Sat.Sep 21, 2013 - Fri.Sep 27, 2013

Ladies, choose a man as your mentor

Sherrilynne Starkie

A mentor is someone who imparts wisdom to and shares knowledge with a less experienced colleague, according to the dictionary, but in real life, having a great mentor can mean getting better career opportunities.

5 Colleges Using Social Media to Boost Student-Alumni Relations


Guest post by Maria Peterson, an early education specialist who writes about advocating for head start schools. ————— Many college students are willingly without a landline, but few are without their social media in the palm of their hand.

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Is it Time to Re-Think Your Social Media?


It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing every day? Are you getting comments on your blog?

When Life and S**t Happens

Waxing UnLyrical

Normally I’d be wishing you a “Happy Monday” (because we pretend there is such a thing) and getting you started on your weekly roundup. But when S**t happens, it’s pretty stupid to pretend it’s imaginary. And right now, S**t is happening with my loved ones and me.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Attention Economy is Distracting Me

Direct Marketing Observations

Twitter has the RT button and the favorite button. Linkedin has an endorse button, Facebook has a like button and G+ has the plus. I know you “get” what they all do, at least you should, but I have a question for you.

8 Benefits Of Crowdfunding


Guest post by Camille McLane. ————-. Crowdfunding is becoming one of the great alternatives to a traditional bank loan or government grant.

More Trending

4 Ways This Big Brand Blew It on Twitter

Convince & Convert

image from In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line.

How To Engage With Businesses on Social Media

The Social Media Incubator

Having social media pages is more than just getting your company name out there and seen by more people. It also serves as a way to find more customers and drive sales. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy.

More on Content Strategy


I love decks related to libraries. I feel like they are totally relevant to associations. Check this one out, you’ll see what I mean. Besides which, it’s by the always awesome Hilary Marsh , who works with a ton of associations.

Google Reconsideration Request: How to Get a Manual Penalty Lifted

Bill Hartzer

If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link].

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too.

The Importance of Monitoring Your Social Media

The Social Media Incubator

In today’s world, even if your business is only open 8 a.m. to 5 p.m., your social media is open 24 hours. This is an important fact to remember when it comes to valuing your customers.

An Exciting New Approach To Content Marketing


What’s better, generalized content or content that is personalized to your unique circumstance – dumb question, right? It’s a no brainer that everyone would prefer tailored content.

Google Hummingbird Algorithm

Bill Hartzer

First it was Google Panda , and then we had Google Penguin. For the past several years, we have been dealing with pandas and penguins. But now, we’re dealing with a whole entirely new animal: the Google Hummingbird algorithm update.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Image via Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content.

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago.

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How do you see ICF?


SocialFish News

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Age Of Context

Janet Fouts

So many sci-fi movies have promised us that someday we will live in a connected world where we are served by technology.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

NARS Uses Snapchat to Release Preview of New Collection

Convince & Convert

Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection.

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How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar.

Apparently There Will Be No More Mobile Innovating At Microsoft

Bill Hartzer

Apparently there will be no more mobile innovation at Microsoft. Well, at least that’s the impression you get if you look at the domain names that Microsoft did not renew.

Kickass User Interfaces for Mobile Devices


57.6% of Baby Boomers, 62.2% of Gen Xers, and 63.2% of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer, Tampa Bay Lightning @jamesroyer.

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Are YOU a Social Asset to Your Company? Are Your Employees?

Stay N' Alive

One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media.

PayPal Policy Encourages Deceit, Fraud, and Theft by Buyers

Bill Hartzer

Here’s an interesting case of fraud, deceit, and outright theft by a PayPal buyer against the seller. By siding with the buyer in this particular case, PayPal is encouraging fraud and deceit, allowing buyers to steal merchandise from honest sellers.

Do you need more help with your biz


Do you need more help with your biz


Streaming Video: A New Marketing Moment?

Small Business Mavericks

According to a recent press release , 51% of Americans have watched screaming video in the past week. Some people are calling this a tipping point, but is it? The study specifically measures viewing habits of U.S. people using online streaming video through technology such as tablets and smartphones. Of course, we already knew that usage for these devices was up.

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ANYONE Can (and Should) be a Marketer! My New Business and Focus

Stay N' Alive

About 7 years ago I was sitting in a full-time job, developing software as a senior engineer for UnitedHealth Group. I loved writing software, and began writing a few tools on the side just for the fun of it. I couldn''t build an audience though! I was stuck - great software, with nowhere to go.

When Your So-Called Friends are Clutter

Ari Herzog

Joshua Becker writes about de-cluttering the past : Your thoughts tend to dwell in the past as the things around you force your mind to reminisce. Solutions tend to be rooted in the past as the things around you conjure up the same old thought-processes.

11 Copywriting Tips and Hacks to Make Your Content More Appealing

Writtent Blog

Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? The research and depth behind content matter, and so do the originality of your ideas. However, what about the other elements?

Google Updates Its Algorithm Again

Small Business Mavericks

Talk is going around the Internet that Google updated its algorithm last month. The algorithm update actually has a name – Hummingbird. Catchy, huh? Well, Google finally let everyone know – at a 15th birthday party for the company that appears to have happened only in the eyes of a few select media personnel. This new update is supposed to affect about 90% of searches. Strange no one noticed it until Google mentioned it.

Digital Empathy

Twist Image

When I drive home from the office, I pass an elementary school and there are always shenanigans taking place. I worry that my children are going to face bullies. They will. We all do. Regardless of the mass media attention that this has received in the past few years.