Jason Yormark

MAY 7, 2014

'I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas , a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc. It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing.

Consultant 228

Consultant WordPress YouTube Feed 228

Sherrilynne Starkie

MAY 6, 2014

'Mayor Jim Watson has been selected as the recipient of this year’s prestigious Communicator of the Year Award, awarded by the International Association of Business Communicators’ (IABC) Ottawa Chapter. (Photo credit: Wikipedia). The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications.

Wikipedia 186

Wikipedia Eventful Hosting Communities 186

Waxing UnLyrical

MAY 7, 2014

'Good morning from sunny Key West, Fla.! I’m still here – I got here Sunday to speak at the PRSA Counselors Academy Spring Conference , which has been great. You should see the view from my room … the Gulf of Mexico, baby! Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School.

Social CRM 186

Social CRM B2B Conference Consultant 186

The Realtime Report

MAY 8, 2014

'Is your brand looking for an effective way to reach teens? The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar.

Case Study 195

Case Study Engagement Study Social Networking 195

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Social Media

Webbiquity SMM

MAY 6, 2014

'The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” The full-day conference will feature an impressive array of speakers this year, leading sessions on

Conference 155

Conference Eventful Social Media Nielsen 155

Convince & Convert

MAY 8, 2014

'Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts: 1) World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness About Endangered Species Inspired by t

Brands 167

Brands Case Study Upcoming Forums 167

The Realtime Report

MAY 7, 2014

'Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. Here’s a summary of the main findings from the report: engagement for mobile video ads is impressive, with CTR ranging from 1.41%-2.66%, depending on the ad format; according to the

Mobile 177

Mobile Study Video Press Release 177

Jason Yormark

MAY 7, 2014

I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas , a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc. It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing.

Consultant 100

Consultant WordPress YouTube Feed 100

Convince & Convert

MAY 5, 2014

'A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Genuinely love your brand (hopefully) 2. Are trusted far more than the company 3. Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach.

Guidelines 167

Guidelines Metrics Software Authentication 167

Ari Herzog

MAY 6, 2014

'I shared this Gawker story about Monica Lewinsky and it looks different on my Facebook news feed than my wall. Look at the following screenshots to see what I mean. This is the Gawker share in my news feed. This is the Gawker share on my wall. Notice how the news feed display includes a larger picture and subtext whereas the wall display is just the headline.

Facebook 114

Facebook Feed Feedly News 114

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Social Media

The Realtime Report

MAY 5, 2014

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook. Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch).

Mobile 172

Mobile News Social Media Video 172

Small Business Mavericks

MAY 8, 2014

'There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. It’s real-time, too, and that means a marketer can catch the wave of a trend and ride it as long as it’s moving.

Hashtag 102

Hashtag Metadata Retail Engineering 102

Convince & Convert

MAY 8, 2014

'Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should pay attention.

Apparel 164

Apparel Trends Hotels Marketing 164

Ari Herzog

MAY 7, 2014

'A picture by Joshua Becker and a tweet by Kim Garst work together to tell a story. This is a short story about a man and a job. It’s about saying goodbye to cubicles and commutes and saying hello to living your own life. Before I share it, I want to say this blog post is about me. It’s my story. You will probably identify with it. This could be anyone’s story.

Training 110

Training Small Business Consultant LinkedIn 110

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Social Media

Bill Hartzer

MAY 9, 2014

'One of several search engine optimization tasks that I am involved with is cleaning up a website’s link profile. With the Google Penguin algorithm update affecting so many websites, I have personally be involved in cleaning up a LOT of websites’ link profiles. So much so that I’ve quickly become the resident expert at cleaning up link profiles.

Domain Name 106

Domain Name Microsoft Engineering Google 106

Absolute PA

MAY 9, 2014

'Social media marketing: A confusing, mysterious, time-suck. Ewww… (It’s actually none of these things but for once I’m not here to persuade you otherwise). As solo-workers this description depicts all of the things we’d rather NOT have to deal with in our already stuffed-to-the-brim-lives. Along with cold cups of tea, unpaid invoices and piles of ironing.

Social Media 110

Social Media Marketing Social Media Management Metrics 110

Convince & Convert

MAY 7, 2014

'This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). Terry: How important is it to create a consistent audience?

Social Media 158

Social Media Content Press Release Metrics 158

Writtent Blog

MAY 7, 2014

'To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time, nobody knows exactly what will rank web pages and appeal to prospects. Nevertheless, industry best practices are still very much worth implementing.

