Jon Loomer

FEBRUARY 17, 2025

I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But there are exceptions. Particularly when the goal is a purchase or some other conversion, it’s often best to stick with Meta’s defaults. While I encourage you to keep things simple, there are specific circumstances when breaking from the default should be considered.

Advertising 174

Advertising Cost Groups Groups 174

Social Media Strategies Summit

FEBRUARY 20, 2025

Lets be honest government social media isnt always rainbows and butterflies. But there are steps you can take to create a more healthy social presence for your agency. Jessie Brown , Social Media Specialist at the Iowa Department of Natural Resources (DNR), shared her top best practices as part of our latest Social Media Strategies Summit for Public Agencies and Government, including how to: Overcome negativity and foster more positive online conversations in your community Protect your brand (

Communities 165

Communities Engagement Posterous Social Media 165

Buffer Social

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy. It’s all too…overwhelming.

Social Media 126

Social Media Content How To Collaboration 126

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This is the ninth consecutive year Sprout has earned G2 recognition. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Software 122

Software Team Authentication Platform 122

Advertiser: Paycor

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

Data

Jon Loomer

FEBRUARY 18, 2025

Uh oh. There’s been an update to Advantage+ Catalog Ads. Here’s what you need to know… The Change When creating an Advantage+ Catalog Ad (formerly Dynamic Ads , which were formerly Dynamic Product Ads), you may see this message in the ad set targeting: Using custom audiences to find prospective customers or retarget ads. Audience types are going away, but you can continue to retarget ads or find prospective customers by creating custom audiences using catalog as your source.

Types 141

Types Advertising Eventful Engagement 141

Oktopost

FEBRUARY 17, 2025

In this episode of Behind the Post, a seasoned pro shares how to use social media metrics to strengthen your strategy, how often to check them, and how to turn analytics into action. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary If youre a social media manager, one skill youll always need is knowing how to measure success.

Analytics 90

Analytics B2B How To Social Media Management 90

Social Media Today

FEBRUARY 18, 2025

Facebook’s removing old live videos to reduce storage load.

Facebook 202

Facebook Video 202

Jon Loomer

FEBRUARY 20, 2025

I first had access to Opportunity Score back in April of 2024. Then it disappeared in October (or at least it did for me). It turns out that this must have been a test. Opportunity Score is part of the new streamlined Advantage+ Campaign creation that Meta is planning to launch fully. So, what is it? What is Opportunity Score? This feature gamifies the known opportunities to improve ad performance.

Campaign 88

Campaign Features 88

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.

Influencer 80

Influencer Marketing Survey Collaboration 80

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.

Conference 110

Conference Social Media Marketing Price 110

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

FEBRUARY 17, 2025

A look at how marketers are being impacted by the rise of generative AI.

Marketing 192

Marketing 192

Ignite Social Media

FEBRUARY 19, 2025

Introduction: Accessibility Matters More Than Ever Look at how far platforms like TikTok have evolvedsocial media has become more than just a way to connect with others online. Its developed into a search tool, a source of endless entertainment (cue the doomscrolling), and a place to shop or even watch educational content. Within the billions of people using various social platforms, millions rely on assistive tools to navigate the websomething that can sometimes make them feel excluded.

Social Media 68

Social Media Trends FeedBurner Hashtag 68

Oktopost

FEBRUARY 18, 2025

Search optimization has evolved into a complex ecosystem where success depends on visibility across multiple platforms. Today’s content creators face a unique challenge: creating content that simultaneously performs well on traditional search engines, AI platforms, and social media networks. Understanding modern search Searching has fundamentally changed in 2024.

SEO 62

SEO Social Media Content Hashtag 62

Buffer Social

FEBRUARY 20, 2025

AI chatbots like ChatGPT have become ubiquitous and vital to how many knowledge workers, content creators, and business owners operate. But as powerful as ChatGPT is, it’s not the only player in the game — and sometimes, exploring alternatives can reveal new ways to streamline your workflow. That’s where this guide comes in. Instead of just rating chatbots based on generic criteria like accuracy, speed, and creativity, I wanted to see how they perform in a real-world content

Content 83

Content Analysis Price LinkedIn 83

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

FEBRUARY 18, 2025

Some new, Twitter-like updates for the Twitter-like app.

Twitter 188

Twitter 188

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. People dont just want to follow a social account, they want to engage with it. Often this can come in the form of direct messages or comments.

Social Media 66

Social Media Strategy Sentiment Widget 66

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. We’re in an era where authentic voices drive engagement, making User-Generated Content (UGC) and Employee-Generated Content (EGC) essential to B2B brand marketing and communication strategies.

UGC 62

UGC B2B Marketing Authentication 62

Amy Porterfield

FEBRUARY 18, 2025

Listen on… Simple strategies for writing irresistible copy and selling more of your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills or […] The post #752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters appeared first on Amy Porterfield | Online Marketing Expert.

Tips 52

Tips Skills Products Strategy 52

Advertiser: Paycor

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

Survey

Social Media Today

FEBRUARY 17, 2025

Meta's looking to to gather signals around negative comments.

Comments 185

Comments Instagram 185

Audiense

FEBRUARY 18, 2025

The popularity of ChatGPT has taken off. To visualize just how popular it is, in December 2024 alone, they had 4.7 billion visits, thats comparable to the number of people who visited Instagram.

Instagram 94

Instagram 94

WebInKnow

FEBRUARY 19, 2025

How much can you accomplish in a day? The answer, of course, depends on how you schedule your time.

Course 64

Course Analysis Research Brands 64

Jon Loomer

FEBRUARY 16, 2025

Will Advantage+ Leads be an improvement on our current options? Meta announced the test of their new streamlined Advantage+ campaign creation for Sales, App, and Leads objectives. I’ve been looking forward to Advantage+ Leads since Meta first teased in in late 2023. The value of this new option will depend on how it functions. Let’s discuss… Qualified Leads During early testing, Meta says that Advantage+ Leads resulted in delivering on average 10% lower cost per qualified lead.

Cost 154

Cost Campaign Questions 154

Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

Review

Social Media Today

FEBRUARY 20, 2025

AI can empower all new forms of communication, but a human-centered message is key.

LinkedIn 175

LinkedIn Content 175

Bill Hartzer

FEBRUARY 17, 2025

Big moves are happening in digital media, and this one could reshape the podcast industry. All Entertainment Media Group (AEMG) has officially acquired The Global Podcast Network (GPN) in a deal thats set to rewrite the rules of business-driven podcasting. With this acquisition, AEMG is going all in on podcasting, bringing its media expertise and deep pockets to a platform thats already making waves.

Industry 78

Industry Cost Platform Company 78

Social Media Today

FEBRUARY 19, 2025

DMs are now the primary way that people connect in the app.

Features 174

Features Instagram 174

Social Media Today

FEBRUARY 20, 2025

Community Notes is coming to Facebook, Instagram, and Threads.

Communities 172

Communities Overview Instagram Facebook 172

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Social Media Today

FEBRUARY 20, 2025

AI can empower all new forms of communication but a human-centered message is key.

LinkedIn 170

LinkedIn Content 170

Social Media Today

FEBRUARY 20, 2025

Many big brands are reportedly now considering a resumption of ad spend on X.

Influencer 167

Influencer Report Brands 167

Social Media Today

FEBRUARY 19, 2025

Some new AI options for your Google Ads.

Google 162

Google 162

Social Media Today

FEBRUARY 20, 2025

Some new data points to help plan your LinkedIn newsletters.

Newsletter 162

Newsletter LinkedIn Metrics Data 162

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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