Sat.Aug 17, 2013 - Fri.Aug 23, 2013

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

'Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads.

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13 Amazing Facebook Stats [infographic]

Mindjumpers

'Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook.

Facebook 279
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Trending Sources

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[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

'Big data…it’s all the rage. Why wouldn’t it be? It’s big. It offers promises of lots of data. Who wouldn’t want to know more about their customers, their employees and their operations? With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined.

Data 268
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The Power of Listening

Waxing UnLyrical

'It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening. Image: State Library Queensland via Flickr, CC 2.0. I suppose I’ve always been okay at this, but I used to feel the need to always interject my own opinions…even when not solicited…into the conversation.

Banking 251
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why can’t the news be about news?

Sherrilynne Starkie

'The Sun’s 24-hour news service’s current predicament is excellent news for Canadians, thanks to the CRTC’s decision against mandatory distribution. The regulator ruled that Sun News did not successfully demonstrate that it meets the necessary criteria for mandatory distribution, However, it’s now going to review the framework for news services in order that “Canadian news services should be given a pride of place within the multitude of news and information service

News 271
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Introducing Studio 9!

Jason Yormark

'If there’s one thing I’ve learned throughout my professional life (and personal for that matter) is that the only constant is change. It’s a bit cliché, but couldn’t be more spot on. Once again, a big shift in my career is upon me. And that shift is the birth of Studio 9! My entire life I’ve had an entrepreneurial spirit. Even through my 9 to 5ers, I’ve always needed roles that allowed me to build…create…lead.

Microsoft 185

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Monday Roundup: Seeing is Believing

Waxing UnLyrical

'Good morning, all, how was your weekend? Nothing like starting off the week with a little chit-chat, right? Image: cobalt123 via Flickr, CC 2.0. In an increasingly digital world, we often have to rely on intangible assessments of people and businesses. However, it is still important to remember that all in all what you “see” is what you get.

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Tips for B2B Social Media Engagement

The Social Media Incubator

'Coming up with a marketing strategy for your business can be challenging. When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. Here a few important tips for your business to engage with its audience. Think as a publisher and not a marketer.

B2B 149
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Horizon Media Partners With BuzzFeed and Its Social Storytelling Program

Josh S Peters

'This might not be the most exciting announcement for everyone but since it’s a major announcement involving my department at Horizon Media (I’m a Social Media Strategy Supervisor there) I wanted to share it. Basically the announcement is that we are the first media agency to join BuzzFeed’s social storytelling program. The Horizon Media Social Media Strategy department has been working with BuzzFeed for a while already.Maybe this is a presumptuous, but I would like to think th

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3 Ways to Transform Your Blog Into a SEO Machine

Convince & Convert

'Image via BigStockPhoto.com. When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up?

SEO 159
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meet My New Dumb Smartphone

Ari Herzog

'I thought I wanted a dumb phone. I bought it — and returned it after three days. It was too dumb. It was fine for talking but texting only worked when the messages were strictly text. I couldn’t receive pictures. The camera also sucked, comparatively. I didn’t care about social networking but I did need my Google calendar with me.

Meeting 143
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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

'If you’re worried that you can’t promote your business online because it’s a brick-and-mortar business, then quit worrying. The truth is, you can promote any kind of business online, if you have a strategy for how to be effective. There are several strategies of online promotion that are easily accessible to any type of business. Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your

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Beware of Domain Name Parking Scams and Schemes

Bill Hartzer

'If you own a domain name, and you don’t currently have a live website on that domain, then one option is to park that domain name and potentially earn revenue from it. Keep in mind, though, that if you park a domain name, and plan on eventually using it as a live website with real content on it, you may want to think twice before you park the domain.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

'It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. If you didn’t know that drive-in theaters across the country were at risk of closing, you’re not alone.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Fetching Friday – 21 Marketing Links

Kikolani

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Posts. 45 Ways To Make Money With LinkedIn – This post goes beyond profile optimization and traffic.

Marketing 128
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Apps of the Week: Customizing Your News

The Social Media Incubator

'Many of us don’t have the time to comb through every site we get our news from. We are more likely to find 15 minutes in the day to skim through an app that organizes articles that peak our interest or that may be relevant to our business marketing strategy. There are a lot of apps to choose from to organize the stories you care about seeing.

News 134
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A Partial Reading List for PR Students

Social Media Strategery

'Image courtesy of Flickr user vasta. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class should be looking forward to discussions about an industry that’s being turned upside down by technology.

List 131
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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

'Dan Moyle, Amerifirst @danmoyle. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Visualizing My GMail Contacts

Ari Herzog

'Five years of email displayed in colored dots. Dark green dots represent my family. Blue and red are local friends and contacts. Orange is from a large client project. Purple dots are people I email sporadically and who aren’t connected to anyone else. The colors go on. Together, these dots comprise 1,041 people in 40,363 email messages I’ve sent or received since August 1, 2008.

Microsoft 119
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Google Carousel: From an End User Perspective

Bill Hartzer

'Google recently introduced the Google Carousel , which has been appearing in the search results for more and more keyword phrases. The Google Carousel, originally referred to as the Google Local Carousel, is not just local anymore. It’s part of the Knowledge Graph , appears at the top of many search results pages, is tending to roll out more and more for a lot more keyword phrases.

Google 122
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5 Ways To Promote Your E-book For Maximum Exposure

Small Business Mavericks

'E-books are some of the best promotional tools you can add to your online arsenal. In fact, a good e-book that sells well can do a lot more to make you an expert in your niche than almost anything else. But you have to promote your e-book. You can’t just build it and let it sit. Here are 5 powerful ways you can promote your e-book so that you get the recognition you deserve as an author and an expert in your niche: Press Release – Even online, press releases are still a powerful pub

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Hello world!

Jason Yormark

'Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

WordPress 133
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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There Is A Bigger Picture (And It's Worth Thinking About)

Twist Image

'I had not seen Steve Garfield in a long time. That''s not entirely true. We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. I first met Steve in 2006 at the first-ever PodCamp Boston. Since then, I always pegged him as the video podcasting guy (and the author of the excellent business book, Get Seen ). We caught up over dinner this past week at HubSpot ''s incredible Inbound 2013 event in Boston.

Radian6 111
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Yahoo! Alerts Gone Awry?

Bill Hartzer

'Because I like to monitor my name, Bill Hartzer , to make sure I’m kept up to date on all of my new “mentions” on the web, several years ago I set up Google Alerts and Yahoo! Alerts for my name. If there is a new mention of my name, then I’m supposed to get an alert via email. It’s a pretty cool service: when it works.

Yahoo 121
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Why The Knowledge Graph Is Important

Small Business Mavericks

'Google announced in May 2012 a new direction in search. They called it the Knowledge Graph. The Knowledge Graph is nothing more than semantic search with a fancy name. When you search certain topics through Google you’ll see a call-out box (either on the right side of the SERPs or a smaller version in the middle of the search results somewhere).

Wikipedia 101
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The Complete Expert Interview Guide to Better Content Marketing

Writtent Blog

'Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. This Complete Expert Interview Guide covers everything from finding the right experts and securing an interview to asking the right questions and promoting your new piece of awesome content.

Content 99
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Are Creative Types Just A Bunch Of Slackers?

Twist Image

'When you think of creative types, what do you think of? If they are creatives and they work in the marketing industry, most people think of individuals wearing shorts, t-shirts and bouncing rubbery objects off of their walls until its lunchtime or until an idea strikes. For others, it''s a scene out of the movie Limitless , where Bradley Cooper is a wannabe writer who has a publishing contract and a literary agent, but he spends his time seeking out inspiration by doing anything (and, I do mean

Types 111
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Bing for Schools: No Ads for Students

Bill Hartzer

'Microsoft has launched Bing for Schools , a national pilot program that allows schools to choose to avoid the commercialization of their students’ internet searches. Bing for Schools means that students using the service will see no ads in their search results. According to Microsoft, “As part of Microsoft’s continued focus on promoting digital literacy in education, the Bing for Schools program offers daily lesson plans designed to teach search skills, Bing Rewards enhancements to

Microsoft 101
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Expand Your Content Marketing Reach

Small Business Mavericks

'When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them. Here are 4 ways you can develop a more aggressive content marketing strategy.

Content 101
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C’mon! It’s Time To Put On Your Big Kid Pants Already!

Myrland Marketing

'Marketing Isn’t Always Easy. I know. I really do. I wasn’t born yesterday, and I didn’t just jump off the turnip truck. You’re just too busy to do this marketing stuff. That’s why you have “people.” They do it for you, right? I understand. Oh, you don’t have people and you don’t have time? Great, now it’s really not going to get done.

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Is Smart Marketing An Oxymoron?

Twist Image

'We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete , I lay out the case for the one screen world. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). it''s about one screen: whatever screen is in front of me.

Marketing 109