Sat.Jan 03, 2015 - Fri.Jan 09, 2015

Time-Saving Tools and Apps for Social Media Management


Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. But only when it’s done right.

5 Sure Fire Tips That Will Have You Cutting The Cable Cord

Jason Yormark

After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense.

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Trends in 2015: Ready for the next big thing?


When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many.

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The Point of Measuring (Anything)

Waxing UnLyrical

Why bother doing what you do? I’m not being facetious. So, seriously: why do you bother doing what you do? After all, everything has an opportunity cost. That is, whenever you decide to do something, there are other things you are deciding not to do. Right?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Stories We Tell Ourselves


Storytelling is catching on inside of association circles and beyond. Is it the next new fad or is there really something to it? We tried out social media marketing, email marketing and web marketing. Each tactic brought a tiny bit of growth.

A Cashless America

Saying It Social

In this blog post we explore the 2015 Digital Wallet- what it is, why you should accept mobile payments, as well as projected Millennial purchase behavior- check it out! The post A Cashless America appeared first on.

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Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I did it. I wrote a book.

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Get Creative with B2B Marketing in 2015


One of the best things about marketing is the constant challenge that comes with it. You don’t want to repeat yourself from last year, nor do you want to look sloppy next to the competition. B2B is especially susceptible to very high standards and unusual challenges.

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Google Shutting Down Open ID 2.0, Migrating to Google+ Sign-In

Bill Hartzer

Google is shutting down Open ID 2.0 and migrating Open ID 2.0 to the Google Plus Sign-In. Open ID 2.0 and Google Plus Sign-In is a way that allows website owners to let their users log into their website using their Google account credentials. Shutting down Open ID 2.0

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3 Persuasion Strategies for Your Content

Convince & Convert

You’ve thrown your pen again. Take a breath, but don’t be worried. You’re wondering why everyone else is seeing success by gaining comments, readers, and subscribers, and you know content is king, but what you may not know is that context is its kingdom.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Measurement and Metrics

Waxing UnLyrical

Happy New Year! I hope everyone had a safe and fun holiday. Are you ready to #bringit in 2015?

Revamp Your Email Marketing

Saying It Social

Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel.

35 Speakers to See at NamesCon 2015

Bill Hartzer

From January 11 to January 15, 2015, the NamesCon 2015 domain name conference is being held in Las Vegas. I’m personally speaking in two separate sessions, and will be attending the conference all week.

How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Image via Big Stock Photo. Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Twitter Native Video Hosting Kicks Off Soon – YouTube Beware!


Twitter video hosting has officially kicked off for a select group of verified users. This exciting development is a move by Twitter to help keep users on its service.

A teenager’s views on social media

Freelance Social Media

Andrew Watts from the University of Texas in Austin published an article on about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful. Here’s a summation of what he said: Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality. Instagram is the most popular.

Thoughts on Simple Living

Ari Herzog

Here are some thoughts on simple living: Buy less and give more. Malcolm Forbes said, “He who dies with the most toys wins,” but he was wrong. Consumption and accumulation create clutter but not happiness. Decide what you don’t use anymore and give it away.

Is SEO Still Relevant?

Convince & Convert

Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A Look Inside An SEO Expert’s Head

Small Business Mavericks

Did you ever wish you could understand how an expert looks at a problem before developing a strategy to solve it? Alan Bleiweiss is an expert who specializes in forensic site audits, and his recent Moz Case Study: One Site’s Recovery from an Ugly SEO Mess takes us into his thought process and the steps used to analyze what is happening. This is an invaluable post, because he does give valuable insight and helpful advice.

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It’s a new year, time to audit your online marketing

Freelance Social Media

While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? And, are you effectively using them? Create a list of your social media profiles and how often you utilize them. Look into more efficient ways of using them by utilizing tools such as Hootsuite or Sprout Social. ShareThis. Social Media

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

In few professions has the emergence of social media been such a double-edged sword as public relations.

How Cabela’s Uses Social to Turn Customers Into Friends

Convince & Convert

Tweetable Moments Be human. While we are a brand, we are supposed to be friends with these people on social media. adam_buchanan Tweet This. Ownership and Passion. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Your Site Self-Service?

Small Business Mavericks

An interesting observation was made in Jennifer LeClaire’s CIO Today article about customer service trends. The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. I have to agree. If I want an answer about a company’s service or product, I’d much rather go on the site and get the information immediately.

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11 Tweet Writing Tips for a Quick Start [+Examples]

Writtent Blog

Image source. Does it ever feel like you’re struggling to gain any traction on Twitter? You’re definitely not alone. With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network.


Ari Herzog

“Books are the aqua vita of the spirit; they form a kind of background radiation against which I measure my life and my endeavors. They buck me up when I’m down, inspire me out of torpor, galvanize me when I am ready to walk the fire.”

How to Create Effective Competitor Campaigns Without Pointing Fingers

Convince & Convert

Image via When it comes to lead generation, you’ve probably got your bases covered with digital ads, SEO optimization, and lead generation. But what if your competitor’s customers could become yours ? No, we’re not talking about poaching their satisfied clients.

How To Figure Out Your Sales Funnel

Small Business Mavericks

You see the term “sales funnel” many times in marketing. It’s a good analogy in one way because a funnel is used to catch a wide stream of something and narrow the stream to the size of the container. But in another way, a funnel is not really what you are using in marketing because the traditional funnel puts everything into that container and not everyone who hears the message will buy your product. The sales funnel has filters in it so only the right things get through.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience.

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My Wild and Precious Life

Ari Herzog

I will always remember Graduation Day of 1986. It was the day Dad picked up on my last day of fifth grade, drove me to the State House, and we had tea and cookies (I drank milk) with the Governor.

BMW Takes a Page from Snapchat in New Snowchat Campaign

Convince & Convert

Image via BMW Snowchat. Still sending “Happy Holidays” or “Happy New Year” messages out? If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign.

How To Tell If The Next Big Thing Will Flop

Small Business Mavericks

This is the time of year when the International Consumer Electronics Show gets a lot of media attention, and rightly so. It’s the chance for the world to see what these tech companies have been diligently developing in hopes of being the next big thing. But many of these things don’t make much of a splash in real life. Why is that so, and how can we learn from the next big thing in gizmos when it comes to our marketing strategies? Underestimating The Market.

Pinterest Promoted Pins Are Now Available to Everyone


Pinterest Promoted Pins have been around for quite a few months now. I first wrote about them back in October. At that time, Pinerest promoted pins were made available to a select group of brands.