Harp Interactive
APRIL 13, 2011
With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Expanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
Dave Fleet
APRIL 12, 2011
Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? You know, the one that goes something like: A: “Have you seen all the chatter about this issue online? We should get out there and let people know what’s going on.&#.
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Techipedia: Tamar Weinberg
APRIL 12, 2011
This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied.
SocialFish
APRIL 13, 2011
Bloggers are a unique breed. They are hard working, have extremely high ethics and can sniff out BS better than Columbo. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants.
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Harp Interactive
APRIL 13, 2011
With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Expanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
Dave Fleet
APRIL 14, 2011
As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. As more and more companies engage in marketing programs through social media, customers are using those two-way channels to demand support from companies.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Akamai Marketing
APRIL 11, 2011
Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the.
Waxing UnLyrical
APRIL 12, 2011
Guest post by Andi Narvaez. During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience. My response was something only a current public relations graduate student, fresh out of taking her comprehensive written and oral examinations, and appropriately trained in methods by her “We mean business when we say research&# university would respond: The response led to a comment by Justin, who shared that the prac
Dave Fleet
APRIL 13, 2011
We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social&# in a bubble and expect it to perform without support from other media. Awareness of this is slowly growing as social media activities mature within organizations.
Mindjumpers
APRIL 14, 2011
Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. The Magnum Pleasure Hunt is a new game to market the new Magnum ice-cream and the game is a full Flash experience created by Swedish Lowe Brindfors.
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Firebelly
APRIL 12, 2011
Business Insider analyzed the Twitter habits of the Twitter staff from tweets sent last week and weekend (day and night) – specifically for source – and the results were interesting. How Twitter staff tweet is similar to the general public. The most popular Twitter client is the website (32% staff usage vs. 35% general public usage), but here’s where the Twitter staff usage gets curious: • 22% of the tweets were sent from an iPhone (double the general public). • 18% of the staf
Waxing UnLyrical
APRIL 11, 2011
If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. But those numbers do nothing for your business.
Dave Fleet
APRIL 11, 2011
This post was meant to be a regular “ Monday Morning Reads &# post, but then I found myself writing something a little more in-depth on one piece so I scrapped the rest. Enjoy… A colleague of mine recently drew my attention to a TED Talk by Morgan Spurlock (you know, the guy behind Super Size Me and a host of other films). The talk is entitled, “ The Greatest TED Talk Ever Sold.&# If you have a spare 20 minutes, check it out: So, here’s why I got a little… animated&
Mindjumpers
APRIL 12, 2011
Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. How does a blogger generally relate to a forum? A place for discussions, comments and some crazy debates over new thoughts.
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Almost Savvy
APRIL 15, 2011
Welcome to my shortest blog post ever. The response to my recent post about how to select the right photo for your online profile has been fantastic. I invite you to watch this video to find out… How you can get valuable feedback on the photo you’ve chosen for your profile As my friend, Hjortur Smarason says, we should think of this photo as our own personal logo.
Waxing UnLyrical
APRIL 13, 2011
Guest post by Conway Wigg. My wife, Clare, is a linguist. One of the superstars in the field of linguistics is a man by the name of David Crystal. Image: Maggie Hannan via Flickr, CC 2.0. Mrs. Wigg is a big fan of the good Professor, and was always keen to hear him speak whenever he was in London. A few weeks ago, Professor Crystal turned up in Malta.
Firebelly
APRIL 14, 2011
1. Listening is always important. Knowing what people are saying is critical – customer, prospects, competitors, influencers, the press, and ever your family. Song: I Heard It Through The Grapevine by Marvin Gaye. 2. Relevant content causes conversation. Isn’t it our job to get people talking? Song: Something To Talk About by Bonnie Raitt. 3.
Mindjumpers
APRIL 15, 2011
Tweet Hootsuite has recently acquired Twitterbar, and now calls it Hootbar. Twitterbar almost got 2 million downloads, so some people are already familiar with how it works, and Hootbar looks a lot like Twitterbar. With the Hootbar it is possible to post to Twitter and Facebook directly from your browser’s address bar. You don’t need to use any applications, but once you have installed the add-on to your Mozilla Firefox, you get the option of sharing content.
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Jason Yormark
APRIL 13, 2011
It seems like almost every day more and more cool sites are popping up taking advantage of the social web. A few weeks ago I stumbled across another gem, Lanyrd and it’s officially my go to site for all things conferences. I’m always a fan of great UI and simplicity in execution, and Lanyrd nails both. Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working.
SocialFish
APRIL 12, 2011
I was invited by the ASAE’s Tech Council to host the first # asaetech Twitter chat last Friday. I thought I would go out on a limb and ask everyone to discuss this post and awesome slide deck by Game Thinking expert Amy Kim. (This is a new deck from her; I posted one back in January here ). Beyond Gamification: 7 Core Concepts for Creating Compelling Products.
Firebelly
APRIL 11, 2011
Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 6 Critically Undervalued Social Media Success Metrics. By Jay Baer People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful.
Mindjumpers
APRIL 14, 2011
Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. The first one was in June 2010 in New York City and the second one was in London in November 2010.
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Waxing UnLyrical
APRIL 15, 2011
This is part of the Blogging for Grasshopper series. This post isn’t about adding visuals or video into your WordPress blog , or using Cincopa , or judging a blog post by its cover. It’s about something I never thought I could do… and when I realized I could, well, of course I had to share it with you. You know by now that I don’t consider myself a “techie.&#.
SocialFish
APRIL 11, 2011
Maddie and I would like to take a minute to thank all of you who have been spending time making the Think Tank awesome. If you’ve missed our other announcements, the Think Tank is an online, peer-to-peer learning hub for social media practitioners in associations and nonprofits. We’ve already built several learning modules, including: 6 Steps to a Great Social Media Policy.
Direct Marketing Observations
APRIL 11, 2011
. . . . . . . . . . What does that mean exactly, to play it safe? Is that creating a Facebook page just to satisfy the critics and the bashers? Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Or is it a blog that has 3-4 posts over the span of 6 months?
Mindjumpers
APRIL 13, 2011
Tweet Desperados Tequila-Flavored Beer has earlier this month launched a new campaign called “ The Desperados Experience ”. Personally, I think it’s a great interactive video – and like previous YouTube takeover campaigns from for example Tipp-Ex and Sly Stallone , Desperados takes over the YouTube interface, smashing it up and making it their own.
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Webbiquity SMM
APRIL 11, 2011
Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.
Firebelly
APRIL 15, 2011
WordPress is one of the best website content management systems out there – and not just for blogs. What makes it work so well is the versatility it provides through plugins. Just browsing through the WordPress Extend database, you’ll find lots and lots of plugins out there that each change the functionality of your website in their own way.
Direct Marketing Observations
APRIL 12, 2011
Why do people buy your product? Why do you buy one product and not the other? Why do people hate you or your company? Why do people love your product? Why do people quit using your product? Why do people talk about your products and company ? Qualify the why and then you can begin to understand the motivation of intent.
Waxing UnLyrical
APRIL 14, 2011
Guest post by Sean Williams. [Ed: I've been out in beautiful Eugene, Ore., for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat.
Webbiquity SMM
APRIL 11, 2011
Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.
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