Sat.Dec 12, 2015 - Fri.Dec 18, 2015

How Brands Land On The Social Media Naughty List

Firebelly

Not feeling the love from your customers or followers on social media? These three common mistakes may have placed you on the naughty list. #1 1 Not Responding. You ignore your audience’s questions and don’t address their complaints. You never thank them for their compliments.

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Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Here is just an excerpt – this is towards the end of the long post.

Innovation That Works: Practical Tips to Taking Smart Risk

Waxing UnLyrical

Guest Post by Elise Mitchell. One of the things I hear leaders talking about more frequently is innovation. Good thing, because it’s essential in today’s rapidly evolving business environment. Innovation keeps you in the game.

Tips 180

Facebook Video: Why It’s Time to Pay Attention

Visually SM

Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video.

Video 136

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are You Ready to Listen Differently in Social Media?

Convince & Convert

Image via BigStockPhoto.com. My new book is called Hug Your Haters: How to Embrace Complaints and Keep Your Customers (amazing bonuses worth thousands of dollars if you order here ). Put simply, the Hug Your Haters formula is to answer every complaint, in every channel, every time.

More Trending

16 Random Facts My Community Taught Me

Waxing UnLyrical

I don’t think you really know a person until you know what kind of random facts they know. So I decided to find out. The other day, I asked this on Facebook: Boy, do my peeps know a lot of random facts!

On Approachability.

Techipedia: Tamar Weinberg

Are you the kind of person who updates social media often?

Google’s Change of Address Tool is Broken

Bill Hartzer

Google’s Change of Address tool, accessed by website owners in the Google Search Console, is broken. It generally works for most website owners as it should. However, in my professional opinion it’s broken because it’s missing certain functionality that should be included.

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Don’t Go Overboard on Millennials

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

Remember that time when you wrote content to promote a new product the day before it launched? What about the campaign you nearly forgot to create for the event on Monday —but it’s Friday right now? Well, if you don’t remember, I certainly do. I’ve been there. And it sucks.

Why and How Creativity is an Everyday Job in Business

Kikolani

Working for the last 25+ years in the event industry, I’ve appreciated the privilege of collaborating with businesses of every shape, style, kind, and size.

Facebook Video: Why It’s Time to Pay Attention

Visually SM

Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video.

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New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. Most are overwhelmed by the concept and run for the hills. Those who dig in are rewarded… Look, I don’t blame those who are overwhelmed.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Happens When a Brand Embraces Its Story?

Convince & Convert

I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome.

Brands 112

How to Develop Your Blog while Stealing Content from Others

Kikolani

Don’t know what about you but I am sick and tired of this statement: The best way of growing your blog traffic is content marketing. Thank you, Captain Obvious, we ALL know about it!

5 Tips to Create a Job Based on Your Personal Knowledge

Idaconcpts

Finding a decent-paying job you enjoy in today’s market can be tough. You’ve likely heard countless stories from friends and relatives about how professional-level jobs aren’t widely available in their field. Perhaps you’ve even found yourself in such a position.

5 Facebook Marketing Techniques to Get Your Page Seen

Rebekah Radice

How would you like to log into Facebook each morning to see a vibrant, thriving business page? And what if you could make new contacts daily, tapping into all that Facebook has to offer? You can! It just takes commitment, planning, and a little know-how.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Image via BigStockPhoto.com. If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And when it comes to the rules of influencer marketing , they don’t really exist.

6 Ways to Improve your LinkedIn Company Page

Devumi

Your LinkedIn Company Page is becoming an increasingly important online tool every day. With LinkedIn recently surpassing the 400 million user number, LinkedIn is now a valuable tool for any number of important uses: Talent recruitment Product advertising Branding Community engagement And still more!

Social Media Printable Weekly Goals Planner and Monthly Planner (Yours FREE)

Lucy Hall

Being consistent with social media is one of the best ways to grow your followers, reach more customers and make more sales! But It can be hard to keep on Track with your activity, which is why I have got this awesome daily social media tick sheet for you and a weekly goals planner!

?Suppose Every Time You Posted On Facebook - You Got Paid - Social Media

Social Media Network Marketing

​​ Suppose every time you posted on Facebook, the ​Social ​N​etwork ​Distributed ​its Ad​vertising​ ​Revenue it earned against Your ​Up​D​ate and passed a Percentage back to ​You. Of course, Facebook does nothing of the sort - but its much smaller rival TSU does. ​​ Here is a Social Media Network just like Facebook BUT IT PAYS YOU. The way you use Facebook is the same way you use this Social Media Network.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Your Brand Should Create Less Content

Convince & Convert

Quick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? If so, that’s not good.

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7 Skills Your Content Marketing Team Should Master

Small Business Mavericks

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. They need to be able to think ahead, plan content around your promotional campaigns, and hold it all together. Place one member of the team in charge and let him or her manage the others as well as the process.

Social Media Printable Weekly Goals Planner and Monthly Planner (Yours FREE)

Lucy Hall

Being consistent with social media is one of the best ways to grow your followers, reach more customers and make more sales! But It can be hard to keep on Track with your activity, which is why I have got this awesome daily social media tick sheet for you and a weekly goals planner!

Social selling methodology

Koka Sexton

Social selling is not a mythical creature. Social selling is not just a buzzword. Leveraging social media as a sales professional is ultimately going to make the difference in your career.

How to Use Industry Insights to Improve Your Content Strategy

Convince & Convert

Leading With Imperfections. Originally from the world of stand-up comedy, Ron Tite was named one of the “Top Ten Creative Canadians” by Marketing Magazine. He is an executive producer, host, and author.

Are You Managing Your Brand Effectively?

Small Business Mavericks

Brand management is not just a skill you should hone. It’s an essential skill. But what does it take? Here are five ways to manage your brand more effectively–online and off line. Define your uniqueness – That includes your unique selling proposition, but it also goes beyond that. What are your key differentiators? In other words, what sets you apart from other brands within your industry or niche?

Stop wishing and start doing with my fave planner

Absolute PA

Planning and passion. Not two words most people would put together, right? When we think about passion, it’s unconstrained, spontaneous, uncontrollable. Well yes, and no. We all have big, passionate, burning dreams and goals. But how many of them are you achieving? Have you written them down? Made a dream board or a bucket list?? For some of us, knowing what those big dreams and goals are can be the hardest part, then taking ownership of them as something you seriously want comes next.

Apple 43

Six Links Worthy Of Your Attention #287

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Vimeo 60