Sat.Jan 02, 2016 - Fri.Jan 08, 2016

Is Your Online Community Changing with the Times?

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Monday Roundup: Get Started With Blogging

Waxing UnLyrical

Happy New Year! I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Isn’t that crazy?! It feels like just yesterday that I was writing my first post.

How to Create a Google Reviews Landing Page for Your Business

Convince & Convert

You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Want to know how much Community Managers are paid?

SocialFish

Here’s how to find out. The Community Roundtable’s Community Careers and Compensation Report 2015 is out! And not just salaries – here’s the skinny on some of the report findings from one of their posts : Key finding#1: Strategy is everyone’s job.

More Trending

Why the Rebirth of Email Is Coming in 2016

Convince & Convert

Image via BigStockPhoto.com. Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media.

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How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. The reason this happens is often quite simple. They are showing the same ad or group of ads to the same people.

iWon.com Finally Shutting Down

Bill Hartzer

Do you remember the iWon.com website? It was a web portal that included a search engine, but you could “win” rewards and prizes for using their site, up to a certain number of times per day.

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

Guest Post by Brad Shorr. With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences.

5 Components to Online Branding

Small Business Mavericks

While traditional branding and online branding are similar and have much in common, there are some stark differences. The basics are the same. The idea is to get people to recognize your brand and to create a top-of-mind awareness. The tactics for achieving that are what is different.

Brands 111

Google’s Link: Search Operator Is Not Useful

Bill Hartzer

As you probably know, I’m a Brand Ambassador for Majestic.com , and as such I deal with a lot of link issues on a daily basis. I recently had a conversation with someone who consistently uses Google’s link: search operator to look at the links to their website.

Google 110

21 Social Media Tools for Smart Marketers

Rebekah Radice

Value your time online? Of course you do! And getting your time back is more important than ever. If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting. The good news?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 6 Ways to Organize a Content Team

Convince & Convert

You know you need content – and probably more this year than ever before. But how do you organize your internal personnel to get all that content created, amplified, and measured? According to our friends at RunDown there are 6 ways to do it.

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How to Make Money Online in 2016: An Unexpected Approach

Viper Chill

As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of.

Whitehouse.gov Temporarily Redirects Home Page to HTTPs

Bill Hartzer

The official website of the White House, [link] has a temporary redirect (a 302 redirect) set up from the HTTP version of their website to the HTTPs version of their website.

How to Get Everyone Watching your Vimeo Videos

Devumi

Your Vimeo videos have to be slightly higher class, and higher budget, than YouTube content. With that comes some extra expense, and an extra investment of time. You need to make the right decisions so that your extra marketing dollars, and valuable time, are used as effectively as possible.

Vimeo 78

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Build High-Quality Infographics in Under 30 Minutes

Convince & Convert

Image via BigStockPhoto.com. There’s no denying that infographics are a great way to spread your message.

5 Ways Brandr is Visual Social Media Heaven for Small Business

Socially Sorted

If you are in Small Business and don’t have time to create visual content then grab a coffee and listen up. Let me introduce you to Brandr … a tool that will save you time, inspire you to be creative and allow you to create visual social media content on the fly.

Two New gTLD Domains Show Up in Alexa What’s Hot

Bill Hartzer

One of the things that I monitor on a regular basis is the Alexa What’s Hot (on the web), formerly called the Alexa Hot URLs. In order to be on that list (that’s updated every five minutes or so), the site has to have a LOT of traffic going to it.

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Essential Tactics for Effective Inbound Marketing

Small Business Mavericks

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. So what are those channels? Inbound marketing can comprise many channels. At the most basic level, we’re talking about. Search engines. Social media. Third-party websites within your niche. Online advertising.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Leverage Positive Reviews in the Post-Holiday Glow

Convince & Convert

The holidays are past us, for better or for worse. If you’re a business owner, chances are you’ve just been through a whirlwind of sales, returns, problems, and profits. It can be tempting to put your feet up, happy you put out the fires and made an extra bit of dough.

Review 108

Digital PR Content – Campaign or Conversation?

Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations.

Apple Registers Another Set of Nonsense Domain Names

Bill Hartzer

I’ve written about this before. And it’s been a while since Apple has registered a set of nonsense domain names. On December 31, 2015, they did it again, they registered 62 new domain names that consist of just nonsense characters.

How a Simple Productivity Tool Helped Create the World’s Best Marketing Blog

Viper Chill

Today’s blog post will reveal my biggest goal for 2016, nine niche ideas with huge potential and the most effective productivity technique I’ve used over the last few years. Let’s begin by talking about the productivity technique which is often referred to as the Pomodoro Method.

Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge.

How the Australian TV Code of Practice creates Media Trolls and #Socialmedia response #ACA9

Laurel Papworth

Shares On December 1st, 2015, the updated Commercial Television Industry Code of Practice (2015) came into play. And oh boy did it come into play. From two little lines, two little changes… 3.4.2

Corporate America Looks to PR for Digital and Social

Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Announcing My New Reviews and Gadgets Blog, SocialGeek.tv

Stay N' Alive

It was 11 years ago that I started this blog. We’ve been through a lot – I originally began the blog to account for things I discovered while programming various things I built on the side.