Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. But that doesn’t make it any easier to handle. To help you out, we hosted a panel session on handling crises, navigating customer dissatisfaction, and responding to negative sentiment on social platforms, featuring insights from: Rachel Karten , Social Media Consultant Katie Yun , Director of Social Media Enablement at Nationwide Whitney Duenas Richardson , Digital Marketing Manager at Encompass Pet Group Lauren Harbury , Head

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Webbiquity SMM

NOVEMBER 23, 2024

Contributed post. Instagram enables businesses and individuals reach a potentially huge audience with visually appealing content. Earning a higher number of user interactions helps to maximize your visibility on this platform. One key measure of engagement is Instagram Likes. Image credit: Tofros.com on Pexels Likes stand for involvement, popularity, and affirmation from your following and the larger Instagram audience.

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The Realtime Report

NOVEMBER 27, 2024

Vikki Gerrard La Crosse Explains The Role of Augmented Reality in Revolutionizing E-Commerce Experiences As you navigate the ever-evolving e-commerce landscape, you may have noticed a transformative technology reshaping the online shopping experience: augmented reality (AR). This cutting-edge innovation is revolutionizing how you interact with products in the digital realm, bridging the gap between virtual and physical retail environments.

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Social Media Today

NOVEMBER 26, 2024

A new visual composition option for your Stories.

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Instagram 192

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Jon Loomer

NOVEMBER 25, 2024

It is highly likely that you are using ad creative that fall outside of Meta’s recommended aspect ratios. You would be forgiven if this is the case since Meta’s own process for uploading images and videos all but assures that this will happen. Of course, it will take some additional work to accomplish the goal of providing optimally sized images and videos for your ads.

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Oktopost

NOVEMBER 25, 2024

In this episode of Behind the Post, Marissa Rosen reveals strategies for ghostwriting thoughtful, engaging posts on behalf of your executives, helping showcase their expertise and add a human touch to your brand. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility.

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Social Media B2B Apple Authentication 149

Social Media Today

NOVEMBER 25, 2024

Are links being throttled on all of the big social apps?

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Platform 182

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.

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Guidelines Influencer Engagement Tips 106

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The qu

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Marketing HootSuite Affiliate marketing Price 99

The Social Media Hat

NOVEMBER 26, 2024

Uncover the secrets to AI content marketing success and transform your strategy. The post Beyond the Buzzwords: Demystifying AI Content Marketing appeared first on The Social Media Hat.

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Content Marketing Strategy Social Media 146

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Social Media

Social Media Today

NOVEMBER 27, 2024

Yet another feature replicated from Bluesky.

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Feedly Feed Features 176

Jon Loomer

NOVEMBER 24, 2024

A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s discuss… Creative Upload Process When you upload your ad creative, Meta recommends three aspect ratios: 1:1 9:16 1.91:1 Meta applies these aspect ratios to different placement groups. But this process desperately needs to be updated because these groups conflict with many of Meta’s own recommendations.

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Real Estate Feed Feedly Groups 123

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It gives you access to creators' engaged audiences in your niche. It's accessible to businesses at any budget. That's why 69% of brands increased their influencer marketing budgets this year.

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Influencer Strategy Tips Marketing 107

Hootsuite

NOVEMBER 26, 2024

OSINT tools provide important insights for government and public sector agencies. They increase situational awareness and provide a cost-effective method of gathering large amounts of intelligence. In this post, we’ll look at how to use social listening tools to gather intelligence from real-time conversations happening across the web. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to ad

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Tools Sentiment HootSuite Analysis 95

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

NOVEMBER 26, 2024

Meta’s keen to dispel the notion that Bluesky is the cool new app.

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Report 171

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy.

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Authentication Influencer Marketing How To 81

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. As we move into 2025, businesses need to stay ahead by focusing on strategies that build brand awareness and drive real, measurable results. The four pillars of B2B marketing Content Marketing, Influencer Marketing, SEO, and Social Media Marketing These are the foundational programs needed to a

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B2B Strategy Case Study Marketing 77

Buffer Social

NOVEMBER 25, 2024

Link sharing on social media is always an adventure. Some social media platforms make it easier than others — Instagram allows you to link directly from your Stories and in your bio — but adding a link to your TikTok bio is still a fiddly process. In this article, I’ll walk you through exactly how to add a link to your TikTok bio step by step, why it might not be working for you (and what you’ll need to do to overcome that), plus a way to direct your followers to mult

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URL How To Templates Template 58

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Social Media Today

NOVEMBER 26, 2024

Social platforms are running some big in-stream promotions for their own products this year.