SEO 110

SEO Engineering Guidelines Industry 110

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Social Media

Twist Image

MAY 8, 2014

'You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. With so many types of online video (and this goes beyond the breadth, depth and dominance of YouTube ), it''s hard to argue with this simple fact.

Advertising 102

Advertising CPM Video iPad 102

Bill Hartzer

MAY 7, 2014

'I’ve been writing a lot about the new gTLD domain names , and many of them I really like as an alternative to the dot com domain TLD. But then there are some that I just don’t get. Let’s take, for example, the.rich gTLD. I-REGISTRY Ltd., the registry for the.rich gTLD, has decided to price the.rich domain names at $3,0000 US dollars each.

Domain Name 84

Domain Name Price Cost Buy 84

Convince & Convert

MAY 6, 2014

'We are in the first inning of the MLB season with opening day a month or so behind us. With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. This data is still in its early days, but some interesting things pop out that you also might be able to apply to your own social media strategy.

Team 157

Team Facebook Engagement Activities 157

Small Business Mavericks

MAY 9, 2014

'Search Engine Journal asked a question recently, “ Should I Collect Email Addresses on My Blog in 2014? ” I was kind of puzzled by that, because email marketing is still one of the most effective ways to continually connect with customers who have indicated they want to hear from you. Turns out, SEJ agreed with me. They answered the question with a resounding “YES” and made these points: people have already shown interest — email is targeted. it’s personal an

Marketing 79

Marketing Construction Journal Small Business 79

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Social Media

Twist Image

MAY 9, 2014

'This is probably one of the most eye-opening perspectives on the digital age that you will see. We have new business models, brands that explode with popularity, platforms that keep being invented. We watch the stock market dance like a funky chicken when it comes to tech companies. We see massive companies get uprooted and startups get acquired for billions of dollars.

Startup 102

Startup Retail Social Media Data 102

Proactive Report

MAY 7, 2014

'A new report from the Indiana University School of Journalism shows how US jouranlist are using social media to report the news. Based on online interviews with 1,080 U.S. journalists conducted during the fall of 2013, the new report updates previous findings and adds new ones concerning the role of social media in journalism. Key Findings: 78% of US journalists check social media for breaking news. 56.2% use it to find additional information about a topic. 54.1% use social media to find sourc

News 78

News Report Social Media Microblogging 78

Convince & Convert

MAY 6, 2014

'The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it. The world has changed dramatically, and networking needs to catch up. Many people still approach networking from a, “What can you do for me?

Real Estate 154

Real Estate How To Eventful Exercises 154

Small Business Mavericks

MAY 5, 2014

'You may have seen Twitter’s recent study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers.” It’s an interesting read and ends with this statement: Key takeaway for brands: Complement earned media with owned and paid messages as the combination tends to drive greater consumer action and maximize return on your efforts.

Paid Search 79

Paid Search Study Twitter Activities 79

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Social Media

Twist Image

MAY 9, 2014

'How many books do you read a year? It''s an unfair question, because if you are reading this blog post, you are already amongst the reading elite. I used to toss out a statistic about reading (don''t know where I got. don''t know what the source is) which stated that the average person reads about one book a year. School has a funny way of turning people off of reading and learning.

eBook 93

eBook Mobile YouTube Project 93

Diva Marketing Blog

MAY 8, 2014

'The interweb and smart phones forever changed how we buy, what we buy, where we buy. and who we take along on our shopping adventures. . What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along.

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Convince & Convert

MAY 9, 2014

'Tweetable Moments Social media has become so important that it’s integrated into everything we do. socialrobinson Tweet This Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Social media is no longer just a job title ; it is a skill set that permeates the entire brand and its strategy.

Influencer 130

Influencer Strategy Film Sports 130

Small Business Mavericks

MAY 7, 2014

'On Moz, in the article “ Is Your Content Strategy Guided By Audience Intent (Or Just Keywords)? ” some good questions are asked about content. I like them all, but these three sum it up: Why are we creating this content? (goal of the content). How does it make us money? (goal of the business). What is the audience intent? (goal of the customer).

Questions 70

Questions Content Engineering SEO 70

Twist Image

MAY 4, 2014

'Episode #408 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have an aversion to those in wealth management. That being said, I have many friends in the space and I''m thankful for the professional help I have received to date from some very smart people. Here''s where that aversion comes from: in my early years of networking, I would find myself at Chamber of Commerce-like cocktail events, and I felt like the people who were the most annoying

Blogger 88

Blogger Issues Groups Groups 88