Sat.Sep 13, 2014 - Fri.Sep 19, 2014

Why is your content strategy failing?

SocialFish

It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members.

How social media is like spaghetti sauce

Janet Fouts

I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce.

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5 New Email Marketing Terms You Should Know

Convince & Convert

I start off the just-released 2nd Edition of Email Marketing Rules by quoting EmailMarketingReports.com Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Words have power.”

7 Awesome eCommerce Platforms For Small Businesses

Kikolani

The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Association Social Media: Philanthropy Ohio

SocialFish

Wilmington’s Top 10 Tweeters

Saying It Social

For this week’s blog post, we set out to determine some of the largest twitter influencers in our local paradise of Wilmington, North Carolina. The post Wilmington’s Top 10 Tweeters appeared first on. Twitter Wilmington Brand Advocate influencer social influence social media influence social media marketing Tweeters twitter influence Twitter Marketing Wilmington NC Wilmington Twitter

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Blinkist Makes Sure You Always Have Time To Read Non-Fiction

Kikolani

Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes?

Content Marketing Isn’t Always About Content Creation

SocialFish

This post is by Rich Becker and originally appeared on Words. Concepts. Strategies. It is reposted here with permission.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

Is Writing Still the Most Important Social Skill?

Convince & Convert

Tweetable Moments Done is better than perfect.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Connecting the customer experience

Social Email Marketing

Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success.

Small Business Set-Up and Digital Project Management

SocialFish

This is a guest post by Jeanne Heeraman. —————— With the way the business and media landscape has changed in the last few years, it’s little surprise that this has created and encouraged more entrepreneurial vision and start ups than we’ve ever seen.

Running a PR Department vs. Running a PR Agency

Social Media Strategery

The PR skillsets and attitudes differ whether you’re leading a PR agency or you’re leading a PR department in an integrated agency. Running a PR department within a larger agency is very different from running your own PR agency.

Team 110

Does Content Marketing Fuel Our Worst Instincts?

Convince & Convert

Image via BigStockPhoto.com. As individuals, we exist increasingly in a world that accommodates one person and one smartphone. When is the last time you saw a smartphone owner more than arm’s reach from his device? Day or night, the mobile obsession maintains a fever pitch.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Content marketing: a customer-centric manifesto

Social Email Marketing

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing. We like to call it the Copernican view.

15 Must-Have Tools for Professional Copywriters

Writtent Blog

They say that a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact.

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The Importance of Construction Turnaround Services

Idaconcpts

Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. When businesses are planning on making changes to their facilities, they need a business that can turnaround everything for them.

Is Twitter About to Make a Huge Mistake?

Convince & Convert

Tweetable Moments Marketing is math. markwschaefer Tweet This. An Twitter Algorithm for Twitter.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Digital transformation and the CMO: an innovative CIO partnership

Social Email Marketing

In a previous blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have to learn more about technology and the social and digital tools their customers and employees increasingly use.

How to Choose a Social Media Platform for your Business

Devumi

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing.

7 Sources of Evergreen Content For Your Website

Small Business Mavericks

What are you putting on your website? I hope it’s content that is evergreen, which means that it stays relevant even if it’s been there a while, because that kind of content is going to bring in visitors again and again. But a lot of times we may overlook the evergreen content we already have because we are thinking it has to be new and different in order to be valid. Content That Doesn’t Expire. Some of these ideas are already created. You just need to put them online.

Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Holiday Phone: Keeping in Touch While Abroad

Idaconcpts

Are you getting ready for an overseas trip? Do you have an upcoming international business trip? Are you thinking about taking your family on an incredible vacation? If so, it’s time to start planning.

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Get More YouTube Subscribers with these 5 Tips!

Devumi

You have a YouTube Channel and you want to get more YouTube subscribers – let’s skip the lengthy intro and get to those five tips that will help you get more YouTube subscribers quickly! Five tips to get more YouTube subscribers. Use a call to action and simply ask for more subscribers.

Do You Want To Resonate On Google+?

Small Business Mavericks

Resonate. Reverberate. Those words have an echoing factor, a continuing impact on the hearer. And if you are planning on having a presence on Google+ that resonates and reverberates by being reshared repeatedly, there’s now proof that you need to be using one thing every time: images that are relevant combined with engaging text at least 100 characters or more.

This free pine tree reminded me of 2 key marketing trends

Convince & Convert

Today, I am holding this pine tree. Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. Give Value and Create Conversation. First, this pine tree is is a fantastic instance of marketing sideways.

B2B buyers and professional social networks in the purchase decision

Social Email Marketing

In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions.

Throwback Thursday: Ask.com Search Engine

Bill Hartzer

Today’s Thursday, September 18, 2014, which is another “Throwback Thursday” I thought today we’d look back at Ask.com and see what Ask looked like on my birthday, November 27, 1999. Back in 1999, we had this guy named “Jeeves” who you could ask a question.

70% of the Wealth is Controlled by This Demographic

Small Business Mavericks

Did you know that 45% of the population controls 70% of the wealth but isn’t really being effectively reached in digital marketing? Those born between 1946 and 1964, the baby boomers, are expected to reach that status by the end of next year. Jennifer Lonoff Schiff shared 9 Digital Marketing Strategies to Woo Baby Boomers in her article on CIO and she makes some valid observations.

11 Steps to Effective Website Copywriting

Writtent Blog

Effective website copy can be broken down into two simple parts: it conveys information and convinces visitors to act. The ultimate goal of any website is to gain conversions, and website copywriting is the science of telling stories that urge readers to respond.

Veggy Food is Healthy Food

Atom Thought

The article is all about the benefits of vegetarian food. Bla bla bla….

How Small Businesses Can Use Visual Content and Increase Conversions

Convince & Convert

Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Think about it – what do big companies have that small businesses don’t?