Sat.Jan 21, 2017 - Fri.Jan 27, 2017

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Hot Association Membership and Marketing Jobs this week – January 26


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This is an ideal position for a resourceful, strategic and creative marketer who thrives in a dynamic team environment. We are a state partner affiliated with LeadingAge. photo credit ). Jobs Jobs Jobs

Five Leadership Lessons Learned from a Toddler

Spin Sucks

Just when you think you have life figured out, a baby comes along and makes you question everything. But there are leadership lessons in it, if you listen. The post Five Leadership Lessons Learned from a Toddler appeared first on Spin Sucks. entrepreneur Leadership confrontation delegation LMGTFY negotiations play productivity smell the flowers spin sucks book threenager why

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media. The successful people on social media build relationships and add value. Use a social media management tool. Use know.em No problem!

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5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. ASoUE.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Social Media Went from Exciting to Ingrained in Our Lives


When social media first started to emerge in the mid-2000s as a popular way to… Read More.

Your Next Growth Hack Won’t Come from You

Simply Measured

It’ll come from more and better questions. Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the start-up community where it was conceived. You can growth hack email subscriptions, PR, ecommerce , product development, and — of course — analytics. Why or why not?

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The Fireside Chat: Customer Experience with Jay Baer

Spin Sucks

In the inaugural Spin Sucks Fireside Chat, Jay Baer joins Gini Dietrich to discuss customer experience, talk triggers, and licorice. The post The Fireside Chat: Customer Experience with Jay Baer appeared first on Spin Sucks. Related Stories Spin Sucks Year-in-Review Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage What Alternative Facts Mean to the PR Industry.

9 Tips to Flawlessly Manage Your Instagram Followers

Sprout Social

Let’s not kid ourselves–it’s nice to see those Instagram alerts saying your business has a new follower. While the feeling might not get old, the thought of knowing how to easily manage your Instagram followers might be daunting. Don’t let that love for a new follower grow stale. As a business, you want to continually see new customers interacting and engaging with your Instagram account.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 CEOs Make Predictions for Marketers


What do firm leaders think will happen to marketing this year? To find out, I turned… Read More.

How Competitive Analysis Can Transform Your Social Marketing Plan

Simply Measured

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing plan.

The Brave New World of Crisis Communications

Spin Sucks

Crisis communications in our always on, online world is not a spectator's sport. Make sure you are prepared to respond when a crisis hits. The post The Brave New World of Crisis Communications appeared first on Spin Sucks.

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years and it seems that people have never been as interested in the term as they are today. How can you work on those areas? Copywriting.

A World Gone Social

Learn how companies must adapt to survive.

#CMAD IS TODAY! Watch the Livestream!


Community Manager Appreciation Day is today! We have a full lineup of sessions all viewable through the Twitter stream – follow along below and thank a community manager today! 10am Panel Discussion: Community, Technology & The Money Trail with Cesar Castro , Luke Sinclair , Joe Cothrel , and David Spinks (Session Sponsor: Salesforce Community Cloud). 4:45pm Wrap-up and The CMAD Cheers

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. Sounds like a bunch of mumbo jumbo? Good–that means you’re not one of the people who are about to get slaughtered. Maybe it’s people on your staff or some of your vendors. Keyword <> Facebook interests (2007-11).

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Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage

Spin Sucks

How is a virtual PR agency different from a brick and mortar one? Amy Laski argues the structure means clients invest in brains, not bricks. The post Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage appeared first on Spin Sucks.

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

Convince & Convert

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We took a close look to learn how these big names got it right.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What to Consider When Building Your Social Media Team

Simply Measured

When it comes to hiring for our social media division at Tank, I’m often asked how we go about finding someone trusted to be the public presence for our wide range of clients. These national and international brands all have their own rigorous recruitment processes – so it is only right that we reflect this by bringing the best people into our agency. “Why do you want to work here?”

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It’s Facebook’s Turn to Test a Stories Feature

SocialTimes Facebook

Let the Snapchat flattery continue, as Facebook began testing its imitation of Stories with select iOS and Android users in Ireland. Alex Heath of Business Insider reported that Facebook Stories is a virtually identical feature to Instagram Stories , also a “direct descendant” of Snapchat Stories. are also available. Readers: Would you like to see Facebook Stories launch?

Gin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous?

Spin Sucks

On this week's Gin and Topics, Ellen presents an alcohol brewing machine that can either be awesome or disastrous. Gini Dietrich has that and more. Check it out! The post Gin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous? appeared first on Spin Sucks. Related Stories Gin and Topics: Thanks Obama Gin and Topics: The Last Episode of 2016 Gin and Topics: Look Younger and Skinnier in the New Year.

How to Use Social Listening to Find Qualified Sales Leads

Sprout Social

Social media is great for branding and customer service , but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. The great thing about using social media is it gives you the ability to find qualified sales leads, not just random people who might be interested in what you’re offering. Thank you! Systematize.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Community Managers in Scientific Communities


I was privileged to teach a module about Aligning Community Management and Workplace Culture to the new class of Community Engagement Fellows at the American Association for the Advancement of Science (AAAS). I wanted to share my slides in case you’re interested, and the full Storify of the week-long program is embedded below. Aligning community management with workplace culture from WorkXO.

Instagram Influencer Best Practices from Under Armour

Simply Measured

Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. But that hasn’t stopped Under Armour from forging ahead with unique, innovative products and a strong marketing strategy, pushing both Nike and Adidas to step up their marketing games. 3 Quick Reports for Measuring Brand Awareness Download. IWILL.

Create Your Own Online Courses with Teach and Grow Rich

Spin Sucks

Everyone seems to have an online course—or wants to build one. And there is a secret weapon for those who've had success: Teach and Grow Rich. The post Create Your Own Online Courses with Teach and Grow Rich appeared first on Spin Sucks.

[Infographic] PR and Marketing Reporting: Keys to Capturing KPIs


As PR and marketing reporting becomes essential in the modern comms department and folks move… Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

If the Media Boycotts the White House

Ari Herzog

Will life go on if the White House Press Corps boycotts the daily briefing? Yes, says David Frum , The Atlantic’s senior editor. He wrote a series of tweets on November 29, 2016 that suggest White House reporters boycott the daily briefings and focus on research-based accounting. — David Frum (@davidfrum) November 29, 2016. — David Frum (@davidfrum) November 29, 2016.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however, we see a dark side of influencer marketing start to emerge. Why choose this approach? High-quality content.

Five Ways PR Pros Can Combat Fake News

Spin Sucks

Fake news is not only a national security issue, but the problem reaches beyond politics, into media and culture. How can PR pros fight fake news? Allison Symonds shares five ways to get you started. The post Five Ways PR Pros Can Combat Fake News appeared first on Spin Sucks. Related Stories Seven Ways to Launch a Product Without a News Release What Are Your 2017 Content Marketing Goals?

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4 Video Contest Ideas to Boost Your Social Engagement

Convince & Convert

Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. Video for the sake of video isn’t enough. highlight to tweet). ” 2.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.