Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Looking back now, I can see how my approach has evolved and matured since then. What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts&# to agencies. Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Mindjumpers

NOVEMBER 30, 2010

Tweet Guest blog written by Steffen Hedebrandt , who is passionate about entreneurship, networking, personal and professionel development. He currently works as a COO at VintageandRare.com. A few weeks ago, I did a blog post on PriceWaterhouseCoopers who are intensifying their recruiting through the social network LinkedIn. Fast forward a few days and I saw yet another corporate player starting to unleash the potential of the network.

LinkedIn 268

LinkedIn Google Technorati Social Networking 268

Almost Savvy

NOVEMBER 30, 2010

Has it been a year already? It’s hard to believe that I’ll be heading to Paris in just a few days. I’m thrilled that I’ve once again been selected as an Official Blogger for LeWeb , Europe’s largest and most exciting tech event. It’s an honor to be included among such a diverse group of multinational bloggers. The event is a wonderful mix of tech presentations and discussions, start-ups, networking, socializing, learning and sharing.

Overview 226

Overview Blogger Eventful News 226

Social and Logical

DECEMBER 3, 2010

Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want.

Analysis 186

Analysis Social Media Course Examples 186

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Dave Fleet

DECEMBER 2, 2010

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t.

Blogger 371

Blogger Compete CPM CPC 371

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights.

Content 213

Content Social Bookmarking Press Release Research 213

SocialFish

DECEMBER 2, 2010

Do You Trust Your Members? My friend Grace Smith asked me to speak to the Board of Well for the Journey , about social media. The Well’s mission statement is a bit intimidating: In response to God’s grace and spirit, The Well offers spiritual nourishment for daily living. Though grounded in Christianity, the center reaches beyond denominations and traditions to provide opportunities for spiritual growth and formation, equipping individuals to serve God and others.

Communities 199

Communities Social Media Influencer Buy 199

Dave Fleet

NOVEMBER 30, 2010

Tweet All my life I aspired to own a particular car brand. Where I grew up, there weren’t many around (it wasn’t the most affluent area) and I’d always loved the way they looked. So, I set my sights on owning one. Now that I’m in a position where I’m considering which car to get, I no longer want that brand. Why? Not because the quality of the cars has changed – I still like them.

Issues 290

Issues Insurance Education Trends 290

Sherrilynne Starkie

NOVEMBER 27, 2010

Twitter 413

Twitter 413

Mindjumpers

DECEMBER 1, 2010

Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. You can follow Tehneyat on Twitter @tehneyat. Jumo , a new social networking platform for non-profit that we blogged about a few months ago, launched in its beta version yesterday. The purpose of Jumo is to connect people to organisations.

Social Networking 193

Social Networking MySpace Technorati Project 193

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Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers?

B2B 185

B2B Trends Marketing Technorati 185

Saying It Social

DECEMBER 3, 2010

Social Media Marketing ROI is like Santa Claus because… You have to believe in it and be patient or it won’t come. In order to get what you want you have to be good and play nice; sharing is good, too. If you’re a skeptic and expect instant gratification you’ll find yourself without.

ROI 177

ROI Social Media Marketing 177

Social and Logical

DECEMBER 3, 2010

“Psychology is the study of the mind, thought, feeling and behavior”-Wikipedia. My major in college was Psychobiology. For the purposes of this blog, I am not going to talk about biology. But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere.

Social Media 150

Social Media Wikipedia Research Statistics 150

Mindjumpers

DECEMBER 2, 2010

Tweet In august, we experienced a big turnpike for social network. In the US Facebook exceeded Google on the key figure – time spend on site. We spend a lot of time on these two sites for one reason, the same reason we are on the web in the first place: information. Now Linkedin has stepped up. They want a larger part of the time you spend on the web and has launched their own share button.

LinkedIn 188

LinkedIn News Sites Social Networking 188

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SocialFish

DECEMBER 3, 2010

Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse.

Postrank 168

Postrank Curation Foursquare Case Study 168

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are c

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Social and Logical

DECEMBER 3, 2010

Social Media & Common Sense. Some things in life happen through the right attitude or frame of mind. Remember when Jack Skelington used equations to analyze and figure out the Christmas spirit in Nightmare Before Christmas? Pretty silly isn’t it? Check out 9:30 in the video clip below. Likewise, analysis can only get you so far when it comes to social media.

