Sat.Nov 24, 2012 - Fri.Nov 30, 2012

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message?

Picking up an IABC Canada Silver Leaf Award

Sherrilynne Starkie

The International Association of Busines s Communicators (IABC) recently presented its Silver Leaf Awards for 2012, and Thornley Fallis and our client Allstate Canada were recognized with two Awards of Merit. We won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign. IABC recognizes excellence in organizational communications at the international, national and chapter levels.

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How to Reach Social Success with Contextual Marketing

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Throughout most social media networks, content is king.

22 Twitter Pearls from Day 1 of #SMWF

Harp Interactive

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. Covering important topics like how to engage customers, manage brand perceptions, empower employees and discovery audiences that have not been reached yet through diverse social media channels.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”. Those of us who now work or have worked in the public relat. ions profession know there’s a boatload of stuff that comprises the field. Edward L.

5 Must-Reads On Social Media & Cyber Monday

Firebelly

Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service. By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. Social networks fail Cyber Monday test. By Erik Sharman Signs suggest that it could be a long time before social networks play a major role in e-commerce.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time.

Sock Monkeys Against Cancer Reaches Tipping Point

Waxing UnLyrical

for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could. Long story short, her mom contracted lung cancer without ever having smoked. She is dying from this disease – yes, dying.

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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. Here are three things that every content marketer should have learned from the past 12 months. You Need to be a Good Writer.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Reputation Management Should Be Your Top Marketing Priority

Convince & Convert

Image via BigStockPhoto.com. You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. You’re still providing excellent service and your existing customers love you, but your business is struggling. Finally, you learn from an existing customer.

Better Late Than Never: Oct. 16 #measurePR transcript

Waxing UnLyrical

Editor’s note: I had to laugh when I read Jen Zingsheim’s qualifier at the start of this post. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Recap of #measurePR on Oct. 16, 2012. Guest post by Jen Zingsheim. Whew—folks, thanks for your patience while I got this summary written.

New Feature On Pinterest Gives Users More Privacy

Firebelly

Pinterest recently launched Secret Boards. Pinners will appreciate this new feature and it will encourage more personal users to join as well. This new feature is fantastic for businesses, especially those who are planners. If a company is planning to launch a new product or host a special event a Secret Board can be created in advance, along with content, images, and descriptions for each pin. Upon completion the board can be made public and shared with the user’s followers.

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 All-Too-Common Writing Mistakes and How to Avoid Them

Kikolani

This is a guest post by Ali Luke. Are you damaging your blog’s chances of success … without even realizing it? Photo Credit: Anonymous Collective on Flickr. Lots of very good writers still get some blogging basics wrong. And if you know writing isn’t your strong point, avoiding these seven mistakes will make your posts dramatically better. Mistake #1: Only Writing when Inspiration Strikes. Inspiration is a powerful force … but a fickle one.

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world — not bad for a service that was launched less than ten years ago!

5 Off-Line Marketing Tactics Equally Effective Online (And Lower Cost!)

The Social Media Incubator

In the old days, (say, 7 years ago), small and mid-size businesses relied on simple yet effective ways of promoting themselves and reaching the customers they wanted to reach. Some of these promotional tactics can also be accomplished online.

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Social Advertising: Growth of Native Ads To Outpace Display

The Realtime Report

Spending on paid social media advertising will reach $4.6 billion in 2012 and is expected to double over the next 4 years, reaching $9.2 billion by 2016, according to a new report from BIA/Kelsey. For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex. Sponsored Stories on Facebook, Promoted Tweets on Twitter) will total $1.53 billion this year, while growing to $3.85 billion in 2016.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Are You Fully Integrating Social and Your Website?

Convince & Convert

As I’ve mentioned here before, your company is most likely not in the eyeballs business, you’re in the behavior business. Driving behavior in social media and your website is the fastest and most efficient path to marketing success. Look at it this way: You have 100,000 visitors to your website each month, and a 1% conversion rate, for a total of 1,000 conversions per month. What’s the best way to increase your results dramatically, and get to 1,5000 conversions per month?

