Sat.Jan 02, 2016 - Fri.Jan 08, 2016

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Monday Roundup: Get Started With Blogging

Waxing UnLyrical

Happy New Year! I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Isn’t that crazy?! It feels like just yesterday that I was writing my first post. Getting started on blogging can be daunting, but IMHO is worth it.

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How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. The reason this happens is often quite simple. They are showing the same ad or group of ads to the same people. Eventually, the effectiveness will diminish. Let’s consider targeting an audience like your Facebook fans as an example… This audience is somewhat dynamic.

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How to Create a Google Reviews Landing Page for Your Business

Convince & Convert

You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers. But before we explore how to get more awesome reviews, let me bring you up to speed on the latest from Google.

Review 115
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5 Components to Online Branding

Small Business Mavericks

While traditional branding and online branding are similar and have much in common, there are some stark differences. The basics are the same. The idea is to get people to recognize your brand and to create a top-of-mind awareness. The tactics for achieving that are what is different. Keeping that in mind, here are five essential components to branding any business through online marketing: Your website – It doesn’t make sense to think about branding or marketing today without mentio

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Year Resolutions for the Social PR Pro

Waxing UnLyrical

I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. Spend less, save more. Enjoy life to the fullest. … and a bunch more (the whole list and more interesting stats are at New Years Resolution Statistic – Statistic Brain , and which cites its source/date as the University of Scranton, Journal of Clinical Psychology/Dec.

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Google’s Link: Search Operator Is Not Useful

Bill Hartzer

As you probably know, I’m a Brand Ambassador for Majestic.com , and as such I deal with a lot of link issues on a daily basis. I recently had a conversation with someone who consistently uses Google’s link: search operator to look at the links to their website. They honestly thought that they had lost a lot of links lately. But, that’s not the case.

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Essential Tactics for Effective Inbound Marketing

Small Business Mavericks

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. So what are those channels? Inbound marketing can comprise many channels. At the most basic level, we’re talking about.

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Digital PR Content – Campaign or Conversation?

Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations.

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Whitehouse.gov Temporarily Redirects Home Page to HTTPs

Bill Hartzer

The official website of the White House, [link] has a temporary redirect (a 302 redirect) set up from the HTTP version of their website to the HTTPs version of their website. You may already know that I’m a big fan of moving your website to a secure version (HTTPs), as I moved this website to HTTPs days after it was announced that HTTPs is a Google search engine ranking factor.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences. As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Get Everyone Watching your Vimeo Videos

Devumi

Your Vimeo videos have to be slightly higher class, and higher budget, than YouTube content. With that comes some extra expense, and an extra investment of time. You need to make the right decisions so that your extra marketing dollars, and valuable time, are used as effectively as possible. There are six ways that you […]. The post How to Get Everyone Watching your Vimeo Videos appeared first on Devumi.

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The Holistic Publishing Platform For Brands

Twist Image

Yes, you need to be in different places instead of driving your audience to where you would like. Publishing is going to change online over the next few years, in more ways than we can imagine. This is why I am constantly being challenged with the pure value of blogging on your own platform, instead of being "out there" - in as many platforms as possible - in front of a myriad of different readers.

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iWon.com Finally Shutting Down

Bill Hartzer

Do you remember the iWon.com website? It was a web portal that included a search engine, but you could “win” rewards and prizes for using their site, up to a certain number of times per day. The more you used the site the more you could win entries into the money that they were giving away each, and every day. I never really spent a whole lot of time on their site, but I remember having an account and at least entering something every so often.

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Why Agencies Get Fired so Often

Convince & Convert

Defeating the Pink Slip. This episode was nearly named “How to Systemize Your Creativity” but the conversation around the revolving door of agencies was too good to pass up! Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. It seems like right as you finish a major project with a company, they turn around a boot you to the curb.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#91: 100 Days of Goal Setting with John Lee Dumas

Amy Porterfield

Happy 2016, everyone! I am thrilled to ring in the New Year with you. As I’ve mentioned before, I love new beginnings. The clean slate, the opportunity to brainstorm amazing new projects and create strategies and systems around getting them done…it gets my creative juices flowing like nothing else. And the podcasts I have planned […]. The post #91: 100 Days of Goal Setting with John Lee Dumas appeared first on Amy Porterfield | Online Marketing Expert.

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Madison Avenue Manslaughter

Twist Image

Episode #495 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. The book Madison Avenue Manslaughter - An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies , has been sitting - front and center - on my desk since it was released in June of last year. I've been reading it slowly.

