Sat.Nov 24, 2012 - Fri.Nov 30, 2012

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick.

Picking up an IABC Canada Silver Leaf Award

Sherrilynne Starkie

The International Association of Busines s Communicators (IABC) recently presented its Silver Leaf Awards for 2012, and Thornley Fallis and our client Allstate Canada were recognized with two Awards of Merit.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand.

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22 Twitter Pearls from Day 1 of #SMWF

Harp Interactive

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”.

More Trending

How to Reach Social Success with Contextual Marketing

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson.

TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

The Realtime Report

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears.

Sock Monkeys Against Cancer Reaches Tipping Point

Waxing UnLyrical

for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could.

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A 12 Word Social Media Policy

SocialFish

Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. You heard that right. 12 words. This is so awesome that I’m reposting the whole article here for you.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Content Marketing: Hunting The Visual Gold [Infographic]

Mindjumpers

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual ?

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants.

Better Late Than Never: Oct. 16 #measurePR transcript

Waxing UnLyrical

Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place!

Bookmark: The Ultimate Social Media Image Size Guide

SocialFish

This is it; what you have been waiting for. Bookmark this page, and send lots of thanks and good vibes over to Dan Wilkerson and Luna Metrics for this: The Ultimate Complete Final Social Media Sizing Cheat Sheet. Also check over there for updates!).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback.

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.

Why Reputation Management Should Be Your Top Marketing Priority

Convince & Convert

Image via BigStockPhoto.com. You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it.

MUST READ: Clay Shirky on Disruption

SocialFish

As you know, we read Clay Shirky religiously over here at SocialFishing, and in the rare moments when he posts an essay or there is a video of him speaking, we always post it and it’s always thought-provoking.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 All-Too-Common Writing Mistakes and How to Avoid Them

Kikolani

This is a guest post by Ali Luke. Are you damaging your blog’s chances of success … without even realizing it? Photo Credit: Anonymous Collective on Flickr. Lots of very good writers still get some blogging basics wrong.

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Social Advertising: Growth of Native Ads To Outpace Display

The Realtime Report

Spending on paid social media advertising will reach $4.6 billion in 2012 and is expected to double over the next 4 years, reaching $9.2 billion by 2016, according to a new report from BIA/Kelsey.

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool.

What do you measure?

SocialFish

I am reposting this very interesting question from Eric Lanke ( originally posted on his blog here ). I would love to hear from you if you have any thoughts on this. This is a true story.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Are You Fully Integrating Social and Your Website?

Convince & Convert

As I’ve mentioned here before, your company is most likely not in the eyeballs business, you’re in the behavior business. Driving behavior in social media and your website is the fastest and most efficient path to marketing success.

Instagram Users Share Over 200 Photos Per Second On Thanksgiving

The Realtime Report

photo credit: Instagram user @yo_randyjackson. Thanksgiving set a new record for Instagram, with users of the mobile app sharing photos at a rate of 226 per second at the peak of the holiday.

5 Must-Reads On Social Media & Cyber Monday

Firebelly

Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service.

Grievances of the 5-minute member

SocialFish

Results Direct has a fabulous new blog. It’s so good, in fact, that here is a full repost of one of my favorite posts so far, by Alex Mouw. Reproduced here in its entirety; this post first appeared on the AssociationCentric blog here.

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Effective Online Marketing with Forums and Message Boards

Kikolani

This is a guest post by Olga Ionel. Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services.

Social Networking Stats: Twitter Sees 1 Billion Tweets Every 2.5 Days, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users.

Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business.

Got a Higher Logic community? #HUGSF12

SocialFish

Whether you’re just starting out with a Higher Logic community, or have an older community that needs a little boost, come and talk to us on Monday 12/1 at the HUG conference. We’re here to help - and we’ve worked with hundreds of associations.