Sat.Dec 27, 2014 - Fri.Jan 02, 2015

Content demand: how to cope

Sherrilynne Starkie

Do you struggle to keep up with the demand for quality content? You are not alone. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences. To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

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Webinar Software Comparison: 9 Popular Services Reviewed


One of my goals for 2015 is to incorporate webinars into my online marketing to promote some courses I have in the making. So I decided to research the different webinar software, services, and platforms that are available.

Are Social Media Jobs About to Disappear

Convince & Convert

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Twitter is a favourite tool for bullies, stalkers and trolls

Sherrilynne Starkie

There are more than 500 million tweets every single day and not all of them are nice, positive or supportive. Yes, Twitter is a favourite tool for bullying, stalking and trolling. That’s why Twitter has announced that its improving the process to report nasty tweets and tweeters.

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More Trending

Fetching Friday: 25 Posts on Business, Content, Search, and Social


Fetching Friday is back for 2015! Each week, I’ll share with you the top posts on business, content marketing, search marketing, and social media marketing. Without further ado, here are the top posts this week! Business. 13 Value-Packed Marketing Podcasts for Entrepreneurs by Eric Siu.

Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014

Convince & Convert

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. When we started this analysis, we figured there would be some killer posts, but it’s amazing how neatly these correlate to the big digital marketing trends of the past year.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best!

Email marketing versus social media – once more

Social Email Marketing

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

4 Ways to Use Social Media for Content Research

Bill Hartzer

Business owners who have begun the process of content marketing and starting a blog for their company should note that they can use social media to help facilitate this process.

Announcing a New Podcast for Content Marketers

Convince & Convert

More than any other content format podcasting is poised to explode , because it’s the one type of content you can consume while also doing something else.

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas.

The 4 Social Networks I Use Most

Ari Herzog

I started 2014 with a mission to use social networks without rules. On Facebook and LinkedIn, I wrote that I needed a pre-existing relationship to connect.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Tips for Finding an Accounting Firm


If you’re in the market for a personal or professional accountant, it can be difficult to wade through all of your options and find the right one. Here are just five tips for narrowing your search and securing a worthy candidate. Stay Local.

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You Should Give Your Customers a Slow Lane

Convince & Convert

Get all JayToday episodes at [link]. watch video to see me in a Santa hat, and an actual brisket I made). Everything around us conspires to make us think and act fast, but maybe the best things actually require you to take it slow.

The Best YouTube Channels from brands in 2014


The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. They showed us some great examples of how to do video marketing as they entertained us. We can all use that knowledge to better our own video marketing campaigns in 2015.

3 Words

Ari Herzog

Chris Brogan suggests defining three words to guide your year. He views the words as more purposeful than resolutions, arguing that each word have its own depth and intent, such as his choices this year for Plan, Leverage, and Fabric.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

2015: people-centric wishes, predictions and top lists

Social Email Marketing

The end of a year and – amazing coincidence – the beginning of a new year for many is a time to look back and feel a mix of joy, regrets, pain, gratitude and much more in a highly individual way. It’s also a time to look forward and think about the future, the unknown, […].

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3 Options for The Perfect Gift


Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. A gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season.

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Social Media Marketing Predictions 2015: YouTube Kills the Video Star


I apologise to anyone under the age of 25. The title was in reference to the famous song by The Buggles. It was the first song to be played on MTV, and signaled the end of radio being where stars were made.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Embrace Collaborative Content

Convince & Convert

Tweetable Moments We are surrounded by data like never before, but we are starved for insights. jaybaer Tweet This. Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!).

The Most Effective Way To Focus Your Content

Small Business Mavericks

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact. We need to always keep the user in mind when we design or add to a website, and that means content has to be focused on what the user is looking for.

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. The shopping center itself is in a very urban area, but provides services and shopping to a family-oriented clientele. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why.

My Last Night of the Year

Ari Herzog

I am staying home tonight. Alone. And, I’m OK with it. In years past I’ve done the Boston First Night scene, complete with gawking at ice sculptures, applauding the Times Square ball dropping, watching fireworks over the city, drinking champagne, and kissing a girl under mistletoe.

You Should Give Your Customers a Slow Lane

Convince & Convert

Get all JayToday episodes at [link]. watch video to see me in a Santa hat, and an actual brisket I made). Everything around us conspires to make us think and act fast, but maybe the best things actually require you to take it slow.

Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content.

New Call To Action Buttons For Your Facebook Pages - Social Media

Social Media Network Marketing

Latest at Facebook is the Introduction of their Call To Action button for your Facebook Pages. As Facebook puts it '' Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.'' Page Admins can select from a group of Call-To-Action Buttons — like ''Shop Now'' or ''Sign Up'' — to add to the top of their Page.

Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation.