Jon Loomer
JANUARY 6, 2025
Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.
Hootsuite
JANUARY 10, 2025
Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.
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Buffer Social
JANUARY 8, 2025
Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform.
Ignite Social Media
JANUARY 7, 2025
Keeping up with Instagrams constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Trial Reels let you do exactly that. This feature gives you 24 hours to gather valuable insights from non-followers, including Views, Likes, and Comments.
Advertiser: Paycor
AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!
Sprout Social
JANUARY 9, 2025
There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.
Hootsuite
JANUARY 10, 2025
For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JANUARY 9, 2025
Some key social media marketing predictions for the year ahead.
Bill Hartzer
JANUARY 10, 2025
VideoShops, a newly launched social commerce platform, is poised to revolutionize how people engage in affiliate retail. Unlike traditional systems, VideoShops empowers users to shop, share, and sell products effortlessly through their personalized digital storefronts. With its game-changing approach, the platform ensures users get paid the same day they make a sale, bypassing the cumbersome pre-approval processes typical of other affiliate programs.
Oktopost
JANUARY 6, 2025
If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Gen Z values transparency, inclusivity, and meaningful interactions.
Buffer Social
JANUARY 7, 2025
Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
JANUARY 9, 2025
The tool could give US TikTok users additional peace of mind.
Bill Hartzer
JANUARY 6, 2025
Quickplay is making waves in the streaming industry with the launch of “Shorts,” a game-changing tool designed to meet the growing demand for short-form content. Announced at CES 2025, Quickplay Shorts is set to redefine how media companies and streamers engage with younger audiences, especially the ever-influential Gen Z. Why Short-Form Content Matters Now More Than Ever Short-form videos are taking over digital consumption, with platforms like TikTok and YouTube dominating the scen
Keyhole.co
JANUARY 10, 2025
Imagine creating content your audience devours up the second it hits your social feed. And getting to create and manage your own schedule. Sounds nice, right? Well, a user-generated content (UGC) creator might be your thing. It can be a creative side gig. Or a 6-figure business. And you dont even need to have thousands of followers. Read on to learn everything you need to become a UGC creator.
Oktopost
JANUARY 6, 2025
At Oktopost, were constantly innovating to provide tools that empower B2B marketers to make informed, smarter, data-backed decisions. Today, were thrilled to introduce Date Range Comparison. Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights. Whether tracking seasonal trends or analyzing campaign performance, it gives you the ability to track meaningful insights that matter in the B2B world.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
JANUARY 8, 2025
Some pointers to keep in mind when posting on IG.
The Realtime Report
JANUARY 6, 2025
New Approaches for Better Building: Future Trends and Implications The construction industry is evolving at an unprecedented pace, driven by innovation, sustainability, and the need for more resilient structures. As we move into the future, new approaches to building are not just about aesthetics or efficiency but about creating spaces that harmonize with the environment and meet the demands of a rapidly changing world.
The Social Media Hat
JANUARY 9, 2025
8+ Steps to maintaining humanity in an increasingly AI Integrated business. The post How To Avoid Losing Your Human Touch When Integrating AI Into Your Business appeared first on The Social Media Hat.
Jenn's Trends
JANUARY 8, 2025
With the recent news from Meta that they will remove fact checking on their platforms, there is a lot of confusion and concerns but also a lot of happy users about what this means for Facebook and Instagram.
Advertiser: Paycor
Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!
Social Media Today
JANUARY 5, 2025
AI-generated bots are coming to take over social apps, whether you like it or not.
WebInKnow
JANUARY 7, 2025
In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay?
Keyhole.co
JANUARY 10, 2025
Source: Pexels Hashtags are the road signs of social media – they help users find relevant content, connect with topics they care about, and join trending conversations. For brands and content creators, they are a powerful tool for improving reach, boosting engagement, and gaining insights into audience interests and behaviors. But simply using relevant hashtags alone isnt enough: you also have to track them to gauge your performance and understand the impact of your campaigns.
Tweaklibrary
JANUARY 10, 2025
One of the exciting new features of Apple Intelligence in iOS 18 and iPadOS 18 is the Image Wand. This tool allows you to transform rough sketches in the Notes app into realistic, polished images. With the iPadOS 18.2 beta now available, you can see the tool in action. In this guide, we will highlight all the features of the Image Wand and how to use it.
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Social Media Today
JANUARY 9, 2025
Now, all YouTube uploads under 3 minutes in length will qualify as Shorts.
Jon Loomer
JANUARY 7, 2025
Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers dont have these set up — or they aren’t set up properly. Here’s what you need to do… Define Your Audience Segments Go to your Advertising Settings and click on Audience Segments. There, you’ll see sections for both your Engaged Audience and Existing Customers.
Keyhole.co
JANUARY 10, 2025
In 2025, the line between social media and email marketing is blurrier than ever, as brands increasingly combine these two powerful tools to maximize their marketing potential. Integrating social media with email marketing isnt just a trend; its a necessity to stay competitive in a fast-evolving digital landscape. With the right strategies, businesses can amplify their reach, strengthen engagement, and drive conversions effectively.
Amy Porterfield
JANUARY 7, 2025
Listen on… Discover how to heal limiting beliefs, connect with your inner self, and achieve your biggest dreams. Join Gabby on her Change Your Life Tour in New York, L.A., San Francisco or Boston gabbybernstein.com/events Whens the last time you found yourself scrolling social media mindlessly, working around the clock, or reaching for […] The post #746: Facing Your Deep Beliefs To Change Your Life (and Business) with Gabby Bernstein appeared first on Amy Porterfield | Online Marke
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Social Media Today
JANUARY 7, 2025
Meta's loosening its rules around what people can say. So how will that impact brand safety?
Jon Loomer
JANUARY 9, 2025
With the latest controversy around Metas new content moderation policies, brands are looking at their options. If youre running ads, check out Inventory Filters. Where Are They? Access Inventory Filters by doing the following… 1. Go to Brand Safety and Suitability. 2. Click on “Controls” on the left. 3. Click “Ad Account Settings” at the top. 4.
Stay N' Alive
JANUARY 7, 2025
When I reflect on some of the most impactful work in my career, my time at UnitedHealth Group (UHG) stands out. Despite its challenges and public reputation, I witnessed firsthand how the right automation strategies could cut inefficiencies, reduce human error, and ultimately improve customer health outcomes. These lessons werent just about saving moneythey were about driving transformation.
The Realtime Report
JANUARY 9, 2025
What Is a Crypto Card and Why You Might Need One? Cryptocurrency has rapidly evolved from a niche interest to a global financial phenomenon. As adoption grows, so does the need for tools that bridge the gap between traditional finance and digital assets. Enter crypto cards a convenient and innovative solution for spending cryptocurrency in the real world.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
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