Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid. Here are five ways to begin to shift your thinking from traditional communications to social communications.

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CPM Comparison Diagrams Sentiment 413

Socialized

NOVEMBER 26, 2010

Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Utilize other online avenues and Websites to obtain information on potential claimants. Monitor any online activity pertaining to specific.

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Social Media Insurance MySpace Tools 267

SocialFish

NOVEMBER 22, 2010

We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts. These are one-page flowcharts, which are easy to share with any staff who use social media, and they are meant to help front-line staff decide what is ok for them to respond to themselves, what might require escalation for someone else internally to respond to, and what might be better for someone in the community (a member) to respond to.

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Social Media Policies Case Study Communities 267

Justin Levy

NOVEMBER 20, 2010

When we talk about social media platforms there is a tendency to point to Twitter and Facebook as the platforms where we all agree that we spend a majority of our time online. When we need videos we go to YouTube. When we need photos we head over to Flickr. And when we need to update our professional resume, we head over to LinkedIn. But that’s exactly the issue.

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LinkedIn Tips Flickr Feed Reader 259

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Dave Fleet

NOVEMBER 26, 2010

Tweet I usually keep this blog to work-based content, but I’m making an exception today. My brother Simon lives with learning disabilities. Cornwall Council, which offers programs to help people in his situation find work, just produced this video about him. I have a tear in my eye right now. I couldn’t be more proud of my little bro’ Tags: personal.

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Video Content 388

Mindjumpers

NOVEMBER 22, 2010

Tweet. Through some time, we have been looking around for candidates to strengthen our creative team. The issue in finding the right creatives is actually finding out what skills you need to strengthen the team with – and it’s a creative team with sole focus on social media – so there is not a lot of knowledge “we did that – and that really worked well” around.

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Journal Technorati Skills Study 245

Justin Levy

NOVEMBER 22, 2010

As we have traveled across the country over the past couple years we have met so many people especially small (to medium) business owners that are jumping up and down looking for help in generating more leads, increasing sales, getting more foot traffic, more reviews and more conversations about their products or services. When we’ve had the chance to sit down and chat with these people we’ve asked them where they needed help.

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Small Business Social Media Marketing Newsletter 251

Waxing UnLyrical

NOVEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S. It is often characterized – sometimes caricatured – as the only time of year Americans make their annual visit “home.&# And, more often than not, eat too much, drink too much, fight too much, and vow never to do to it again… until they do it all over again t

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Hotels Class Postrank Energy 223

Mindjumpers

NOVEMBER 26, 2010

Tweet Christmas time is getting closer and the Swedish television is as usual colored by Christmas related advertising. One of Sweden’s most beloved Christmas products that are shown among them is the Aladdin box – a box of different chocolate pralines made by the chocolate company Marabou in 1939. People’s choice . Marabou’s concept for this year’s advertising is based on the established fact that you should be kind and generous in time of Christmas.

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Engagement Social Media Technorati Campaign 226

Atom Thought

NOVEMBER 22, 2010

I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!! But this also triggered a couple of questions in my mind: 1. Just because befriending is easy on online social networks- what value can having endless count of friends bring? 2. The law of diminishing returns will hit this spree one day-when the novelty factor eases out!

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Facebook Foursquare Social Networking LinkedIn 212

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Justin Levy

NOVEMBER 24, 2010

It is common to hear people, especially nowadays, complain that they have so much work to do that they’re pulling long night and weekend hours just to stay near the surface. Are these people working anywhere between 10-18+ hour days because they really have that much work? Maybe so. Or maybe it is because we’ve become accustomed to not being able to get actual work done while we’re at work.

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Feed Reader Survey Meeting Feed 242

Waxing UnLyrical

NOVEMBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

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Communities Postrank Organization Tourism 205

Mindjumpers

NOVEMBER 23, 2010

Tweet Until now, the integration between Myspace and Facebook has been limited. But last week, the two networks had a joint announcement about their future collaboration. Myspace has got a brand new design and now enables their users to Connect with Facebook to transfer likes and interests. Some of the new features. You will be able to sync your Myspace account with Twitter and Youtube besides Facebook, so that your updates will automatically sync.

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MySpace Badge Facebook Collaboration 216

Direct Marketing Observations

NOVEMBER 24, 2010

They’re coming. The lists are coming, the predictions, the opinions and the trends-all those juicy posts that populate the month of December, they’re coming. So I wanted to get this out there while it could still mean something. What’s right in social media? Or better yet what went right? For me it was a mashup. It started with an eye catching commercial developed by Wieden + Kennedy and ended with videos that have been viewed more than 40 million times and total brand views on

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Social Media Mashup Yahoo Mobile 201

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Jason Yormark

NOVEMBER 26, 2010

Tweet There are plenty of times when I come up with ideas that never come to be. They usually stem from an un-met need or frustration. I’m glad to say that this time I actually took the time to try and fill a need rather then complain about it. Thus, SocialJobber.com was born. SocialJobber.com is my attempt at creating a job board/blog that exclusively caters to the social media world.

