Sat.Nov 14, 2015 - Fri.Nov 20, 2015

Generational Differences Are Real

SocialFish

It doesn’t take a lot of searching on the web to find essays, posts, and articles that declare generational differences a big lie. Many of them center around Millennials, particularly because that generation has been covered in the press with many different names (Gen Y, NetGen, etc.)

What Exactly Do You Do?

Webbiquity SMM

“So—what exactly do you do?” ” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event.

B2B 213

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3 Simple Ways To Show Thanks To Social Media Followers

Firebelly

In the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored. No response is a response—it says you don’t care. #2

Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

Drum roll, people! My VERY OWN online course is here! Yes, I’m excited… that’s putting it mildly. After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso.

Course 196

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The skinny on the Small World Labs – Personify merger

SocialFish

You will have heard about the Small World Labs/Personify merger that was announced two weeks ago.

API 259

Why Twitter Killed the Twitter Share Button

Convince & Convert

Image via BigStockPhoto.com. Where’d the numbers go? Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared.

More Trending

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications.

CPA 137

Why is Twitter a crucial channel for trade associations and advocacy groups?

SocialFish

This post originally appeared here and is reposted in its entirety because it’s too good not to share. Disclosure: The National Association of Manufacturers is a former SocialFish client.

Groups 254

3 Really Difficult Ways to Create Great Customer Experience

Convince & Convert

Image via BigStockPhoto.com. How do you make purchase decisions today? Availability? Reputation? Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price for B2B buyers.

4 Tips to Get Free YouTube Subscribers for your Channel

Devumi

Everyone from the newest YouTube user, to the top subscribed YouTube star (shoutout to PewDiePie), wants free YouTube subscribers. They’re the very core of your regular viewership.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ).

Video 211

Boost Your Innovation Efforts with Lean Startup

SocialFish

Guest post by Guillermo Ortiz de Zarate, Director of Information Systems, National Council of Architectural Registration Boards (NCARB) and Elizabeth Weaver Engel, CAE, CEO & Chief Strategist, Spark Consulting LLC. ——– Have you ever had this experience?

6 Scientific Strategies to Improve Your Content With Visuals

Convince & Convert

“Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another. Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today.

10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Freshbooks – A great service for sending invoices, tracking the time you spend on projects, and more. This will make your business more efficient and profitable.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Unique Keyword Research Technique to Spot Hidden Market Opportunities

Kikolani

There is only so much time in a day and if you want to use your work time most effectively, you constantly have to make decisions about how to spend it. In the online business, that’s probably truer than in any other business.

7 Blog Post Ideas for Nonprofits

SocialFish

If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting.

3 Lean PR Strategies Every Business Can Practice

Convince & Convert

Image via BigStockPhoto.com. Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. Maybe you took note, or maybe you dismissed them as inapplicable.

6 Alternatives to Google Analytics

Small Business Mavericks

I believe most website owners are still using Google Analytics. There’s really nothing wrong with that, but you should know it’s not the only option you have. There are perfectly valid reasons for not using Google Analytics. For one thing, did you know Google owns your data? And that means they could close it down any time they want, or sell it even. Another reason you may not want to use Google Analytics is because the data is unsecure.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Turning You Social Media Profiles into Sales Machines

Kikolani

Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. When readers do click, they have engaged in their first conversion.

Tools for a top quality Periscope Stream

Lucy Hall

Periscope is the next big thing in internet marketing! It gives marketers and business owners the chance to watch live, people all over the world sharing knowledge and experiences.

Tools 111

Facebook Responds to Worldwide Disasters With Safety Check

Convince & Convert

As you’ve no doubt seen in the headlines (and in your own Facebook feed, most likely) is the groundbreaking use of Safety Check by Facebook in the aftermath of the Paris terrorist attack.

Should You Hire a Ghostwriter?

Small Business Mavericks

When a business starts to develop a long-term content marketing plan, one of the things you’ll have to do is decide who is going to manage that plan. You have several options. You can hire someone to direct your in-house marketing efforts and write all of your content for you. This can be expensive as you’ll likely have to pay that person a salary and provide benefits, which include insurance coverage and vacation time. Another option is to hire an outside agency.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Turning You Social Media Profiles into Sales Machines

Kikolani

Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, The post Turning You Social Media Profiles into Sales Machines appeared first on Kikolani. Business Social Media

The Real ROI of Social Media is Revenue

Koka Sexton

ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In many cases this is boiled down to how much was spent and what did you make in the end? This is fairly cut and dry in business.

ROI 111

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. What is the right strategy? What is the right message? What is the right communication channel?

Data 121

Do’s and Don’ts of Twitter for Business

Lucy Hall

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively.

Internet Business Opportunity - Social Media

Social Media Network Marketing

Hi This is about OnLine Earning. Read further only if Earning via Internet interests you. All you need is Internet Connection On Your Cell Phone or LapTop or Computer or go on to Cyber Space in your Lane or use a Friend's Internet Connection etc. It is simple easy and fun. To put it simply it is like how you use Facebook. Just that Facebook does not pay you while this Social Network actually pays. Get Paid To Post Pictures. Get Paid To Post A Simple 'Hello' Status Message.

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

Analytics. The word even sounds scary. Something about that ‘y’ in the middle. When you’re learning a new skill or adapting to new techniques and technologies, the last thing you want to focus on are numbers.

How Sexy Hair Blends Instagram and E-Commerce

Convince & Convert

Hair for All. With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts.

Moms, Dads And Kids. The Digital Reality

Twist Image

Are screens good or bad for kids? How safe is the Internet? If you have kids in your life, these questions are of concern. All of this technology is so new. From the hardware to the software. We're all confused. and everyone has an opinion.

How to Create Better Content for Your Periscope Streams

Lucy Hall

Periscope, although it’s been here since March is still so new. In terms of the perfect periscope live stream, there really is no silver bullet. But Periscope is still so new that we can continue to see what works and what doesn’t by simply jumping on our smartphone and going live. Having said that we could all benefit from a few pointers when it comes to making our live Periscope content better.

How Writing Sponsored Posts Changed the Way I Blog (and Why it Might Change You Too)

ProBlogger

This is a guest contribution from Katie Moseman.