Media Today social versus email

How You Can Create Great Things In 2015

Twist Image

What is it about these businesses that are being acquired for billions of dollars, or the ones that are worth billions of dollars? Do they really have something that much greater than their competitors? Are they simply doing things better than everyone else? Can any one of us truly admit that we could have seen the massive growth of Google or Facebook coming? How does anyone believe that companies like Snapchat or Uber are worth what they are currently being valued at?