Sat.Nov 25, 2017 - Fri.Dec 01, 2017

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment.

Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of.

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[WEBINAR] How to build a culture of innovation 12/5


Don’t miss this upcoming webinar , featuring me and Dan Stark from Nimble User/Community Brands, to be held on Tuesday, December 5, at 1:00pm eastern time.

How to Get More YouTube Comments on Your Videos

agora pulse

We all love sales, but when it comes to social media, engagement is the name of the game. And of all engagement, actual comments rank towards the top. This just as true for YouTube as it is for Facebook or Twitter, even though it isn’t always thought of as a social networking site.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. REPORT.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

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What the Social Media Lab Has Brewed This November

agora pulse

Are you perplexed by the value of Instagram hashtags, the best place to direct ad traffic, and the emergence of Instagram Pods? So were our scientists at Social Media Lab!

3 Benefits of Facebook Analytics

Jon Loomer

There’s one thing you can always count on with Facebook: new features. Well, make that two things: new features PLUS an occasional sense of dread and insecurity in how to successfully use and implement them.

Social Media That Made Us Laugh

Ignite Social Media

We love a good joke. We should be honest it doesn’t have to be a good joke, we listen to embarrassingly punny jokes too. The real trick to catch our attention, is having a brand interrupt the norms on social.

Are You Ready for Proactive PR?


PR is evolving, along with the rest of marketing. Gone are the days when public relations… Read More.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Free Tools for Startups to Boost Social Media Presence

Webbiquity SMM

Guest post by Nick Rojas. While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses.

10 Free Tools to Help You Understand Your Social Media Audience

Buffer Social

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like?

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Four Things to Know About Facebook Lead Generation Ads

Ignite Social Media

When it comes to finding new customers, what happens on Facebook doesn’t have to stay on Facebook. In fact, lead generation ads on the platform are a great way to get contact information to help generate sales leads for your ongoing media initiatives. Here are four ways to make the most of these ads.

Why You Need to Place Links in Articles


It used to be the holy grail of PR placements was coverage in a print… Read More.


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Long Before You Start Making Good Money Blogging?

The Social Media Hat

The answer may not be simple, but with the right guidance, you will get a reasonable timeframe for how long it will take to make money once you start your blog


Vertical Video: 5 Powerful Ways to Flip Social Video on its Head

Socially Sorted

Are you making vertical video as part of your social video creation for business? If not then it’s time to flip video on its head (or at least turn your phone sideways a little). Vertical Video is here to stay and in this post we discuss why it’s popular and why you. // Read More.

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Mindset in the Moment – Channel and Format

Ignite Social Media

A lot of planning goes into creating a single social media post. Our newest white paper, “ Mindset in the Moment ” has 5 key ideas to keep in mind to ensure that your social media posts are the best they can be. One of the more tactical ideas refers to channel and format.

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Facebook Headache #6? We have a cure.

Janet Fouts

Have you been having issues editing link previews, titles or descriptions when you create a link post on Facebook? Or maybe you chose not to add Open Graph tags to your website because you didn’t want to deal with managing that extra code and update the markup all the time? I feel you.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Outsource Your Customer Calls to Save Yourself Time and Trouble

The Realtime Report

Outsource Your Customer Calls to Save Yourself Time and Trouble. Are you sick of being on the phone for hours every day? Have customer calls become so numerous that you’re having trouble getting things done?

Why I’m using ConvertKit for Email Marketing

Razor Social

Are you wondering if you’re using the right email marketing or marketing automation tool? If you are, you’re not alone…. What’s the best email service provider?” I hear this question all the time.

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An Ignite Friendsgiving

Ignite Social Media

The holidays are in full swing and even though we’ve been wrapped up in holiday strategies, programs, and content for our clients this time of year, we took a little time to get in the holiday spirit ourselves with our annual Friendsgiving celebration!

6 SEO tips to feel like you have success in the bag


Today, most dentists know you must have an appealing website to attract new patients. But, in order to guide more people to your website, you have to improve your search engine optimization (SEO). In short, when someone in your area conducts an online search for a new dentist, you want your practice to pop up early in the search results. There are many things that can improve SEO. Look at six tips that can prompt more people to click on your website to learn about your dental practice.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Sales and Marketing Can Work Together to Improve the Company’s Bottom Line


Throughout my career, I’ve witnessed numerous sales and marketing teams that simply don’t communicate. Today, as a CEO, one of my top priorities is to ensure that my marketing and sales teams are always aligned. Together, they have a much greater impact on company growth, driving better lead quality and closing more deals. But as … B2B Marketing CMO Thought Leadership

Social Selling and Connecting with the Digital Buyer

Social Selling Masters

Today’s modern buyers are sophisticated and self-educating. In the digital era in order for sales to be effective, they must be active in the online communities where their customers are spending time.

How to create a Social Media content strategy

Marketing to Serve

Let me paint a picture for you. Social media has grown in popularity not only for individuals wanting to share and connect with their social networks, but for businesses too. Is there an easier way to interact with your audience wherever and whenever? There are now 2.8

YouTube Community and Reels Features Provide More Fan Engagement


Major social media platforms have been incorporating the ”Stories” content format into their features lately. YouTube is the latest one to follow the trend with its new Reels feature, which is part of their larger YouTube Community plan.

The 3-Step Formula You Need for Social Media Growth

Rebekah Radice

Ever wonder what’s holding you back from exponential social media growth? If you feel you’re doing all the right things on social, yet failing to see any noticeable growth, don’t throw in the towel just yet.

My Favorite Instagram Accounts of 2017

Jenn's Trends

First of all, the fact that I’m writing this post and it means the year is almost over is just too overwhelming right now! I mean, how did we get through another whole year already? But, alas, we did. And that means it’s time for me to share with you my favorite Instagram accounts this […]. The post My Favorite Instagram Accounts of 2017 appeared first on Jenn's Trends.

Customer acquisition through social: what’s your headroom for success?


Analysing your social community doesn’t just produce interesting metrics. It reveals an instant, ready-made list of potential target customers, and provides insights about how to engage them. The question is what are you trying to do with social media?

Twitter December Events Calendar: Be Ready for the Holiday Rush


The last month of 2017 is here, and Twitter is out to help brands do their holiday marketing preparations with the release of its December events calendar. Twitter December Events Calendar 2017 December has a lot of holiday celebrations and promotions.

You need to make your startup appealing to investors


You have been thinking about it. How cool would it be if people actually invested in you? You are the beloved CEO of your own company (which technically, you already are), but now people are scrambling to make money and you are piling it in as the CEO. Wouldn’t that be a dream come true? Before we answer the question of investment in your online company, we have to differentiate on one characteristic of your company. Is your company private or public?

How Instagram Polls Can Enhance Influencer Marketing


Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions.