Jon Loomer

APRIL 7, 2025

Meta has officially started rolling out the long-anticipated integration between GA4 and Meta Events Manager. While its not entirely clear what benefit the integration provides, this post walks through how to set it up and what we know (and dont know) about what this might actually do. If you have access, you’re likely to get a notification that looks like this… The good news is that the integration isn’t particularly difficult, though the process can take a while depending on

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Eventful Analytics Advertising Conversation 178

Bill Hartzer

APRIL 10, 2025

Its been a long wait, but the payments from the Facebook Internet Tracking Settlement are finally being distributednearly three years after claims were first submitted. If you were part of this class action lawsuit and selected PayPal as your payment method, you may have already received your funds today, April 10, 2025. A Quick Recap: What Was the Facebook Internet Tracking Lawsuit About?

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Class Facebook Privacy Comparison 155

Social Media Strategies Summit

APRIL 9, 2025

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now AI? Personalization? Something else? To help answer that question (and lots more), we gathered a panel of social media marketing experts, hosted by Nick Verlaney Director of Social Media at Merkle US and featuring insights from Andrea Howard , Director of Social Media and Influencer Marketing at Kendra Scott Jon

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Social Media Lurker Marketing Team 130

Buffer Social

APRIL 7, 2025

Think you know which social platform has the most engagement? The data might surprise you. Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns.

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Platform LinkedIn Engagement Patterns 125

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Jon Loomer

APRIL 10, 2025

Theres an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate… What is Value Optimization? When using the Sales or Leads objectives with the website conversion location, you have the option to use the “ Maximize Value of Conversions ” performance goal. Instead of focusing on the number of conversions, the algorithm will be more concerned about generating a high Return on Ad Spend (ROAS).

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Conversation Course Eventful Advertising 117

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

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Trends Engagement Content Influencer 99

Buffer Social

APRIL 10, 2025

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it's no wonder that so many of us are keen to have that blue check on Instagram.

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Badge Instagram How To Applications 107

Ignite Social Media

APRIL 9, 2025

Creating a social media report that is just an export from a tool or screenshots from the native platform is a disservice to your client, your team, and yourself. If you dont know where to start when building a social media report, we have a few tips to help take your reporting efforts from a waste of server space to invaluable. Have A Measurement Plan A report without a measurement plan is just numbers and charts without meaning.

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Report Social Media How To FeedBurner 78

Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Live activations are becoming cultural moments that take up considerable social chatter.

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Activities Influencer Eventful Brands 105

Social Media Today

APRIL 7, 2025

A new way to drive engagement on IG?

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Engagement Instagram 213

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Buffer Social

APRIL 10, 2025

If you're a regular reader of our content, you know we spend a lot of time thinking about and researching the optimal posting times for every social platform. We've analyzed millions of posts to pinpoint the days and times that lead to the highest engagement rates on each platform. I'm excited to share that we've now incorporated our data and research directly into Buffer, so you can always post at the best time to post.

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Posterous LinkedIn Research Social Media 101

Jon Loomer

APRIL 8, 2025

There’s a new feature that allows you to send leads from instant forms directly to your or a team member’s email inbox. Here’s how it works… Where to Find It When creating lead ads , you may see a section under your list of instant forms for “Lead Delivery” to “automatically deliver leads from your ads. There are two options: Email CRM The option to deliver leads using a CRM integration isnt new.

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Team Types Features List 81

Sprout Social

APRIL 8, 2025

A picture is worth a thousand wordsbut on Pinterest, a video could be worth far more. As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Thanks to their vibrant storytelling powers and rich visuals, Pinterest videos dont just catch the eyethey get people to buy.

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Video Template Templates Mobile 100

Social Media Today

APRIL 10, 2025

An easier way to create more engaging video content in the app.

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Template Templates Video LinkedIn 202

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

APRIL 6, 2025

These days, companies offeringknowledge and expertise as their primaryproduct, such as law, management, financial services,and research and development companies, must establish their authority in acrowded marketplace. Clients andprospects no longer rely solely oncorporate communications oradvertisements to make decisions.Instead, they trust and value the insightsshared by experts who are part of thesecompanies.

