Sat.Apr 28, 2018 - Fri.May 04, 2018

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Guest post by Reno Macri. Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc. on Vimeo.

Platform 151
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Instagram Previews New Explore Layout, Which Will Impact Content Discovery

Social Media Today

Instagram's rolling out a new update to its Explore section, which could have impacts on user discovery habits.

Instagram 164
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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Changes to social networks come fast and furious. Listly by Sherrilynne Starkie. When it comes to social media, the changes keep coming fast and furious. This week we see innovations for brands, advertisers and agencies. Users get new and interesting ways to connect and interact on several social media platforms too.

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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Guest Post by John Friedman. Inspiring communications focuses people on the real value in your products or services. Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SEO for PR Pros: How Search Can Get Your Message Out

Meltwater

Search engine optimization (SEO) can impact the way PR messages get transmitted online, helping to increase site traffic and reach new audiences. SEO, however, can seem complex, but once you… Read More >>>.

SEO 137
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Accelerate Your Content Marketing Success with Guest Blogging

Social Media Today

Guest blogging is a popular and highly revered digital marketing tactic because it delivers a number of important benefits.

Marketing 164

More Trending

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SEO in 2018: 7 Updates You Need to Know

The Social Media Hat

This post will give you help you discover the seven most important SEO updates that you need to know in 2018.

SEO 167
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Artificial Intelligence and the Future of PR

Meltwater

By now, you’ve probably at least heard about how artificial intelligence, or AI, is on the rise. Depending on what kind of “experts” you listen to, you’ve also probably heard… Read More >>>.

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Instagram's Testing a Bunch of New Features, Including Slow Motion Mode and the Ability to Mute Profiles

Social Media Today

Instagram continues to add new tools to maintain pressure on Snapchat, and capitalize on the popularity of Stories.

Instagram 166
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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Did you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it. After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? For most, it’s the latter. And that’s where the power of influencer marketing comes in. It helps you connect with an all-new audience and on a much deeper level.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Write Copy That Drives Engagement

Ignite Social Media

As writers, we love words that invoke emotion, set a scene, and tell a story. As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the noise and capture our audience’s attention to get them to engage with our content. Read on for two dos and one don’t to keep in mind when writing copy that drives engagement.

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A Painless Guide to Social Media Marketing for Dentists

Sprout Social

By 2021 the dental industry is projected to be worth around $36.8 billion. That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice.

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Facebook's Up and Downvote Tools for Comments are Now Available to More Users

Social Media Today

Facebook's expanding its test of up and downvotes for comments, which could have significant implications.

Comments 167
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Ideal Video Length: How Long Should Your Social Video Be?

Socially Sorted

Social Video is HOT but what about ideal video length? A question that is often asked is “How Long Should Your Social Video Be?” Just about every platform now showcases video. So, in this post we look at the different types of social video, the ideal video length for. // Read More. The post Ideal Video Length: How Long Should Your Social Video Be?

Video 109
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Important Announcements From F8 2018: A Focus on Smaller Communities And The Future of the News Feed

Buffer Social

F8 is one of the most important conferences of the year for the social media world. And over the past couple of days, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, Whatsapp, Messenger, Oculus, and more. With so much going on, and so many updates and launches, it can be hard to keep up with. So with F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagshi

Feed 109
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#SproutChat Calendar: Upcoming Topics for May

Sprout Social

Summer is just around the corner and this month at #SproutChat there is no shortage of useful conversations to be had, even with the sun shining well into the evening. From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing.

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4 Tips for an Impactful Influencer Marketing Strategy

Social Media Today

Influencer Marketing can be a great way to showcase your brand - however it can also be easy to waste time and money on the wrong influencers.

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Social You Should Know—April Social Media Updates

Ignite Social Media

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. If you are just catching up, here are some highlights for April. Facebook Faced Congress. During the middle of the month, Zuckerberg spent a few intense days testifying in front of Congress. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Don’t Date Your Audience, Marry Them: How B2B Marketers Are Increasing Engagement on Facebook

Oktopost

The only good engagements are ones that lead to marriage. For B2B marketers, reaching a target audience often feels like playing a dating game: putting out feelers, making yourself available, trying to seize upon common interests in hopes of sparking a connection—one that leads to a long-term relationship. Relationships require a lot of work to […].

