Sat.Oct 11, 2014 - Fri.Oct 17, 2014

The Pillars of Online Marketing Success in 2014 & Beyond


As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously.

How to handle a shitstorm – before, during and after


With brands increasing their presence on social media regular crisis are to be expected.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Offline Expectations from Online Engagements are Unrealistic

Direct Marketing Observations

Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview.

Forums 258

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Problem Isn’t Millennials


It baffles me that we haven’t figured this out yet. Think about history. EVERY SINGLE younger generation is blamed as the problem as they enter adulthood. Xers (cynical slackers) were blamed. Boomers (long-haired, disrespectful hippies) were blamed.

How to secure your Facebook Page from being hacked


The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online.

How To 220

More Trending

Blind Luck: What To Do With Weird, Unpredictable, and Unavoidable Customer Horror Stories


What do you do when a customer means to order one product, but somehow manages to order another? If it’s a T-shirt or a DVD, you’d probably just exchange it, but what if it’s a really big ticket item that has high shipping costs?

Associations should be incubators for startups


I read this with fascination in Associations Now the other day: Working with the Nashville Entrepreneur Center (EC), the Country Music Association (CMA) announced this week a plan to launch a startup accelerator focused on the music industry.

LXRSEO Review – Getting an Edge on Competitors in Search


You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. But do we know a way around it? That’s the question.

Review 163

Firebelly Begins Working With V&V Supremo


We’re excited to announce that we have started working with V&V Supremo. Founded in 1964 by Mr. Gilberto Villaseñor and Mr. Ignacio Villaseñor, both natives of Michoacan, Mexico, V&V Supremo is a Chicago-based company that has been producing high quality, authentic Mexican cheeses, creams and chorizos for 50 years. Fundada 1964 por el Sr. Gilberto Villaseñor.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Help Your Social Media Customer Service

Convince & Convert

Image via Customer Service and Social Media Marketing both require a lot of thought to be done well. If your thought process is constantly re-inventing the wheel of your responses, you can burn out.

Warning: Facebook hackers!


The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online.

GoDaddy Price Confusion Over Premium New gTLD Domains

Bill Hartzer

There appears to be a bug in how GoDaddy is displaying the prices of some New gTLD domain names.

Price 134

Halloween & Social Media: 5 Must-Reads


Don’t be scared of having some fun with your online community this Halloween! Check out these five must-reads for inspiration. Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content By Jessica Gioglio In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats. From Facebook, to Twitter, Vine, Blog Social Media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Ways to Incorporate Nostalgia in Marketing

Convince & Convert

Image via How do you define nostalgia? To me, it’s lying in a hammock and reading the entire Lord of the Rings trilogy on hot August days. And playing card games around the dining room table after the holiday dishes are cleared.

Aim True With AdWords

Saying It Social

Read our review on the October 2014 Google Partners Connect event featuring two of Google''s in-house AdWords experts - Allan Thygesen & Frederick Vallaeys.

How to Set Up a YouTube Remarketing Campaign in Google Adwords


Firebelly CEO Presenting “Next Generation Social Media” At BOLO Conference


Our own Duncan Alney will be presenting “Next Generation Social Media For Agencies” at the 2014 BOLO Conference, a conference that brings together thought-leaders and change-makers of the agency world, in Scottsdale, Arizona on October 20th. Session description This session will focus on emerging trends that will effect most agencies in the near future. Specifically, Blog News

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? I wrote a book showing them how, and it launches November 4.

Make It Fun: Gamification & Marketing

Small Business Mavericks

I’m going to take a quick, unofficial poll — if you have played some sort of game on your phone today, raise your hand. Why did you pull your phone out and start playing that game? I’m guessing because it was fun. If it wasn’t fun, you probably wouldn’t do it unless you wanted to get past a level, which is the other side of gamification: competition. People will do things to win, even when it isn’t as much fun as it was in the beginning.

Online Music Marketing with Tweets: Twitter and SoundCloud Finally Team Up


There have been rumors of Twitter and SoundCloud working together for months. I reported on Twitter’s interest back then , but now we know for certain that the two titans of rapid fire social media, and online music streaming, are going to work together.

Team 124

Bill Hartzer: Weekly Update for October 13, 2014

Bill Hartzer

This past week, I’ve been busy speaking at the PubCon conference in Las Vegas, so there weren’t a lot of posts and updates this week. But, notably the TopSEOs website appears to have been banned in Google.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Does Your Email Help or Hurt

Convince & Convert

Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm?

Brands 142

15 Must-Use Words in Your Headlines [+Examples]

Writtent Blog

Headlines. The single most important piece of copy in a blog post. One of the ultimate determinants of a blog post’s success. If you don’t get them right, all the hours you spent crafting the post will go to waste, since nobody will read further than the post title.

Time Clock Software For Businesses


Time clocks are needed for every business that pays its employees by the hour. Employees need to have a reliable way of tracking how much they have worked, and the business must have an easy way of obtaining information about the hours worked by employees.

What About PDFs and SEO?

Small Business Mavericks

While it’s true that a lot of PDF content isn’t the greatest SEO content, it’s not true that PDF documents are bad to have on your site if there are good reasons for PDFs to be there. An article at Search Engine Land details the pros and cons of PDFs for SEO. What’s A Good Reason For A PDF? If you can add spec sheets, forms, manuals, and other types of easily loaded content that users will want to download or print, it’s logical to do it in PDF format.

SEO 97

Twitter and TV: 4 Ways to Make It Work

Convince & Convert

Image via Twitter Blog It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres.

20 Amazing Resources to Learn Copywriting

Writtent Blog

What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not.

It’s that time again: The Third Annual Association Content Marketing Readiness Survey


By Monica Bussolati. ——————– The Harvard Business Review had an article this summer that stated when it comes to marketing, “most organizations are stuck in the last century.”

Survey 226

Is Your SEO Up For Global Business?

Small Business Mavericks

I truly don’t think that the size of a business determines how many countries they engage, because I see individuals starting global businesses and making it work. There is a factor that makes a difference, though, and that’s the way that the site is set up. If a business is willing to invest in having pages or even sites targeted to the language of the customer, international commerce is viable for that business. Marketing & SEO Are About Language.

SEO 91

This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film

Convince & Convert

With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments.

Film 134

Content Is Not King

Twist Image

It''s a pretty bold statement, isn''t it? Are we making the wrong assumptions about content? What works? What doesn''t work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else?