Will Digital Reach Improve the PR Measurement Drumbeat?
AUGUST 1, 2014
Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there. AVEs rear their ugly head. The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work.