Dave Fleet

OCTOBER 20, 2011

Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. Whether it’s planning and budgeting, client project execution or measuring the outcomes, some people seem to think that by calling yourself something different, you can avoid learning about critical elements of a communications function.

Flickr 409

Flickr Project Organization Strategy 409

Mindjumpers

OCTOBER 17, 2011

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Earlier on our blog, we have written about how to write engaging updates and the tips for it. Since this topic is of great relevance for brands so at Mindjumpers, we decided to put it in an infographic with some best practice additions from our experience.

Engagement 254

Engagement How To Feed Feedly 254

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing.

Social Media 230

Social Media Jive Marketing B2B 230

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR.

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Banking Sentiment Campaign Team 218

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Dave Fleet

OCTOBER 19, 2011

Tweet. I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright , on the topic of blogger relations – how to identify people, how to approach them and how to avoid the mistakes of others. I had a chance recently to chat with DJ Waldow, who recorded this video about our session and about why I keep coming back to BlogWorld.

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Content Blogger Video How To 290

Mindjumpers

OCTOBER 18, 2011

Tweet On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. But some might find it hard to turn customers into online fans, because they are in doubt about how to do this. Linking to your Facebook page in e-mail signature, newsletter, on website etc. are some of the more obvious and easy ways to inform people about your social presence.

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Posterous Examples Engagement Brands 228

Adam Sherk

OCTOBER 18, 2011

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials?

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Press Release Tips Adwords Yahoo 206

Waxing UnLyrical

OCTOBER 20, 2011

This is a story about subtext and listening in social media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. It was lovely; I got to catch up with so many of my friends whom I don’t get to see except at this conference, make several new ones, and also meet Bill Dorman and Adam Toporek for the first time (we recognized each other immediately across a crowded room, how cool is that?).

Social Media 195

Social Media Hotels Conference Flickr 195

Mindjumpers

OCTOBER 19, 2011

Tweet Last month Facebook announced the new Facebook Timeline at f8. But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained. So far we have become familiar with Facebook’s social plugins, which meant that you can Like and Recommend content through buttons outside of Facebook.

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Apple iPad Feed Feedly 199

Jason Yormark

OCTOBER 17, 2011

The time has finally come. I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself. So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph.

Twitter 207

Twitter Curation Course List 207

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Direct Marketing Observations

OCTOBER 19, 2011

I was just looking at recent tweet from someone I follow and was initially going to unfollow him because I thought he tweeted too much about himself. Until I realized after I had looked at a few of his previous tweets, why I followed him in the first place. It wasn’t who he worked for, or that he might be able to help me one day, as a primary reason of why I initially followed him.

Brands 178

Brands Products Conversation Twitter 178

Waxing UnLyrical

OCTOBER 19, 2011

Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. But here goes. I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case.

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News Flickr Training Industry 187

Sherrilynne Starkie

OCTOBER 21, 2011

Google 360

Google 360

Jason Yormark

OCTOBER 19, 2011

Every once in awhile I stumble across a tool or service that I just have to blog about. This time around it is SignNow.com. SignNow.com’s premise is dead simple, upload a document, sign it, send it. Of course SignNow.com is not the first site to offer this, but I can tell you first hand they are by far the fastest and easiest way I have ever found to have a signed document completed and sent…within minutes.

Tools 204

Tools Course Sites Types 204

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Social Media

Firebelly

OCTOBER 17, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 10 Things You Should Include in a Social Media Plan. By Mike Sweeney hile the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns.

Social Media 168

Social Media YouTube Authentication Applications 168

Waxing UnLyrical

OCTOBER 21, 2011

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap. And even though this is posting late (hey, I was out!), I’m going ahead with it since I know the transcript will be useful to you. Also it’s a great recap. On October 11, the #measurePR chat had a terrific guest in Don Bartholomew of Fleishman-Hillard.

Tools 183

Tools Flickr eBook Analysis 183

Akamai Marketing

OCTOBER 21, 2011

Even though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. Here’s the thing: I’m also strategic and an activator. And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. Social media is unlike any other medium we’ve seen before, and so we’ve got to measure it differently.

Social Media 166

Social Media Klout ROI Vimeo 166

Jason Yormark

OCTOBER 19, 2011

Every once in awhile I stumble across a tool or service that I just have to blog about. This time around it is SignNow.com. SignNow.com’s premise is dead simple, upload a document, sign it, send it. Of course SignNow.com is not the first site to offer this, but I can tell you first hand they are by far the fastest and easiest way I have ever found to have a signed document completed and sent…within minutes.

