Sat.Feb 20, 2016 - Fri.Feb 26, 2016

49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate.

My Reaction To Facebook Reactions

SocMed Sean

Yes, they’re here… and they’re taking the digital world by storm like Beatlemania! The end-all-be-all-amazing-wonderous-supercalifragiliticexpialousdocius Facebook reactions.

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Trending Sources

How to Define Member Engagement So It’s Not Just A Buzzword

SocialFish

Engagement is a buzzword these days, and a buzzword can be somewhat frustrating–we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us.

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Make Your WordPress Site Google AMP Compatible

Bill Hartzer

We just got word that Google’s AMP ( Accelerated Mobile Pages ) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile.

Firebelly Begins Work With Gnarly Grove Hard Cider

Firebelly

We’re excited to announce that we have recently started working with Gnarly Grove Hard Cider. Gnarly Grove Hard Cider, crafted in Indiana, is naturally gluten-free, made from 100% fresh pressed apple cider and available in two flavors—Original Blend and Legendberry.

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Putting the “We” in Community

Waxing UnLyrical

In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day.

Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before?

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How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. Image via Twitter.

Are you ready for 100 million Millennials?

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Collaboration

Waxing UnLyrical

You know how they say there’s no “I” in “team”? Well, there’s no “I” in “success,” either. So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects.

Google Using Twitter to Promote New gTLD Domain Names

Bill Hartzer

Google is using promoted Tweets on Twitter to promote the use of new gTLD domain names.

How to Keep the Creative Content Spark Alive

Convince & Convert

Content creation is a fun, but challenging job. It involves frequent brainstorming, detailed research, and knowledge of industry trends. It also helps to be an experienced wordsmith and grammar nerd!

2016 State of Community Management Survey – We need YOU

SocialFish

The Community Roundtable have launched their annual State of Community Management research survey.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Mindful Social and the Community Manager

Janet Fouts

A talented community manager is a nurturer, an arbiter of quarrels, a font of information and resources, and a facilitator of discussions that encourage growth. Corporate Social Media mindful social

Building the Talkwalker Brand in North America – Celebrating a Year of Successful Expansion

Talkwalker SM

1 year ago today, we launched our first office outside Europe in New York City. We were confident that things would go well given our success in Europe and the inquiries we were receiving from the US, but even we didn’t predict that things would take off as tremendously as they have.

Why Your Business Stories Are a Joke (or Should Be)

Convince & Convert

Make ‘Em Laugh. What’s the one thing that business leaders forget when crafting their brand identity and business stories? Humor.

Tested Ways on Pushing and Maximizing Your Content Reach

Kikolani

It’s extremely hard to think about digital marketing without considering content production. If you have any experience in online marketing, you should know that the power of marketing communication is shifting away from businesses and more towards customers.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Alexa What’s Hot Feature Officially Retired

Bill Hartzer

The Alexa What’s Hot feature was just officially turned off today. If you now go to www.alexa.com/whatshot you’ll be redirected to a support article on the site: The What’s Hot feature has been retired – February 2016.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more.

5 Smart Ways to Use Email Signature Marketing

Convince & Convert

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services.

How to Get a 62.5% Email Opt-In Rate From Facebook Ads With Custom Audiences

Kikolani

Another buck down the drain. You keep blowing through hard earned cash on Facebook Ads with the hope of building your email list. Experts like Rick Mulready and Amy Porterfield make it look easy to get conversions at $1 each. Yet you keep struggling to generate a positive return on ad spend.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Google Accelerated Mobile Pages AMP Data in Google Search Console

Bill Hartzer

About a day after I made my website Google AMP compatible, I am now seeing data in Google Search Console for Accelerated Mobile Pages. Turns out that the official WordPress Plugin, for some reason, is generating errors, though.

What is YouTube Red, How will it Change Video Marketing?

Devumi

YouTube has always been a free platform supported by ads. With YouTube Red finally debuting its first original shows recently since the platform debuted in October, what will these mean to video marketers as we go forward?

Why Social Media Customer Service Is the New Marketing

Convince & Convert

Turn Haters Into Lovers. The vast majority of businesses are actually quite terrible at customer service when it comes to complaints/problems. You may think of those few times that the company really came through on a problem, but those one-offs are statistically not the norm.

How to Get a 62.5% Email Opt-In Rate From Facebook Ads With Custom Audiences

Kikolani

Another buck down the drain. You keep blowing through hard earned cash on Facebook Ads with the hope of building The post How to Get a 62.5% Email Opt-In Rate From Facebook Ads With Custom Audiences appeared first on Kikolani. Social Media

Buy Now or Buy Later: the iPhone 6S vs. the 7

Idaconcpts

Even with the strong showing of competitors such as Samsung, LG, and HTC, Apple continues to be the trendiest toy on the smartphone block.

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What is YouTube Red, How will it Change Video Marketing?

Devumi

YouTube has always been a free platform supported by ads. With YouTube Red finally debuting its first original shows recently since the platform debuted in October, what will these mean to video marketers as we go forward?

Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

I am ready to proclaim that 2016 will be the Year of Mobile. Don’t worry—I’m only kidding.

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The role of social media in managing projects for brands

Socialmedia.biz

Post by Adi Englander. B rands believe social channels are only to create engagement. That’s not true, the channels can do much more than that. In this article, I’ll discuss how social media can assist brands in managing projects. Alternative B2B channels.

Report on “EMV for a Week Challenge” in Hawaii

Idaconcpts

In partnership with Gemalto, I spent a week visiting business across the island of Oahu using only a chip debit or credit card for payment. Three other personal finance bloggers joined me in investigating the state of EMV support in their communities.

Facebook Video Ads Are Getting Quieter

Devumi

Marketers and brands use Facebook Video Ads to promote product launches, send out customer stories, and showcase behind-the-scenes footage. They also include powerful calls to action in these videos, such as “Shop Now” or “Learn More.”

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