Sat.Jun 08, 2013 - Fri.Jun 14, 2013

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it.

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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed.

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The Digital Agency of the Future [Report]


Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

Editor’s note: a version of this post originally appeared on in January 2013.

Crime Doesn’t Pay, Especially When You Confess Via Social Media

SocMed Sean

Idiot crooks make me giggle and the news seems to be filled with criminals who insist on confession to the crimes they commit …even if they do so unintentionally via a social media channel like Twitter or Facebook. If you haven’t read it already, be sure to check out @AmyLynnStewart’s great post about losing her phone, only to have a cabbie steal it and post photos on Google+. The photos are a bit on the creepy side.

More Trending

Mobile Trends for 2013


With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Million Ways To Say Hi.

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#Hashtags Hit Facebook – #WhatDoYouThink

The Social Media Incubator

In an announcement by the social networking service giant on Wednesday, Facebook informed users of the rollout of hashtags to status updates.

Why Hashtags are Spam #hashtags

Bill Hartzer

Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags.

Business Lessons Learned From a Speaking Gig Gone Bad

Waxing UnLyrical

Nine days from today, I won’t be getting dropped off at Dulles Airport, waiting in line to get through security, or boarding an airplane to fly to Egypt. Walk like an Egyptian… not. It’s not of my own volition that I won’t be doing any of these things.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Price Your Services and Earn What You’re Worth


Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I’m publishing this review because I know you will get value from it as well! One of the things many freelancers and small businesses struggle with, myself included, is pricing.

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Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

The force is strong with this one. In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest.

What is the Value of a Domain Name?

Bill Hartzer

Do domain names make good investments? Well, in short, yes, they do. Domain names are the real estate of the internet. There is only a finite number of dictionary words, and a dictionary-word dot com leads the pack when it comes to investment value.

How to View the Stream of Any Facebook Hashtag

Stay N' Alive

Yesterday Facebook announced that they were finally launching the support of hashtags, a format currently supported on Twitter and Google+.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Fetching Friday – 22 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

Using Vine to Do the Least You Can Do

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Project (RED) attempting to set a world record for the most Vine videos created for a cause in a single day.

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How To: Make Your Old Blog Posts ROCK in the Search Results

Bill Hartzer

Blogs posts have dates on them. They’re typically just like a news article that’s posted on a local news website.

Developers: Here's How You Access #Hashtags in Your Apps

Stay N' Alive

I showed earlier tonight a way you can access on the stream for any particular hashtag without having to have a link to get to it. I mentioned Facebook would likely release an API for this.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Blogging Leads to Sales

Cody Ward

Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. The y know they should do it, but it nevertheless gets buried under the tasks of running the day-to-day business. Included in this bucket of online marketing is the concept of blogging. How’s that going to grow my business?”. What is a blog? First off, let’s explore what a blog actually is and how it’s part of the bigger picture.

Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

Greg Gerik, 3M @ggerik.

SMBs go for content marketing, social and email marketing: report

Social Email Marketing

In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent.

Why Responsive Web Design Is Good For SEO

Small Business Mavericks

Responsive web design is a term that refers to websites that respond to the device a visitor uses to access it. In other words, because of the differences in parsing website data and images between smartphones, tablets, and computers, different website components are necessary to render the sites visible to each device. Responsive design makes your website more accessible to each type of device your visitors are likely to access it from.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

6 Experts’ Proven Tips for Creating a Successful Blog

Writtent Blog

It’s easy to start a blog, but it’s incredibly difficult to build an audience. 92% of marketers are currently creating custom branded content. Each company has some serious competition to gain notice from today’s consumers, who have more information at their fingertips than ever before.

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The Fight for #Conversation - Will There be a Migration From Twitter?

Stay N' Alive

There''s no doubt that Facebook launching hashtags is a big thing, especially for marketers, but I think for users too. Now you can add a simple keyword prefaced by a pound sign (#) to any post or comment and immediately let others click and see the entire conversation around that particular keyword.

This Week in Social Media – 6/12/2013

Social Media Marketing

A roundup of relevant links affecting our industry.

Google’s New Analytics Tool

Small Business Mavericks

Analytics is a very important part of doing business. Small businesses, especially, need to consider how they will reach their audiences effectively and track their movements online. A new tool from Google makes that easier. It’s called Google+ Dashboard. To use Google+ Dashboard, you have to have a Google+ page. You can’t have a Google+ page for your business unless you have a Google+ personal profile.

9 Takeaways from SME’s 2013 Social Media Marketing Report

Writtent Blog

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? Competitive analysis only goes so far, and leaves us wondering at the tools and tactics that make up our peers’ social media strategy.

Some Google Glass Explorers Getting "Mysterious Package" as Early As Tomorrow

Stay N' Alive

In the Google Glass community one Google Glass Explorer posted a rather interesting note today : "I just got a notification from UPS that I have a package sent by Google X to be delivered on Weds. Anyone get something similar? I didn''t see any posts about it.

Spend 20 Minutes With A Genius

Twist Image

You''re going to read, look at, listen to and watch a lot of content over the weekend. Most of it is going to suck. It''s going to be boring. It''s going to kill time rather than inspire you to find the time. What if I could give you something to watch for twenty minutes that will inspire you?

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Twitter Has Rolled Out Analytics Tool

Small Business Mavericks

Twitter has been trying desperately to figure out a way to make money for two or three years now. Last year they rolled out a new advertising program. Recently, they made public an analytics tool that is wrapped up in their advertising platform. It’s actually pretty useful, though I suspect it’s very incomplete. So what kind of data does Twitter Analytics offer? Glad you asked. Here is a list of basic features. Number of faves per tweet. Number of retweets per tweet.

Belgian marketing automation vendor Selligent goes US and gets ranked by Gartner

Social Email Marketing

It’s not every day that a Belgian marketing company goes US. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for the record), it’s clear Selligent is going for fast growth in its’ niche in the US. Today the company also. Marketing automation André Lejeune David Raab Gartner marketing automation Marketing Resource Management MRM multichannel campaign management selligent

Combine Content Marketing with Marketing Tools, Humor and Marketing Automation!

Writtent Blog

This week we are going to investigate how content marketing works with other tools including marketing automation, quality images, humor, and traditional marketing technologies. Stay tuned! What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today.

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