Jon Loomer

APRIL 21, 2025

Metas development team working on Lead Ads and Instant Forms has been busy over the past few months. I’ve documented 11 updates and new features for the Lead Ads product alone. If youre currently using Lead Ads, see how many of these features you have. If you gave up on them before, you may not even recognize the product now. I reviewed multiple ad accounts to identify which features are widely available and which are more limited.

Cost 171

Cost Features SMS Templates 171

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

Communities 110

Communities Brands Reddit Travel 110

Buffer Social

APRIL 23, 2025

I create video content for Instagram Reels, TikTok, YouTube, and LinkedIn, so I’m always looking for new tools to make the process smoother — and I may just have found my new favorite. Instagram has just launched their brand-new video editing app, Edits by Instagram , and it’s already way surpassed my expectations. If you’ve ever tried to edit a reel with Instagram’s native video editing tools, you’ll know why I was a bit skeptical.

Instagram 100

Instagram Video Tips Film 100

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. They offer insights into who your audience is (like age, gender, and location), how they engage with your content, and what types of posts perform best so you can stop guessing and start creating content that resonates. Track the right metrics for your specific goals. Whether you’re aiming to grow followers, boost visibility, or deepen engagement, Threads provides focused metrics like engagement rate, top posts, and amplif

Analytics 99

Analytics HootSuite Metrics Templates 99

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Jon Loomer

APRIL 22, 2025

I now have Incremental Attribution. You may have it, too. Meta is starting to roll this out more broadly now, and Im seeing it in one account. This helps answer a lot of questions Ive had about how this works. Eligibility First, three campaign objectives are eligible: Sales Leads Engagement Its any case where you can select the website conversion location and use the Maximize Conversions performance goal.

Education 92

Education Conversation Campaign Report 92

Social Media Today

APRIL 24, 2025

A look at how AI usage is changing as we become more attuned to the latest tools.

Tools 210

Tools 210

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account.

Facebook 94

Facebook HootSuite Marketing Groups 94

Jon Loomer

APRIL 24, 2025

Its finally happening: Ads on Threads. After months of speculation , we need to speculate no more. In an April 23rd announcement , Meta made it official. Lets unpack this short message. Meta’s Main Points …we are expanding ads in Threads to all eligible advertisers globally… Meta began a test among a small group of advertisers and users in January.

Feedly 94

Feedly Feed Advertising Cost 94

Social Media Today

APRIL 24, 2025

Some new measures to combat spammy tactics on FB.

Comments 205

Comments Facebook 205

Sprout Social

APRIL 24, 2025

Were back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. This time, were breaking down what brands get wrong about influencer sourcing. Weve all seen those overly-scripted, cringe-worthy sponsored videos. The ones where the influencer completely changes their tone and content style to talk about a product they would never use.

Influencer 78

Influencer Brands Collaboration Survey 78

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Oktopost

APRIL 24, 2025

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in todays complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool. Listen to the podcast Subscribe now on Spotify , Apple Podcasts or YouTube Watch the live recording Episode summary In this episode, Rebecca gets radically transparent about what it trul

B2B 83

B2B Telecommunications Marketing Reputation 83

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but theres multigenerational appeal. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind.

LinkedIn 72

LinkedIn HootSuite Groups Groups 72

Social Media Today

APRIL 22, 2025

Instagram’s new video editing app is here.

Instagram 196

Instagram Video 196

Buffer Social

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. You know what helps to remember, though? All of those folks started out exactly where you are now.  Video is a great format to explore: it helps your audience connect with you more deeply and puts a face to the (brand) name.

Examples 74

Examples Video Strategy Tips 74

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

APRIL 21, 2025

In this episode, BioCatchs Gustavo Mazzocchi shares how a World Cup-themed advocacy competition turned reluctant employees into social media champions with gamified tactics and nonstop energy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “Build something youd look at and say, Yeah, this is awesome.

Social Media 77

Social Media Social Media Management Patterns Banking 77

Awario

APRIL 22, 2025

Want your brand to show up in ChatGPT or Perplexity answers? Discover 5 smart ways to boost brand mentionsand why unlinked mentions may now matter more than backlinks for AI visibility.

Brands 116

Brands Strategy 116

Social Media Today

APRIL 24, 2025

A new consideration for your Advantage+ ads.

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190

Buffer Social

APRIL 23, 2025

With the ever-changing nature of The Algorithm™, hashtags have remained one of the most reliable ways to boost your content’s visibility. Whether you're creating Instagram Reels, posting to TikTok, or scheduling content across multiple social media platforms, the right hashtags can help you reach the right audience — fast. Your TikTok or Instagram hashtags might be what gets your content discovered, shared, or saved — especially when they’re relevant, time

Hashtag 68

Hashtag Instagram URL Social Media 68

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Audiense

APRIL 23, 2025

Buy now pay later is a payment option that essentially offers customers a short term loan, and splits a purchase into smaller, interest-free payments.

Buy 94

Buy Company Analysis Strategy 94

WebInKnow

APRIL 21, 2025

Colonials fought 250 years ago against unfair taxes. Today, many Americans are doing the same, fighting tariffs, which are a form of taxation.

52

52

Social Media Today

APRIL 20, 2025

Digitally-created characters are driving big engagement on YouTube.

YouTube 194

YouTube Publishing Influencer Engagement 194

Ignite Social Media

APRIL 23, 2025

Hashtags have been a cornerstone of social media marketing for over a decade, but in 2025, their role is rapidly evolving. With major platforms like Instagram, LinkedIn, and X (formerly Twitter) shifting away from traditional hashtag strategies, many marketers are left wondering – are hashtags still worth using? The short answer: it depends. While hashtags are no longer the primary driver of reach and engagement on many platforms, they still serve a purpose in categorization, searchability

Hashtag 107

Hashtag Social Media Marketing SEO 107

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

The Realtime Report

APRIL 24, 2025

Language Access Laws That Are Catching Companies off Guard Language access regulations are expanding fast, reshaping compliance expectations across private industries. No longer limited to government agencies, the laws now apply to businesses in healthcare, finance, education, and other sectors. As organizations engage with increasingly diverse populations, legal obligations around communication continue to grow in scope and complexity.

Company 91

Company Construction Training Meeting 91

Jon Loomer

APRIL 20, 2025

I had a campaign that generated some pretty amazing results. Amount Spent: $14.54 Purchases: 29 Cost Per Purchase: $.50 Conversion Value: Over $13,000 Return On Ad Spend: Over 900 Sounds crazy, right? Yeah, it is. Because its fake. Here’s what happened… The Explanation As much as I wanted to take credit for these results, I immediately knew what happened.

Conversation 104

Conversation Campaign Cost Eventful 104

Social Media Today

APRIL 23, 2025

After initial testing, access to Threads ads is now widely available.

Advertising 188

Advertising 188

Convince & Convert

APRIL 24, 2025

For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramaticallyespecially after the launch of ChatGPT. Todays searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers.

Metrics 101

Metrics Retail Insurance Google 101

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Social Media Today

APRIL 21, 2025

A new way to help creators gain more followers in the app.

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190

Social Media Today

APRIL 24, 2025

Adding more assurance in digital connection.

LinkedIn 180

LinkedIn 180

Social Media Today

APRIL 20, 2025

YouTube’s CTV viewing numbers continue to rise.

YouTube 184

YouTube Marketing 184

Social Media Today

APRIL 21, 2025

Some handy pointers for your Reels promotions.

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182

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting