Sat.Jun 08, 2013 - Fri.Jun 14, 2013

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PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

'No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it. Most of you probably know that Google+ has been around for a couple of years now and is Google’s attempt to overcome the hideous social media experiments of Google Wave and Google Buzz.

Google 273
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Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

'Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Image: Roland Tanglao via Flickr, CC 2.0. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

Film 258
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Trending Sources

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The Digital Agency of the Future [Report]

Mindjumpers

'Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. This also means that they must rework traditional metrics to identify opportunities for growth. .

Report 244
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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional sea

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Crime Doesn’t Pay, Especially When You Confess Via Social Media

SocMed Sean

'Idiot crooks make me giggle and the news seems to be filled with criminals who insist on confession to the crimes they commit …even if they do so unintentionally via a social media channel like Twitter or Facebook. If you haven’t read it already, be sure to check out @AmyLynnStewart’s great post about losing her phone, only to have a cabbie steal it and post photos on Google+.

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Monday Roundup: Learning From our Mistakes

Waxing UnLyrical

'It’s Monday and you know what that means, time for a roundup! Mistakes. Everyone makes them, but smart people learn from them. This week’s roundup focuses on business mistakes made, and issues you may or may not have faced. Either way, these seven posts teach some important business lessons… because we’re all about learning from our mistakes!

More Trending

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#Hashtags Hit Facebook – #WhatDoYouThink

The Social Media Incubator

'In an announcement by the social networking service giant on Wednesday, Facebook informed users of the rollout of hashtags to status updates. “Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations. We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.

Hashtag 134
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Why Hashtags are Spam #hashtags

Bill Hartzer

'Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. Facebook tends to be a “late adopter” of a lot of technology and features, so you know that when Facebook “finally” gets a feature such as hashtags, the feature is on its way out.

Hashtag 149
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Business Lessons Learned From a Speaking Gig Gone Bad

Waxing UnLyrical

'Nine days from today, I won’t be getting dropped off at Dulles Airport, waiting in line to get through security, or boarding an airplane to fly to Egypt. Walk like an Egyptian… not. It’s not of my own volition that I won’t be doing any of these things. Rather, it’s because a speaking engagement that came my way several months ago disappeared rather abruptly.

Wikimedia 208
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Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

'The force is strong with this one. In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. Themed around, “The Force For Fun,” one video will win $25,000 and a chance to be featured as Pringles national advertisement. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Price Your Services and Earn What You’re Worth

Kikolani

'Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I’m publishing this review because I know you will get value from it as well! One of the things many freelancers and small businesses struggle with, myself included, is pricing. How do you determine how much to charge for your services?

Price 139
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What is the Value of a Domain Name?

Bill Hartzer

'Do domain names make good investments? Well, in short, yes, they do. Domain names are the real estate of the internet. There is only a finite number of dictionary words, and a dictionary-word dot com leads the pack when it comes to investment value. In fact, with millions of people getting online, the value of a domain name can only go up. The leader in domain name sales, Domain Name Sales , founded by Frank Schilling, just redesigned their website.

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This Week in Social Media – 6/12/2013

Social Media Marketing

'A roundup of relevant links affecting our industry. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

'Greg Gerik, 3M @ggerik. Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Fetching Friday – 22 Marketing Links

Kikolani

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Posts. How to Make Money Online: The Ultimate Guide to Blog Monetization – Are you ready to make money online through blogging?

Marketing 127
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How To: Make Your Old Blog Posts ROCK in the Search Results

Bill Hartzer

'Blogs posts have dates on them. They’re typically just like a news article that’s posted on a local news website. After a period of time, your blog posts become “old news” Therefore, the search engines (mainly Google) won’t rank your old blog post as well as it previously did, even though you did everything you can: such as verify Google Authorship, get is socialized, and even get lots of links to it.

WordPress 138
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Why Responsive Web Design Is Good For SEO

Small Business Mavericks

'Responsive web design is a term that refers to websites that respond to the device a visitor uses to access it. In other words, because of the differences in parsing website data and images between smartphones, tablets, and computers, different website components are necessary to render the sites visible to each device. Responsive design makes your website more accessible to each type of device your visitors are likely to access it from.

