Sat.Apr 12, 2014 - Fri.Apr 18, 2014

The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

Why Sometimes You Have To Say No To New Business

Jason Yormark

Not every lead is a good one. In my first year I’ve starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable. I was inspired to write this blog post by something that literally just happened in our office that is driving me nuts.

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Heartbleed Bug Creates Need for Businesses to Change Passwords

The Social Media Incubator

If you have yet to hear about the Heartbleed bug , it could easily be called one of the largest security threats to the Internet ever! The bug has created a need for all businesses to take immediate action in changing their passwords. Changing your passwords on a regular basis is a best practice for businesses, but when a security threat arises, it is an immediate need. Here is a list of places that businesses should change their passwords immediately if they partake online: Facebook. Twitter.

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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. At the turn of the decade, Facebook and Twitter were the two giants in social media. For all intents and purposes, they still are. Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. As both sites continued to grow and shift their scope, all of that quickly changed.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Roundup of Firebelly’s CEO, Duncan Alney

Firebelly

At Firebelly our CEO has been on a serious writing kick. Here are Duncan’s most recent posts: Subtweet: Trash Talk or Invaluable Customer Intelligence Subtweeting is a trend seen and done by many teens and early twenty-somethings where they indirectly complain about someone or something. This article addresses the hidden value that subtweets could possibly.

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Mindful Social Business

Janet Fouts

The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it. Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. When you take time to really listen you’re gifted with new perspective on what’s happening around you. What your customers want.

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More Trending

Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. KLM – known for creativity in social media marketing – came in second, with 6,691.

How To Succeed With Visual Social Media Marketing

Convince & Convert

Tweetable Moments Our whole mantra is to celebrate our fans. savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). They join us this week to talk about their new book The Power of Visual Storytelling.

Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!

Atom Thought

It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony. Digital Insight Social Media Marketing

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Finding Order in Chaos: Month 4

Ari Herzog

Looking back at my history of finding order in January , February , and March , Twitter is where I struggled the most. Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve. I follow lots of people because it’s a way to get noticed. People are more likely to follow me if I follow them first.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Facebook tests new privacy tweaks – Facebook is in the process of rolling out “slight tweaks” to its privacy settings, including updates to the drop-down menu that lets users choose who can see each post, and short privacy surveys to learn what features users aren’t comfortable with (re/code).

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5 Ways to Connect with Your Audience Emotionally to Drive More Engagement

Convince & Convert

As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback. You’re building trust and rapport and your social reach is growing.

25+ Resources To Teach You How To Write Killer Headlines for Your Blog

Writtent Blog

Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes.

Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!

Atom Thought

It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony [&hellip. Digital Insight Social Media Marketing

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. While it''s too early to know how things will fall out, the deal changes the shape of the playing field for everyone involved—publishers, data resellers, software developers, and corporate customers. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal.

4 Ways To Fix Your Facebook Problem

Convince & Convert

There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

How Often Should You Update Your Blog? A Data-Driven Answer

Writtent Blog

When it comes to blogging, is more always better? Deep down, we all know the general answer to this question. You should blog as much as possible, until your quality starts to slip. The point where your length, depth and originality start to slip is the point where you should scale it back. Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate.

Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 230 million registered accounts. via VK. LinkedIn: 259 million active users.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The End Of Liking A Brand In A Move Towards Anti-Social Media

Twist Image

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When ''Liking'' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid things like class action lawsuits or individuals suing a brand, feels like a massive movement by brands to force consumers with any sort of issue to seek arbitration over the courts.

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8 Things I’m Trying to Improve with This New Convince and Convert Website

Convince & Convert

After a long gestation, I am delighted that we have launched the new ConvinceAndConvert.com site. We don’t change our stripes here all that often (every couple years or so), and I try to have a rationale when we do. Here are the 8 main things I’m trying to improve with this new design: 1. A Real Home Page Since almost day one, the Convince & Convert blog has been the home page for the site and for the company.

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GoDaddy Released Personally Identifiable Information To Spammer Without Permission

Bill Hartzer

Now this is bizarre. But apparently GoDaddy is being accused of releasing personally identifiable information (a woman’s email address) to someone who she’s accusing of being a spammer. And GoDaddy apparently released her email address to the spammer after she filled out an abuse complaint. The spammer wanted to know who had complained about their website, so GoDaddy gave them her email address. Of course, without permission.

How to Build a Billion Dollar SEO Empire

Viper Chill

A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot” It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Google's Third Wave Of Innovation

Twist Image

Is it normal that a search engine is buying up all of the robotics and drone companies? If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused.

Fix Your Social Media and Website Message Conflicts

Convince & Convert

Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning. Positioning in business is related to how we describe ourselves to the world. Today, I have examined a recent positioning change by Accenture. Consider Accenture’s online positioning changes when you go through this exercise and make sure your social media presence doesn’t get left behind.

IBM to Offer Premium Search Marketing Services

Bill Hartzer

A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. A while back Deluxe Corporation bought Orange Soda , and Behr Paint then started offering SEO and SEM services to their Pro contractors. Now, the latest company to jump on the SEO/SEM bandwagon is IBM.

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Is Pinterest the Right Social Platform For Your Business?

Absolute PA

I’m not going to lie – I love Pinterest. . If you haven’t heard yet, Pinterest is essentially a virtual or online pinboard. It helps you organise and share pretty things you see on the web. Anyone can see your pinboards, share, comment, ‘like’ an image ( as you would on Facebook ), or re-pin it to their board (but you can make your pins private, too – more on that below!).

Shutting Down Blog Comments

Twist Image

I think that I provoked the blog comment Gods today. Sorry about this, but the ability to comment on blog posts here at Six Pixels of Separation has been disabled. It''s not you. It''s not me. It''s the spammers.

5 Ways to Increase Mobile Conversion Rates

Convince & Convert

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites.

Website Rejected From Google AdSense Program? No Problem!

Bill Hartzer

I am always amazed at the business opportunities that people create on the internet. But when it comes to certain types of businesses and services that people offer, I get really ticked off when I see someone or another business offers a service that isn’t right. By now I am sure you have heard about the Google AdSense program. It’s been going on for about 10 years now.

9 Crucial Tips for Self-Editing Your Blog Posts (That Every Blogger Can Use)

ProBlogger

This is a guest contribution from Ali Luke of Zen Optimise. Image via Flickr user Dan Patterson. Have you ever glanced at a post the day after publishing it … only to notice a glaring error? In an ideal world, you’d have a professional editor helping with your posts, making careful adjustments and double-checking things with you until your post is the polished masterpiece it deserves to be. In the real world, chances are you’re on your own.

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Collaboration, Sharing And The New Entrepreneur

Twist Image

When you think about entrepreneurship, who do you admire? Names likes Richard Branson , Steve Jobs and Jeff Bezos come to mind. They are awesome. Their work is inspiring, creative and important. What do you think about Twitter ? As powerful? As impressive? As life-changing? It''s a tough call. Regardless of your stance, Ev Williams and Jack Dorsey get a lot of the accolades and attention.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.