Sat.Nov 24, 2012 - Fri.Nov 30, 2012

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick.

A 12 Word Social Media Policy

SocialFish

Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. You heard that right. 12 words. This is so awesome that I’m reposting the whole article here for you.

Picking up an IABC Canada Silver Leaf Award

Sherrilynne Starkie

The International Association of Busines s Communicators (IABC) recently presented its Silver Leaf Awards for 2012, and Thornley Fallis and our client Allstate Canada were recognized with two Awards of Merit.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”.

More Trending

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback.

How to Reach Social Success with Contextual Marketing

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson.

Sock Monkeys Against Cancer Reaches Tipping Point

Waxing UnLyrical

for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could.

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MUST READ: Clay Shirky on Disruption

SocialFish

As you know, we read Clay Shirky religiously over here at SocialFishing, and in the rare moments when he posts an essay or there is a video of him speaking, we always post it and it’s always thought-provoking.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool.

Content Marketing: Hunting The Visual Gold [Infographic]

Mindjumpers

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual ?

22 Twitter Pearls from Day 1 of #SMWF

Harp Interactive

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight.

What do you measure?

SocialFish

I am reposting this very interesting question from Eric Lanke ( originally posted on his blog here ). I would love to hear from you if you have any thoughts on this. This is a true story.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Better Late Than Never: Oct. 16 #measurePR transcript

Waxing UnLyrical

Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place!

Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity SMM

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users.

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5 Must-Reads On Social Media & Cyber Monday

Firebelly

Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service.

Grievances of the 5-minute member

SocialFish

Results Direct has a fabulous new blog. It’s so good, in fact, that here is a full repost of one of my favorite posts so far, by Alex Mouw. Reproduced here in its entirety; this post first appeared on the AssociationCentric blog here.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

The Realtime Report

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears.

How Social Media is Changing Customer Service

Akamai Marketing

Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service.

Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business.

Got a Higher Logic community? #HUGSF12

SocialFish

Whether you’re just starting out with a Higher Logic community, or have an older community that needs a little boost, come and talk to us on Monday 12/1 at the HUG conference. We’re here to help - and we’ve worked with hundreds of associations.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants.

The Pressures of Content Creation

Social Media Marketing

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social.

New Feature On Pinterest Gives Users More Privacy

Firebelly

Pinterest recently launched Secret Boards. Pinners will appreciate this new feature and it will encourage more personal users to join as well. This new feature is fantastic for businesses, especially those who are planners.

Quote of the week: online communities and complexity

SocialFish

From Rachel Happe in this post : I believe that online communities address the growing flash points where the complexity of markets clash against the complexity of organizations.

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.

Why Reputation Management Should Be Your Top Marketing Priority

Convince & Convert

Image via BigStockPhoto.com. You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it.

7 All-Too-Common Writing Mistakes and How to Avoid Them

Kikolani

This is a guest post by Ali Luke. Are you damaging your blog’s chances of success … without even realizing it? Photo Credit: Anonymous Collective on Flickr. Lots of very good writers still get some blogging basics wrong.

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Four Useful Dropbox iPhone Apps

Idaconcpts

Dropbox is BIG. The Dropbox application has become so big that the San Francisco Chronicle recently highlighted them in a feature article. It’s a cogent statement, acknowledging the massive success achieved by this SF Bay area digital titan of file storage.

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