Sat.Jun 08, 2013 - Fri.Jun 14, 2013

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it.

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Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed.

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The Digital Agency of the Future [Report]

Mindjumpers

Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. So as promised, here are the slides and rundown for you. What Old School Hip Hop Teaches us About Content Marketing from Aptify. WIIFM?

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More Trending

Monday Roundup: Learning From our Mistakes

Waxing UnLyrical

It’s Monday and you know what that means, time for a roundup! Mistakes. Everyone makes them, but smart people learn from them. This week’s roundup focuses on business mistakes made, and issues you may or may not have faced.

Crime Doesn’t Pay, Especially When You Confess Via Social Media

SocMed Sean

Idiot crooks make me giggle and the news seems to be filled with criminals who insist on confession to the crimes they commit …even if they do so unintentionally via a social media channel like Twitter or Facebook. If you haven’t read it already, be sure to check out @AmyLynnStewart’s great post about losing her phone, only to have a cabbie steal it and post photos on Google+. The photos are a bit on the creepy side.

Lessons from Facebook’s Hate Speech Controversy

SocialFish

A great summary of the recent Facebook controversy, this post by Ernie Smith originally appeared on Associations Now and is reposted here with permission.

Mobile Trends for 2013

Firebelly

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Million Ways To Say Hi.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Business Lessons Learned From a Speaking Gig Gone Bad

Waxing UnLyrical

Nine days from today, I won’t be getting dropped off at Dulles Airport, waiting in line to get through security, or boarding an airplane to fly to Egypt. Walk like an Egyptian… not. It’s not of my own volition that I won’t be doing any of these things.

How to Improve Email Deliverability [Infographic]

Cody Ward

If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers.

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[SLIDES] Social business is how we will deal with disruption.

SocialFish

Love this deck from my friend Hessie Jones at ARC. Check it out. “A fundamental shift in business communications is taking place. Technology is changing rapidly, real-time discussions are having more impact on business and the global economy is moving toward greater efficiency and austerity.

#Hashtags Hit Facebook – #WhatDoYouThink

The Social Media Incubator

In an announcement by the social networking service giant on Wednesday, Facebook informed users of the rollout of hashtags to status updates.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident.

Why Hashtags are Spam #hashtags

Bill Hartzer

Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags.

[SLIDES] How to Identify Influencers the Right Way

SocialFish

Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago. “Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people.

How to Price Your Services and Earn What You’re Worth

Kikolani

Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I’m publishing this review because I know you will get value from it as well! One of the things many freelancers and small businesses struggle with, myself included, is pricing.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

The force is strong with this one. In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest.

What is the Value of a Domain Name?

Bill Hartzer

Do domain names make good investments? Well, in short, yes, they do. Domain names are the real estate of the internet. There is only a finite number of dictionary words, and a dictionary-word dot com leads the pack when it comes to investment value.

A Little Privacy, Please! Your Rights and Social Media Policies

SocialFish

This post is reprinted by permission from Console and Hollawell Attorneys and originally appeared on their blog here. Thank you for the submission! Got something related to B2B, association or nonprofit social media you think would interest SocialFish readers? Send it our way!

Fetching Friday – 22 Marketing Links

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Notes: How Technology is Giving Music Power to the People

Convince & Convert

Image via BigStockPhoto.com. We have come a long way. The music industry has gone from the days of public payola to public crowdfunding of albums that haven’t even been recorded.

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How To: Make Your Old Blog Posts ROCK in the Search Results

Bill Hartzer

Blogs posts have dates on them. They’re typically just like a news article that’s posted on a local news website.

How to View the Stream of Any Facebook Hashtag

Stay N' Alive

Yesterday Facebook announced that they were finally launching the support of hashtags, a format currently supported on Twitter and Google+.

Blogging Leads to Sales

Cody Ward

Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. The y know they should do it, but it nevertheless gets buried under the tasks of running the day-to-day business. Included in this bucket of online marketing is the concept of blogging. How’s that going to grow my business?”. What is a blog? First off, let’s explore what a blog actually is and how it’s part of the bigger picture.

Using Vine to Do the Least You Can Do

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Project (RED) attempting to set a world record for the most Vine videos created for a cause in a single day.

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SMBs go for content marketing, social and email marketing: report

Social Email Marketing

In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent.

Developers: Here's How You Access #Hashtags in Your Apps

Stay N' Alive

I showed earlier tonight a way you can access on Facebook.com the stream for any particular hashtag without having to have a link to get to it. I mentioned Facebook would likely release an API for this.

6 Experts’ Proven Tips for Creating a Successful Blog

Writtent Blog

It’s easy to start a blog, but it’s incredibly difficult to build an audience. 92% of marketers are currently creating custom branded content. Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before.

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