Sat.Jul 06, 2013 - Fri.Jul 12, 2013

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read.

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

[Cool Infographic Friday] A Who’s Who of the Minions


My brain is still on vacation and I wish I had some minions to do all my work for me. Sadly, these will have to do. A Who’s Who of the minions infographic. Potluck


5 Tips for Creating Engaging Social Media Content

The Social Media Incubator

Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0.

More Trending

Using Psychology to Attract Social Media Donations for Your Nonprofit


Are you a nonprofit that’s watching technology advance and wondering how it can benefit your organization? The human mind will always be triggered by the same things, no matter how fast technology changes.

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Image via Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions.

Monday Roundup: Content Counts

Waxing UnLyrical

Happy Monday! Did you enjoy the long weekend? Let me back up… if you took a long weekend, did you enjoy it? Image: Sean MacEntee via Flickr, CC 2.0.

How to Measure Your Facebook Ad ROI

The Social Media Incubator

It’s no surprise to hear us say that it’s important to track and measure anything you do online – it’s a key philosophy behind all effective, integrated online marketing. If you can’t measure success, then you don’t know when you’ve achieved it.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Moneyball Effect: Using Your Data


Maddie and I were lucky enough to attend a cool event put on by Avectra a few weeks ago, that they called The Moneyball Effect.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences.

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21 Quotes That Will Change the Way You Think About Marketing

Convince & Convert

I am delighted to announce that my new book Youtility debuted at #3 on the New York Times best seller list! One million thank yous to everyone who supported the book and the launch, especially the brilliant businesspeople who agreed to be interviewed for the book.

OOPS! Altavista Gone, But Only Temporarily?

Bill Hartzer

Altavsita , one of my favorite 1990s search engines, has been put out to pasture so to speak. now redirects to a page on But, mistakenly, it looks like Altavista is only temporarily being redirected to Yahoo!

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why the collaborative economy bears keeping an eye on


I’m fascinated by this great deck from Le Web (where I MUST go sometime soon) from Mark Suster about the collaborative economy, which as you know I’ve mentioned here before in relation to Jeremiah Owyang’s work on the topic.

How has the Internet Changed Higher Education? [Infographic]


There is not a time in my life where I have not used the Internet. From fourth grade using the Internet to do research for projects to now using the Internet as the main source for compiling information for my job here at Firebelly, the Internet has always been in my life.

Should You Care About Instagram Video?

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question?

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Fetching Friday – 20 Marketing Links


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twubs Offers New API-Compliant Twitter Chat Tools


For those of you looking for a better way to manage your Twitter chats, just released some new free tools that are also API compliant.

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4 Apps For the World Traveler


Next Spring I will be traveling to Sydney, Australia to study abroad for 5 months. While most trips for people only last a couple weeks, it is still helpful to know some apps that can get you through your trip whether long or short.

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason, Citi @frankeliason.

This Week in Social Media – 7/10/2013

Social Media Marketing

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Google Enhanced Adword Best Practices

Janet Fouts

The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd, and this is going to be a very powerful ad platform in the right hands.

Electric (and Social) Forest Festival


Photo. Each June I take a small break from reality and attend Electric Forest Festival (EFF), a music festival in Rothbury, Michigan.

Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason, Citi @frankeliason.

The Importance of Healthy Internet Marketing Strategies


As an online marketer I get contacted on a daily basis by potential clients from around the world. A common denominator among them is that they are looking for a quick solution to an urgent problem: For two years we have been running an email newsletter.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared.

Don't Be An Anonymous Cog - CTRL ALT Delete With Seth Godin

Twist Image

It was a magical night in New York City. In thinking about the release of my latest business book, CTRL ALT Delete , I had no intention of doing the standard book launch party.

PayPal’s Patriotic Pup Shines Over the July 4th Holiday

Convince & Convert

Ah, Fourth of July. The holiday conjures up visions of American flags, fun in the sun, BBQs and fireworks. While many companies created social media posts around the holiday, PayPal’s patriotic pup stole the show.

Retention Plan For Your Facebook Brand Pages - Social Media

Social Media Network Marketing

Retention : This is the process of maintaining the existing Clients and Customers. After you get Clients and Customers you need to deliver to them the desired results. There is a lot that goes into delivering the right results at the right time and at the right price. There are a couple of tips that you could use so that you can retain your Social Media Community: Privileged Feeling: You need to give your Clients and Customers a feeling of being privileged.