Sat.May 24, 2025 - Fri.May 30, 2025

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Meta Partners With Anduril to Develop XR Headsets for US Military

Social Media Today

The project will benefit from Meta's work in compacting AR components.

Project 181
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Translate Text Feature

Jon Loomer

Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works When viewing the Advanced Preview in Ads Manager, Im seeing a new feature called Translate Text under Advantage+ Creative enhancements. Meta uses AI to generate translations of your text for people who speak other languages.

Features 171
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13 influencer marketing tools compared: 2025 guide

Hootsuite

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose. Tying these metrics to revenue or other business goals is hard without the right tools.

ROI 85
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Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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WhatsApp Adds Status Functionalities, Including More Music Sharing Options

Social Media Today

It's also adding more Stories-like options, including the 'Add Yours' sticker.

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The $959 billion DIY opportunity - How to win over the top DIY home reno audiences

Audiense

Have you ever started a DIY home project and midway through you look at it and think - why the hell did I ever start this, this looks like garbage and its going to take me hours to finish.

Project 96

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Brand Strategy: Sephora Gets “Skin Obsessed”

Keyhole.co

Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWAChiatDay LA and filmmaker Taika Waititi, the campaign is rolling out everywhere: connected TV, social, streaming audio, you name it.

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X Suffers Major Outages After Fire in US Data Center

Social Media Today

X owner Elon Musk has vowed to give the platform more focus moving forward.

Data 197
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Why connecting Power BI or Looker to Oktopost should be your top priority

Oktopost

Lets be honest: social media is no longer just a channel for brand awareness. It has become a serious source of influence, engagement, and pipeline generation for B2B brands. But heres the problem: social media data often lives in a silo, disconnected from the rest of your marketing analytics and business intelligence stack, and out of sight of the stakeholders who need to see it most.That’s exactly why connecting Oktopost to Power BI or Looker needs to be high on your priority list.

B2B 103
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'Live Now' Badges are Coming to Bluesky: Here's Everything We Know So Far

Buffer Social

Most social media networks want to draw users onto the platform and keep them there. But, once again, Bluesky is taking the path less travelled. The decentralized social platform loves subverting the norm, and their latest announcement is the perfect example. Bluesky is testing a new livestreaming feature , starting with a small group of accounts and a few high-profile partners.

Badge 64
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Infusing Your Higher Ed Brand Into Social Media

Social Media Strategies Summit

For higher education institutions, social media marketing was about sharing key information and communicating with their target audiences. However, two other elements are becoming increasingly important in todays hyper-competitive higher education landscape: brand amplification and differentiation. Speaking at our Higher Ed Virtual Conference, Carrie Mills Social Media Manager at the University of Tennessee, Knoxville shared strategies for ensuring your social content reflects your institution

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X Launches New Chat Experience in Beta, a Precursor to X Payments

Social Media Today

The new chat experience has enhanced safety, which is a key consideration for the next stage.

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7 Proven Facebook Caption Copywriting Techniques to Boost Your Engagement

Keyhole.co

On a platform with over three billion active monthly users , it can be challenging to stand out from the crowd, to say the least. Just uploading stunning visuals or compelling offers will no longer do the trick; youll also need to support these posts with hook-worthy captions thatll make your audience pause and think about your offer. How do you create these gripping captions, you ask?

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Does VSCO Show Screenshots? What You Need to Know in 2025

BeingOptimist

Does VSCO show screenshots? If youre wondering whether VSCO notifies you when someone captures your photos, youre not aloneprivacy is a top concern for many users on social platforms, and VSCOs creative, low-key vibe makes it a favorite for those who want to share without the social pressure. As a social media privacy expert whos been exploring VSCOs features for years, Ive got the latest insights to help you understand how VSCO handles screenshots in 2025.

