Firebelly
DECEMBER 21, 2015
Here they are. The 15 most-read posts on our social media marketing blog in 2015! 15. IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. But is it time to remove them? For some brands—yes. Are you one of those brands?
Convince & Convert
DECEMBER 22, 2015
The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. (highlight to tweet, it’s fun!).
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Waxing UnLyrical
DECEMBER 21, 2015
Can you believe WUL will turn 7 – SEVEN! – next year? Where did the time go and how did my baby get all growed up? I start feeling nostalgic this time of year. And the other day, I was reminiscing about some of my favorite posts over the years. Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years.
Buzz Marketing for Technology
DECEMBER 21, 2015
The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. From content promotion experimentation by content marketers of all kinds to video ads driving engagement, personalization, relevancy and more, there are a number of marketing “influencers” – the “movers and shakers” of this industry – that have made their predictions regarding the b
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Webbiquity SMM
DECEMBER 22, 2015
Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Looking for the next big thing in Facebook advertising ?
Kikolani
DECEMBER 24, 2015
You know what they say, ‘time is money’. And, rightly so! Productivity and time management go hand in hand. While you cannot buy time, you sure can buy tools to better manage it and use it in the most productive manner. The fact that technology has bombarded us with countless tools for managing our work life makes it easy for us to improve our productivity levels, especially when everyone is running short on time.
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Convince & Convert
DECEMBER 23, 2015
Image via BigStockPhoto.com. If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. The first and most important step in becoming a word of mouth marketing champ is identifying your relevant audiences. (highlight to tweet). One of the best ways to do this is to identify individuals with specific knowledge or an influential voice in a particular area or product related to your brand.
Lucy Hall
DECEMBER 22, 2015
Pinterest is NOT a social network! – This statement came straight from the horses mouth at Social Media Week London. I sat in on the masterclass session presented by Pinterest UK, here’s some of those top tips, i’ve created them for you in shareable images! Pinterest is NOT a social network! Pinterest is about planning for the future such as holidays or decorating rooms, even what am I making for dinner tonight but it’s not realtime. 2/3 of pins are by brands!
Bill Hartzer
DECEMBER 22, 2015
Google has always been adamant about the fact that paying for Google AdWords ads will not boost your site’s organic search engine rankings. Google’s AdWords database is not shared with their organic search algorithm or any of the databases connected to it. So, I do believe Google when they say that paying for Google AdWords ads won’t boost your organic search engine rankings.
Kikolani
DECEMBER 22, 2015
You cannot hope to be a premier content marketer when you first begin. You will grow into this status slowly, over time. And especially if you are a small business entrepreneur with a tight budget, you will be doing the bulk of your content marketing yourself. Here, then, is a guide to get you started, to cover the most important aspects, and to tell you want to forget about or the time being.
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A beginner's guide to social media automation tools and getting automation right.
Convince & Convert
DECEMBER 24, 2015
Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site.
Small Business Mavericks
DECEMBER 23, 2015
I’m a big believer in search engine optimization. If you want your website to rank for the keywords that are important to your business, then you should write your content in such a way that your chances of obtaining high search engine results increases. That’s a smart way to go about content distribution. But content distribution is not the only way to achieve influence in the world of business.
Bill Hartzer
DECEMBER 23, 2015
It’s that time of year. Holiday shopping, spending time with family and friends, and looking back at the past year. It’s been a fabulous year, and I thought that I’d mention a great deal that we are having over at Verified Domains. Between now and the end of 2015, you can take 50% off any Verified Domains service. To take advantage of this offer, you must purchase a Verified Domains service between now and Midnight on December 31, 2015.
Devumi
DECEMBER 23, 2015
The holiday season always seems to bring out the best in online marketers. As the best holiday ads 2015 edition here on Devumi will show you, that has certainly been the case this year! These five ads did their best to incorporate Internet specific tactics, holiday marketing, hashtags, and social integration to create truly memorable […]. The post Best Holiday Ads 2015: Marketing Fun for the Festive Season!
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Proactive Report
DECEMBER 21, 2015
Guest post by Leta Soza AirPR. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging.
Small Business Mavericks
DECEMBER 21, 2015
In the early days of Internet marketing, there weren’t that many channels for a small business to use for getting the word out about their business. Most businesses had a website. There were directories where those websites could be listed. There were a few primitive forms of search engines. And their were places where business owners could go to publish their articles.
Lucy Hall
DECEMBER 22, 2015
Pinterest is NOT a social network! - This statement came straight from the horses mouth at Social Media Week London. I sat in on the masterclass session presented by Pinterest UK, here's some of those top tips, i've created them for you in shareable images! Pinterest is NOT a social network! Pinterest is about planning for the future such as holidays or decorating rooms, even what am I making for dinner tonight but it's not realtime. 2/3 of pins are by brands!
