Sat.Jul 26, 2014 - Fri.Aug 01, 2014

Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there. AVEs rear their ugly head. The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work.

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How To See What’s Being Pinned From Competitors’ Websites


Paul Stringer / Pinterest web analytics will show you content being pinned from your own domain, but what if you’re curious about what’s being pinned from competitors’ websites? There’s a quick and easy (and free) way to find out! Simply use this URL: [link] Enter your competitor’s domain in the appropriate spot and you. Pinterest

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Trending Sources

Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.32 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 271 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 230 million registered accounts. via VK. LinkedIn: 300 million members.

What whitewater rafting taught me about social business

Janet Fouts

Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River and it was awesome. What’s that got to do with social business? Not a lot really, just this one thing. Unplugging is good for our brains. I live in a world that is constantly buzzing with alerts, updates and stories I just HAVE to listen to.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0. According to Neil Patel , the history of the term comes from a successful Silicon Valley executive who helped organizations achieve substantial growth specifically in acquiring a user base.

Facebook’s Growth Is A Digital Marketing Gold Mine


dolphfyn / The recent report of Facebook’s third quarter growth, in addition to the company’s opportunities for further growth, proves that the social network is still the most predominant, dependable and versatile social media site for marketers throughout the world. A recent Business Insider article reports Facebook’s growth in the third quarter as outstanding in North. Facebook

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More Trending

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response.

Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging. Enjoy! Image: Mike Licht via Flickr, CC 2.0. Blogging for Profit? 5 Sure-Fire Ways Tools Will Help. Why: Are you using the right tools to turn all your writing into profit?

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What To Make Of Unexpected Twitter Growth


Anthony Correia / This week, Twitter follows Facebook in exceeding Wall Street’s expectations for quarterly and annual earnings. Contrary to the buzz of slowed earnings — see Mashable‘s “Twitter’s User Growth Is Tapering Off Very Quickly” article — the company is up 124% year-over-year. This Business Insider Intelligence chart shows that, beyond earnings, there has also. Twitter

75% of Apps Are Used At Least Seven Times Per Month

The Realtime Report

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Foursquare and I Split Up

Ari Herzog

After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” ” “I never used Foursquare to find places; I used and still use Yelp.” ” “I used Foursquare for the function that is now on Swarm.

Are You Hiding Your Best Content on Your Homepage?

Convince & Convert

Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW. Here’s a Jay Today video about why EVERY page on your website is potentially the homepage, and why you cannot hide your most important content solely on that page. transcript below, if you prefer) JayToday is available on.

Harness The Power of Social Media

Small Business Mavericks

The power of social media is the conversation within relationships , if you think about it. The things we get excited enough to share, the discussions we have, the connections that form — the conversations back and forth — are what drive social media and make it somewhat unpredictable. Mashable had a nice reminder by Mike Volpe of 6 Mistakes Most Marketers Make Daily and a lot of them affect social media: no content strategy. no context for content. slow site speed.

5 Myths About Copywriting

Writtent Blog

Image source. For some reason, myths (on practically any topic) gain huge popularity and widespread acknowledgement. Just take Olympus and the Greek gods, for instance. But not all myths are so clearly fictional as Greek mythology. Some of them — like these 5 copywriting misconceptions — are believed to be true by many people, simply because they’re retold on popular blogs or spread by so-called “gurus” of the industry.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Improve YouTube Adsense Revenue Part 1: Better Videos and Ads


Alright everyone, it’s time to drop your cat videos (unless that’s your focus!) and get serious about using YouTube to generate and increase your YouTube Adsense revenue. There are only a handful of people making serious money on YouTube, and you can be one of them if you work hard at it. In part one of our two part “Improving your Adsense” series we’re going to look at the content you’re producing first. Remember that content always comes first!

Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum. He encourages social media usage on both the personal level and the professional level across the institution. Ryan starts by training the museum staff on Twitter.

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Are You Ready For International Marketing?

Small Business Mavericks

Your company doesn’t have to be a certain size in order to be international because the internet brings all kinds of opportunities across every time zone and border. Being able to market internationally does take some thought, though, because there are some challenges. These challenges are part of the discussion in a video interview Murray Newlands of Search Engine Journal had with Eli Schwartz of SurveyMonkey at a recent conference on SEO.

