Sat.Aug 17, 2013 - Fri.Aug 23, 2013

Infographic: Native advertising effectiveness

Sherrilynne Starkie

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques.

13 Amazing Facebook Stats [infographic]


Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook?

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t.

[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

Big data…it’s all the rage. Why wouldn’t it be? It’s big. It offers promises of lots of data. Who wouldn’t want to know more about their customers, their employees and their operations?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why can’t the news be about news?

Sherrilynne Starkie

The Sun’s 24-hour news service’s current predicament is excellent news for Canadians, thanks to the CRTC’s decision against mandatory distribution.

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More Trending

The Power of Listening

Waxing UnLyrical

It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening.

Businesses Use Vine as a Creative Marketing Tool


Guest post by Amy Winters, who just graduated with a degree in marketing. She helps run a small theater, and she loves to write about entertainment marketing whenever she can pick up the extra work. Six seconds is more than enough time to sell a product, service or brand — easily and effectively.

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Introducing Studio 9!

Jason Yormark

If there’s one thing I’ve learned throughout my professional life (and personal for that matter) is that the only constant is change. It’s a bit cliché, but couldn’t be more spot on. Once again, a big shift in my career is upon me. And that shift is the birth of Studio 9!

Social Media and Fundraising


Great deck by the always fabulous Carie Lewis of the Humane Society on social media and its relationship to fundraising. Check it out. Social Media and its Relationship to Online Fundraising from Carie Lewis. ——-. This post includes a slide deck. CLick through to see it.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Seeing is Believing

Waxing UnLyrical

Good morning, all, how was your weekend? Nothing like starting off the week with a little chit-chat, right? Image: cobalt123 via Flickr, CC 2.0. In an increasingly digital world, we often have to rely on intangible assessments of people and businesses.

Tips for B2B Social Media Engagement

The Social Media Incubator

Coming up with a marketing strategy for your business can be challenging. When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint.

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3 Ways to Transform Your Blog Into a SEO Machine

Convince & Convert

Image via When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Because we didn’t send out invitations or put any effort into getting guests to show up.

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What #ASAE13 wants to know about #ContentStrategy


This is a guest post by Monica Bussolati, Director of Content Strategy at Bussolati Associates. Follow her at @bussolati. ————-. Last week, I was lucky enough to have a well-attended session at ASAE13 where I was presenting about content strategy.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Fetching Friday – 21 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

If you’re worried that you can’t promote your business online because it’s a brick-and-mortar business, then quit worrying. The truth is, you can promote any kind of business online, if you have a strategy for how to be effective.

My 7 Favorite Content Marketing Tips and 29 More I Like A Lot

Convince & Convert

It’s almost September, which means it’s almost time for Content Marketing World , the Lollapalooza of the content marketing industry.

No Royalty Here. Data and Content are Your Pilots.


This is a guest post by Ifdy Perez, community manager for AddThis , the largest social sharing and data platform that personalizes the web with easy-to-use social engagement tools and services.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A Partial Reading List for PR Students

Social Media Strategery

Image courtesy of Flickr user vasta. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes.

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Beware of Domain Name Parking Scams and Schemes

Bill Hartzer

If you own a domain name, and you don’t currently have a live website on that domain, then one option is to park that domain name and potentially earn revenue from it.

Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring.

Traditional Management Will Always Be Bad at Conflict


A year ago I made the point that dealing well with conflict is integral to becoming a social business.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

Footsteps by schick. Pick a verb — tired, bored, jaded, burned out. I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company.

Apps of the Week: Customizing Your News

The Social Media Incubator

Many of us don’t have the time to comb through every site we get our news from. We are more likely to find 15 minutes in the day to skim through an app that organizes articles that peak our interest or that may be relevant to our business marketing strategy. There are a lot of apps to choose from to organize the stories you care about seeing. So how can you choose the right one for you? We’ve picked our top three news reader apps!

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle, Amerifirst @danmoyle. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest.

Google Carousel: From an End User Perspective

Bill Hartzer

Google recently introduced the Google Carousel , which has been appearing in the search results for more and more keyword phrases. The Google Carousel, originally referred to as the Google Local Carousel, is not just local anymore.

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Hello world!

Jason Yormark

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging

Horizon Media Partners With BuzzFeed and Its Social Storytelling Program

Josh S Peters

This might not be the most exciting announcement for everyone but since it’s a major announcement involving my department at Horizon Media (I’m a Social Media Strategy Supervisor there) I wanted to share it.

"I'd like to add you to my professional network."

Social Media Marketing

- [LinkedIn invitation likely to be deleted] If you send me an invitation to connect on LinkedIn and you don''t take the time to personalize it, then I won''t consider it. Sound harsh? It probably is. But you know what?

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Yahoo! Alerts Gone Awry?

Bill Hartzer

Because I like to monitor my name, Bill Hartzer , to make sure I’m kept up to date on all of my new “mentions” on the web, several years ago I set up Google Alerts and Yahoo! Alerts for my name. If there is a new mention of my name, then I’m supposed to get an alert via email.

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