Sat.Jul 26, 2014 - Fri.Aug 01, 2014

Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there. AVEs rear their ugly head.

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Holy Awesome – NTEN’s Impact Evaluation

SocialFish

NTEN has just made public their IMPACT EVALUATION. I asked their CEO Amy Sample Ward for some insight into what it is and why making this insider information public is a good idea.

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Trending Sources

Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.32 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 271 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch.

How To See What’s Being Pinned From Competitors’ Websites

Firebelly

Paul Stringer / Shutterstock.com Pinterest web analytics will show you content being pinned from your own domain, but what if you’re curious about what’s being pinned from competitors’ websites? There’s a quick and easy (and free) way to find out! Simply use this URL: [link] Enter your competitor’s domain in the appropriate spot and you. Pinterest

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0.

What whitewater rafting taught me about social business

Janet Fouts

Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River and it was awesome. What’s that got to do with social business? Not a lot really, just this one thing.

More Trending

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.

Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!).

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Facebook’s Growth Is A Digital Marketing Gold Mine

Firebelly

dolphfyn / Shutterstock.com The recent report of Facebook’s third quarter growth, in addition to the company’s opportunities for further growth, proves that the social network is still the most predominant, dependable and versatile social media site for marketers throughout the world. A recent Business Insider article reports Facebook’s growth in the third quarter as outstanding in North. Facebook

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75% of Apps Are Used At Least Seven Times Per Month

The Realtime Report

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Are You Hiding Your Best Content on Your Homepage?

Convince & Convert

Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.

Domain Name Scam Alert: ICANN Does NOT Provide Domain Name Appraisals

Bill Hartzer

There is a pretty nasty domain name appraisal scam going around that you need to be aware of if you own domain names. The scammer’s only intent is to make money from a domain name appraisal service, which is fake.

What To Make Of Unexpected Twitter Growth

Firebelly

Anthony Correia / Shutterstock.com This week, Twitter follows Facebook in exceeding Wall Street’s expectations for quarterly and annual earnings. Contrary to the buzz of slowed earnings — see Mashable‘s “Twitter’s User Growth Is Tapering Off Very Quickly” article — the company is up 124% year-over-year. This Business Insider Intelligence chart shows that, beyond earnings, there has also. Twitter

Why Foursquare and I Split Up

Ari Herzog

After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” ” “I never used Foursquare to find places; I used and still use Yelp.” ” “I used Foursquare for the function that is now on Swarm.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum.

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Danny Goodwin Leaving Search Engine Watch as Editor

Bill Hartzer

Danny Goodwin, the Editor of Search Engine Watch , is leaving Incisive Media. Mr. Goodwin has been at Search Engine Watch since 2007, and is going to work for LinkDex. This was first announced on Webcology this afternoon on WebmasterRadio.FM.

10 Problems Keeping Your Online Community from Being Great

SocialFish

I’m not one for lengthy introductions, the title of the post brought you here, so let’s dive in. Below are the aforementioned 5 problems, and I’ve attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or on Twitter.

5 Myths About Copywriting

Writtent Blog

Image source. For some reason, myths (on practically any topic) gain huge popularity and widespread acknowledgement. Just take Olympus and the Greek gods, for instance. But not all myths are so clearly fictional as Greek mythology.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

In Social Media, the Only Guarantee is Change

Convince & Convert

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles.

Industry Spam Rings Plague Google Local, Cause Problems

Bill Hartzer

Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. And as a result, they’ve changed their internal policies in order to deal with these industry spam rings.

9 Problems Keeping Your Online Community from Being Great

SocialFish

I’m not one for lengthy introductions, the title of the post brought you here, so let’s dive in. Below are the aforementioned 5 problems, and I’ve attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or on Twitter.

Improve YouTube Adsense Revenue Part 1: Better Videos and Ads

Devumi

Alright everyone, it’s time to drop your cat videos (unless that’s your focus!) and get serious about using YouTube to generate and increase your YouTube Adsense revenue. There are only a handful of people making serious money on YouTube, and you can be one of them if you work hard at it.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Jamie Oliver’s Cocktail Request Week Mixes Community Storytelling With Amazing Drinks

Convince & Convert

It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week.

Throwback Thursday: Search Engine Watch Circa 1999

Bill Hartzer

Today is Thursday, and every Thursday I try to feature one search engine or search engine website. Today, because of the official announcement that Danny Goodwin is leaving Search Engine Watch , I thought I would feature Search Engine Watch.

Is your organizational culture ready for the Millennial Era?

SocialFish

Got a spare hour? You might want to bookmark this. Jamie and I were invited to be the first interview for their new #SitrionTalks series. Sitrion , by the way, is an awesome collaboration software company we love – their philosohy is “make work better” AMEN brother!!

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

The U.S.A. won against Belgium in the World Cup game. not really. but sort of. . The Waffle House , an American, iconic, southern, restaurant company, walked away with the social media trophy.

Harness The Power of Social Media

Small Business Mavericks

The power of social media is the conversation within relationships , if you think about it. The things we get excited enough to share, the discussions we have, the connections that form — the conversations back and forth — are what drive social media and make it somewhat unpredictable. Mashable had a nice reminder by Mike Volpe of 6 Mistakes Most Marketers Make Daily and a lot of them affect social media: no content strategy. no context for content. slow site speed.

Google Irrelevant Keywords Section In Quality Guidelines

Bill Hartzer

Google added the “Irrelevant keywords” section to the sidebar of the Google Quality Guidelines. This section, called “ Irrelevant keywords “, details the practice of keyword stuffing, and gives specific types of examples of where it is being used today is worth noting.

How to Reach 100,000 New Twitter Followers

Devumi

To gain new Twitter followers you must build your reach. This means getting as many relevant and interested followers as possible. Reaching the 100,000 Twitter follower number is a common goal for many online marketers.

17 Must-Know Conversion Copywriting Hacks

Writtent Blog

Image source. Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. Through a mix of effective copywriting techniques and powerful conversion copywriting hacks.

Are You Ready For International Marketing?

Small Business Mavericks

Your company doesn’t have to be a certain size in order to be international because the internet brings all kinds of opportunities across every time zone and border. Being able to market internationally does take some thought, though, because there are some challenges. These challenges are part of the discussion in a video interview Murray Newlands of Search Engine Journal had with Eli Schwartz of SurveyMonkey at a recent conference on SEO.

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Microsoft to Launch Microsoft Sway

Bill Hartzer

Microsoft is getting ready to launch a new site or service called Sway. Right now there’s no word from Microsoft officially about what this new product, service, or website will be.