Sat.May 04, 2013 - Fri.May 10, 2013

Blog check list for getting noticed

Sherrilynne Starkie

Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience. Some tried and true tactics are include and some new ideas too. Enjoy! 12 Things To Do After You’ve Written a New Blog Post infographic. Related posts: The wine blogger kerfuffle.

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No More Apologies

Waxing UnLyrical

A story has been making the rounds this week, and which I finally read a couple of days ago.

How To Create Relevant Content


In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Real beauty sketches: cynical marketing ploy?

Sherrilynne Starkie

Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. Dove ’s ‘Real Beauty Sketch’ video is a perfect example. As part of Dove’s ongoing “ Campaign for Real Beauty.”

More Trending

Understanding EdgeRank [infographic]


Most people have heard of Facebook EdgeRank by now. But many probably also gets a bit lost on the way of actually accommodating to the algorithm. The logic behind Facebook is often difficult to decipher and page owners can easily feel that the equation is out of their hands.

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Tips for Fixing Email Template Code Problems Infographic

Cody Ward

If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. In fact, it doesn’t stop when it looks good in every browser (FireFox, Chrome, Internet Explorer, and Safari).

Facebook graph search and your privacy

Sherrilynne Starkie

Facebook Graph Search is now live. Are you aware of the searchable content you post? Public information will come up in search queries so if you have content on Facebook that you don’t want the world to see it’s time to button down your privacy settings. This infographic from the people at Marketo illustrates how Graph Search affects users and gives advice on customizing privacy settings for better control. How Facebook Graph Search Affects Your Privacy infographic by Marketo.

Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Last week I had to take my MacBook Pro in to the Apple store. The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What if you HAD to trust?


A key characteristic of a truly social business is trust. If you want to fully leverage the power of social media, then you need to trust people–your staff, your members, your stakeholders–because you can’t do social well while maintaining an iron fist of control.

4 Great Gadgets for Ocean Sports


Since 2007 I have called Honolulu, Hawaii my home. After traveling around the world for many years, from Ecuador to the United States to Canada to Germany to Italy to Mexico and then back to the United States, I cannot imagine living anywhere else.

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Must-Not-See TV

Social Media Marketing

It wasn''t all that long ago that we viewed TV by appointment. NBC''s "Must-See TV" lineup of Thursday nights included legendary shows like The Cosby Show , Seinfeld and Cheers , among others, and audiences turned out in droves to see them. Things are drastically different now, as you know.

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5 PR Tips From 2013?s 17 Year Cicadas

Waxing UnLyrical

The first time I experienced “cicada mania” was in 2004. We’d just moved to the East Coast and were getting used to living and working in the DC area.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

BREAKING: Twitter’s API changes will cause TweetChat to stop working


See message on Tweetchat here. Follow @Tweetchat on Twitter for the latest. Right now, we have no further information, but according to tweets this may affect other chat applications as well. ETA for shutdown, according to @Tweetchat, is June 11.

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It is Still Possible to Spam the Google Search Results

Bill Hartzer

Breaking News : It is still possible to game the Google search results, even for commercial keyword phrases. In fact, you can even put up low-quality, low-content, spam web pages and get them to rank well in Google.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Image via Following is a step-by-step list of how to host a memorable, interesting, and useful webinar.

Would the Real Holly Dawson Please Stand Up?

Waxing UnLyrical

Guest Post by Holly Dawson. Have you ever had that dream, where you walk into a room full of people and realize with horror it contains everyone you have ever known?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

This Week in Social Media – 5/8/2013

Social Media Marketing

A roundup of relevant links affecting our industry.

Stop Wasting Money: How to Get the Most Out of Your Blogging Education


Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. Chances are, you have too.

[Cool Infographic Friday] Influence Marketing


Danny Brown and Sam Fiorella did some research around social influence marketing, namely: Can social influence truly be measured? Is anyone using influence tools? What’s the future of influence marketing? The infographic they created has some answers.

Don’t Ignore Content in Favor of Engagement

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Pinterest’s List of Imitators – Part 2


Here is the second part to the list of Pinterest imitators that have risen to ride on the wave of popularity from the social media site. Trippy. The main point of Trippy is to create Pinterest-style boards for travel so that they will help and guide you on your next trip.

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Why Mobile Search Is Important

The Social Media Incubator

One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local.

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Book Review: The Crowdfunding Revolution


This is a guest post from Dan Marom, co-author of The Crowdfunding Revolution.

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Create Tools Agnostic Social Media Strategy in 8 Steps [Infographic]

Convince & Convert

Editor’s Note: A version of this article originally appeared on Social Media Explorer.

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Ergonomic Consultancy: A Business Opportunity


Does this picture seem familiar? It may even reflect how you are sitting right now. Now you may even be rearranging your sitting position as you are reading this. As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls.

Looking for a Beneficial Summer Internship? Google It.

The Social Media Incubator

Searching for a meaningful summer internship can be difficult for many college students who are actively looking to add helpful experience to their résumés. But what if you were one of the lucky students chosen to spend your summer working for the largest online search engine?

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[WEBINAR] Start a Fire in Your Social Network


Join me for a webinar about winning community management strategies, hosted by Higher Logic on Thursday May 16 at 2 pm ET. We all know launching a private social network is much easier than developing an actual community of participants who are connected, active and engaged.

The Calgary Zoo Shares its Annual Report on Instagram

Convince & Convert

When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content.

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