Sat.Feb 11, 2012 - Fri.Feb 17, 2012

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information.

Video 151

Google+ Page Tips for Nonprofits

SocialFish

I admit I was a bit skeptical when I got an email from a Google rep offering to help set up a Google+ page for ASHA. I mean, god knows I’ve never heard of Facebook offering to help organizations with anything, much less brand pages. Also, I am still kind of lukewarm on Google+ overall.

Tips 135

Trending Sources

The Social Media Lifecycle [Infographic]

Pamorama

The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

My Blog Monetization Experiment

Jason Yormark

That’s an ad over there on the right. Have I succumbed to the temptation of ads on my blog?!?! Well, at least for a bit the way I see it. Consider it a test of sorts, an experiment of which the results I intend to share transparently. Let’s be honest, monetizing blogs is no new secret. In fact most blogs do this very thing through display ads, affiliate links, or sponsored posts. If handled well, there’s nothing wrong with it don’t you think?

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Why Can’t We Define Public Relations?

SocialFish

[LONG POST ALERT!].

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

League Of Awesomeness, Volume 1

Jason Yormark

For awhile I’ve been wanting to leverage the blog I’ve built up to recognize folks I come across that for whatever are reason, are awesome in who they are or what they do. It’s hard enough to find great talent, service, or resources in a day and age where we are overwhelmed with information. Good people are hard to come by, and I feel compelled to share the ones I come across here and there if for no other reason to promote them as they certainly deserve it.

Social Media Manager: How People See Me & What They Think I Do

Firebelly

The How People See Me/What People Think I Do meme is the new Sh*t People Say on Facebook. In the fun spirit of this new meme I’ve crafted one of my own.

Meme 70

Why this PRSA situation is important.

SocialFish

Here is a comment by Ashlyn Brewer to PRSA’s Spin Sucks post which responded to public criticism of the PRSA’s final choices for the new definition of PR: “When I graduated from college in 2010, I was excited to work in “public relations.”

Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness.

A World Gone Social

Learn how companies must adapt to survive.

Your business needs to be on Google+

Freelance Social Media

It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network.

When is the social curation bubble going to burst? — Tech News and Analysis

gigaom.com

Tech News and Analysis. Events. GigaOM.tv. Research. Apple. Broadband. Cleantech. Cloud. Collaboration. Mobile. Video. gigabarb : How big data can tackle commercial building energy [link]. Pulse. Follow us on Twitter. -->. When is the social curation bubble going to burst? By Bobbie Johnson.

Paull Young of charity:water on making nonprofit waves in a digital ocean

SocialFish

A quick recap of today’s #SmartCMO chat (2/17/12) with Paull Young of Charity:Water. Lots of great digital marketing lessons from one of the smartest and most social nonprofits. Association Case Studies Featured From the Trenches inboxzero nptech smartcmo

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Your business needs to be on Google+

Freelance Social Media

It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network.

4 Ways To Protect Your Online Content From Thieves

Absolute PA

Not that long ago, I came across a website that had copied one of my blog posts without my permission. It’s not the first time.

Social Media, Journalism and “The News Will Find Me”

SocialFish

The awesome Debra Askanase of Community Organizer 2.0 just posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association ‘s Winter Conference.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass. But how does one do that? How does one build a community that will give money to a project?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

#HAPPO Chat Alert: Tips for Starting Your New Job on the Right Foot

Waxing UnLyrical

So you got the job … now what? This is something we all have to deal with, or have dealt with, at some point. It’s exciting to start a new job, but you want to make sure you start off right, don’t you? After all, so often how you start is a precursor for how your career will go.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable!

Farnoosh Brock Talks About a Smart Exit Strategy Out of the Wrong Job

Kikolani

This is an interview with Farnoosh Brock of Prolific Living. She is returning again to Kikolani to talk to us about creating a smart exit strategy (aff link) out of the wrong job and why it pays to find work that you can love.

Planning Your Content Marketing: Bricks vs. Feathers

Convince & Convert

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Media and Mining vs Social Media and GetUp

Laurel Papworth

Lord Monckton told Mining executives to buy up big in Mining and use the Super Rich to exert control over media messages. Gina Rhinehart (mining family) has started buying up shares in Fairfax.

3 Social Media Apps Every Marketer Should Use

Koka Sexton

If you are responsible for monitoring and engaging with your Twitter community, here are a few applications that you should be using. These applications and some elbow grease from you and your team will provide results like what I posted earlier on how social media engagement drives new followers.

Team 43

4 Critical Mistakes that Cost me 1000?s of Subscribers, Fans and Followers

Kikolani

This is a guest post by Srinivas Rao of BlogcastFM. In the first year of running my blog I wrote close to 100 guest posts. I was consistent and committed to growing my blog by writing 2 guests posts a week on blogs ranging in size from 1,000 to 50,000 subscribers. After 3 quarters of aggressive guest posting I was still struggling to break the thousand subscriber mark. A few months back I interviewed Jon Morrow.

Cost 47

Facebook Page Management Tip #6: Offer A Diversity Of Moods

Firebelly

In Facebook Page Management Tip #3: Asking Probing Questions , I discussed that people are on Facebook to engage with friends and family, not brands. But, you can inadvertently spark conversation with your fans if you relate to them.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.