Tools 202

Tools Domain Name Course Sites 202

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Firebelly

OCTOBER 18, 2011

Last week, I met a true rarity in this day-in-age — a driven 20-something who does not own a smartphone. As I sat and talked to her, baffled by the fact that she can even make it through a day without constant connection to e-mail and the Internet, I started to realize how addicted I am to my smartphone. And I’m not alone. According to a Pew Research study, 35% of American Adults now own a smartphone.

Mobile 161

Mobile iPhone Project Study 161

Sherrilynne Starkie

OCTOBER 19, 2011

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Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 billion. How much of that revenue comes from tiny Malta? I would guess that it’s probably not more than 0.05 per cent, making us barely a blip on the radar. As we know, being the small guy hidden away in the corner can have its advantages. While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guide

Hotels 151

Hotels Guidelines Project Groups 151

Jason Yormark

OCTOBER 21, 2011

Well, nobody is perfect. Was unfollowing everyone and starting over a good idea? Probably remains to be seen. Looking back, I probably would have been better off not announcing it on my blog, but I’ve always been transparent with my actions, and simply thought it would be useful to others to document what I would be experiencing. But in my particular case, I do believe it was the right thing to do regarding my wants/needs when it came to managing my social media efforts on a personal basis.

Twitter 200

Twitter Sentiment Social Media Tools 200

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Social Media

Direct Marketing Observations

OCTOBER 17, 2011

Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success.

Metrics 148

Metrics Content Campaign Reputation 148

Socialized

OCTOBER 21, 2011

Content is worthless, or at least a lot of it is. The next time someone tells you "content is king," or, "we need someone to create content," show them this picture and remind them that this yellow drum contains content. Quality Content In fact, content is a noun meaning "something that is.

Content 147

Content 147

Sherrilynne Starkie

OCTOBER 15, 2011

Study 314

Study 314

Jason Yormark

OCTOBER 21, 2011

Well, nobody is perfect. Was unfollowing everyone and starting over a good idea? Probably remains to be seen. Looking back, I probably would have been better off not announcing it on my blog, but I’ve always been transparent with my actions, and simply thought it would be useful to others to document what I would be experiencing. But in my particular case, I do believe it was the right thing to do regarding my wants/needs when it came to managing my social media efforts on a personal basis.

Twitter 199

Twitter Sentiment Social Media Tools 199

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Small Business Mavericks

OCTOBER 19, 2011

The SEO community is all up in arms over a little change that Google announced regarding encrypted searches. You can read Frank Reed’s take at Marketing Pilgrim. I think I’ll have to agree with Frank on this one. If you’re concerned that your marketing will be less effective because you won’t be able to tell which keywords are leading to the most conversions, stop worrying.

SEO 156

SEO Google Small Business Groups 156

Socialized

OCTOBER 21, 2011

Choosing the right grammatical person for your web site will support your brand and convey the right message to customers and prospects. The grammatical person is the perspective from which your copy is written. The most popular of these are: First person singular ("I"): I have 20 years experience in corporate communications.

Sites 145

Sites Brands 145

Bill Hartzer

OCTOBER 21, 2011

Many internet marketers are familiar with the SEOQuake plugin for Firefox which helps you find out the demographics of various keywords, and domains. This information is VERY useful if you are working to find websites with high page rank where you can put comments in order to develop strong backlinks for your money sites. The plugin also gives you lots of information regarding the sites of your competition as well.

Engineering 156

Engineering Tools Review CPC 156

Convince & Convert

OCTOBER 15, 2011

Ever since the first caveman tried to sell a rock to another caveman, we’ve been relying upon some variation of the same marketing song and dance. It doesn’t matter if the message is conveyed via smoke signal, carrier pigeon, direct mail, TV, or flashy banner ad, the plea is the same: “We’ve got good stuff, wanna buy some?” What we’re trying to do with all forms of marketing is tie interests to actions.

Marketing 149

Marketing Yahoo System Buy 149

Ari Herzog

OCTOBER 19, 2011

I am seeking re-election to the Newburyport city council and actively sending Facebook messages to people who live in my town to 1) introduce myself and 2) inquire if they would like to be my friend. Yesterday I sent nearly 80 friend requests over the course of the day and over two thirds responded positively to being friends. Today is a different story.

Facebook 143

Facebook MySpace Newsletter System 143