Sat.Mar 14, 2015 - Fri.Mar 20, 2015

Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Recognize these models? unfinishedbusiness.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

As you read this, you might be gearing up to celebrate St. Patrick’s Day tomorrow, even if you don’t have Irish roots. I find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.”

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The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years.

How to Be a Storyteller

Convince & Convert

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time.

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How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Kikolani

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

Is There a Method for Problem Solving?

Waxing UnLyrical

Guest Post by Lisa Gerber. It was 2009. My entire world was focused on recovering from the Great Recession. Heck, I was hoping just to make it through. My PR business (Big Leap Creative) was barely five years old at the time, and I, sadly, had to let my one employee go. It was back to me.

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The Content Paradigm Shift

Direct Marketing Observations

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle.

More Trending

How Not to Invite Speakers to Speak at Your Event

Bill Hartzer

I could have written so many different titles for this post.

When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. Go get it (disclosure: I received a free review copy but no other incentives, monetary or otherwise). What When Millennials Take Over is about. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today.

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience.

Influencer Marketing Just Hit the Big Time

Convince & Convert

Brands’ ability to directly message to customers and prospective customers continues to diminish and/or become more expensive due to audience attention fragmentation. As a consequence, companies are making three key changes to their marketing approach: 1. Change the Target.

How to Be Productive on Facebook

Ari Herzog

Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share. When you don’t click those options, you are stuck in lurker mode and eventually get bored. It is a misnomer that you need friends to be productive.

Introducing Bloom: A New Way to Grow Your Email List

Kikolani

There are lots of plugins for WordPress users to help grow your email list. If you are looking for a plugin that offers all of the features you need to increase the size of your list, then you should add Bloom to your website.

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Firebelly Begins Work With American Red Cross

Firebelly

We’re excited to announce that we have recently started working with American Red Cross of Indiana. The American Red Cross of Indiana serves 57 counties in Indiana—preventing and alleviating human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

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How Mophie Saved the Day at SXSW

Convince & Convert

If you’ve ever been to SXSW, you know that a well-charged phone is a necessity. Even with numerous charging stations, most attendees have a moment where they find themselves low on juice. Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need.

Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

This screenshot, courtesy of TwitterCounter , shows a 3-month tally of my Twitter followers from early 2014. Notable milestones include 4,721 on January 14, 2014; and 4,887 on February 2, 2014. Do you see the downward slope on the far right?

How to Use Viraltag to Schedule to Pinterest, Tumblr, and More

Kikolani

If you’ve been looking for a Buffer-equivalent for visual content, then Viraltag is the platform you have been searching for.

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Firebelly Begins Work With American Red Cross

Firebelly

We’re excited to announce that we have recently started working with American Red Cross of Indiana. The American Red Cross of Indiana serves 57 counties in Indiana—preventing and alleviating human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

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Convergence of Content Marketing and Social Media Is Here

Convince & Convert

Get all JayToday episodes at [link] Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe it’s overbuilt. I believe it’s too frothy.

Using Square To Boost Domain Authority

Bill Hartzer

Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. I mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority.

The Most Important Thing About Social Media

Small Business Mavericks

Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact. Facebook has established the idea that we can be ‘friends’ with people we never see. Twitter can be as spontaneous as thought and as incendiary as gossip.

10 Twitter Best Practices For 2015

Firebelly

Some best practices are timeless, others change as frequently as Twitter does. Here are 10 that will help you improve your efforts on Twitter in 2015. 1) Keep tweets short. Tweets that are around 100 characters get the most retweets and replies. 2) Don’t just sell. You don’t want to be that guy.

How Automation and Emotion Can Work Together in Content Marketing

Convince & Convert

Tweetable Moments We all create content in one fashion or another. racheltruair Tweet This. It’s About the Customer Journey. PetRelocation.com is a door-to-door pet moving service.

7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence.

A Sad, Familiar SEO Story

Small Business Mavericks

I was talking with someone who works in a company specializing in helping local businesses become effective in their internet marketing. She told me that she’d spent all day working for one particular client. For over a year, they’d been painstakingly repairing the results of some really bad advice. This particular company had done what so many small businesses used to do a few years back — they bought links.

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10 Twitter Best Practices For 2015

Firebelly

Some best practices are timeless, others change as frequently as Twitter does. Here are 10 that will help you improve your efforts on Twitter in 2015. 1) Keep tweets short. Tweets that are around 100 characters get the most retweets and replies. 2) Don’t just sell. You don’t want to be that guy.

How Whole Foods Focuses on Customer Needs to Succeed in Social Media

Convince & Convert

Tweetable Moments Everything we do all day every day is about the customer. NatanyaP Tweet This. How Social Matches Company Culture. Natanya Anderson has a lot on her plate as the Global Director of not just Social Media, but also CRM and Customer Service at Whole Foods.

To increase Your OnLine Brand Page Remember To Have An Offline Spread Of Your URL

Social Media Network Marketing

To increase Your OnLine Brand Page Remember To Have An Offline Spread Of Your URL I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1.

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Using The Right Numbers For Analysis

Small Business Mavericks

Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. But the difference between the two reminds me of how easy it is to miss something important. Listings are where your business is located — localization is where the searcher is located.

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate).

The Four Ts of Content Consistency

Diva Marketing Blog

What is your best advice for a local small business that wants to leverage the web for marketing purposes? w as the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other "in the know" marketers. . Thought you might enjoy my response! .

10 Tips To Gain More Friends/Fans/Followers On Social Media

Social Media Network Marketing

10 Tips To Gain More Friends/Fans/Followers On Social Media I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

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Are You Making This Common PPC Mistake?

Small Business Mavericks

Joe Putnam said something interesting on Search Engine Journal in 5 Lessons From Expertly Designed PPC Landing Pages : …make sure you don’t send visitors to your homepage, which may be the biggest advertising faux pas a lot of businesses make when it comes to PPC landing pages. It’s a very common mistake you don’t want to make. That was #5 of a very good addition to SEJ’s Paid Search 101. And it makes sense. I can understand both sides, too.

How to Create a Viral Marketing Campaign: With Examples!

Devumi

The first thing you need to know about viral marketing is this: There’s never a guarantee that your viral idea will actually catch on. Putting yourself in the best possible situation to go viral is possible, and I’ll give you the tools in this article to possibly go viral.

5 Reasons You’re Giving Bad Feedback

Convince & Convert

Marketers work in a world that thrives on feedback. We are constantly working through feedback and revisions cycles, both with our clients and our own internal teams. We invest countless hours executing on feedback. And a lot of that feedback sucks.

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One More Reason Why Content Is All Important Factor!

Social Media Network Marketing

One More Reason Why Content Is All Important Factor! HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. The Social Media Network Called TSU has crossed the 3 million Users mark! ? Use This As Invite Click Here Join Me: [link] ?2.

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PPC Landing Page vs Doorway Page: Be Careful

Small Business Mavericks

Jennifer Slegg of The SEM Post makes a valuable point about PPC landing pages in her post on What SEOs Need To Know About Google’s Doorway Pages Search Ranking Adjustment. Here’s what she says: Pay per click landing pages – particularly ones that take a minimalist approach – can also be mistaken for doorway pages by search engines.