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Twitter Password Bug: Changing Your Twitter Password Recommended

Bill Hartzer

Due to an internal Twitter password bug, and the way Twitter stores passwords, Twitter is recommending that you immediately change your password. According to a Twitter blog post , Twitter said that they recently identified a bug that stored passwords unmasked in an internal log. Because the passwords were stored unmasked (in text format), they recommend that you immediately change your Twitter password.

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Instagram Adds Group Video Calling Within its Messaging Streams

Social Media Today

Instagram's adding group video calling within message threads, improving direct connection options within the app.

Groups 158
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Ignite Your Week: Content Creation Apps

Ignite Social Media

In this edition of Ignite Your Week, we’ll share three content creation apps to make getting the perfect image a little easier. First up is VSCO. This versatile app is great for beginners and seasoned pros. You can use it simply to set your focus and shoot, or delve into the manual settings to experiment with shutter-speed, ISO and more. With a wide range of settings and beautiful filters, this app offers the greatest amount of creative control.

Content 89
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Submit a Guest Blog Post

Ari Herzog

While these guidelines are specific to my blog, they should probably be followed for other blogs too. When in doubt, contact the individual blogger. Step 1: Review prior guest posts. Step 2: Comprehend the difference between guest blogging and article marketing. Step 3: Scroll through the archive and see what I write about. Step 4: Contact me with your idea.

How To 79
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Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center. F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Last year, Facebook wowed onlookers with a range of eye-catching VR features, Messenger updates, and camera upgrades.

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Facebook Previews Streamlined Messenger Layout, Coming Soon to All Users

Social Media Today

Facebook is rolling out a new, simplified layout for Messenger, which will put the focus back onto actual messaging.

Facebook 158
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Independent Workers Are the Economy of the Future

The Realtime Report

Independent Workers Are the Economy of the Future. Starting one’s own business may soon become the most viable path to achieving the American dream. It is projected that by 2020 half of all workers will be independent freelancers, responsible for their own fortunes and well-being. Knowing this, the Urban Libraries Council is bringing together 12 public library systems from across the U.S. and Canada to explore ways libraries can reach and engage entrepreneurs in their communities — particularly

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Submit a Guest Blog Post

Ari Herzog

While these guidelines are specific to my blog, they should probably be followed for other blogs too. When in doubt, contact the individual blogger. Step 1: Review prior guest posts. Step 2: Comprehend the difference between guest blogging and article marketing. Step 3: Scroll through the archive and see what I write about. Step 4: Contact me with your idea.

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How To Use Instagram Location Stories For More Exposure

agora pulse

Instagram stories are a fun way to increase brand awareness and grow your Instagram account. But what if you could gain more targeted exposure from using Instagram Stories? In this post, we’ll go over Instagram location stories and take a look at how you can use them for more exposure. Why Use Instagram Location Stories? Instagram location stories are a great way to get more local exposure for your brand on Instagram.

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3 Buzz-Worthy Social Media Campaigns to Learn From

Social Media Today

Here are three effective social campaigns, and lessons you can take away from each to inform your own strategy.

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GDPR For Entrepreneurs: What You Need to Know with Bobby Klinck

Amy Porterfield

If you have an online business or an email list that you communicate with, you’ve probably heard the rumblings around the internet about the EU’s new General Data Protection Regulation (let’s just call it GDPR, shall we?). This new regulation goes into effect May 25, 2018 and in an effort to understand what it is, […]. The post GDPR For Entrepreneurs: What You Need to Know with Bobby Klinck appeared first on Amy Porterfield | Online Marketing Expert.

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Use These 5 LinkedIn Updates to Elevate Your Engagement

Postcron

Recent LinkedIn updates have made it easier for digital marketers to create high-quality content to engage their professional networks. With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. Here we summarize five key LinkedIn updates you can start using to get the most from LinkedIn.