UGC 62

UGC Reddit Guidelines Training 62

Keyhole.co

APRIL 9, 2025

Artificial intelligence continues to revolutionize how businesses operate, and for social media managers and marketing professionals, its an absolute game-changer. From automating boring tasks to providing deep insights into trends and audience behavior, AI tools refine strategies, boost efficiency, and drive results like never before. With so many platforms entering the scene, where should you focus your attention?

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Tools Avatar Marketing Sentiment 52

Sprout Social

APRIL 10, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the impact on patients and the industry, too. This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries.

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Organization Report Social Media Pharmaceuticals 70

Social Media Today

APRIL 10, 2025

The webinar will provide pointers on how to make the most of your Reels efforts.

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Upcoming Tips How To 200

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Oktopost

APRIL 8, 2025

B2B marketers know that social media plays a pivotal role in the buyer journey, but proving its impact is another story. While engagement, reach, and impressions matter, leadership wants to see how those B2B social metrics translate into real business results: leads, pipeline, and revenue. Thats why we brought in the experts to break it down. We hosted a powerful webinar with Matt Churchill , Social Media & Content Manager at AVEVA , and Madeleine Dudas , Associate Marketing Coordinator at P

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B2B Analytics Metrics ROI 71

Keyhole.co

APRIL 9, 2025

Pew Research Center reports that Facebook is one of the most popular social media platforms in the United States, with half of American adults also active on Instagram. But, how many of them are using their social media to talk about money and ask for financial advice? Are you listening to them? More importantly, are you listening to them in a way that can drive business growth and boost engagement?

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Products Banking Sentiment Trends 52

Sprout Social

APRIL 9, 2025

Millions of social posts flood the internet every day. So how do you cut through the noise and find the social audience insights that matter to your brand? With the right social listening tool , thats how. A simple Google Alert wont cut it anymore. To stay ahead, you need a strategic, industry-specific approach. Social listening uncovers the sentiments, preferences and pain points shaping your audiences point of viewhelping you make smarter decisions, not just in marketing, but across your entir

Industry 72

Industry How To Travel Sentiment 72

Social Media Today

APRIL 9, 2025

Some pointers from LinkedIn on how to create standout vide content.

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LinkedIn Engagement Video Tips 201

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Oktopost

APRIL 7, 2025

Merging two powerful tools One sunny day, your brands social media team notices a new trend emerging around a topic that directly relates to your product. They can see how the various people are reacting to this shift. Imagine this team collaborating with content, brand, and marketing leaders, who analyze long-term trends and long-form content through marketing intelligence.

Sentiment 62

Sentiment Marketing B2B Social Media Management 62

Audiense

APRIL 9, 2025

Recently, a friend sent me the below image - based on a photo of the two of us, with our two babies born a few months apart. In addition to being a very sweet memory, what struck me most was the artistic side of it. Having studied a bit of art during my cultural communication studies, I immediately recognized the graphic style of Studio Ghibli.

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Study Analysis 114

Sprout Social

APRIL 9, 2025

Sprout Social leverages AI to assist brands in finding their optimal posting times on social media. Discover several resources to help you.

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Resources Social Media Brands Marketing 102

Social Media Today

APRIL 8, 2025

Some interesting insights from IG chief Adam Mosseri.

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Questions Instagram How To 201

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Oktopost

APRIL 7, 2025

Merging two powerful tools One sunny day, your brands social media team notices a new trend emerging around a topic that directly relates to your product. They can see how the various people are reacting to this shift. Imagine this team collaborating with content, brand, and marketing leaders, who analyze long-term trends and long-form content through marketing intelligence.

Sentiment 62

Sentiment Marketing B2B Social Media Management 62

WebInKnow

APRIL 7, 2025

New graduates should learn about AI and how it relates to the work you are interested in build a personal website to showcase who you are.

Brands 57

Brands 57

Sprout Social

APRIL 11, 2025

These resources explore ways brand in highly regulated industries can thrive on social while following compliance best practices.

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Industry Resources Social Media Brands 66

Social Media Today

APRIL 6, 2025

LinkedIn has seen a big rise in video engagement of late.

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LinkedIn Engagement Video Trends 204

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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