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Technorati StumbleUpon Digg Google Reader 195

Webbiquity SMM

NOVEMBER 23, 2010

With the annual celebration of Thanksgiving upon us here in the U.S., many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers.

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Social Media Committee Press Release Posterous 192

Mindjumpers

NOVEMBER 24, 2010

Tweet Blog post written by Georgina Coates who is Senior Digital Strategist at UK based, integrated communications agency Kindred. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Working in both PR and digital comms I have been involved with a number of blogger relations campaigns throughout the years.

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Blogger Eventful Transportation Tips 212

SocialFish

NOVEMBER 23, 2010

“One last observation: Damon Centola has undertaken research that shows that behavioral changes are transmitted more quickly in denser networks. A company or a community where the members in general have more connections to others will be more likely to adopt new behaviors than in more loosely connected networks. So, if you are — for example — management in a company confronted with the need to change business practices to adapt to a changing marketplace, you would want to take steps to

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Education Research Groups Groups 187

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Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough.

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Class Blogger Issues Review 184

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. We all marveled at the simplicity of their interface and as a starting point for our queries, it simplified and created a less cluttered entry into a sometimes messy and confusing search result.

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Mobile MySpace SMS Yahoo 177

Justin Levy

NOVEMBER 26, 2010

If you’ve stopped by the blog recently instead of only catching up via a feed reader such as Google Reader then you noticed about a month ago I switched over to the Genesis theme framework (affiliate link) and chose to use the Prose child theme. Since then I couldn’t be happier and Genesis has become the premium WordPress theme that I recommend to anyone that’s consider switching things up on their website or launching a new project.

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Feed Reader Discount Google Reader Price 176

SocialFish

NOVEMBER 24, 2010

I am going to go out on a limb and suggest that it is possible that you might have heard about a new book out called Open Community … Okay if you’re reading this blog (and probably most of the other blogs you read), you’ve obviously heard about it quite a bit, but I wanted to zero in on the second chapter of the book, since it is all about the topic I write about here: the social organization.

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Organization Communities Process Collaboration 172

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Waxing UnLyrical

NOVEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Being Thankful For What Is Not November 26th, 2010 Tweet If you are in the U.S., you are on Day 2 of the Thanksgiving holiday (and hopefully you have the day off). You’ve eaten a lot, maybe planning to hit the sales today (even better, you’re doing that online), and perhaps done your bit to give back by volunteering somewhere… all the while, giv

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Class Proposal Postrank Tourism 173

Direct Marketing Observations

NOVEMBER 20, 2010

This post really doesn’t have much to do with social media but it could, easily. You see, I’ve been in Detroit for the last 2 weeks and I want to let you know as well as the people of Detroit, that I’m pulling for them. As we all know the city has been hurtin and it shows- it’s been taking some pretty heavy hits from the auto industry over the past few years though the recent GM IPO is certainly a shot in the arm.

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Industry Social Media 162

Justin Levy

NOVEMBER 21, 2010

Anyone that knows me knows that I’m a huge foodie. I guess that’s what you would expect out of a restauranteur, huh? Because of this, the holiday season is my favorite time of the year. It’s a chance to have traditional dishes while an opportunity to experiment with new recipes. Whenever I’m itching for a new recipe, I have a quick list of resources that I turn to.

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Resources Delicious Feed Reader iPad 176

SocialFish

NOVEMBER 22, 2010

We’re amazed at the fantastic reception we’re getting every day for Open Community. This particular review is so great, I’m reposting it here so you can see first hand what people are getting out of the book. Thank you SO MUCH to Brian Riggs and his FAB communications team at Association Headquarters!! Read their full review here. Don’t have the book yet?

Communities 162

Communities Review Buy Team 162

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Sherrilynne Starkie

NOVEMBER 22, 2010

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Ari Herzog

NOVEMBER 21, 2010

Who could predict the rationale for deleting my Foursquare account would cause the largest spike in this blog’s history of daily readership? Here’s an analytical chart of readers like you visiting AriWriter over the past year: The farther back I go, the more prominent is the spike in the far right. Note that my visits are excluded in these analytics.

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Foursquare Metrics StumbleUpon Analytics 160

Kikolani

NOVEMBER 25, 2010

Although Thanksgiving is not an international holiday, I think it is one during which everyone can celebrate the spirit of thankfulness in three easy ways that is applicable to your personal and blogging lives. What Are You Thankful For. The first way is by asking yourself what you are thankful for. This is a great question to contemplate the answer to because it will help you see what progress you have made this year.

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Applications Questions Industry Communities 161

SocialFish

NOVEMBER 26, 2010

I really like this slide deck by Beth Kanter, that she used to present to a group of nonprofit execs at the BoardSource conference. Read the full description of her talk here. A lot of the work Lindy and I do is about “social media governance&# – specifically, helping organizations set up the internal processes and structures necessary to do social media management work strategically.

Social Media 160

Social Media Social Media Management Conference Issues 160

Sherrilynne Starkie

NOVEMBER 23, 2010

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