Social Media Today

DECEMBER 2, 2024

Some tips for your LinkedIn approach.

LinkedIn 202

LinkedIn Tips 202

Jon Loomer

DECEMBER 2, 2024

No matter how much experience you have as a Meta advertiser, expect to learn something new that surprises you to the point of questioning many of the things you once believed about them. Put Meta click attribution into this category. I started this website in 2011. I’ve written and educated others on the topic of Facebook — and then Meta — advertising since 2012.

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Conversation Report Advertising URL 171

Oktopost

DECEMBER 3, 2024

In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days. Tune in for a step-by-step roll-out plan and game-changing tips every advocacy program leader needs to know. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Launching an employee advocacy program, but not sure where to begin?

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B2B How To Training Social Media Management 143

The Social Media Hat

NOVEMBER 30, 2024

Episode 46 of the AI in Marketing: Unpacked podcast, with Lauren Schiavone The post From Boardroom to Bot Room: A Leader’s Journey into AI Marketing appeared first on The Social Media Hat.

Marketing 165

Marketing Social Media Consultant Tools 165

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

DECEMBER 4, 2024

A new presentation option for your LinkedIn profile/

LinkedIn 178

LinkedIn 178

Jon Loomer

DECEMBER 1, 2024

There’s an update to Traffic campaigns that will allow you to send people to your Facebook page. Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This allows you to “send traffic to an Instagram profile, Facebook Page or both.

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Conversation Campaign Facebook Instagram 169

Webbiquity SMM

DECEMBER 3, 2024

Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.

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Content Marketing Insurance Organization 168

Social Media Today

DECEMBER 5, 2024

The next big things, according to Pinterest data.

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Publishing Trends Data 166

Buffer Social

DECEMBER 3, 2024

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.

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Hashtag Instagram How To Trends 108

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.

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Influencer Strategy Templates Template 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Jon Loomer

DECEMBER 3, 2024

In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but it requires a ton of context. Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach as many people as possible within a small and relevant audience.

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Price Campaign Conversation Advertising 117

Social Media Today

DECEMBER 5, 2024

More insight into your X performance.

Data 163

Data Engagement 163

Buffer Social

DECEMBER 2, 2024

Social media links make it easy for people visiting your website to find your business on social media — an essential first step toward growing your audience. Since every company has a different branding style, you might not want to use a social media platform's traditional icon styling. So, how can you find social media icons that suit your brand?

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Social Media Guidelines Badge Features 99

Hootsuite

DECEMBER 4, 2024

Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space.

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Class Survey YouTube Analytics 88

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Audiense

DECEMBER 4, 2024

Explore how forward-thinking brands will harness audience intelligence insights to drive hyper-personalization, thrive in niche markets, and stay ahead in 2025.

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Brands Marketing Strategy 94

Social Media Today

DECEMBER 4, 2024

The key trends that drove engagement on TikTok in 2024.

Trends 162

Trends Engagement 162

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them.

Analytics 80

Analytics Social Media Tools Price 80

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

Social Media 89

Social Media Metrics How To HootSuite 89

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Oktopost

DECEMBER 4, 2024

As a Creative Strategy Lead at LinkedIn for Marketing, Wensy Antoli tackles the role of creativity in B2B marketing and reveals how B2B brands can effectively leverage creativity, nostalgia, and authenticity to build trust, engage their audiences, and drive measurable results. Listen to the podcast: Or catch us on Spotify , Apple Podcasts, YouTube and LinkedIn Live Watch the recording: Episode Summary What if the secret to standing out in B2B marketing wasn’t more data, bigger budgets, or comple

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B2B Authentication Marketing Film 87

Social Media Today

DECEMBER 4, 2024

New ways to utilize your one-to-many chats.

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Buffer Social

DECEMBER 6, 2024

👋🏾 Hey folks, December’s flying by, and I feel like we’re speedrunning the end of the year. I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). It got me thinking — what’s on your mind for the new year? Is 2025 your year of growth as a creator?

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Newsletter Authentication Influencer Proposal 73

WebInKnow

DECEMBER 3, 2024

My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.

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Organization Case Study Study Brands 62

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Blog2Social

DECEMBER 2, 2024

A solid plan for social media content is essential for building a purposeful and sustainable presence on social media platforms. But how can content be planned effectively and efficiently? In this article, we’ll show you how small or medium-sized businesses, freelancers, and hobby bloggers can benefit from smart planning and the right tools. Why is […] Der Beitrag Social Media Content Planning: Tips for Great Content and the Must-Have Tool for WordPress erschien zuerst auf Blog2Social Blog

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WordPress Social Media Content Tips 52

Social Media Today

DECEMBER 5, 2024

Meta's latest Adversarial Threat Report highlights key trends from the year.

Trends 156

Trends Report 156

Tweaklibrary

DECEMBER 6, 2024

This is what the FBI recommends for good amidst an ongoing cyber attack – If you are an iPhone user, you can send text messages to another iPhone. Along the same lines, if you are an Android user, you can send text messages to another Android user. But, beware! As an iPhone user, you should refrain from sending text messages to an Android user.

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iPhone SMS Telecommunications Instant Messaging 20

Hootsuite

DECEMBER 3, 2024

Taylor Swift is the music industry’s most prolific singer-songwriter and pop star. Everything she touches seems to go to number one on the charts, and the superstar’s ongoing Eras Tour brings hundreds of millions of dollars to each city she performs in. The boost from the Eras Tour isn’t just in ticket sales, either. Whether she’s photographed dining at a particular establishment, wearing an article of clothing, or visiting the Melbourne Zoo — where Swift’s Eras Tour goes, economic impact

Brands 90

Brands Sentiment ROI HootSuite 90

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Buffer Social

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Its algorithm is designed to give even the smallest accounts a chance at viral fame, making it a democratic platform for those looking to make an impact.

How To 75

How To Hashtag UGC Collaboration 75

Social Media Today

DECEMBER 3, 2024

The top trends of the year from YouTube.

Trends 156

Trends YouTube 156

Tweaklibrary

DECEMBER 6, 2024

This is what the FBI recommends for good amidst an ongoing cyber attack – If you are an iPhone user, you can send text messages to another iPhone. Along the same lines, if you are an Android user, you can send text messages to another Android user. But, beware! As an iPhone user, you should refrain from sending text messages to an Android user.

iPhone 19

iPhone SMS Telecommunications Instant Messaging 19

Jon Loomer

DECEMBER 4, 2024

I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an outbound link to report a conversion. Otherwise it would be a view-through conversion. But Meta’s documentation is ambiguous at best, so I created a test to prove it one way or the other. Here’s what I did… My Test I created an Engagement campaign with the following conversion location settings in the ad set: Conversion Location: On Your Ad Eng

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URL Report Conversation Eventful 150

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template