Sat.Nov 28, 2015 - Fri.Dec 04, 2015

The Importance of Local Activation on Social Media: India


Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management.

Fast And Easy Way To Print Or Save A Skype Conversation

SocMed Sean

I find Skype to be one of the most useful tools out there when it comes to connecting with people around the globe. Whether it’s video chat with family or using it to instant message with my development team in India, it has become a staple tool for communicating.

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How Retailers Can Use Pinterest To Boost Holiday Sales


People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? Add the Pin It button to your website.

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5 Characteristics of Social PR Superheroes

Waxing UnLyrical

Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. You understand the importance of smart listening.

5 Sly Ways to Get More Clicks

Convince & Convert

Image via Clicks! They aren’t the ultimate goal of most marketers (because actions are way more important than eyeballs) but it’s certainly better to have clicks your website, blog, or other digital property than to not have clicks. Clicks are like seeds.

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Why Google is Really Pushing HTTPs

Bill Hartzer

In a recent Search Engine Land article , Patrick Stox explains what HTTP/2 is, and what it means for SEOs. After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon.

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This is Marketing On the Cheap


I started my company on a shoestring and by instituting the simplest, cheapest and most effective marketing campaign in the world. My “Thank You Marketing Campaign” as I have since named it, faithfully served—and still serves me—in the most abundant way.

More Trending

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content.

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with.

Want To Double Your Productivity? – 10 Marketing Tasks You NEED To Outsource (And How You Do It)


You wake up, clean your teeth, open your laptop and get to work… Today is a BIG day you have the following CRUCIAL tasks to complete to move your business to the next level: Finish that KILLER 4k word blog post. Finish that training course that will help you solve an old client problem.

Last Call: Social PR Virtuoso Registration Closes 11/30 11:59 pm ET

Waxing UnLyrical

This is your last call to invest in a killer professional development opportunity that WILL change your world. A couple of weeks ago, I co-hosted the monthly #PRSSA Twitter chat. That’s the hashtag commonly-used by PRSSA (the Public Relations Student Society of America).

How Rich Answers Provide a New Approach to SEO

Convince & Convert

Image via On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year.

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3-Step Formula to Visually Brand Your Business

Rebekah Radice

Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. It can share a vision, expand the life of a product, sell a service or boost a campaign.

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Why You Should Buy SoundCloud Plays


Many people don’t understand why you’d buy SoundCloud plays. They see it as a vanity metric, or meaningless numbers. However, smart Soundcloud users know that these numbers can be vital to the success of their songs and career.

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5 Ways to Generate Leads Online

Small Business Maverick

In a sense, all marketing is generating leads. Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Of course, there are a variety of media–online and off line–you can use to accomplish those goals. Nevertheless, the goal is the same no matter the medium. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

How to Diversify Your Content Strategy for Maximum Success

Convince & Convert

Finding Balance in Every Strategy. Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. In other words, it’s business intelligence for the rest of us.

How I Use Edgar to Increase The Effectiveness of My Social Media Strategy


Do you ever feel that all the work that you put into maintaining an interesting and useful social media stream is not getting the results it deserves? I do! I spend hours every week working on our social accounts.

Apps Are Media

Twist Image

This might take some time for brands to wrap their heads around. Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand created (and brand sponsored) content isn't much more that an ad vaguely disguised as content (a wolf in sheep's clothing, as it were). But, when I started writing about this idea that content is media (around 2004), it was taken with a massive dose of skepticism.

Happy Birthday, Google Analytics

Small Business Maverick

Okay, so I’m half a month late. Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Here are a few: Helps you keep track of essential metrics like conversions, events signups, traffic referrers, and more. Allows you to determine your ROI by showing you the top statistics on metrics that matter.

5 Steps to Finding the Best Rating-and-Review Sites for Your Business

Convince & Convert

Image via Is it just me, or can running a business make you feel a bit schizophrenic? Sometimes, your sales will surge with no explanation. Other times, it’s all quiet on the Western front. Sales rise and fall for a number of reasons—many times for reasons outside of our control.

Review 101

5 Reasons Batching Your Blog Content Can Improve Your Productivity


This is a guest contribution from Christian Karasiewicz. Do you ever find you’re always rushing to compose a blog post? Or maybe you meant to write a blog post, but life happened and you forgot?

Are you dreaming of a boho business?

Absolute PA

You know when you go on a diet and there’s always someone who tries to make you have a slice of cake? Or when you take up exercising they try and persuade you to stay at home with them in the warm instead of going out running?

Should You Re-Purpose Old Content?

Small Business Maverick

There will come a time when you will want to re-purpose old content. In other words, you’ll want to take an old blog post and turn it into a video , or maybe you’d like to take a video and recast it as a blog post. There are a variety of ways to re-purpose content, but you should know that re-purposing is not the same as re-publishing , although both are acceptable. Today, I’d like to discuss three reasons why you may want to re-purpose old content.

Are You Wasting Money on Twitter Ads?

Convince & Convert

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising.

How to Overcome Fear of Speaking, Podcasting, Live Streaming, Webinars and More


Is fear holding you back from engaging in mediums like Live streaming, Podcasting, webinars, talking-head videos or even speaking at live events?

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A New Force To Change Your Habits

Twist Image

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office of a multi-national brand (and one that is ranked among the best in the world) was passionately motivating their team to think about how these connections are really happening.

Would you join a Community Manager Association?


Maggie McGary posits the question on her blog [my bold]: How many associations pay not only ASAE dues, but also registration and travel for multiple staff to attend one or more ASAE conferences a year–easily more than $1,500 a year per person? A lot.

Over Half of CMOs Still Not Using Omni-Channel Marketing Strategies

Convince & Convert

I have a confession to make: I may in fact be the world’s biggest proponent of omni-channel marketing, or cross channel marketing, or integrated marketing, or whatever you prefer to call it.

10 Ways to Prepare Your Holiday Blogging Schedule


This is a guest contribution from Julia McCoy. For bloggers, “rest” and “time off” are not familiar words. The nature of blogging requires that bloggers be willing to dedicate themselves to it at all times, at all hours of the day, and at all points throughout the year.

Secure Your Social Media Spaces Before Someone Does It For You

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

The BEST gift idea for your office!


Looking for an awesome gift for your colleagues, your boss or your Millennial staff? Look no further! Notter and Grant make a compelling case for why Millennials act as a secret decoder ring to help us understand what drives customers and employees in today’s business climate.

Are You Being Manipurated By Online Reviews?

Convince & Convert

The Review Battlefield. The escalating culture of online reviews is a new and dangerous world that can make any business sink or swim in a hurry. Even more terrifying is the advent of reviewers-for-hire which put your online reputation at the mercy of the highest bidder.

Top Tips to Boost Your Email List Subscribers Today


Welcome to the second episode of the #TodayNotSomeday podcast series , where today’s challenge is one I would prioritise above all others: getting people to subscribe to your email list.

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#86: Creating An Honest Business From The Ground Up with Dale Partridge

Amy Porterfield

Over the last few weeks on this podcast, we’ve been doing some intensive tactical trainings. We’ve talked about adding upsells to your sales promotions, adding bonuses, when to add them. We’ve talked about the mindset of list building, and then we’ve gotten really specific about what you need to do to build your list. Today […]. The post #86: Creating An Honest Business From The Ground Up with Dale Partridge appeared first on Amy Porterfield | Online Marketing Expert.

ICYMI – Zuckerberg, Twitter, Snapchat & Vine

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Mark Zuckerberg has a baby ! Emoji is the word of the year. Twitter testing Emoji reactions. Google Hangout participants no longer need a Google account. Facebook launches new tools for digital ‘break-ups’ Facebook at Work launches Messenger for Work. Snapchat launches Story Explorer.

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This Holiday Season Brings Surprising Deals and a “December to Remember”

Convince & Convert

Business: Lexus & Barneys Team Up for ‘December To Remember’ The iconic red ribbons are riding back into holiday advertising, as Lexus launches another December to Remember.

#TodayNotSomeday: Create a Product


Today kicks off the first episode of our 10-part podcast series about finally turning those “one day” dreams into today’s to-do list!