Sat.Jan 21, 2017 - Fri.Jan 27, 2017

How Social Media Went from Exciting to Ingrained in Our Lives

Meltwater

When social media first started to emerge in the mid-2000s as a popular way to… Read More.

4 Instagram Ad Features That You Need to Know About

agora pulse

We knew Instagram ads would be great before we even had them; the combination of Instagram’s higher-than-average engagement and Facebook’s second-to-none targeting system has proven to be a powerful force for businesses and advertisers. While the ads started out nearly identical to Facebook ads, however, Instagram ads have made some updates in the past year. We now have additional features and tools that aren’t on Facebook ads (though they’re still run through the Facebook ads manager).

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6 mobile app trends to watch in 2017

Socialmedia.biz

Post by Andrew Gazdecki. W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools.

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5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however, we see a dark side of influencer marketing start to emerge.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Millennials Are Changing Retail Patterns

Meltwater

Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.

Here is Why Your 2016 Social Media Plan Failed

agora pulse

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. Most of those mistakes come from a simple lack-of something; one or more missing ingredients. While there can be numerous reasons why any social media plan could fail, I’ve done my best to boil them down into the few reoccurring themes below. Lack of Direction.

More Trending

How to Sell Your Products Online: Make Your E-commerce Store Successful!

Devumi

The Internet has had a significant impact on commerce, with more and more brands jumping online to sell their products. It has also opened opportunities for fledgling businesses to sell their trade to a wider audience. With everyone now using the Internet to build stores, you are in for a lot of competition when you […]. The post How to Sell Your Products Online: Make Your E-commerce Store Successful! appeared first on Devumi. Business Facebook Marketing Resource Twitter

10 CEOs Make Predictions for Marketers

Meltwater

What do firm leaders think will happen to marketing this year? To find out, I turned… Read More.

Top 6 Food Influencers to follow in 2017

Ignite Social Media

The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow. We are always looking for content creators to partner with to create stunning and unique recipes, as it can help build awareness of the versatility for a lot of brands. It’s one of my favorite thing to do, unless of course it’s right before lunch time.

9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders – Bonus Episode [SSM026]

Buffer Social

We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. Get to know the hosts Hailley, Kevan, & Brian as they share thoughts on the state of social media, ground-breaking tips and tricks to make your marketing more effective, and much more.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How the Fake News Problem Affects Social Media Marketing

Devumi

Suddenly, your brand hits the trending topics on Facebook or Twitter. You panic and click on it quickly …to find out that it’s a “news item” you know didn’t happen. If that’s the case, then you have fallen victim to fake news. While it might look harmless at first, a fake news article can cause […]. The post How the Fake News Problem Affects Social Media Marketing appeared first on Devumi.

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How to Easily Measure Instagram Success

The Social Media Hat

Success on Instagram requires that we monitor our brand performance and be able to use data to determine our results. Here's how

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Social Sidekick 2/12-2/18: Social Holidays, Themes, and Noteworthy Events

Meltwater

Will you be Sidekick's Valentine? It provides you topical content, a pop culture calendar, and… Read More.

How to Use Buffer for Social Media Teams: The Complete Guide

Buffer Social

Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. Oh, and having a second set of eyes for proofreading always help too.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Post From Desktop To Instagram and Stay Out of Hot Water

Socially Sorted

If you are one of the thousands of people that would LOVE to post from Desktop to Instagram, listen up. . There are ways to do it easily (one of them might shock you!) , while keeping Instagram happy. . Nobody wants to get in Hot Water with Instagram! Use these tools and you’ll be sorted! . Before I get into the tools, I have to tell you that the first tool below might just Blow Your Mind. It’s the secret way you can post from Desktop to Instagram… without any 3rd party tool!

Holidays to Participate in or Ignore Completely on Social Media

Ignite Social Media

Every holiday, from Thanksgiving all the way down to #NationalDonutDay, is a potential opportunity for your brand to join the conversation and put your unique spin on the day. However, not all holidays and the ideals associated with them are good times to promote your brand. Here are some that your brand likely should, and at least as importantly, should not jump in on. Green Light: 4 th of July.

