Sat.Jul 06, 2013 - Fri.Jul 12, 2013

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read.

Using Psychology to Attract Social Media Donations for Your Nonprofit


Are you a nonprofit that’s watching technology advance and wondering how it can benefit your organization? The human mind will always be triggered by the same things, no matter how fast technology changes.

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

4 Apps For the World Traveler


Next Spring I will be traveling to Sydney, Australia to study abroad for 5 months. While most trips for people only last a couple weeks, it is still helpful to know some apps that can get you through your trip whether long or short.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0.

The Moneyball Effect: Using Your Data


Maddie and I were lucky enough to attend a cool event put on by Avectra a few weeks ago, that they called The Moneyball Effect.

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More Trending

Electric (and Social) Forest Festival


Photo. Each June I take a small break from reality and attend Electric Forest Festival (EFF), a music festival in Rothbury, Michigan.

Monday Roundup: Content Counts

Waxing UnLyrical

Happy Monday! Did you enjoy the long weekend? Let me back up… if you took a long weekend, did you enjoy it? Image: Sean MacEntee via Flickr, CC 2.0.

Why the collaborative economy bears keeping an eye on


I’m fascinated by this great deck from Le Web (where I MUST go sometime soon) from Mark Suster about the collaborative economy, which as you know I’ve mentioned here before in relation to Jeremiah Owyang’s work on the topic.

How to Measure Your Facebook Ad ROI

The Social Media Incubator

It’s no surprise to hear us say that it’s important to track and measure anything you do online – it’s a key philosophy behind all effective, integrated online marketing. If you can’t measure success, then you don’t know when you’ve achieved it.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

OOPS! Altavista Gone, But Only Temporarily?

Bill Hartzer

Altavsita , one of my favorite 1990s search engines, has been put out to pasture so to speak. now redirects to a page on But, mistakenly, it looks like Altavista is only temporarily being redirected to Yahoo!

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Image via Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions.

Twubs Offers New API-Compliant Twitter Chat Tools


For those of you looking for a better way to manage your Twitter chats, just released some new free tools that are also API compliant.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Importance of Healthy Internet Marketing Strategies


As an online marketer I get contacted on a daily basis by potential clients from around the world. A common denominator among them is that they are looking for a quick solution to an urgent problem: For two years we have been running an email newsletter.

21 Quotes That Will Change the Way You Think About Marketing

Convince & Convert

I am delighted to announce that my new book Youtility debuted at #3 on the New York Times best seller list! One million thank yous to everyone who supported the book and the launch, especially the brilliant businesspeople who agreed to be interviewed for the book.

Why You Should Create New Search Terms

Small Business Mavericks

Every business is different. You don’t run the same business as the guy down the street. You might be in the same industry, but you have different strengths and weaknesses, different product offerings (even if they are in competition), different employees, and different sets of priorities. So why are you chasing the same keywords? Search engine marketing is not a square hole into which you must insert a round peg. It is an opportunity to present your business to the right customers.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Tips for Creating Engaging Social Media Content

The Social Media Incubator

Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales.

Should You Care About Instagram Video?

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question?

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Which Ranking Factors Are Important In 2013?

Small Business Mavericks

The Moz ranking factors survey is one of the most looked forward to surveys in the industry. Every two years Moz asks the most powerful SEOs in the industry what they think are the most important ranking factors right now. Recently, they published the 2013 ranking factors survey results. There are three really important and striking results to come out of this report. Succinctly stated, they are: Anchor text is still the most important ranking factor.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Content marketers need to be empathetic, detail-oriented, and tech-savvy. However, agility may be the most important attribute of all. As HubSpot’s Corey Eridon points out, nimbleness is a state of mind, which requires being able to quickly adapt to new changes and trends.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Don't Be An Anonymous Cog - CTRL ALT Delete With Seth Godin

Twist Image

It was a magical night in New York City. In thinking about the release of my latest business book, CTRL ALT Delete , I had no intention of doing the standard book launch party.

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason, Citi @frankeliason.

Why Cleaning Your E-mail List Is Essential

Small Business Mavericks

On July 15, 2013, Yahoo! is closing inactive e-mail accounts and opening them up to the public. That could spell trouble for you. It would be bad enough if they were closing accounts, but they are actually going to re-open those accounts and allow anyone to secure those e-mail addresses. Besides the potential for bounced e-mails, which will affect your e-mail marketing analytics, this will increase your chances that you’ll be reported for sending e-mail spam.

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Hollywood-Style Taglines, Coffee Shops and Other Brilliant Content Strategy Insights

Writtent Blog

Be an expert, or go home. They’re strong words, but they were a key takeaway from a recent interview with Google’s Matt Cutts , one of the driving forces behind modern search.

[Cool Infographic Friday] A Who’s Who of the Minions


My brain is still on vacation and I wish I had some minions to do all my work for me. Sadly, these will have to do. A Who’s Who of the minions infographic. Potluck


Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason, Citi @frankeliason.

Why Linking Out Is A Good Thing

Small Business Mavericks

Your job as a webmaster for your small business website is to make yourself an authority in your niche. There’s no better way to do that than to provide your website visitors with expert quality links regarding their questions. If that means linking out to your website, then be humble and make yourself the authority. An authority website is one that answers a visitor’s question in the best way possible. Sometimes, the best way to answer questions is to provide a link.

15 Tips for Creating Great Blog Landing Pages that Convert

Writtent Blog

Do your landing pages successfully convert visitors into subscribers, buyers, or leads? If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them.

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Fetching Friday – 20 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

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PayPal’s Patriotic Pup Shines Over the July 4th Holiday

Convince & Convert

Ah, Fourth of July. The holiday conjures up visions of American flags, fun in the sun, BBQs and fireworks. While many companies created social media posts around the holiday, PayPal’s patriotic pup stole the show.