Engagement 150

Engagement Fashion Analysis Data 150

Josh S Peters

DECEMBER 1, 2010

On Tuesday I added Brainwashed by Seth Godin to the “ All of Seth Godin’s Free ebooks in one place &# list that I have been keeping up on this site. That led me to start poking around and start looking to see if maybe there were some others I might have missed. Yes, yes I did. Insubordinate (146) is a free ebook related to Seth’s latest book Linchpin: Are You Indispensable?

eBook 134

eBook Review List Sites 134

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SocialFish

NOVEMBER 29, 2010

I am totally psyched to have made Kikolani.com’s list of Women in Blogging: 125 Fearless Female Bloggers. Thank you to Kristi Hines for including me among so many interesting women! I know a lot of “fearless female bloggers&# in our association industry too – smart women like Shannon Otto , Shelly Alcorn , Deirdre Reid , Maggie McGary , Kiki l’Italien , Peggy Hoffman , Elizabeth Engel , Leslie White , Stefanie Reeves , Ellen Behrens , Lynn Morton , Cynthia D’Amour

Blogger 167

Blogger Industry List Tips 167

Sherrilynne Starkie

DECEMBER 3, 2010

Report 290

Report Social Media 290

Social and Logical

DECEMBER 3, 2010

Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. This is different from just shoving out (whatever) messages to as many people as possible. Providing these ongoing and engaging experiences requires creativity. My last post was about social media being more of an inner game. Creativity is certainly a part of it.

Content 150

Content How To Journal Campaign 150

Josh S Peters

DECEMBER 1, 2010

On Tuesday I added Brainwashed by Seth Godin to the “ All of Seth Godin’s Free ebooks in one place &# list that I have been keeping up on this site. That led me to start poking around and start looking to see if maybe there were some others I might have missed. Yes, yes I did. Insubordinate (0) is a free ebook related to Seth’s latest book Linchpin: Are You Indispensable?

eBook 134

eBook Review List Sites 134

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Social Media

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! , Memberclicks’ blog, which provides resources and information specifically for small staff associations. I’m reprinting this here in case you didn’t see it, but also specifically because I’m keen to hear if you agree or disagree with my assertions about how small staff organizations have an advantage over larger ones when it comes to the social web.

Organization 150

Organization Communities Training Skills 150

Adam Sherk

DECEMBER 1, 2010

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I checked today and it is still at the top of the list for the week: Press releases tend to be the ugly stepsister when it comes to Google News visibility but here’s a sign that they do sometimes get traction from users.

Press Release 127

Press Release News Google System 127

Social and Logical

DECEMBER 3, 2010

You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Josh S Peters

NOVEMBER 30, 2010

As of this morning Brainwashed (318) by Seth Godin has been added to the “ All of Seth Godin’s Free ebooks in one place &# list that I have been keeping for over a year. This one was brought to my attention by a reader, so huge thanks to Josh R from Rocky Mountain Fly Fisher. If you haven’t already read it, Brainwashed is basically about things we’re conditioned to do from a young age, how they are hurting us, and how to fix them.

eBook 134

eBook List Marketing How To 134

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Social Media

Debbie Weil

DECEMBER 1, 2010

Forget shiny object syndrome. Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? Zappos CEO Tony Hsieh is well known for delivering (aka selling) customer happiness as opposed to shoes or other apparel. In other words, the reason you shop online at Zappos.com is because the customer service is so extraordinary and the process of ordering and returning is so simple that you feel, er, delight

Apparel 139

Apparel Delicious Startup Communities 139

Idaconcpts

NOVEMBER 29, 2010

If you have a blog you may assume that anyone who comes is a reader of your site. But that is a common misconception, and only some of those who come to your blog will be readers, and the rest will be visitors. You may wonder if there is really a difference, but there is and the distinction is an important one. It will give you the data you need to start planning posts based on your most important demographic.

Statistics 137

Statistics Technorati StumbleUpon Digg 137

Social and Logical

DECEMBER 3, 2010

One of my previous posts discussed the difference between tools and solutions. Again, there are the tools themselves. And there is the result of using these tools. I thought it would now be fun to illustrate this distinction. Understanding concepts is a completely different experience from seeing actual examples. Pencils. Pencils are cheap. They are readily available.

Tools 150

Tools Collaboration Consultant Skills 150

Josh S Peters

NOVEMBER 30, 2010

As of this morning Brainwashed (2) by Seth Godin has been added to the “ All of Seth Godin’s Free ebooks in one place &# list that I have been keeping for over a year. This one was brought to my attention by a reader, so huge thanks to Josh R from Rocky Mountain Fly Fisher. If you haven’t already read it, Brainwashed is basically about things we’re conditioned to do from a young age, how they are hurting us, and how to fix them.

eBook 130

eBook List Marketing How To 130

Sherrilynne Starkie

DECEMBER 1, 2010

Social Media 261

Social Media 261