Sat.Jan 03, 2015 - Fri.Jan 09, 2015

Time-Saving Tools and Apps for Social Media Management


Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. But only when it’s done right.

5 Sure Fire Tips That Will Have You Cutting The Cable Cord

Jason Yormark

After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense.

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Trends in 2015: Ready for the next big thing?


When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many.

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The Point of Measuring (Anything)

Waxing UnLyrical

Why bother doing what you do? I’m not being facetious. So, seriously: why do you bother doing what you do? After all, everything has an opportunity cost. That is, whenever you decide to do something, there are other things you are deciding not to do. Right?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Stories We Tell Ourselves


Storytelling is catching on inside of association circles and beyond. Is it the next new fad or is there really something to it? We tried out social media marketing, email marketing and web marketing. Each tactic brought a tiny bit of growth.

More Trending

A Cashless America

Saying It Social

In this blog post we explore the 2015 Digital Wallet- what it is, why you should accept mobile payments, as well as projected Millennial purchase behavior- check it out! The post A Cashless America appeared first on.

Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I did it. I wrote a book.

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Get Creative with B2B Marketing in 2015


One of the best things about marketing is the constant challenge that comes with it. You don’t want to repeat yourself from last year, nor do you want to look sloppy next to the competition. B2B is especially susceptible to very high standards and unusual challenges.

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New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Does #IoT Mean Anything to Us Yet?

Direct Marketing Observations

The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when social media became a “thing.” ” Everyone is writing about it, everyone is talking about it and everyone is trying to figure out what it does, what it means and how it will affect us. Maybe this infographic will help.

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Monday Roundup: Measurement and Metrics

Waxing UnLyrical

Happy New Year! I hope everyone had a safe and fun holiday. Are you ready to #bringit in 2015?

[Cool Infographic Friday] Your Guide to Google+ B2B Marketing


Guest post by Ivan Serrano. You can follow him on Google+ . ————— You’ve probably heard social media is important for building relationships, right?

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Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts

Convince & Convert

In all my years of experience working in the content creation space, I’ve received plenty of requests from bloggers, marketers, and even digital marketing agencies to craft amazing articles. To my dismay, the majority of these pieces end up buried under pages and pages on Google.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Revamp Your Email Marketing

Saying It Social

Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel.

Google Shutting Down Open ID 2.0, Migrating to Google+ Sign-In

Bill Hartzer

Google is shutting down Open ID 2.0 and migrating Open ID 2.0 to the Google Plus Sign-In. Open ID 2.0 and Google Plus Sign-In is a way that allows website owners to let their users log into their website using their Google account credentials. Shutting down Open ID 2.0

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Twitter Native Video Hosting Kicks Off Soon – YouTube Beware!


Twitter video hosting has officially kicked off for a select group of verified users. This exciting development is a move by Twitter to help keep users on its service.

3 Persuasion Strategies for Your Content

Convince & Convert

You’ve thrown your pen again. Take a breath, but don’t be worried. You’re wondering why everyone else is seeing success by gaining comments, readers, and subscribers, and you know content is king, but what you may not know is that context is its kingdom.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A teenager’s views on social media

Freelance Social Media

Andrew Watts from the University of Texas in Austin published an article on about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful. Here’s a summation of what he said: Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality. Instagram is the most popular.

35 Speakers to See at NamesCon 2015

Bill Hartzer

From January 11 to January 15, 2015, the NamesCon 2015 domain name conference is being held in Las Vegas. I’m personally speaking in two separate sessions, and will be attending the conference all week.

Thoughts on Simple Living

Ari Herzog

Here are some thoughts on simple living: Buy less and give more. Malcolm Forbes said, “He who dies with the most toys wins,” but he was wrong. Consumption and accumulation create clutter but not happiness. Decide what you don’t use anymore and give it away.

How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Image via Big Stock Photo. Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

It’s a new year, time to audit your online marketing

Freelance Social Media

While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? And, are you effectively using them? Create a list of your social media profiles and how often you utilize them. Look into more efficient ways of using them by utilizing tools such as Hootsuite or Sprout Social. ShareThis. Social Media

Fetching Friday – 23 Posts on Business, Content, Search, and Social


Fetching Friday is back for week two of 2015! Each week, I’ll share with you the top posts on business, content marketing, search marketing, and social media marketing. Without further ado, here are the top posts this week! Business. 5 Strategies for Making Your New Year’s Resolutions Work by Patti Johnson. 14 Tips To Make 2015 Your Most Productive Year Yet by Rachel Gillett. 9 Quotes to Inspire Great Team Productivity by Murray Newlands.

11 Tweet Writing Tips for a Quick Start [+Examples]

Writtent Blog

Image source. Does it ever feel like you’re struggling to gain any traction on Twitter? You’re definitely not alone. With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network.

Is SEO Still Relevant?

Convince & Convert

Are your skills massively in demand in 2015? watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform.

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Ari Herzog

“Books are the aqua vita of the spirit; they form a kind of background radiation against which I measure my life and my endeavors. They buck me up when I’m down, inspire me out of torpor, galvanize me when I am ready to walk the fire.”

Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience.

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Pinterest Promoted Pins Are Now Available to Everyone


Pinterest Promoted Pins have been around for quite a few months now. I first wrote about them back in October. At that time, Pinerest promoted pins were made available to a select group of brands.

How Cabela’s Uses Social to Turn Customers Into Friends

Convince & Convert

Tweetable Moments Be human. While we are a brand, we are supposed to be friends with these people on social media. adam_buchanan Tweet This. Ownership and Passion. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores.

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