Privacy 52
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Ways to Use Social Media to Demonstrate Expertise and Build Trust

Blog2Social

You know social media isnt just for memes and cat videos, right? For businesses, its one of the most powerful tools to demonstrate your expertise and build audience trust. Heres the important thing: Over 54% of users follow brands on Facebook and other social media networks to stay updated on products or services. Thats a […] Der Beitrag 5 Ways to Use Social Media to Demonstrate Expertise and Build Trust erschien zuerst auf Blog2Social Blog Tips for social media marketing, sharing, schedu

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Texas Supports Bill That Would Make App Stores Responsible for Age Checks

Social Media Today

Meta's push to make Apple and Google responsible for app age checks is gaining momentum.

Apple 169
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The Role of Social Listening in Managing Online Communities and Memberships

Keyhole.co

B2B marketing used to be confined to cold emails and trade shows. Today, its a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Why? Because it: Strengthens relationships beyond sales Positions brand as thought leaders Offers research that improves products and services But heres the problem : few B2B brands are getting community-led growth right.

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From sparkling water to SaaS: Emotional storytelling in B2B with Noa Magal Snir

Oktopost

VP Marketing at Neema and former marketing leader at SodaStream, Noa Magal Snir, explores the increasingly blurry line between B2B and B2C marketing. With a powerhouse background in both worlds, Noa Magal Snir shares how emotional storytelling in B2B, consumer-centric thinking, and brand identity are just as critical in B2B as in B2C. Listen to the podcast Watch the live recording Or subscribe on Spotify , Apple Podcasts , or YouTube.

B2B 71
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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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The New York Times signs AI licensing deal with Amazon

WebInKnow

The New York Times Company and Amazon announced yesterday that Amazon is licensing editorial content from The New York Times, NYT Cooking , and The Athletic for AI-related uses. This is an exciting development in the world of AI where many sources of paid content have been stolen to train AI.

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YouTube Launches Side-by-Side Ads for Livestreams

Social Media Today

YouTube continues to enhance its livestreaming elements.

YouTube 193
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Early Release Program

Jon Loomer

Are you part of the Early Release Program? You might be without even knowing it. Here’s what you need to know… What Is It? If youre part of this program, youll get access to early release features before theyre officially rolled out. Early Release is available to a small percentage of advertisers, and its not clear how you join the program.

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How to Add a Location on VSCO: A Step-by-Step Guide

BeingOptimist

Hey VSCO fans! Want to make your posts even more personal by adding a location? Whether youre sharing a dreamy sunset from Bali or a cozy caf moment in New York, tagging a location on VSCO can add context and charm to your photos. Unlike Instagram, VSCO keeps things simple and private, focusing on creativity over social buzzcheck out our full comparison in VSCO vs Instagram: Which App Should You Choose in 2025 ?

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Small Budget, Big Impact: The Art of Doing More with Less

Ignite Social Media

The pressure to “do more with less” has never been higher. Our Social Media Marketing report revealed that 33% of marketers say their biggest challenge is being asked to accomplish too much with very little. But here’s what I’ve discovered: the most memorable marketing moments rarely come from the biggest budgets. They come from brands that understand something about human connection, timing, and the courage to be themselves.

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Instagram Adds Native Support for 3:4 Images

Social Media Today

This is the native ratio for images captured on phone cameras.

Instagram 199
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Value Rules: A Deep Dive

Jon Loomer

Meta recently started rolling out Value Rules, a new way to adjust delivery towards your ideal audience. I published a short video and overview , but this is a topic that requires a more detailed explanation. While Meta originally announced the pending arrival of Value Rules last August, it’s admittedly surprising that this feature is a reality.

Groups 174
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Pinterest Signs on to Sponsor the New York Liberty to Expand its Sports Linkage

Social Media Today

Pinterest says that engagement with WNBA-related content is on the rise in the app.

Sports 179
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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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YouTube Adds Lens Search Functionality to Shorts

Social Media Today

A new way to discover items vis Shorts clips.

YouTube 179
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Bluesky Expands Profile Verification to All Notable Users

Social Media Today

Bluesky's also taking a different approach to scaling verification.

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LinkedIn Now Has a Searchable Database of All Promoted Jobs in the App

Social Media Today

Expanded trasparency into LinkedIn's ad elements.

LinkedIn 175
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Telegram Signs Deal to Host xAI’s Grok Chatbot

Social Media Today

An expansion for xAI'sAI chatbot.

Hosting 172
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!