Effective Online Marketing with Forums and Message Boards

Kikolani

This is a guest post by Olga Ionel. Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. While these platforms can be incredibly useful for raising awareness and evaluating the needs and desires of potential customers, they can also be harmful to a company’s reputation and even success should they be handled poorly.

Is Klout An Accurate Measure Of Your Social Influence?

The Social Media Incubator

Klout is a service that claims to measure social media influence , but is it accurate? That’s the million-dollar question among social media marketers. The service has its proponents, but it also has its detractors. For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter? Klout tries to measure both, but it doesn’t end there.

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Instagram Users Share Over 200 Photos Per Second On Thanksgiving

The Realtime Report

photo credit: Instagram user @yo_randyjackson. Thanksgiving set a new record for Instagram, with users of the mobile app sharing photos at a rate of 226 per second at the peak of the holiday. A whopping 10 million photos were shared on the platform, and for several hours users were posting more than 200 photos per second “that mentioned Thanksgiving-themed words in their captions.”

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Intellectual Property Domain Name Scam Changes to Brand Registration Scam

Bill Hartzer

A well-known intellectual property protection domain name scam that has been going on for at least 10 years has taken a new twist–the scammers are now calling this a “brand registration” rather than “intellectual property” In any case, though, the scam is the same, really: Some unknown company from Asia contacts you, trying to reach the CEO or marketing manager of your company.

$10 eBooks from ProBlogger for 10 Days Only

Kikolani

I hope you got everything you wanted from the Black Friday & Cyber Monday deals that went out last week. The good news is that great deals for bloggers isn’t over just yet. Darren Rowse of ProBlogger is celebrating 10 years of blogging by offering his lineup of eBooks at $10 each – this is a savings of 50% to 90% off of the regular prices. This deal is good for the next 10 days only until December 7th. Here is the lineup! ProBlogger’s Guide to your First Week of Blogging.

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Are You a Marketing Cheater? The Continued Gamification of Attention

Convince & Convert

We are addicted to shortcuts. Regardless of the structure and rules of the contest at hand, some among us will stretch the boundaries seeking an edge over our opponent. Perhaps this is just human nature, or maybe it’s more prevalent in America where we cherish our opportunity to have a strong role in our personal success.

Social Networking Stats: Twitter Sees 1 Billion Tweets Every 2.5 Days, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 82 million blogs. via Tumblr.

Link Removal Request Email Related to Google Disavow Tool

Bill Hartzer

Google has released their Google Disavow Tool , an online tool part of Google Webmaster Tools that allows web site owners disavow links to their web site. You really only need to use this tool if you’ve been unsuccessful in getting bad links or over-optimized anchor text links to your site removed.

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The Pixar Guide to Feel-Good Blogging

Kikolani

This is a guest post by David Masters. Is your blog sending out subtle signals for your readers to unsubscribe? Most top bloggers will tell you that to hold on to your readers, you must give them value. Value means the providing information they need to solve their common problems. For example, a photography blogger might write a blog post on choosing a new camera, which is a common dilemma for photographers.

4 Ways Mobile Impacts SEO

Convince & Convert

Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile website for SEO or building a mobile app for a website. Take a look at what factors currently influence mobile SEO: Page Speed Plays a Role.

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming.

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Set Your New Social Media Manager Up For Success

Social Media Strategery

You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn't sign Peyton Manning to run the triple-option offense, would you? You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you? Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology?

Should You Publish On Sunday?

Small Business Mavericks

When is the best time to publish your content? Publishers and online marketers have debated this for years. It’s a hold over from the old days when it was deemed that Thursday was the best day for your newsletters and sales specials to land in consumers’ mail boxes on Thursday. We don’t live in that world any more. Today, people read their e-mail, RSS feeds, and social media posts when it’s convenient for them.