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Platform Products 167

Sprout Social

NOVEMBER 25, 2024

Instagram Reels get some of the best engagement on the platform. These short-form vertical videos generate more impressions and comments than any other format. For small businesses, Reels are the fastest way to grow on Instagram. But if you’re manually posting each Reel, especially multiple times a day, you’re doing more harm than good. Your team will end up spending hours each week on a repetitive task that can easily be automated with a social media scheduling tool.

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Instagram How To Hashtag Library 84

Oktopost

NOVEMBER 23, 2024

For social media managers working to promote B2B brands, staying on top of emerging trends is crucial for developing effective strategies. This post will explore 9 key B2B social media trends to watch and prepare for in the coming years. 1. AI-powered content creation and optimization Artificial intelligence will be increasingly prominent in B2B social media marketing by 2025.

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Ignite Social Media

NOVEMBER 25, 2024

Burnout is a growing concern, particularly in fast-paced industries like marketing, where deadlines, creativity, and constant connectivity can leave professionals overwhelmed. According to a recent Gallup survey , 76% of employees experience burnout at least sometimes, with 28% feeling it often or always. While AI and automation offer solutions to streamline workloads and reduce repetitive tasks, there’s growing concern that relying too heavily on technology can lead to losing the personal, huma

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FeedBurner MySpace Project Process 60

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Social Media Today

NOVEMBER 28, 2024

The Australian Government has agreed to the new laws, which will come into affect in 12 months time.

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Social Media 164

Sprout Social

NOVEMBER 25, 2024

There are gift guides for every gifting occasion. For parents, partners and pals. From those who love FitTok to those who love BookTok. For home bodies, party animals and everyone in between. In fact, one of this author’s favorite holiday traditions is reading through the multitudes of gift guides that drop at the end of the year. But what about gifts for social media managers?

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Social Media Management Social Media Film Class 73

Oktopost

NOVEMBER 27, 2024

The Power of your employees’ expertise on social media In today’s media, news, and content-rich world, clients and prospects are looking for more than just products or services—they are searching for trusted partners who can provide expert guidance. For professional services firms whose main asset is the knowledge and expertise of their employees—such as financial services firms, law firms, consulting agencies, and research and development companies—building trust and authority in the market is

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Brands Reddit Authentication Industry 48

Tweaklibrary

NOVEMBER 27, 2024

As Black Friday brings joy to shoppers with irresistible deals, it’s not just the consumers gearing up for a spree – scammers are too. We have already covered a post where we discussed how the Black Friday scams work and how can you avoid them. But scammers seem to have kicked it up a notch. In ways more than one, scammers may exploit AI to deceive unsuspecting customers, making fraudulent deals appear legitimate.

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Discount Banking Library Authentication 11

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Social Media Today

NOVEMBER 23, 2024

Bluesky is on the rise, but is Meta really worried about it?

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Buffer Social

NOVEMBER 26, 2024

“Link in my bio!” is a common phrase uttered by every creator and small business owner on social platforms. If you don’t already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them. Buffer's different links in bio Link in bio tools helps you collate multiple URLs in one place so you can add them to your bio.

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Social Media Tools URL Metadata 97

The Realtime Report

NOVEMBER 26, 2024

The Psychology of Social Shopping: 9 Brand Strategies for the Holiday Rush By Adam Ortman, president and founder of Kinetic319 Ah, social shopping. The thrill of window shopping meets the convenience of online clicks—a dopamine rush delivered to you right on your couch while you’re curled up watching Elf and sipping a cup of hot cocoa. “Bye, Buddy…I hope you find your dad!

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Strategy Brands UGC Survey 91

Keyhole.co

NOVEMBER 25, 2024

If we ask you to pick one of the best SEO tools, then we bet that Ahrefs and Semrush would bag spots in top 3 preferences right away. While Ahrefs dominates as much as 30% of the total seo-sem market, Semrush also makes up for 10% of the industry. And if you open their respective social media profiles, the competition just stiffens to a whole new level.

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Social Media Meme SEO Education 59

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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