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17 Must-Know Conversion Copywriting Hacks

Writtent Blog

Image source. Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition. Make it Rhyme. Yes, really. Rhyming as a copywriting technique helps to create a pleasant connection and makes content memorable.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

The U.S.A. won against Belgium in the World Cup game. not really. but sort of. . The Waffle House , an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . Many saw the battle unfold on Twitter but I wondered. what was the back-story?

In Social Media, the Only Guarantee is Change

Convince & Convert

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover. July’s theme amongst the pros seemed to be change.

6 Things You Should Be Doing Now With AdWords

Small Business Mavericks

Andrew Lolk at Search Engine Journal just wrote a good post on 6 Effective AdWords Optimization Techniques for Beginners , and I think it’s a good reminder that we all need to remember the basics. There’s a reason they call basic techniques “foundational,” because the rest of the stuff is built on them. Therefore, if the basic foundational things are shaky, the structure is also shaky. 6 AdWords Foundation Blocks. Move keywords to their own ad groups.

How to Reach 100,000 New Twitter Followers


To gain new Twitter followers you must build your reach. This means getting as many relevant and interested followers as possible. Reaching the 100,000 Twitter follower number is a common goal for many online marketers. How do you reach those magical 100,00 new Twitter followers and have the maximum number of relevant and engaged followers, rather than uninterested people or bot accounts that don’t pay attention? Read on! How to Reach 100,000 New Twitter Followers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Domain Name Scam Alert: ICANN Does NOT Provide Domain Name Appraisals

Bill Hartzer

There is a pretty nasty domain name appraisal scam going around that you need to be aware of if you own domain names. The scammer’s only intent is to make money from a domain name appraisal service, which is fake. Furthermore, the scammer, Roland Gordan, and, tries to make it look like the real is offering domain name appraisals. This is a scam, and domain name owners should not fall for this online scheme. Here’s how this domain name scam works. -

Jamie Oliver’s Cocktail Request Week Mixes Community Storytelling With Amazing Drinks

Convince & Convert

It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram. In order to. Read the whole entry. »

Three Sides of the Ball

Small Business Mavericks

There really isn’t a clear, hard line between customer service and reputation management and marketing. They all are part of the same package because each one involves the same contact: the point between your business and your customer. It’s kind of like deciding which side of a ball is up because “up” is whichever part of the ball is on top at the moment. Why Not A Triangle? It’s simple, really. The way your customers are treated is customer service.

Bloggers: Let Your Content and Your Readers Breathe

Myrland Marketing

EVERYONE IS BECOMING A PUBLISHER. We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one. A post on LinkedIn’s new Publisher platform. Updates on Twitter, LinkedIn, Google+, Facebook & Tumblr. Comments on blog posts. IT IS OUR RESPONSIBILITY.

Danny Goodwin Leaving Search Engine Watch as Editor

Bill Hartzer

Danny Goodwin, the Editor of Search Engine Watch , is leaving Incisive Media. Mr. Goodwin has been at Search Engine Watch since 2007, and is going to work for LinkDex. This was first announced on Webcology this afternoon on WebmasterRadio.FM. According to Mr. Goodwin, When he started in 2007, “he had two editors above him, and he has been the only paid full time editor/writer for the past year or year and a half. There has been a budget focus by the London team for a while now.

The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. The problem is that if you don''t have the fundamentals down, there will be little chance of experiencing any form of success if all you''re pursuing is what''s popular now.

How To Implement Structured Data

Small Business Mavericks

Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site.

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Do this to sell more online (It’s not as hard as you think)

Absolute PA

Are you baffled why some seem to get all the attention, massive amounts of followers on social media, and hundreds of blog comments? Meanwhile you feel ignored, frustrated and a l’il foolish…. This is something I hear a lot from business owners wanting to grow their business online. Not only that they don’t know what to share, but what to say that is interesting. They ask me; WHY would anyone be interested in what I’ve got to say?

Industry Spam Rings Plague Google Local, Cause Problems

Bill Hartzer

Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. And as a result, they’ve changed their internal policies in order to deal with these industry spam rings. Google is, in some cases, manually going to a location to confirm the NAP data and make sure that they serve customers at that location.

The Only Consumer That Matters

Twist Image

Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you have that kind of access to other speakers, business leaders and authors, it would be silly not to take advantage of it. So, I do. I ask them questions. I prod them. I engage them. I do my best to not be a pest, while at the same time, I see these as moments that should never be wasted.