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Two New gTLD Domains Show Up in Alexa What’s Hot

Bill Hartzer

One of the things that I monitor on a regular basis is the Alexa What’s Hot (on the web), formerly called the Alexa Hot URLs. In order to be on that list (that’s updated every five minutes or so), the site has to have a LOT of traffic going to it. So, when I looked at the list of top 20 URLs on the web in terms of traffic, I was surprised to see two new gTLD domain names there on the list.

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How to Build High-Quality Infographics in Under 30 Minutes

Convince & Convert

Image via BigStockPhoto.com. There’s no denying that infographics are a great way to spread your message. The mingling of rich visuals, typography, and large amounts of data give content marketers a way to reach audiences in a way that isn’t at all overwhelming—which is often the challenge with any stat or data-heavy content. According to Danny DeMichele, CEO of Elevated, “ Infographics make data accessible to the masses.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How the Australian TV Code of Practice creates Media Trolls and #Socialmedia response #ACA9

Laurel Papworth

Shares On December 1st, 2015, the updated Commercial Television Industry Code of Practice (2015) came into play. And oh boy did it come into play. From two little lines, two little changes… 3.4.2 Nothing in this Section 3 requires a Licensee to allocate equal time to different points of view, or to include every aspect of a person’s viewpoint, nor does it preclude a critical examination of or comment on a controversial issue as part of a fair report on a matter of public interest. 3.4.3

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ICYMI – Twitter, Snapchat Discover and Puddles on Periscope

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Twitter announces new ways to display pictures in feed. …and there are rumours Twitter is going to (partially) ditch 140-characters. Wall Street Journal becomes first newspaper on Snapchat Discover.

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Apple Registers Another Set of Nonsense Domain Names

Bill Hartzer

I’ve written about this before. And it’s been a while since Apple has registered a set of nonsense domain names. On December 31, 2015, they did it again, they registered 62 new domain names that consist of just nonsense characters. From what I can tell, they don’t really mean anything. Here are a few of the domains that they recently registered: abolfvfpvyma.com. abolfvfpvyma.net. bfdtbecbdegoinl.com. bfdtbecbdegoinl.net. clwfnpueywccc.com. clwfnpueywccc.net. dimvxplgsdwv.com.

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How to Leverage Positive Reviews in the Post-Holiday Glow

Convince & Convert

The holidays are past us, for better or for worse. If you’re a business owner, chances are you’ve just been through a whirlwind of sales, returns, problems, and profits. It can be tempting to put your feet up, happy you put out the fires and made an extra bit of dough. However, this is precisely when you need to be on top of your game. Understanding what the post-holiday season means for your business and how you can best take advantage of this time could mean even more sales for your growing bu

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Digital PR and Content Marketing

Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment.

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What Can We Expect From Digital Media This Year?

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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#92: Facebook Ad Targeting 101

Amy Porterfield

Let’s kick off the New Year with an absolute game changer for your business: Facebook ad targeting. Some of you by now have become really good at this. But if you’re still struggling to nail your Facebook ad strategy, or if you’re just getting started in this world, this episode is most definitely for you. I work […]. The post #92: Facebook Ad Targeting 101 appeared first on Amy Porterfield | Online Marketing Expert.

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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. We’re on the hunt for a copywriter or marketer to help a nonprofit organization that has spent the last 80 years battling in the public and private sectors for safer products and fair market practices.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Digital PR and Content Marketing

Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment.

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Announcing My New Reviews and Gadgets Blog, SocialGeek.tv

Stay N' Alive

It was 11 years ago that I started this blog. We’ve been through a lot – I originally began the blog to account for things I discovered while programming various things I built on the side. It has evolved into a combination of that, reporting on tech news, sharing personal stories, futurism, and sharing marketing insights I have with my new (un)agency, Stay N Alive, LLC.

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Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

Guest Post by Brad Shorr. With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Answering this and a few related questions will help you make the decision about which channels make the most sense. 1.

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How to Use Story and Humor to Rise Above Business Jargon

Convince & Convert

Simple Yet Compelling Storytelling. Kathy Klotz-Guest is an expert at helping business professionals become better storytellers for their companies. With a resume steeped in Silicon Valley culture, you may believe Kathy to be a specific kind of marketer. But for a while, she led a dual life working as marketing director and consultant during the day and moonlighting as an improv comedian on evenings and weekends.

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Corporate America Looks to PR for Digital and Social

Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department. (Study by The Creative Group.).

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