Sat.Apr 11, 2015 - Fri.Apr 17, 2015

What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more.

5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company.

Data 269

Best Proofreading Tools for Your Social Media Strategy


By Robert Morris. ————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy.

Tools 260

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

SocMed Sean

Author’s Note: I’ve been noodling on this post for quite a while now. I guess I’m just a sucker for technological irony. Before we get started, I’m going to be up-front with the fact that this is a bit of a long post.

Google 226

More Trending

[Cool Infographic Friday] You’ve Got Mail!


I think I’m getting old. I LOVE these “history of” infographics, can’t help myself. This one’s h/t Wyzowl via Instiller. ———-. photo credit ). Cool Infographic Friday


Monday Roundup: #NovaCOM15

Waxing UnLyrical

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too).

4 Tips for Sharing Videos On Facebook

Convince & Convert

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site.

Video 168

Twitter Allows Retweets with Comments

The Social Media Incubator

Monday, April 6, Twitter revamped its retweet feature. It is now easier for users to retweet others and add their comments along with the retweet. Before, it had been a strenuous process to add commentary, stay within characters, etc.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Make Your Organization Seem More Human


You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, do your members know who to contact with questions and concerns?

Building a New Kind of Cruise Community

Waxing UnLyrical

Guest Post by J.D. Lasica. Regular WUL readers know that Shonali (a friend and former colleague at ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. Today I’m here not with a success story, but with a quick back story and a set of assumptions. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!),

3 Ways People-Powered Marketing Can Make Your Brand Stronger

Convince & Convert

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR.

Brands 164

19 Speakers to See at PubCon Austin 2015

Bill Hartzer

Every so often, when I attend and speak at conferences, I put together a list of speakers to see or speakers that I want to meet at that conference.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Technology Trends in Associations


Nice webinar from Informz , Brightfind (formerly Syscom’s web services + Personify Interactive), Higher Logic and Tom Lehman. Lots of good stuff in here about marketing automation, online communities, user experience and more to sink your teeth into.

Trends 228

A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results


We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” ” This post provides the answer. That “box about our brand” is the Google Knowledge Panel.

How to Hack Your Efficiency with an Agile Blog Planning Process

Convince & Convert

Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” ” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. That’s being effective.

New Features In Facebook Groups To Improve The Way People Buy And Sell - Social Media

Social Media Network Marketing

Facebook’s Groups has revived a new features for buying and selling. This means that the people on Facebook Groups can buy and sell products etc. Interesting? Just the way we have the ''Write Post'' feature we have the ''Sell Something'' feature.

Groups 127

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Does your employee engagement suck?


You may not want to admit it, but you’re not alone – many organizations are struggling with employee engagement.

A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results


We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” ” This post provides the answer. That “box about our brand” is the Google Knowledge Panel.

Who Really Owns Social Selling?

Convince & Convert

“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better).

Facebook Brings More Advertising Control to Location Targeting

Jon Loomer

Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Be Wary of Absent Ties

Ari Herzog

…in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. Weak ties are people who may have been strong ties but are now acquaintances or people you once met but never moved beyond acquaintances.

Types 138

Why Should You Be On TSU ? - Social Media

Social Media Network Marketing

Here is an example of how Celebrities are utilizing TSU! As Published At: [link] TSU the Social Media Network has crossed the 3 million Users mark! Do you still wonder if you are to be on TSU ? Am sure you are wondering if this is not another Social Media Network to go an post!

Yahoo 96

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram.

Brands 148

Tell Me Your Interest in Silent Retreats

Bare Feet Studios

The post Tell Me Your Interest in Silent Retreats appeared first on Bare Feet Studios. Home News destress luxury maui mindfulness palm beach retreats santa fe silence writing

News 94

7 Cheap Online Guerrilla Marketing Ideas


The guerrilla marketing tactics that you come up with should, as the name implies, be simple, cheap, and easy to do with a small budget.

How to Kickstart a Social Media Strategy on Today’s Top Networks

Rebekah Radice

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. Not to mention — a complete waste of time.

The Rise (and Fall) of the Lazy Marketer

Convince & Convert

Tweetable Moments Content isn’t the finish line. It’s the starting line.

Have You Written That E-Book Yet?

Small Business Mavericks

One of the best ways to develop a reputation for knowing what you are doing is writing a book about your subject. There is something impressive about being responsible for all those words, right? With the ease of digital publishing, it’s not difficult to put together some e-books and become a published author. It makes you authority and it also is an excellent marketing strategy for your business. Benefits of E-Books & Business.

FAQ 85