Sat.Apr 06, 2013 - Fri.Apr 12, 2013

Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

Canadian comedic actor Jim Carrey has taken aim at America’s gun laws and the late Charleton Heston , former National Rifle Association (NRA) president with a satirical Internet video, “ Cold Dead Hands’. Done in the style of classic country western variety show “Hee Haw!”,

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On The Death Of Google Reader

Waxing UnLyrical

Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day.

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The Most Important Component Of Social Media Program Success: Executive Buy-In


Regardless of the size of your company, the most important component of your social media program is executive buy-in. It doesn’t matter if you work for a Fortune 100 company or a small business.

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Enter to Win 1 of 3 Lifetime Memberships to ElegantThemes


Are you in the market for new WordPress themes ? If so, then you will want to enter to win one of three lifetime memberships to ElegantThemes. What is Included? You will receive lifetime access to all of ElegantThemes designs, plugins, updates, support, and photoshop files.

How to Get More Google+ Reviews for Your Business


Every time you look at a search results page on Google, there is a good chance that you may see something new. It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen.

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20 Tools to Grow Your Business, Efficiency and Productivity

Waxing UnLyrical

A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you. Image: gothick_matt via Flickr, CC 2.0.

How Millennial Are You?


From the left: Duncan (Millennial Score: 88), Charlotte (98), Stephanie (77), Chad (87), Kelly (87), and Jacquelyn (90). There is a fun quiz offered by Pew Internet that gauges how millennial you are. I am a member of the millennial generation and got a pretty solid score of a 98!

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More Trending

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site?

Things I Learned From Erin Feldman

Waxing UnLyrical

Regular readers of Waxing Unlyrical probably are familiar with Erin Feldman, the talented eclectic responsible for WUL’s Sarah and Sheldon illustrations. That’s how I was acquainted with her. Image: crimfants via Flickr, CC 2.0.

Firebelly News: NFPT Best Workout Face Photo Contest


The National Federation of Professional Trainers (NFPT), a Lafayette, Indiana-based, organization that has been certifying fitness trainers since 1988, is celebrating its 25th Anniversary this year! We’ve recently helped them launch its Best Workout Face Photo Contest on Facebook to celebrate.

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Techipedia: Tamar Weinberg

Originally posted on Real Time Email. Stop your online marketing right now. Tell me the truth: have you signed up to SEO, PPC, or social media services in the last few years, paid a couple of grand per month for visibility, and found that you were seeing slow uptake but no ROI?

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer.

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That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. Leaving on a jet plane. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville.

The Rise of “Open Business”

Convince & Convert

Image via A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes.

The Computer Fraud and Abuse Act

Janet Fouts

Oh boy, here’s a hot button topic for you. The Computer Fraud and Abuse Act (CFAA) was created with good intentions.

Fetching Friday – Resources Mashup & World’s Cutest Frog


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

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#measurePR, Die Hard and Squirrels

Waxing UnLyrical

“You know you’ve been in a good Twitter chat when ‘Die Hard’ and squirrels are mentioned within seconds of each other.”

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What Is An API (Application Programing Interface)?

Josh S Peters

To read the full article visit Social Media Launchpad -> What Is An API (Application Programing Interface)? Social Media Launchpad

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Is Facebook Home the Beginning or the End?

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week.

Tryst with Categorization in a Classifieds Platform

Atom Thought

When I started tradusads a C2C classifieds platform at ibibo, one of the many thoughts that engulfed the product strategy was – Why do all classifieds platform have a directory based approach or a newspaper style to categories? For e.g. why do we have matrimony as a category in India?

Taking a Peek at Twitter Analytics

Social Media Marketing

I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics. The request was to share the analysis with you, my readers.

Look outside your industry for inspiration

Josh S Peters

To read the full article visit Social Media Launchpad: Looking outside your industry for inspiration. Social Media Launchpad

Smirnoff: Every Pairing Is Perfect

Convince & Convert

Facebook estimates that 2.7 million people changed their profile photos to a red and white equal sign in support of gay marriage.

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How to Make a Great Contest on Facebook


Engagement is key when you want to run a successful Facebook page. Updates with questions, eye-catching photos, and share worthy stories that go viral are all important elements to make your fans more devoted to your Facebook page and brand.

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5 Best Practices for Outsourcing Quality Content

Writtent Blog

Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. In an age where many of the industry thought leaders have risen to prominence through their blogs, no one wants to admit they’ve utilized a ghostwriter.

Josh S Peters - Untitled Article

Josh S Peters

To read the full post please visit Social Media Launchpad: Look Past The Hype For Truth, Value, And Reliable Information. Social Media

Which Company is Most Useful to You?

Convince & Convert

Image from Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything.

The Ins And Outs Of Online Credit Card Processing

Small Business Mavericks

If you run a business online, or take credit card payments through your website, then you’ll have to consider information security. It’s the most important concern for online businesses that take payments through their website or another online interface. Why is it so important? Because consumers are concerned about identity theft and credit card fraud. As they should be. This is a real threat to anyone with a credit card.

17 Ways to Repurpose Content and Triple Its Lifespan

Writtent Blog

Can a company ever have too much branded content ? The statistics seem to indicate that the answer is no way. In spite of the fact that corporate spend on content marketing will exceed $118.4

Building A Content Calendar In 4 Quick Steps

Josh S Peters

To read the full article visit SML: HOW TO Build A Content Calendar In 4 Quick Steps. Social Media

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Making Presentation Slide Titles Work Harder


Slide titles are often the most overlooked aspect of Powerpoint presentation design, and an area where a little bit of thought can go a long way to improving any presentation. How many times have you seen a slide with a title like "Our Strategy" and thought, "How awesome!"? Slide titles are headlines.

Is Guest Blogging Right For Your Business?

Small Business Mavericks

There are two ways to get involved in the guest blogging craze. You can be a guest blogger on someone else’s blog or you can accept guest bloggers for your blog. Let’s talk about some of the pros and cons of that last option.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!

Writtent Blog

It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas. Moreover, content management should take less time because as a marketer you might have a multitude of other things to worry about.

Consumers seem to like articles over ads

Josh S Peters

Read the full article here: 70% of consumers state they would rather learn about a company through articles than advertisements. Online Marketing Stats Content Marketing Online Marketing Stats

7 Creative ways to thank someone for sharing your Tweet

Absolute PA

When someone shares your tweet with others it’s a wonderful thing and not to be taken for granted. By sharing, they are helping you spread your message, exposing you to a completely new bunch of people (and probably brightening your day).

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Can The Hub-And-Spoke Content Plan Succeed?

Small Business Mavericks

Content marketing is more than just creating content and spraying on the wall of the Internet in hopes that something will stick. You have to have a plan. But which plan is the best plan? The best content marketing plan is the plan that works for you, but one plan to consider is what I call the “Hub and Spoke” content model. With this plan, what you do is establish your home base – your hub. That should be your website with a blog.

17 Ways to Recycle Content and Triple Its Lifespan

Writtent Blog

Can a company ever have too much branded content ? The statistics seem to indicate that the answer is no way. In spite of the fact that corporate spend on content marketing will exceed $118.4