SEO 110
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Spend 20 Minutes With A Genius

Twist Image

'You''re going to read, look at, listen to and watch a lot of content over the weekend. Most of it is going to suck. It''s going to be boring. It''s going to kill time rather than inspire you to find the time. What if I could give you something to watch for twenty minutes that will inspire you? Nobody does it better than Seth Godin. Don''t believe me?

Vimeo 111
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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6 Experts’ Proven Tips for Creating a Successful Blog

Writtent Blog

'It’s easy to start a blog, but it’s incredibly difficult to build an audience. 92% of marketers are currently creating custom branded content. Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before. Advice to write “quality content” isn’t always enough; even brilliant content can be ignored if you aren’t marketing it the right way.

Tips 110
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Developers: Here's How You Access #Hashtags in Your Apps

Stay N' Alive

'I showed earlier tonight a way you can access on Facebook.com the stream for any particular hashtag without having to have a link to get to it. I mentioned Facebook would likely release an API for this. Being the idiot that I am I neglected the fact that Facebook already has a search API, and you can start using it right now. Anyone, developers or not, can do this right now.

Hashtag 105
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Twitter Has Rolled Out Analytics Tool

Small Business Mavericks

'Twitter has been trying desperately to figure out a way to make money for two or three years now. Last year they rolled out a new advertising program. Recently, they made public an analytics tool that is wrapped up in their advertising platform. It’s actually pretty useful, though I suspect it’s very incomplete. So what kind of data does Twitter Analytics offer?

Analytics 105
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The New Face Of Content Marketing

Twist Image

'How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content marketing" stumbles out of a brand''s mouth almost as much as "big data" and "native advertising." Woe the brand that is not creating, publishing and curating relevant content.

Content 102
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Belgian marketing automation vendor Selligent goes US and gets ranked by Gartner

Social Email Marketing

'It’s not every day that a Belgian marketing company goes US. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for the record), it’s clear Selligent is going for fast growth in its’ niche in the US. Today the company also.

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The Fight for #Conversation - Will There be a Migration From Twitter?

Stay N' Alive

'There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword. This is really what defined Twitter - it was the ability to have organized conversations through hashtags that made Twitter a breeding ground for conversation.

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What’s A Link Scheme?

Small Business Mavericks

'SEO Michael Martinez got on his soap box about link schemes recently. It’s understandable. There is a lot of confusion about what a link scheme is, especially among SEOs. So I’d think there is at least an equal amount of confusion among non-SEO small business owners. Michael defines a link scheme as any type of link building you do with a strategic purpose.

SEO 101
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The New Convergence

Twist Image

'This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal imagery of a mouse running on a wheel, doesn''t it? At some point you''re just chasing your own tail.

iPad 101
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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SMBs go for content marketing, social and email marketing: report

Social Email Marketing

'In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent. For. Research content marketing email marketing Inc.

Vocus 94
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Combine Content Marketing with Marketing Tools, Humor and Marketing Automation!

Writtent Blog

'This week we are going to investigate how content marketing works with other tools including marketing automation, quality images, humor, and traditional marketing technologies. Stay tuned! What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today. Have you read Niccolo Machiavelli’s The Prince when you were in high school or college?

Tools 85
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Are Facebook Hashtags Necessary

Small Business Mavericks

'There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. That’s not necessarily a bad thing. You can actually do some pretty cool things with Facebook hashtags. Such as: Click on hashtags, even if they originate on other services, such as Twitter. Search for a specific hashtag from your search bar.

Hashtag 93
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The Truth About Social Media And Selling Stuff

Twist Image

'Episode #361 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Brands are pushing hard on social media. All too often, they will complain that social media doesn''t work or Facebook advertising doesn''t work. In short, they''re missing the point. Social media is not a catch-all for marketing and advertising that will cure what ails the aching brand.

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Without Building Relationships, This Is All A Waste.

Myrland Marketing

'BUILD RELATIONSHIPS, NOT THINGS. As part of a discussion taking place in a private Facebook group I’m in for members of a course taught by Carrie Wilkerson and Paul Evans , a co-member expressed her appreciation to Paul and Carrie for the reminder they gave in their materials that what everyone should be focusing on is building relationships not things.