Sat.May 03, 2014 - Fri.May 09, 2014

What is no longer working in social media: 2014 edition


This post by Tinu Abayomi-Paul originally appeared on AGBeat and is reprinted here by permission. ———-. What’s new in social media, and what is broken.

You Need To Own Your Online Identity

Jason Yormark

I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas , a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc.

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Mayor Jim Watson named 2014 communicator of the year by IABC Ottawa

Sherrilynne Starkie

Mayor Jim Watson has been selected as the recipient of this year’s prestigious Communicator of the Year Award, awarded by the International Association of Business Communicators’ (IABC) Ottawa Chapter. Photo credit: Wikipedia).

Why Your PR Should Be Running Even if Everyone Else Isn’t

Waxing UnLyrical

Not to repeat this ad nauseam, but I’ve been traveling like a whirling dervish recently (still in Boston today, as a matter of fact). And recently, I had occasion to take a red eye back to DC from San Francisco. A red eye?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Arts nonprofit? Read this now!


HEADS UP! Introducing a new #nptecharts Community of Practice! There’s a new resource for people in nonprofit arts whose work involves technology. Will you help spread the word?

Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

Is your brand looking for an effective way to reach teens? The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends.

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Weekly Roundup: Problem Solving

Waxing UnLyrical

Good morning from sunny Key West, Fla.! I’m still here – I got here Sunday to speak at the PRSA Counselors Academy Spring Conference , which has been great. You should see the view from my room … the Gulf of Mexico, baby!

11 Content Marketing Tools To Promote Your Blog


You know how I love posts about content curation tools. Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you.

Tools 270

What is #MindfulSocial?

Janet Fouts

When was the last time you saw a post from a brand on a social network and thought to yourself “Wow, they really get me!” ” Yeah, that doesn’t happen to me much either.

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance.

Mobile 183

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Creative Ways Brands Are Using Snapchat

Convince & Convert

Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app.

Brands 171

Work Should Suck Less. Let’s Make it Happen.


I’m raising some funds to pay for an artist or photographer to help me turn my Future of Work Manifesto into a beautiful e-book. Do you know any photogs who might be interested? Please share with them, see if they might be interested!

Sharing Monica Lewinsky to Explain Facebook

Ari Herzog

I shared this Gawker story about Monica Lewinsky and it looks different on my Facebook news feed than my wall. Look at the following screenshots to see what I mean. This is the Gawker share in my news feed. This is the Gawker share on my wall.

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Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook. Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch).

Mobile 138

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Ingredients for Employee Social Advocacy

Convince & Convert

A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2.

When Service Design Meets the Connected Company


You know how I love anything by Dave Gray , author of the Connected Company. Watch this excellent talk or view the slides below. When service design meets the connected company from Dave Gray. Related articles across the web. Socialogy: Interview with Dave Gray.

No More: Daily Blogging

Ari Herzog

I used to be a prolific blogger, writing new posts every day. But when I look back over the past year and count the number of times I blogged, I cringe at the single digits. Apr 2014: 2. Mar 2014: 11. Feb 2014: 15. Jan 2014: 10. Dec 2013: 5. Nov 2013: 5. Oct 2013: 5. Sep 2013: 11. Aug 2013: 14.

3 Ways to Make Your Local Giving Day a Success

Waxing UnLyrical

Guest post by Lori Finch. Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Trends in Digital Marketing Creative

Convince & Convert

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun.

Trends 161

Prove You’re Rich with a Dot Rich Domain Name

Bill Hartzer

I’ve been writing a lot about the new gTLD domain names , and many of them I really like as an alternative to the dot com domain TLD. But then there are some that I just don’t get. Let’s take, for example, gTLD. I-REGISTRY Ltd.,

Finding Order in Chaos: Month 5

Ari Herzog

April taught me to follow everyone on Twitter. No, that’s not fair. Jessica, Jonah, and their friends taught that lesson. Nevertheless, I am following more people and things (companies, landmarks, etc.) on Twitter today in May than I did in the past year.

List 127

You Need To Own Your Online Identity

Jason Yormark

I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas , a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc. It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Fresh Statistics Tell Us About Twitter’s Decline

Convince & Convert

A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price. Another widely-read article in The Atlantic, A Eulogy for Twitter , speculated that the service was entering its “twilight.”

SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either.

SEO 95

My Story About Living My Life

Ari Herzog

A picture by Joshua Becker and a tweet by Kim Garst work together to tell a story. This is a short story about a man and a job. It’s about saying goodbye to cubicles and commutes and saying hello to living your own life. Before I share it, I want to say this blog post is about me.

Track Your #Hashtags More Easily With HashAtIt

Small Business Mavericks

There’s a new social search engine in town: says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. It’s real-time, too, and that means a marketer can catch the wave of a trend and ride it as long as it’s moving.

Why Content is Fire and Social Media is Gasoline

Convince & Convert

This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast.

During Link Cleanup, Don’t Forget Links to Redirected Domain Names

Bill Hartzer

One of several search engine optimization tasks that I am involved with is cleaning up a website’s link profile. With the Google Penguin algorithm update affecting so many websites, I have personally be involved in cleaning up a LOT of websites’ link profiles. So much so that I’ve quickly become the resident expert at cleaning up link profiles.

Web Copy That Sells: 9 Can’t Fail Formulas

Writtent Blog

Writing effective web copy is either an art or a science, depending on who you ask. While there is no single tried-and-true web copywriting formula that works for every site, there are several methods copywriters can select from to create website copy that sells.

Social Share Shopping Dance

Diva Marketing Blog

The interweb and smart phones forever changed how we buy, what we buy, where we buy. and who we take along on our shopping adventures. . What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share.

How to Use Networking 3.0 to Make New Connections

Convince & Convert

The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it.

3 Things You Must Know Before Outsourcing Your Social Media Marketing

Absolute PA

Social media marketing: A confusing, mysterious, time-suck. Ewww… (It’s actually none of these things but for once I’m not here to persuade you otherwise). As solo-workers this description depicts all of the things we’d rather NOT have to deal with in our already stuffed-to-the-brim-lives.