Sat.Jan 04, 2025 - Fri.Jan 10, 2025

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20 Predictions for Social Media in 2025 [Infographic]

Social Media Today

Some key social media marketing predictions for the year ahead.

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Meta Ads Conversion Results: A Guide

Jon Loomer

Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.

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Storytelling with data: Strategies to captivate your audience

Hootsuite

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

Data 107
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Instagram Features & Updates You Should Know in 2025

Ignite Social Media

Keeping up with Instagrams constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Trial Reels let you do exactly that. This feature gives you 24 hours to gather valuable insights from non-followers, including Views, Likes, and Comments.

Features 112
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Triller Launches App to Download Your TikTok Clips

Social Media Today

The tool could give US TikTok users additional peace of mind.

Tools 204
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Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Buffer Social

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform.

More Trending

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CMOs and AI: Leading marketers into a new way of working

Sprout Social

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.

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Instagram Shares Tips on What to Avoid to Maximize Post Reach [Infographic]

Social Media Today

Some pointers to keep in mind when posting on IG.

Tips 201
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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Social

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.

Tools 115
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New Approaches for Better Building: Future Trends and Implications

The Realtime Report

New Approaches for Better Building: Future Trends and Implications The construction industry is evolving at an unprecedented pace, driven by innovation, sustainability, and the need for more resilient structures. As we move into the future, new approaches to building are not just about aesthetics or efficiency but about creating spaces that harmonize with the environment and meet the demands of a rapidly changing world.

Trends 91
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To Avoid Losing Your Human Touch When Integrating AI Into Your Business

The Social Media Hat

8+ Steps to maintaining humanity in an increasingly AI Integrated business. The post How To Avoid Losing Your Human Touch When Integrating AI Into Your Business appeared first on The Social Media Hat.

How To 85
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YouTube Expands 3-Minute Shorts to All Users

Social Media Today

Now, all YouTube uploads under 3 minutes in length will qualify as Shorts.

YouTube 195
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How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising

Buffer Social

Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. For example, I got the following ad by Adobe Photoshop on my feed recently: While the TikTok ad blended seamlessly with the other TikTok videos on my feed, the “sponsored” label and

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Quickplay Unveils ‘Shorts’—The Next Big Thing in Streaming for Gen Z

Bill Hartzer

Quickplay is making waves in the streaming industry with the launch of “Shorts,” a game-changing tool designed to meet the growing demand for short-form content. Announced at CES 2025, Quickplay Shorts is set to redefine how media companies and streamers engage with younger audiences, especially the ever-influential Gen Z. Why Short-Form Content Matters Now More Than Ever Short-form videos are taking over digital consumption, with platforms like TikTok and YouTube dominating the scen

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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A Gen Z perspective on being human on B2B social

Oktopost

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Gen Z values transparency, inclusivity, and meaningful interactions.

B2B 71
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AI Characters Are Already Driving Big Engagement in Social Apps

Social Media Today

AI-generated bots are coming to take over social apps, whether you like it or not.

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Thoughts on the New Meta Policies for Fact Checking

Jenn's Trends

With the recent news from Meta that they will remove fact checking on their platforms, there is a lot of confusion and concerns but also a lot of happy users about what this means for Facebook and Instagram.

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What is a UGC Creator (and How to Become One)

Keyhole.co

Imagine creating content your audience devours up the second it hits your social feed. And getting to create and manage your own schedule. Sounds nice, right? Well, a user-generated content (UGC) creator might be your thing. It can be a creative side gig. Or a 6-figure business. And you dont even need to have thousands of followers. Read on to learn everything you need to become a UGC creator.

UGC 64
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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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Master your B2B metrics with Date Range Comparison

Oktopost

At Oktopost, were constantly innovating to provide tools that empower B2B marketers to make informed, smarter, data-backed decisions. Today, were thrilled to introduce Date Range Comparison. Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights. Whether tracking seasonal trends or analyzing campaign performance, it gives you the ability to track meaningful insights that matter in the B2B world.

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Will Meta’s Revised Approach to Moderation Impact its Ad Business?

Social Media Today

Meta's loosening its rules around what people can say. So how will that impact brand safety?

Brands 192
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Artistic Craft or AI Dreck in 2025?

WebInKnow

In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay?

Brands 70
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Top Free Hashtag Trackers to Boost Your Social Media Strategy in 2025

Keyhole.co

Source: Pexels Hashtags are the road signs of social media – they help users find relevant content, connect with topics they care about, and join trending conversations. For brands and content creators, they are a powerful tool for improving reach, boosting engagement, and gaining insights into audience interests and behaviors. But simply using relevant hashtags alone isnt enough: you also have to track them to gauge your performance and understand the impact of your campaigns.

Hashtag 64
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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How To Use Image Wand On iPad With iPadOS 18?

Tweaklibrary

One of the exciting new features of Apple Intelligence in iOS 18 and iPadOS 18 is the Image Wand. This tool allows you to transform rough sketches in the Notes app into realistic, polished images. With the iPadOS 18.2 beta now available, you can see the tool in action. In this guide, we will highlight all the features of the Image Wand and how to use it.

iPad 14
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X Considers Charging All New Users to Sign-up to the App

Social Media Today

X is still looking for options to make up for its ad revenue losses.

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VideoShops Revolutionizes Social Commerce with Same-Day Payouts and Easy Selling

Bill Hartzer

VideoShops, a newly launched social commerce platform, is poised to revolutionize how people engage in affiliate retail. Unlike traditional systems, VideoShops empowers users to shop, share, and sell products effortlessly through their personalized digital storefronts. With its game-changing approach, the platform ensures users get paid the same day they make a sale, bypassing the cumbersome pre-approval processes typical of other affiliate programs.

Retail 78
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How to Integrate Social Media with Email Marketing in 2025

Keyhole.co

In 2025, the line between social media and email marketing is blurrier than ever, as brands increasingly combine these two powerful tools to maximize their marketing potential. Integrating social media with email marketing isnt just a trend; its a necessity to stay competitive in a fast-evolving digital landscape. With the right strategies, businesses can amplify their reach, strengthen engagement, and drive conversions effectively.

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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How to Define Audience Segments

Jon Loomer

Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers dont have these set up — or they aren’t set up properly. Here’s what you need to do… Define Your Audience Segments Go to your Advertising Settings and click on Audience Segments. There, you’ll see sections for both your Engaged Audience and Existing Customers.

How To 153
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YouTube Looks to Simplify Shorts Creation from Longer Clips

Social Media Today

YouTube's testing another way to create Shorts from your longer content.

YouTube 189
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#746: Facing Your Deep Beliefs To Change Your Life (and Business) with Gabby Bernstein

Amy Porterfield

Listen on… Discover how to heal limiting beliefs, connect with your inner self, and achieve your biggest dreams. Join Gabby on her Change Your Life Tour in New York, L.A., San Francisco or Boston gabbybernstein.com/events Whens the last time you found yourself scrolling social media mindlessly, working around the clock, or reaching for […] The post #746: Facing Your Deep Beliefs To Change Your Life (and Business) with Gabby Bernstein appeared first on Amy Porterfield | Online Marke

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How Process Automation Saved This Employer $10M Annually—and How It Can Work for Your Business

Stay N' Alive

When I reflect on some of the most impactful work in my career, my time at UnitedHealth Group (UHG) stands out. Despite its challenges and public reputation, I witnessed firsthand how the right automation strategies could cut inefficiencies, reduce human error, and ultimately improve customer health outcomes. These lessons werent just about saving moneythey were about driving transformation.

Process 98
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!