Amy Porterfield
DECEMBER 23, 2015
I’ve got a question for you. Ready? What do Apple, Lululemon and Morton’s Salt all share in common? Take a minute to ponder each brand. What imagery does it conjure up? More importantly, what feelings do those images create inside you? When I think of Apple products, I think of elegant, simple design and the feeling of […]. The post #89: How to Fascinate Your Audience appeared first on Amy Porterfield | Online Marketing Expert.
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Socially Sorted
DECEMBER 20, 2015
Do you want to ramp up your marketing in 2016 with visual content? Not sure where to start? Which tools to use? . If yes, then this post is for you. I show you 3 ways you can put a firecracker under your visual content creation in 2016 (and be sure to check out #3 – it’s super fun!). . Image by Shutterstock. As we head towards 2016, plenty of people are talking about the importance of visual content for the year ahead.
Proactive Report
DECEMBER 23, 2015
The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it’s not the lack of budget that’s the main concern for brands – it’s producing the right content consistently and figuring out what’s working.
Twist Image
DECEMBER 20, 2015
Episode #493 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Ian Chamandy (along with his business partner, Ken Aber ) recently published a business book titled, Why Should I Choose You? The book is based on their strategic planning methodology that helps brands define who they are. in seven words of less (not a typo).
Amy Porterfield
DECEMBER 19, 2015
I know that I’ve talked a lot with you about webinars this year. The fact is that I’ve been learning a ton about them myself, and every time I learn a new technique or crack the code on a revenue-boosting system, I can’t help but pass it on to you! This week, though, I’m doing something […]. The post #88: How To Boost Your Webinar Sales appeared first on Amy Porterfield | Online Marketing Expert.
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ProBlogger
DECEMBER 23, 2015
Well here we are – the final episode in the ProBlogger podcast #TodayNotSomeday series ! Where we’ve taken a look at the things on our to-do lists that always get pushed back to “someday” and challenged ourselves to do them now instead. We’ve covered: Creating products. Boosted our email subscriber lists. Creating opt-ins to help grow our email lists.
Viper Chill
DECEMBER 22, 2015
I know I’m sharing this at the point of the year when everyone is winding down and preparing for the holiday season, but that’s exactly why I’m sharing it: So you jump-start your success in 2016 in a way you never thought possible. I know my headline may make you skeptical, but I will back up the title in a very big way. I don’t believe in writing a headline to get your attention and not fulfilling the promise in the following content.
Convince & Convert
DECEMBER 23, 2015
I’m 341 times more likely to win the Powerball lottery than find your piece of content. (highlight to tweet). Painful, right? We’ve all heard about content shock (thanks, Mark Schaefer) and the tremendous volume of content indexed by Google. At last count, there were 60 trillion indexed pages , which is double the 30 trillion from 2013. That new piece of amazing content you produced, while awesome, is one of 60 trillion indexed pages.
Proactive Report
DECEMBER 24, 2015
There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. And while some of it is tactical, if it’s done in a vacuum it’s likely to fail.
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ProBlogger
DECEMBER 21, 2015
Today’s challenge for the #TodayNotSomeday series is something I do regularly at the end of every year, and that’s to map out my promotional marketing calendar for the following year. It’s one of those things that can easily get lost in the crush of the busy end-of-year time (and also gets put on the backburner in favour of general day-to-day blog tasks), which is why I’ve included it in the challenges for this series.
ProBlogger
DECEMBER 21, 2015
The end of the year is fast approaching and I know this next few weeks is a time that many bloggers start blogging. If you’re among them this week I’ve got a little offer that might just help with that task. It’s 50% off my eBook – ProBlogger’s Guide to Your First Week of Blogging (when you use the coupon code GOODBYE2015 during the checkout process). 7 Days of Teaching to Build Solid Foundations for Your Blog.
Convince & Convert
DECEMBER 22, 2015
Turn That Frown Upside Down. These days the expectations for customer service are at an all-time low. Even with the advent of social marketing that purports to put a personal face on an impersonal business, consumers are not confident that anybody is really listening when it comes to the dark world of complaints… which is why for every 1 person that complains, 26 customers abandon your ship with nary a word.
Convince & Convert
DECEMBER 24, 2015
Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Image via BigStockPhoto.com. Last week while I was out walking my dog, I was listening to the Jay Today podcast, and one of the episodes that really stood out for me was Episode 80. In this episode, Jay talks about Dark Social and how social will never get the credit it deserves.
Proactive Report
DECEMBER 24, 2015
There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. And while some of it is tactical, if it’s done in a vacuum it’s likely to fail.
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