Sat.Feb 04, 2012 - Fri.Feb 10, 2012

The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors.

Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest.

Trending Sources

Social Media Doesn’t Make Sales – People Do

Janet Fouts

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media.

How Some Big Brands Manage Social Media

SocialFish

I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. Here’s Jeremiah Owyang’s post with more details.

Vimeo 111

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

First official Google deck for nonprofits on how to use G+

SocialFish

Alex Abelin: Google + for Nonprofits. View more presentations from Social Media for Nonprofits. Learn more here – [link]. Implementation

The Super Bowl & Social Media: 5 Must-Reads

Firebelly

It’s been an exciting week for sports (and social media) enthusiasts here in Indianapolis! Below are 5 must-reads on Super Bowl XLVI and social media that we wouldn’t want you to miss. Who Won the Social Media #SuperBowl? Infographic).

Social Media in Higher Education

Pamorama

There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

8 use cases for social media and associations

SocialFish

In case you missed them, or want them all in one handy link, here is a nice roundup for you of our Social CRM Use Case series , which was originally created for the Avectra blog. ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment.

How Bloggers Can Create and Use White Papers

Kikolani

This is a guest post by Mitt Ray. A white paper is a cross between a magazine article and a corporate brochure.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced?

#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

I doubt you could have missed it by now, but just in case; Tuesday evening the story broke that the Susan G Komen fund pulled support from Planned Parenthood across the US. Rumors abound as to why they did it.Some say it was politically motivated.

A World Gone Social

Learn how companies must adapt to survive.

Australian Journalists and Social Media Influence

Laurel Papworth

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media.

Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

Of all the people you follow on Twitter what percentage have interests or values different than your own?

Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people).

Is Jeremy Epstein The Yoda Of Community Marketing?

Firebelly

What Henry Ford, Espresso, And Community Have In Common. A little over two years ago, I spoke on a panel with Jason Falls and Jeremy Epstein at GrowSmartBiz Conference in Washington D.C. Thanks to Shashi Bellamkonda for making that happen).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Path's Privacy Problems Aren't Path's - They're Apple's

Stay N' Alive

The world is up in arms about how the mobile application Path, which I covered here as one of the next social networks to watch, has been sending users' phone directory data back to the service.

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

“Want to succeed in social media? Be authentic.” ” Are you tired of hearing this? Truth be told, I am, a little.

Interview with Social Media Manager: Hristina Hristova from Acronis

Social Media Citizens

Hristina Hristova is currently working for Acronis as a global social media manager for consumer products. Hristina’s background is in social media and publishing – Hristina was a founding member of Groupon UK , and worked for the social buying giant as a social media strategist.

Social Media Co-Opts the Super Bowl

Pamorama

With more than 100 million tuning in to watch each year, the Super Bowl has long been a mecca for advertisers. Brands have historically unveiled some of the best commercial spots of the year during the game, which they’ve kept under wraps for months.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Xydo Pivots to a New, Targeted B2B Content Model for Your Business Newsletter

Stay N' Alive

If you're reading this, there's a good chance you clicked on a link from my newsletter to get it. If you didn't, go over to the right column of my blog and subscribe now! (or

Got Video? Enter the DoGooder Nonprofit Video Contest!

SocialFish

Are you a nonprofit? . Did your organization create impactful videos in 2011? . Do you want your organization to be recognized for making great videos and win incredible prizes? . Do you remember how awesome the videos were last year? Perfect.

Video 48

Heineken Helps You Serenade Your Valentine on Facebook

Firebelly

Heineken is using Facebook in a fun way this Valentine season with their new app – Serenade. How it works. Pick a Facebook friend that you want to ask out. Using the app, you can ask that person out on a date in just four clicks.

Video 46

The Death Of The Unconference

Twist Image

Does anyone remember the unconference? There was hope for collaboration and self-organizing groups, but it seems to have gone the way of the corporate spin machine. I was a massive proponent of the unconference movement (I still am!), but that word has been used so poorly by so many groups that it seems to have all but disappeared. In short: calling your conference an "unconference" just to sound young, hip and with it, actually makes you sound old, out-of-touch and stupid.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Enough with the social media donuts already

Socialized

It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. I could spend hours, but I won't, tracing its origin, which seems to be

Meme 40

Data on the Digital Divide

SocialFish

Came across this infographic via a Mashable post. I think it should have had more info about mobile web access, but interesting nonetheless. See more source data in the Digital Divide section of the Pew Internet Research site. Useful Data

Data 40

Where Are the Jobs and What Can You Make In Social Media?

Direct Marketing Observations

As I’ve said many times, I love a good infograph, thus, let’s introduce the Onward Search Social Media Jobs Salary Guide. Some interesting things to note here. One, there are a lot of good paying jobs out there in the social media space. Two, I’m surprised that some of the positions and locations are not paying more. Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions.

How To Get Started As A Business Leader

Twist Image

Your life and your success is not obvious. It's not a given. It's not a direct path. I often say that the best careers in marketing (specifically the ones that have a digital/new media slant) are very squiggly. They involve everything from stumbling through university and very crappy jobs to bad choices and decisions that were driven by financial debt instead of personal opportunity. Every year, I do my best to attend the TED conference.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.