Sat.Apr 20, 2013 - Fri.Apr 26, 2013

Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Literally.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades.

5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly.

[Cool Infographic Friday] Facebook’s Privacy Policy Changes


This infographic is a little hard to read, but has some interesting food for thought nonetheless. Infographic by WebpageFX. Debunking the Hype

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

For Social Success: Think As A Media Company


A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Relevance is thus key to break through the increasing consumption of content.

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Breaking Out of The Box Only To Be Put in Another

Waxing UnLyrical

Do you ever feel that you’ve worked really hard to break out of one box, only to be put in another, in a way you didn’t anticipate?

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Is your Organization Capable of Unorthodox Thinking?


The New Competence of the Knowledge Age. To discover the future,” influential strategy expert, Gary Hamel says, “it is not necessary to be a seer, but it is absolutely vital to be unorthodox.”.

What Facebook Home Means For Marketers: 5 Must-Reads


Facebook has rolled out Facebook Home , a mobile experience that “puts your friends at the heart of your phone.” ” But what does this mean for marketers and brands? Find out in this week’s must-reads below. Facebook Home: What’s in It for Marketers?

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Three Random Thoughts on April 19, 2013

Waxing UnLyrical

Friday, April 19, was an interesting day. I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. And so much else was happening everywhere.

CEOs and Social Media – Trends and Effective Practices


Here are my slides from the presentation I did last week to the board of directors–all manufacturing company CEOs–for SPI , the plastics industry trade association.

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Millennials And The Need To Stay Connected


Millennials do not want to miss anything – we check our phones as soon as we are awake, clutch them all day, and finally fall asleep after a nightly update. For millennials, checking social media is as routine as brushing our teeth or eating dinner.

The Biggest, Yet Never Mentioned, Benefit of Content Marketing

Convince & Convert

We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

On Age Discrimination: Is Age Just a Number?

Waxing UnLyrical

With age comes wisdom. It’s a phrase that most of us have heard a dozen times or more. But does each birthday automatically grace you with wisdom, or is it your life experience that creates it? Image: Free For Commercial Use via Flickr, CC 2.0. I grew up in a single parent household.

If Social Learning is the Answer, What’s the Question?


Marcia Conner is awesome. Here’s a good example why. Check out this fab slide deck all about social learning. If Social Learning is the Answer, What’s the Question? from Marcia Conner. ————-. photo credit ). This post contains a slide deck.

Firebelly Goes To The 2013 TechPoint Mira Awards Gala


Saturday, April 20 was the 2013 TechPoint Mira Awards – Firebelly was named a finalist in Marketing Technology Excellence & Innovation category . We are honored to be named one of “The Best Of Tech In Indiana” among the tech greats of Indiana.

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How a Start-up is Boosting the Indian Economy in a Small Way!

Atom Thought

About 4 million young people graduate every year in India.(This This includes engineering graduates), which makes us a nation with one of the largest pool of talented and skilled population in the world.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Incorporate Key Performance Indicators Into Your Video Marketing

Convince & Convert

Recently, we discussed ways to use a call-to-action with videos , but there is one more step to a CTA: measuring its effectiveness. When measuring the success of your video, there are a variety of key performance indicators (KPI) to pay close attention to.

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8 Reasons Why it Rocks to Be an Association Consultant


Bwahahahaha. GREAT Ignite session by Jeff De Cagna and Jamie Notter at CalSAE. Potluck

This is Not How You Should Perform Link Cleanups and Link Removals For Your Website

Bill Hartzer

A UK-based online marketing agency named datadial recently received a threatening letter (a Cease and Desist letter) from Fox Williams LLP demanding that a link on their website be removed. The link in question was pointing to Shopzilla’s website.

Fetching Friday – Resources Mashup & Exercising with Cats


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas, Southwest @brooksethomas.

The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

This is a guest post by Ben Plomion. . In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort.

Marketing Automation Discussion at SFAMA

Janet Fouts

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. It was an great group for this kind of discussion and I wanted to share some of the takeaways with you.

This Week in Social Media – 4/24/2013

Social Media Marketing

A roundup of relevant links affecting our industry.

Your Customers Don’t Want the Science of Silly

Convince & Convert

image from Given my travel schedule and general lack of patience, I don’t watch much live television.

YouTube, Gmail, Google Places are Dead, Long Live Google Plus

Laurel Papworth

Will Google fold YouTube, Gmail and Places into Google Plus? Suddenly 1.5 billion users on one platform, with Businesses having only one Page to manage. Good or no?

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20 Exclusive Copywriting Tips Even Gurus Will Be Surprised to Know

Writtent Blog

Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition.

Younger Consumers Turn Up Digital Music Listening


As a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening. While AM/FM radio is still the primary source for music listening, Internet radio (e.g. Pandora, Spotify) is quickly catching up.

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