Entrepreneurs: Affiliate Marketing and the Balance of Trust

Jon Loomer

[NOTE: This is the fourth in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. This isn’t your typical blog post about affiliate marketing for entrepreneurs. I’m not going to lay down how you can make a whole bunch of money doing it. It’s not the savior of your business. Affiliate marketing does have its place for entrepreneurs.

How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. So how do you go about building an awesome social media team? There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What You Really Need to Know About Instagram Pods

Jenn's Trends

Oh, when people come up with a *great* idea and then force it upon others with no real understanding of the process… which is exactly what Instagram pods are! You may have heard of this term. You may have wondered if these Instagram pods are useful. You may be in an Instagram pod (or a […]. The post What You Really Need to Know About Instagram Pods appeared first on Jenn's Trends.

2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram.

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It’s All About.SOCIAL

The Realtime Report

It’s All About.SOCIAL. By Bill Glenn. Social media networks come and go. How many of us remember MySpace? How about Xanga? LiveJournal anyone? The beauty of a.SOCIAL domain, as opposed to another one, is that it evolves with you. This means that www.yourbrand.social can redirect to your brand’s Facebook today, Twitter tomorrow and the social media platform of the future the next day.

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How to Create Shareable Content for Social Media on a Consistent Basis – First Round Review [SSM025]

Buffer Social

Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Example: Facebook Ad Targeting and Results

Jon Loomer

There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. But spoiler alert: Nothing is more important than targeting. Nothing comes close. You could craft the perfect ad with convincing copy and eye-grabbing imagery. You could lead to a super-fast landing page with laser precision and focus. The product could be so compelling that it sells itself. But if your targeting sucks? Forget about it.

YouTube and Facebook Take Different Approaches to Paying Creator Community- Social You Should Know

Ignite Social Media

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Google+ surprises most and announces a few new updates, all in this week’s edition of Social You Should Know. Facebook May Not Renew Live Video Contracts with Media Partners & Celebs.

Can Big Data Help You Make a Genuine Emotional Connection?

The Social Media Hat

How data and social media aggregation help you understand and connect with your customer on a more intimate level

Can Travel Bloggers Live Well From Their Blogs?

The Realtime Report

Can Travel Bloggers Live Well From Their Blogs? Travel blogs have become quite popular over the years, and it’s easy to see why the best of the bunch have come so far. Gorgeous pictures, amazing stories, and interesting locales can combine to create a vehicle for not only inspiring wanderlust in others, but making money as well. It is possible to make money as a travel blogger, and there are many who make a full time income from their blogging efforts.

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. When it comes to hashtag tracking, a lot of companies are in the dark. What hashtag should you use?

5 Types of Brand Influencers: Which One is Right for You?

Pixlee

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Should you work with a celebrity Instagrammer? What about a trendsetting YouTuber? Or would a blogging micro-influencer resonate best with your customer base? In this post, you’ll learn about some of the different types of influencers, and how to find the right influencers for your brand. The Celebrity Influencer.

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4 Video Contest Ideas to Boost Your Social Engagement

Convince & Convert

Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. But what promotional strategies should marketers be considering when they think about video?

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Why Videos Are The Best Engagement Tool You Can Use

The Realtime Report

Why Videos Are The Best Engagement Tool You Can Use. Video is now the top tool for online marketers. If you use Facebook, you can’t fail to see that a huge number of posts in your daily feed are videos. YouTube is now the biggest social media channel in the world. A billion people watch YouTube videos each month, with 80% of users outside of the United States. This means you need to place video right at the forefront of any social media marketing campaign you create. We Love Video.

How to Use Social Listening to Find Qualified Sales Leads

Sprout Social

Social media is great for branding and customer service , but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. The great thing about using social media is it gives you the ability to find qualified sales leads, not just random people who might be interested in what you’re offering. Since people openly share information on social media, you’ll get a deeper understanding of what makes them tick.

[Infographic] PR and Marketing Reporting: Keys to Capturing KPIs

Meltwater

As PR and marketing reporting becomes essential in the modern comms department and folks move… Read More.

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