Sat.Jun 01, 2013 - Fri.Jun 07, 2013

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts.

Business Lessons Learned from Fishing

Waxing UnLyrical

Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do.

BREAKING: Internet Media Labs Buys Tweetchat – Will Live On as SmartStream


Remember this ? Tweetchat, beloved app of every association for following their own conference hashtags and Twitter chats, confirmed that due to Twitter’s API changes the service would shut down on June 11. Well, Internet Media Labs to the rescue!!

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How to Use Pinterest And The New Rich Pins Features


Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

7 reasons I’m thrilled about AllFacebook Expo 2013


AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. When: June 5, 2013. Where: Hilton San Francisco Union Square.

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Generations and Inclusion


I spoke recently to a group of HR professionals in Pennsylvania about Managing Generational Diversity. My slides are embedded below.

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Top Marketing Trends for 2013


As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media.

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Pin, Pin, Pin Away


How many times have you pinned something to a board, clicked on it and it took you to an “unavailable” page? You have this great recipe or work-out tip you want to try and then suddenly you’re back to square one. Frustrating. However, there’s hopeful news.

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The Long and the Short of It: What PR Can Learn From Good Short Stories

Waxing UnLyrical

When I read yesterday’s Daily Tootzypop, I had to swallow a laugh. You see, it was titled “ In Celebration of Being Short ,” and began: “Long or short? That is my query, as I wiggle my way into my monolithic mound of bed pillows. Sounds kinky, huh?…”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

[DATA] Teens, Privacy and Social Media


The latest research is out from Pew Internet Research on teens and their use of social media. See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. ——————– ( photo credit ). Useful Data

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content.

10 Ways Strengthen Your Twitter Community with


Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter.

In a Post Google Penguin World, It is Still Okay to Link Out

Bill Hartzer

In a post Google Penguin world, it is still okay (an natural) to link out to other websites. Here in June of 2013, I am horrified that I actually have to have this conversation with other website owners and bloggers. I mean, really.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

[Cool Infographic Friday] Periodic Table of Google Analytics


Just because how cool is this???? Check out the interactive version on the Jeffalytics site here. Tip o’ the hat to Adam Singer for the find. Courtesy of: Depth of Knowledge by Jeffalytics. Potluck

Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking.

Social Media Crisis Management -Infographic

Janet Fouts

Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? This post is intended to help you see a crisis coming and have the tools in place to assist. Monitor first, last and always.

Bill Gates’s Favorite Ed-Tech Startups


The Bill & Melinda Gates Foundation (B&MGF or the Gates Foundation) aims, globally, to enhance healthcare and reduce extreme poverty, and in America, to expand educational opportunities and access to information technology.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Interaction Design Matters


A brilliant talk for you to enjoy this weekend. “When the Museum of Modern Art’s senior curator of architecture and design announced the acquisition of 14 video games in 2012, “all hell broke loose.”

Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time.

The Last Thing the World Needs

Social Media Marketing

Not sure if you caught the news today that the very talented and successful Gary Vaynerchuk has chosen an employee to follow him around and document what he says. It''s definitely not a suggestion you''re likely to see from everyone. Or anyone from that matter. Gary has always been a disruptor.

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Is TV Advertising Really Helping OLX or Quikr?

Atom Thought

The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

We heart ICF


And I know you will too, as soon as you get to know this awesome company. We’re going to be writing a lot more about great ICF digital strategy case studies, but if you’re impatient to find out more, contact me. ——— ( photo credit ).

Find a Large Audience at the Corner of Keywords and Content

Convince & Convert

Heard this one before? “If If you create great content you will find a large audience.” It’s nonsense. Or at the very least, it’s idealistic. It’s like if you make great music you’ll become a rock star. The number of great bands that are painfully undiscovered is, well, painful.

Foursquare - HBO Tie-Up is Brilliant

Social Media Marketing

#GameofCones is coming. And our prediction is that it''s going to be huge. Already a pop culture phenomenon, HBO''s Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes.

NEW! Get It Done Session: The Twitter Transformation Process

Absolute PA

When: Tuesday 25 June 2013 (recordings will be available to everyone who registers). Time: 8pm British Summer Time (that’s Noon PST and 3pm EST). Where: Online (wear pajamas!). Do you spend waaaay too much time on Twitter – dragged into the downward spiral of the Twitter time-suck?

[DATA] Latest State of the Internet Report from Mary Meeker is Up


?See details here – along with a couple of other good slide decks – if you can’t see the embed below. Tons of interesting stuff in her annual report. You can see the future materializing right before your eyes. Wearable computing? Driverless cars?

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4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012.

Entrepreneurship With a Family is for Crazy People

Stay N' Alive

I am frequently asked how I was able to go out on my own with a family of a wife and 6 kids. The truth is I''m crazy - completely crazy. If you want to see how crazy entrepreneurship actually is go follow my friend Dave McClure and listen to a few of his presentations (warning - lots of language).

5 Cool Education Tools to Check Out in Summer


Nothing has made getting smarter easier than the advent of the personal computer and the inception of the internet, and the last decade has seen a huge crop of deep and deeply interesting educational opportunities present themselves online.